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UKREiiF: Yorkshire


CRUNCHING THE NUMBERS: HOW UKREIIF GENERATED £20.9 MILLION FOR THE LOCAL LEEDS
AND WIDER WEST YORKSHIRE ECONOMY

August 12th, 2024

Mya Driver



By Mya Driver, Marketing Executive, UKREiiF

That’s right, UKREiiF has supercharged the local Leeds and wider West Yorkshire
economy with an impressive £20.9 million boost in 2024! This is a colossal leap
from the £5.5 million in 2022 and the £12.1 million in 2023.

That’s a total of £38.5 million pumped into Leeds businesses over just three
years! An event as large as UKREiiF will inevitably have a hugely positive
impact on its host city, but this spectacular result is thanks to our relentless
efforts to make those numbers soar year after year. It’s teamwork,
determination, and a dash of Yorkshire magic!

We thought it’d be useful to crunch down on the numbers and delve into that that
impressive £20.9 million.

Tourism

Around 450 delegates extended their stay for four or more nights, exploring gems
like Temple Newsam in Leeds, the Piece Hall in Halifax, Kirkstall Abbey in
Leeds, and the Yorkshire Sculpture Park in Wakefield (just to name a few!). In
the lead-up to UKREiiF 2024, we teamed up with Leeds City Council to launch
campaigns that showcased Leeds, boosting tourism and inviting everyone to
discover more about the area.

Hotels and Hospitality

The majority of UKREiiF delegates extended their stay to at least two nights,
making sure they didn’t miss a moment of the three-day extravaganza. Leeds City
Centre’s hotels reached full capacity well before the event, however, we teamed
up with Leeds City Council to spread the word that nearby places like Wakefield,
Huddersfield, Bradford, Harrogate, and York had plenty of beds available, all
just a stones throw away from Leeds City Centre.

Bars and Restaurants

Visitors splashed out millions during the event. The food and drink sector saw
the biggest boost, thanks to an incredibly inclusive fringe programme. This
programme drew in crowds who didn’t even have a UKREiiF ticket, pushing the
total number of visitors to Leeds to an impressive 18,750.

We teamed up with local Leeds businesses to extend their opening hours beyond
the usual Monday-Thursday routine and ran a Leeds focused campaign to highlight
the best spots in the city before the event. Leeds was buzzing, and everyone got
a taste of what makes this city so special!

Local Spend

As an event organiser, we were thrilled to make a positive splash in our
community – a commitment reflected in our ISO 20121 Sustainable Events
Management Accreditation!

We proudly championed local talent, teaming up with freelance photographers and
videographers, and assembling a robust local security and customer support crew.
We sourced our printing needs from nearby suppliers and showcased local food and
beverage outlets.

One such success story is Caffe Aperitivo. Its owner shared that “UKREiiF
falling in May is the perfect time and really kickstarts the summer season for
[him].” He was able to “invest in loads of stock for the summer season” and
enjoyed “a phenomenal three days at UKREiiF in 2024, more than [he] expected.”
This fantastic turnout enabled him to reinvest in his business, setting the
stage for a vibrant summer ahead.

The event had solidified itself as a catalyst for commercial growth, not just
for its attendees and partners, but for every business involved in making
UKREiiF what it is.

Returning Attendees

During the registration process we managed to capture information on delegates
returning to the city – with 33% now coming to Leeds “more frequently due to a
direct result of UKREiiF” outside of the annual event. Whether is be due to work
opportunities, more networking activity taking place for the industry, meetings,
or site visits…some have even confirmed they’ve opened up silo offices in Leeds.
The event is pushing the industry into the city which can only be welcomed for
further economic impact all year round.

If you’d like to find out more about this report by ARUP and the work we’ve done
to enhance the local economic impact, email: nathan.spencer@ukreiif.com

By Mya Driver, Marketing Executive, UKREiiF


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