www.news18.com Open in urlscan Pro
2a02:26f0:1700:796::3393  Public Scan

URL: https://www.news18.com/news/opinion/lessons-from-ukraine-war-why-creation-of-integrated-theatre-commands-needs-to-be-ex...
Submission: On May 30 via api from US — Scanned from DE

Form analysis 0 forms found in the DOM

Text Content

Advertisement

CHANGE LANGUAGE
English
हिन्दी বাংলা मराठी ગુજરાતી ಕನ್ನಡ தமிழ் മലയാളം తెలుగు ਪੰਜਾਬੀ اردو অসমীয়া ଓଡ଼ିଆ
WATCH LIVE TV
DOWNLOAD News18 APP
Follow Us On
Trending Topics :#IPL#Movies#SidhuMooseWala#Modi@8
 * Home
 * IPL 2022
 * Politics
 * India
 * Movies
 * Cricket
 * World
 * Business
 * Education-Career
 * Buzz
 * Opinion
 * Photos
 * Tracker

 * 

 * Home
 * IPL 2022
 * Politics
 * India
 * Movies
 * Cricket
 * World
 * Business
 * Education-Career
 * Buzz
 * Opinion
 * Photos
 * Web Stories
 * Tech
 * Auto
 * Entertainment
 * Health
 * Lifestyle
 * Sports
 * Videos
 * Astrology
 * Travel
 * Football
 * Explainers
 * Food
 *  
 * Tennis
 * Power Circuit
 * BYJU’S Young Genius
 * Markets
 * Tax
 * Cryptocurrency
 * Savings and Investments
 * Money Matters
 * Breaking News

LatestBoard Exam ResultsEntertainmentLifestyleExplainersTechAutoSportsWeb
StoriesVideosCryptocurrency#ItsNotOK
 * Latest
 * Board Exam Results
 * Entertainment
 * Lifestyle
 * Explainers
 * Tech
 * Auto
 * Sports
 * Web Stories
 * Videos
 * Cryptocurrency
 * #ItsNotOK
 * 

Home » News » Opinion » Lessons From Ukraine War: Why Creation of Integrated
Theatre Commands Needs to Be Expedited
10-MIN READ


LESSONS FROM UKRAINE WAR: WHY CREATION OF INTEGRATED THEATRE COMMANDS NEEDS TO
BE EXPEDITED

Defence forces personnel, especially officers, need to don the mantle of
‘security professionals’ and not just that of a kinetic warrior on the borders.
(Twitter: Indian Army)


ONE MAJOR TAKEAWAY FROM THE ONGOING UKRAINE WAR IS THAT CREATION OF INTEGRATED
THEATRE COMMANDS (ITC) NEEDS EXPEDITIOUS IMPLEMENTATION

 * Last Updated:May 30, 2022, 08:00 IST
 * FOLLOW US ON:
   FacebookTwitterInstagramTelegramGoogle News

Lt Gen PR Kumar (Retd)

It is an unfortunate fact that we can secure peace only by preparing for war —
John F. Kennedy

It is a mad, bad world, to each his own. Since time immemorial, competition
created politics, and politics created confrontation and conflict. The world
today is in persistent engagement where cooperation, competition, confrontation
and conflict are increasingly geo-political, multi-domain (MD), 24×7 and
multi-lateral (global). All nations, even the superpower United States of
America, are compelled to carry out constant strategic balancing.

India is at war — hybrid and grey zone.

Defence forces personnel, especially officers, need to don the mantle of
‘security professionals’ and not just that of a kinetic warrior on the borders
(LoC/LAC). Due to our training, experience and conditioning, the nation needs to
co-opt the Armed Forces’ leadership when it comes to all matters of national
security.

RELATED STORIES

 * India, China Should Take Path of Coexistence, Cooperation, Competition Post
   Ukraine War

 * Tri-Service HQ Integrated Defence Staff May undergo Restructuring to Take on
   More After Formation of Theatre Commands

‘Integral and integrated’ jointness are the key buzz words when it comes to a
nation and its armed forces’ responses to any security challenges. This approach
is critical to achieving desired outcomes in the future. One major takeaway from
the ongoing Ukraine war is that creation of integrated theatre commands (ITC)
needs expeditious implementation.

Advertisement


NATURE, CHARACTER OF WAR

Conflict is a recognisable trinity of government, military and the people, each
with differing reactions to war. There is a widespread intellectual consensus
that the nature of war, in essence, does not change. It is still driven by fear,
honour, interest, survival, uncertainty, bellicose culture, domestic pressure,
perceived injustice, reaction to incursion, ambition or opportunism, and error,
misunderstanding or prejudice. It still consists of violence, enmity, passion,
chance and friction, rationalised political objectives, dynamic interaction and
unpredictability.

The character of war is constantly in flux. However, multi-domain operations
(MDO) and niche technology, which can be adopted by big or small nations and
groups, is not only changing the character of war, but has overlapping
influences on the nature of wars. Not surprisingly, the non-kinetic vertical,
even in the ongoing Ukraine war, is gaining strategic importance (stronger focus
on Information Influence Operations and PSYOPS), especially when nations are
resorting to achieving their national objectives without crossing the
adversary’s threshold for war. The changing nature and character of
confrontation and conflict demands Joint Integrated MD capabilities, even to
prosecute the non-kinetic operations successfully.


PROMOTED CONTENT
By
Type 2 Diabetes? Do This Immediately (Watch) healthgoodtop
Would you give diplomacy a chance? This game simulates geopolitical conflicts
Conflict of Nations


REGIONAL SECURITY COMPLEX THEORY AND ZONES

India must fight its own battles. International Relations theory states that
‘regional security zones’ are fairly independent of globalisation and global
political trends due to strong emotional, geographical and historical links.
Security interdependence is normally patterned into regionally based clusters or
security complexes. Only global powers (USA and to some extent China) play a
truly global game, and project their power onto far-flung regions. China
dominates the regional security zones of Asia (more than USA). India is caught
in the classic power play of global and regional security dynamics as it is not
yet a great power. While it provides opportunities for India to emerge as a
unique balancing power, it can only be accomplished by enhancing our
comprehensive national power (CNP – external, internal and soft power), and
addressing our challenges cohesively with ‘all of nation integrated’ approach.

The salient weaknesses, as observed by Kargil Review Committee and endorsed by
GoM report in 2000-01 — current environment of hi-tech, multi-domain, short
duration and limited wars (Ukraine war questions that premise), nuclear backdrop
merits swift and dynamic responses. It requires calibrated management of the
escalation ladder straddling across military and non-military verticals, for
which the nation needs to prepare itself, within the constraints of resources
and even more importantly, time.

Advertisement


My remarks: Jointness has become ‘existential’, with each service essentially
operating in silos defined by its own threat perception and operational
doctrine. Consequently, there is no other option, but ITCs.

GEO-STRATEGIC COMPULSIONS FOR INTEGRATED THEATRE COMMANDS

India needs to project power in its areas of strategic interests, which is
pretty much most of Asia. A theatre command is inherently suited to projecting
power. A theatre command concept that is centered on defending against Pakistan
and China alone is not visionary. As a country, we aspire to be a great power
and have a say in global governance. None of that will come without the
necessary military power: however, no aping; create an Indian model. Theatre
commands are more about effective warfighting than the issue of optimisation in
terms of costs and manpower. Continental power salience is logical, but a
regional power needs equal focus on aerospace and maritime domains. It is,
therefore, more a matter of how, in what form, and the timeframe to create ITCs,
geographical or threat-based, with centralisation of critical and key resources
with de-centralisation based on mission or time. We could address the low
hanging fruit of fine-tuning existing Andaman & Nicobar and Strategic Forces
command, as also build on Cyber, Space and Special Forces commands/divisions.
ITCs should be based on existing commands and structures to ensure less
turbulence.

Advertisement


STRATEGIC OUTCOMES

The biggest payoff of creating ITCs is the national integration processes and
structuring for integrated MD operations.

Here are some key takeaways:

• ‘Whole of Nation’ approach towards national security. Regional power
capability building for regional influence and ‘Out of Country Contingencies’.

• National capacity and capability building for multi-domain operations both
within and outside the Armed Forces – PDIME (political, diplomatic,
Informational, military and economic), Cyber, Information Warfare, Perception
Mgt, PSYOPS and Legal.

• Sharper edge and impact of military diplomacy.

• Better civil-military fusion.

• Unified approach to meet challenges of changing nature and character of war.

• Visible salience to India’s growing CNP, specially Armed Forces.

• Modernisation of our Forces – Optimisation, fiscal prudence and procurement
prioritisation, focused and on time.

• Aatma Nirbharata gets a boost.

• India is one of the most disaster-prone nations, with growing stature for its
timely and effective response globally. Our HADR (humanitarian and disaster
relief) capabilities, too, will get a fillip.

• Niche and key Technologies - R&D and assimilation. Focus and urgency towards
critical and scarce armaments and assets.

ALSO READ | EXPLAINED: From Fighting As One To One Fighting Force, How Theatre
Command System Can Help Indian Military Embrace Future, Match Up To China

SUGGESTIONS FOR NATIONAL SECURITY STRUCTURES

• Set up Ministry of Internal Security similar to Department of Homeland
Security; Group of Ministers (GoM) on National Security should lay out the broad
framework of organisations and restructuring required for strengthening India’s
internal security apparatus.

• CCS proclaims the ‘national security’ policy. Broad contours of ITCs be laid
down with timelines for implementation. NSA, CDS and COSC and ministries
concerned work out the national military policy.

• Set up ‘Hybrid and Disruptive Technology Management Agency’ to provide and
oversee road map. Executive branches such as armed forces, central armed police
forces (CAPF), intelligence agencies, key ministries and even corporates to
build capabilities.

• National Intelligence Grid (NATGRID) and an effective National Counter
Terrorism Centre (NCTC), combined with synergised Multi Agency Centre (MAC), and
finally linking all these agencies on secure data links.

• Enhancing security consciousness of all citizens.

• Interface with National Disaster Management Agency authorities, science,
technology and infrastructure development organisations in public and private
sectors (to include hygiene, water and sanitation), health industry, customs and
immigration, commerce, aviation, shipping, railways and tourism, schools,
colleges and educational institutions, the media (specially social media) and
many others (MD threat) on coordinating security threat responses.

• Information and intelligence would have to be shared seamlessly.

• Vital importance of human and psychological profiling: Create expertise in
behavioral sciences. Human minds (especially leaders and military commanders and
local populace) are principal cognitive elements of decision-making. Imagine
reading the mind of our adversary leaders; especially when it comes to risk
matrix under adverse circumstances (the West and India would love to know what
is going on in the minds of Putin, Xi Jinping and Gen Bajwa).

• Nuclear: Our stated policy of ‘Never against non-NWS (nuclear weapon states)’;
and ‘No first use’; however ‘massive retaliation’ if used against India or our
troops anywhere, has stood the test of time. There is nothing in the present
doctrine that prevents India from responding proportionately to a nuclear
attack. Alarmingly, a fresh nuclear arms race is underway led by USA and
exploited by China, which is relentlessly increasing its arsenal and modernising
her nuclear architecture. Lack of agreements between NWS is disturbing. The
practice of dual basing and deployment of conventional and nuclear assets; the
concept of ‘use it or lose it’ and the Russian ‘escalate to de-escalate’,
coupled with recent brinkmanship statements and manoeuvres, has endangered the
globe as never before. India needs to review its nuclear architecture urgently.

• Biological Warfare (BW): Threat in forefront and greater scrutiny since the
outbreak of the Covid pandemic. Origin stories may be propaganda, but the threat
of leaks from labs is real and present danger. They are more devastating as they
persist, propagate and spread through a population globally. The present BW
convention lacks compliance monitoring and verification mechanisms, and is
ineffective in controlling biological armament. A national and strategic body to
monitor NBC threats, carry out holistic defence planning, preparation, procuring
equipment, order raising suitable armed forces, paramilitary and NDRF
units/sub-units and training is an absolute imperative in the immediate future.
India is today well-poised geo-politically to lead the charge to ensure a more
effective and punitive BW Treaty.

LESSONS FROM UKRAINE WAR

• The Theatre Command creation needs expediting — synergised command and
integrated operations need to be institutionalised to fight a MDW. An effective
theatre commander controlling the Ukraine campaign rather than orders emanating
from Moscow may have altered the shape of the war.

• Re-evaluation of our doctrines, plans, joint training for MDW, force
structures and manoeuvres has become a strategic necessity.

• Like Europe is slowly weaning away from Russian oil and gas supplies, we need
to do the same for armaments and technology.

• An agile, tech-savvy, modern armed forces has become a must for India to
provide decisive leverages among the comity of nations, especially larger
powers.

• Nuclear weapons matter: Putin’s signalling has been a major factor in
preventing the West from intervening militarily.

ALSO READ | ‘Theatre’ of Theatre Commands: To Paint IAF as Lone Ranger Opposing
Reform a Bid to Influence Discussions

• Threat of economic sanctions, however severe, does not deter physical
aggression.

• Our defence budget certainly needs an upgrade.

• The perception that an ‘all-out war’ or military invasion is a thing of the
past, has been turned on its head, and that too in Europe!

• The ‘Tour of Duty’ concept needs fresh evaluation. The importance of committed
junior leadership cannot be overstated.

• Extensive and effective employment of hi-tech disruptive tech such as
starlink, drones, agile mobile innovative small teams by Ukrainains are pointers
for us.

• Total synergy and transparency between the political, bureaucratic and
military leadership on conduct of war is a strategic necessity.

• Large-scale tri-services exercises with troops (under intense and complex air
defence, electronic warfare and information warfare conditions which the Chinese
will wage) to try out concepts and operational plans is a must, and we must not
leave it to theoretical intellectual wargaming. Ironically, while there will be
almost total and real-time transparency on the battlefield, there will also be
periods of blackout and disorientation, especially at operational and tactical
levels.

CONCLUSION

To meet our myriad multi-dimensional security challenges, synergy and
integration between and within all elements of national power is becoming almost
existential, especially given our complex neighbourhood. Militarily, formation
of ITCs has become an imperative to compete, confront and fight future wars. The
Ukraine conflict provides us many lessons which should be acted upon
expeditiously. As we continue to build ITCs, it will provide us out of
proportion outcomes/payoffs and strengthen our Comprehensive National Power.

Lt Gen PR Kumar (Retd) served in the Indian Army for 39 years. He was the DG
Army Aviation before superannuating from the appointment of Director General of
Military Operations (DGMO) in 2015-end. He writes on international and regional
geo-political, security and strategic issues. The views expressed in this
article are those of the author and do not represent the stand of this
publication

Read all the Latest News , Breaking News and IPL 2022 Live Updates here.


Tags
 * army
 * India

first published:May 30, 2022, 08:00 IST
PROMOTED CONTENT
Recommended by
Study for Free in Canada? Yes You Can Study In Canada | Sponsored Links
It might be the best discovery out there related to hair loss healthgoodtop
Der Preis für Ganzjahresreifen im Jahr 2022 könnte Sie überraschen tilesde.com
Die Preise für Elektrofahrräder im Jahr 2022 könnten niedriger sein als Sie
denken Elektrofrahrrad | Suchanzeigen
So viel verdient ein Programmierer heutzutage (siehe Gehälter hier)
Programmierer
[Fotos] Das wusstest du sicher noch nicht über Wonder Womans Kostüm Coming Soon
[Bilder] Diese Frau trägt jeden Tag Backpulver auf ihre Zehen auf, und das
werden auch Sie bald tun Trendscatchers
[Bilder] Sie hatte keine Ahnung, warum sich ihr Urlaubsfoto verbreitete. Bis sie
genauer hinsah Studentsea



LIVE TV





MORE NEWS

 * Indian Boxer Sabari Jaishankar Wins WBC Australasia Pro Title
 * F2: India's Jehan Daruvala Finishes on Podium in Monaco
 * 
 * Will be Working to Bring Back Liston Colaco, Udanta Singh and Rahul Bheke,
   Says Igor Stimac After India's Loss to Jordan
 * Indian Open of Surfing: Ramesh Budhial, Sugar Banarse, Kishore Kumar Crowned
   Champions
 * Belgrade Rowing World Cup 2022: Mixed Day for India in Serbia






PHOTOGALLERY

 * Deepika Padukone Looks Regal In White Ruffled Saree With Statement Pearl
   Neckpiece At Cannes 2022, See Her Stunning Pics
   26PHOTOS
 * Malaika Arora, Ananya Panday, Shilpa Shetty Kundra, Nora Fatehi Among Best
   Dressed Celebrities This Week
   15PHOTOS




TRENDING TOPICS
MoviesIPL 2022Sidhu Moose WalaModi@8BollywoodEntertainmentNarendra ModiSamantha
Ruth PrabhuNikhat ZareenRohit SharmaKangana RanautMalaika AroraVirat
KohliPriyanka Chopra JonasSalman KhanDisha PataniKareena Kapoor KhanPolitical
WhispersGold Price Today
HOT ON SOCIAL
RRRLock UppSamantha AkkineniNia SharmaKangana RanautTaarak Mehta Ka Ooltah
ChashmahIndian Premier LeagueFormula OneBigg BossPro Kabaddi LeagueShah Rukh
KhanBTSJanhvi KapoorNora FatehiAmit ShahKatrina KaifTaimur Ali KhanMumbai
IndiansYogi Adityanath
POPULAR CATEGORIES
LatestIndiaMovies WorldPolitics BuzzAutoTech VideosPhotosWeb Stories Cricket
NewsExplainersEntertainmentOpinion
LifestyleBusinessEducation-CareerCryptocurrency
LANGUAGE SITES
Hindi NewsMarathi NewsGujarati NewsBengali NewsTamil NewsTelugu NewsKannada
NewsMalayalam NewsPunjabi NewsUrdu NewsAssam NewsOdia News
Network18 Group Sites
TopperLearningCricketNextMoneycontrolFirstpostCNBCTV18History IndiaMTV
IndiaClear Study DoubtsEducation Franchisee OpportunityCAprep18
LIVE TV
About UsCookie PolicyDisclaimerContact UsRSSComplaint RedressalAdvertise with Us

Follow us on

Download News18 App

CNN name, logo and all associated elements ® and © 2020 Cable News Network LP,
LLLP. A Time Warner Company. All rights reserved. CNN and the CNN logo are
registered marks of Cable News Network, LP LLLP, displayed with permission. Use
of the CNN name and/or logo on or as part of NEWS18.com does not derogate from
the intellectual property rights of Cable News Network in respect of them. ©
Copyright Network18 Media and Investments Ltd 2020. All rights reserved.





WELCOME TO HTTPS://WWW.NEWS18.COM/


HTTPS://WWW.NEWS18.COM/ ASKS FOR YOUR CONSENT TO USE YOUR PERSONAL DATA TO:

 * perm_identity
   Personalised ads and content, ad and content measurement, audience insights
   and product development
 * devices
   Store and/or access information on a device

expand_moreremove
Learn more
 * 
   How can I change my choice?
 * 
   What if I don't consent?
 * 
   How does legitimate interest work?
 * 
   Do I have to consent to everything?

Your personal data will be processed and information from your device (cookies,
unique identifiers, and other device data) may be stored by, accessed by and
shared with third party vendors, or used specifically by this site or app.

Some vendors may process your personal data on the basis of legitimate interest,
which you can object to by managing your options below. Look for a link at the
bottom of this page or in our privacy policy where you can withdraw consent.

Consent



Manage options

arrow_back

Data preferences


MANAGE YOUR DATA

You can choose how your personal data is used. Vendors want your permission to
do the following:

TCF vendors

help_outline


STORE AND/OR ACCESS INFORMATION ON A DEVICE

Cookies, device identifiers, or other information can be stored or accessed on
your device for the purposes presented to you. View details
Consent


SELECT BASIC ADS

Ads can be shown to you based on the content you’re viewing, the app you’re
using, your approximate location, or your device type. View details
ConsentLegitimate interesthelp_outline


CREATE A PERSONALISED ADS PROFILE

A profile can be built about you and your interests to show you personalised ads
that are relevant to you. View details
ConsentLegitimate interesthelp_outline


SELECT PERSONALISED ADS

Personalised ads can be shown to you based on a profile about you. View details
ConsentLegitimate interesthelp_outline


CREATE A PERSONALISED CONTENT PROFILE

A profile can be built about you and your interests to show you personalised
content that is relevant to you. View details
ConsentLegitimate interesthelp_outline


SELECT PERSONALISED CONTENT

Personalised content can be shown to you based on a profile about you. View
details
ConsentLegitimate interesthelp_outline


MEASURE AD PERFORMANCE

The performance and effectiveness of ads that you see or interact with can be
measured. View details
ConsentLegitimate interesthelp_outline


MEASURE CONTENT PERFORMANCE

The performance and effectiveness of content that you see or interact with can
be measured. View details
ConsentLegitimate interesthelp_outline


APPLY MARKET RESEARCH TO GENERATE AUDIENCE INSIGHTS

Market research can be used to learn more about the audiences who visit
sites/apps and view ads. View details
ConsentLegitimate interesthelp_outline


DEVELOP AND IMPROVE PRODUCTS

Your data can be used to improve existing systems and software, and to develop
new products View details
ConsentLegitimate interesthelp_outline


ENSURE SECURITY, PREVENT FRAUD, AND DEBUG

help_outline
Your data can be used to monitor for and prevent fraudulent activity, and ensure
systems and processes work properly and securely. View details


TECHNICALLY DELIVER ADS OR CONTENT

help_outline
Your device can receive and send information that allows you to see and interact
with ads and content. View details


MATCH AND COMBINE OFFLINE DATA SOURCES

help_outline
Data from offline data sources can be combined with your online activity in
support of one or more purposes View details


LINK DIFFERENT DEVICES

help_outline
Different devices can be determined as belonging to you or your household in
support of one or more of purposes. View details


RECEIVE AND USE AUTOMATICALLY-SENT DEVICE CHARACTERISTICS FOR IDENTIFICATION

help_outline
Your device might be distinguished from other devices based on information it
automatically sends, such as IP address or browser type. View details


USE PRECISE GEOLOCATION DATA

Your precise geolocation data can be used in support of one or more purposes.
This means your location can be accurate to within several meters. View details
Consent

You can choose your data preferences. This site or app wants your permission to
do the following:

Site or app


SELECT BASIC ADS

Ads can be shown to you based on the content you’re viewing, the app you’re
using, your approximate location, or your device type. View details
Consent


CREATE A PERSONALISED ADS PROFILE

A profile can be built about you and your interests to show you personalised ads
that are relevant to you. View details
Consent


SELECT PERSONALISED ADS

Personalised ads can be shown to you based on a profile about you. View details
Consent

Vendor preferences

Accept all



Confirm choices

arrow_back

Vendor preferences


CONFIRM OUR VENDORS

Vendors can use your data to provide services. Declining a vendor can stop them
from using the data you shared.

TCF vendors

help_outline


EXPONENTIAL INTERACTIVE, INC D/B/A VDX.TV

Cookie duration: 90 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ROQ.AD INC.

Cookie duration: 365 (days). Cookie duration resets each session.

View details | Privacy policylaunch
Consent


INDEX EXCHANGE, INC.

Cookie duration: 395 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


QUANTCAST

Cookie duration: 397 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BEESWAXIO CORPORATION

Cookie duration: 395 (days). Cookie duration resets each session.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SOVRN HOLDINGS INC

Cookie duration: 365 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADIKTEEV

Doesn't use cookies.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


RTB HOUSE S.A.

Cookie duration: 365 (days). Uses other forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


WIDESPACE AB

Cookie duration: 372 (days). Cookie duration resets each session.

View details | Storage details | Privacy policylaunch
Consent


THE TRADE DESK

Cookie duration: 365 (days). Uses other forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADMETRICS GMBH

Doesn't use cookies.

View details | Privacy policylaunch
Consent


AMOBEE INC.

Cookie duration: 365 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


EPSILON

Cookie duration: 400 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


YAHOO EMEA LIMITED

Cookie duration: 397 (days). Cookie duration resets each session.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADVENTORI SAS

Cookie duration: 90 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


TRIPLELIFT, INC.

Cookie duration: 90 (days). Uses other forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


XANDR, INC.

Cookie duration: 90 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


NEORY GMBH

Cookie duration: 90 (days). Cookie duration resets each session.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


UNRULY GROUP LLC

Cookie duration: 395 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


NEURAL.ONE

Cookie duration: 365 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADITION TECHNOLOGIES GMBH

Cookie duration: 90 (days). Cookie duration resets each session.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ACTIVE AGENT (ADITION TECHNOLOGIES GMBH)

Cookie duration: 90 (days). Cookie duration resets each session.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


TABOOLA EUROPE LIMITED

Cookie duration: 366 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SMART ADSERVER

Cookie duration: 396 (days). Uses other forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADFORM

Cookie duration: 60 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


MAGNITE, INC.

Cookie duration: 365 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADARA MEDIA UNLIMITED

Cookie duration: 730 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SIFT MEDIA, INC

Doesn't use cookies.

View details | Privacy policylaunch
Consent


RAKUTEN MARKETING LLC

Cookie duration: 365 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


AVOCET SYSTEMS LIMITED

Cookie duration: 365 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LIFESTREET CORPORATION

Doesn't use cookies.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SIZMEK BY AMAZON

Cookie duration: 396 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


OPENX

Cookie duration: 365 (days). Cookie duration resets each session.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


YIELDLAB AG

Cookie duration: 365 (days). Cookie duration resets each session.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ROKU ADVERTISING SERVICES

Cookie duration: 731 (days). Uses other forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


NANO INTERACTIVE GMBH

Cookie duration: 182 (days). Uses other forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SIMPLIFI HOLDINGS INC

Cookie duration: 366 (days).

View details | Privacy policylaunch
Consent


PUBMATIC, INC.

Cookie duration: 90 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


COMSCORE B.V.

Cookie duration: 720 (days). Cookie duration resets each session.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


FLASHTALKING, INC.

Cookie duration: 730 (days).

View details | Privacy policylaunch
Consent


MEDIAMATH, INC.

Cookie duration: 393 (days). Uses other forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SMAATO, INC.

Doesn't use cookies.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SEMASIO GMBH

Cookie duration: 366 (days). Cookie duration resets each session.

View details | Storage details | Privacy policylaunch
Consent


CRIMTAN HOLDINGS LIMITED

Cookie duration: 365 (days). Cookie duration resets each session.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BETGENIUS LTD

Cookie duration: 365 (days). Cookie duration resets each session.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


TRESENSA TECHNOLOGIES, INC.

Doesn't use cookies.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


CRITEO SA

Cookie duration: 390 (days). Uses other forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADLOOX SA

Doesn't use cookies.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BLIS MEDIA LIMITED

Cookie duration: 400 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LOTAME SOLUTIONS, INC

Cookie duration: 274 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Privacy policylaunch
Consent


LIVERAMP

Cookie duration: 365 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


GROUPM UK LIMITED

Cookie duration: 395 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


MAGNITE, INC. (OUTSTREAM)

Cookie duration: 366 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LOOPME LIMITED

Cookie duration: 365 (days). Uses other forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DYNATA LLC

Cookie duration: 365 (days).

View details | Privacy policylaunch
Consent


FUSIO BY S4M

Cookie duration: 1 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


TEEMO SA

Cookie duration: 30 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DOUBLEVERIFY INC.

Doesn't use cookies.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BIDSWITCH GMBH

Cookie duration: 365 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


IPONWEB GMBH

Cookie duration: 365 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


NEXTROLL, INC.

Cookie duration: 395 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


TEADS

Cookie duration: 365 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


STRÖER SSP GMBH (SSP)

Cookie duration: 365 (days). Uses other forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


STRÖER SSP GMBH (DSP)

Cookie duration: 90 (days). Uses other forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


CONNECTAD REALTIME GMBH

Cookie duration: 31 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PERMODO GMBH

Cookie duration: 365 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PLATFORM161 B.V.

Cookie duration: 396 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


1020, INC. DBA PLACECAST AND ERICSSON EMODO

Doesn't use cookies.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADACADO TECHNOLOGIES INC. (DBA ADACADO)

Cookie duration: 365 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


MEETRICS GMBH

Cookie duration: 365 (days).

View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SMADEX, S.L.U.

Cookie duration: 365 (days). Cookie duration resets each session.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BOMBORA INC.

Cookie duration: 365 (days). Uses other forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


OUTBRAIN UK LTD

Cookie duration: 90 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SPOTX, INC

Cookie duration: 366 (days). Uses other forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


EASYMEDIA GMBH

Cookie duration: 365 (days). Cookie duration resets each session.

View details | Privacy policylaunch
Consent


YIELDMO, INC.

Cookie duration: 365 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


REMERGE GMBH

Doesn't use cookies.

View details | Privacy policylaunch
Consent


ADVANCED STORE GMBH

Cookie duration: 24856 (days). Uses other forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


MAGNITE CTV, INC.

Cookie duration: 366 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DELTA PROJECTS AB

Cookie duration: 365 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ZEMANTA, INC.

Cookie duration: 365 (days). Cookie duration resets each session.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


USEMAX ADVERTISEMENT (EMEGO GMBH)

Cookie duration: 365 (days). Cookie duration resets each session.

View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


EMETRIQ GMBH

Cookie duration: 365 (days). Uses other forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PUBLICIS MEDIA GMBH

Cookie duration: 90 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Privacy policylaunch
Consent


MCCANN DISCIPLINE LTD

Cookie duration: 14 (days).

View details | Privacy policylaunch
Consent


ONETAG LIMITED

Cookie duration: 741 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


CLOUD TECHNOLOGIES S.A.

Cookie duration: 365 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SMARTOLOGY LIMITED

Doesn't use cookies.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


IMPROVE DIGITAL

Cookie duration: 90 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADOBE ADVERTISING CLOUD

Cookie duration: 365 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BANNERFLOW AB

Cookie duration: 366 (days).

View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


TABMO SAS

Doesn't use cookies.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


INTEGRAL AD SCIENCE, INC.

Doesn't use cookies.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


WIZALY

Cookie duration: 365 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Privacy policylaunch
Consent


WEBORAMA

Cookie duration: 393 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


JIVOX CORPORATION

Cookie duration: 90 (days). Cookie duration resets each session.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


MOBILE PROFESSIONALS BV / SAGE+ARCHER BV

Doesn't use cookies.

View details | Privacy policylaunch
Consent


ON DEVICE RESEARCH LIMITED

Cookie duration: 30 (days).

View details | Storage details | Privacy policylaunch
Consent


EXACTAG GMBH

Cookie duration: 180 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


CELTRA, INC.

Doesn't use cookies. Uses other forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


MAINADV SRL

Cookie duration: 1 (days). Cookie duration resets each session. Uses other forms
of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


GEMIUS SA

Cookie duration: 395 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Privacy policylaunch
Consent


THE KANTAR GROUP LIMITED

Cookie duration: 914 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


IMPACT TECH INC.

Cookie duration: 720 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


NIELSEN MARKETING CLOUD

Cookie duration: 120 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SOLOCAL

Cookie duration: 365 (days). Uses other forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PIXALATE, INC.

Doesn't use cookies.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ORACLE DATA CLOUD

Cookie duration: 180 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


1000MERCIS (NUMBERLY)

Cookie duration: 180 (days). Cookie duration resets each session.

View details | Privacy policylaunch
Consent


AUDIENCEPROJECT APS

Cookie duration: 365 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


EFFILIATION / EFFINITY

Cookie duration: 60 (days). Uses other forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ARRIVALIST CO

Cookie duration: 730 (days). Cookie duration resets each session.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SEENTHIS AB

Doesn't use cookies.

View details | Privacy policylaunch


COMMANDERS ACT

Cookie duration: 365 (days). Uses other forms of storage.

View details | Privacy policylaunch
Consent


TRAVEL AUDIENCE GMBH

Cookie duration: 397 (days). Cookie duration resets each session.

View details | Storage details | Privacy policylaunch
Consent


HUMAN

Doesn't use cookies.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADLUDIO LTD.

Doesn't use cookies.

View details | Privacy policylaunch
Consent


NEODATA GROUP SRL

Cookie duration: 366 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


INNOVID INC.

Cookie duration: 92 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


TACTIC™ REAL-TIME MARKETING AS

Cookie duration: Uses session cookies.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


NEUSTAR, INC., A TRANSUNION COMPANY

Cookie duration: 365 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SUBLIMESKINZ - ADLEDGE

Doesn't use cookies.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SALESFORCE.COM, INC.

Cookie duration: 180 (days). Uses other forms of storage.

View details | Privacy policylaunch
Consent


KOCHAVA INC.

Doesn't use cookies.

View details | Privacy policylaunch
Consent


OTTO (GMBH & CO KG)

Cookie duration: 365 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM

Cookie duration: 180 (days). Cookie duration resets each session.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LOCALSENSOR B.V.

Doesn't use cookies.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ONLINE SOLUTION

Cookie duration: 365 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


RELAY42 NETHERLANDS B.V.

Cookie duration: 731 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


GP ONE GMBH

Cookie duration: Uses session cookies.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LIFTOFF MOBILE, INC.

Doesn't use cookies.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


MINDTAKE RESEARCH GMBH

Cookie duration: 93 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


CINT AB

Cookie duration: 730 (days).

View details | Privacy policylaunch
Consent


GOOGLE ADVERTISING PRODUCTS

Cookie duration: 396 (days). Uses other forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


GFK SE

Cookie duration: 730 (days). Uses other forms of storage.

View details | Privacy policylaunch
Consent


REVJET

Cookie duration: 730 (days).

View details | Privacy policylaunch
Consent


PROTECTED MEDIA LTD

Doesn't use cookies.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


CLINCH LABS LTD

Cookie duration: 730 (days). Cookie duration resets each session.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ORACLE DATA CLOUD - MOAT

Doesn't use cookies.

View details | Privacy policylaunch


HEARTS AND SCIENCE MÜNCHEN GMBH

Cookie duration: 60 (days). Cookie duration resets each session.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


AMAZON ADVERTISING

Cookie duration: 396 (days). Cookie duration resets each session. Uses other
forms of storage.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


MOLOCO, INC.

Cookie duration: Uses session cookies.

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


NOBID, INC.

Cookie duration: 7 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


OBJECTIVE PARTNERS BV

Cookie duration: 90 (days). Cookie duration resets each session.

View details | Privacy policylaunch
Consent


EBAY INC

Cookie duration: 90 (days).

View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LUNA MEDIA GROUP LLC

Cookie duration: 14 (days).

View details | Privacy policylaunch
Consent

General vendors

help_outline


GSKINNER

Privacy policylaunch
Consent


AKAMAI

Privacy policylaunch
Consent


FACEBOOK

Privacy policylaunch
Consent


AUNICA

Privacy policylaunch
Consent


BOOKING.COM

Privacy policylaunch
Consent


C3 METRICS

Privacy policylaunch
Consent


IBM

Privacy policylaunch
Consent


ADTRIBA

Privacy policylaunch
Consent


PULSEPOINT

Privacy policylaunch
Consent


DEMANDBASE

Privacy policylaunch
Consent


EVIDON

Privacy policylaunch
Consent


CUBED

Privacy policylaunch
Consent


HURRA.COM

Privacy policylaunch
Consent


OPTOMATON

Privacy policylaunch
Consent


INTELLIAD

Privacy policylaunch
Consent


ANALIGHTS

Privacy policylaunch
Consent


DSTILLERY

Privacy policylaunch
Consent


DMA INSTITUTE

Privacy policylaunch
Consent


ZMS

Privacy policylaunch
Consent


DENTSU AEGIS NETWORK

Privacy policylaunch
Consent


IGNITION ONE

Privacy policylaunch
Consent


OMNICOM MEDIA GROUP

Privacy policylaunch
Consent


DIGISEG

Privacy policylaunch
Consent


RESONATE

Privacy policylaunch
Consent


CENTRO

Privacy policylaunch
Consent


SOJERN

Privacy policylaunch
Consent


HAENSEL AMS

Privacy policylaunch
Consent


BDSK HANDELS GMBH & CO. KG

Privacy policylaunch
Consent


VIDEOLOGY

Privacy policylaunch
Consent


TRADEDOUBLER AB

Privacy policylaunch
Consent


TRUSTARC

Privacy policylaunch
Consent


TRUEFFECT

Privacy policylaunch
Consent


MARKETING SCIENCE CONSULTING GROUP, INC.

Privacy policylaunch
Consent


DENTSU

Privacy policylaunch
Consent


ESSENS

Privacy policylaunch
Consent


TRAVEL DATA COLLECTIVE

Privacy policylaunch
Consent


ADVOLUTION.CONTROL

Privacy policylaunch
Consent


VIMEO

Privacy policylaunch
Consent


ENSIGHTEN

Privacy policylaunch
Consent


ADMAXIM

Privacy policylaunch
Consent


BATCH MEDIA

Privacy policylaunch
Consent


VODAFONE GMBH

Privacy policylaunch
Consent


SCENESTEALER

Privacy policylaunch
Consent


NETQUEST

Privacy policylaunch
Consent


MANAGE.COM

Privacy policylaunch
Consent


CLOUDFLARE

Privacy policylaunch
Consent


SCOOTA

Privacy policylaunch
Consent


HAVAS MEDIA FRANCE - DBI

Privacy policylaunch
Consent


NETFLIX

Privacy policylaunch
Consent


MACROMILL GROUP

Privacy policylaunch
Consent


EBUILDERS

Privacy policylaunch
Consent


APPLOVIN CORP.

Privacy policylaunch
Consent


FRACTIONAL MEDIA

Privacy policylaunch
Consent


RACKSPACE

Privacy policylaunch
Consent


MSI-ACI

Privacy policylaunch
Consent


CHOCOLATE PLATFORM

Privacy policylaunch
Consent


NAVEGG

Privacy policylaunch
Consent


ADMEDO

Privacy policylaunch
Consent


MOBITRANS

Privacy policylaunch
Consent


ADEX

Privacy policylaunch
Consent


SPOTAD

Privacy policylaunch
Consent


AARKI

Privacy policylaunch
Consent


SFR

Privacy policylaunch
Consent


CABLATO

Privacy policylaunch
Consent


WAYSTACK

Privacy policylaunch
Consent

Accept all



Confirm choices

Close