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NameProviderPurposeExpiryTypeCookieConsent [x11]CookiebotStores the user's
cookie consent state for the current domain1 yearHTTPrc::aGoogleThis cookie is
used to distinguish between humans and bots. This is beneficial for the website,
in order to make valid reports on the use of their
website.PersistentHTMLrc::cGoogleThis cookie is used to distinguish between
humans and bots. SessionHTMLCookieConsentPolicyDatabricks.comStores the user's
cookie consent state for the current domain1
yearHTTPrenderCtxDatabricks.comNecessary to facilitate client-side-rendering,
which allows the website to place website scripts in the client’s
browser.SessionHTTPsfdc-streamDatabricks.comUsed to maintain the overall
functionality of the website: Assigns the user to a server and detects potential
errors on specific servers, allowing the website to reassign the users to
another server. 1 dayHTTPconnect.siddatabricks.searchunify.comThe cookie is
necessary for secure log-in and the detection of any spam or abuse of the
website.SessionHTTPAWSALBdataaisummit.comRegisters which server-cluster is
serving the visitor. This is used in context with load balancing, in order to
optimize user experience. 6 daysHTTPAWSALBCORSdataaisummit.comRegisters which
server-cluster is serving the visitor. This is used in context with load
balancing, in order to optimize user experience. 6
daysHTTPintellimize_user_117848515api.intellimize.coPendingPersistentHTMLARRAffinitySameSite [x3]Microsoft
Databricks.comUsed to distribute traffic to the website on several servers in
order to optimise response times.SessionHTTPAI_bufferDatabricks.comUsed in
context with the "AI_sentBuffer" in order to limit the number of
data-server-updates (Azure). This synergy also allows the website to detect any
duplicate data-server-updates. SessionHTMLAI_sentBufferDatabricks.comUsed in
context with the "AI_buffer" in order to limit the number of data-server-updates
(Azure). This synergy also allows the website to detect any duplicate
data-server-updates. SessionHTMLai_session [x2]Databricks.com
MicrosoftPreserves users states across page requests.1
dayHTTPARRAffinity [x2]Databricks.com
MicrosoftUsed to distribute traffic to the website on several servers in order
to optimise response times.SessionHTTPDEFAULTLOCALEDatabricks.comLanguage
setting as per the default locationSessionHTTPJSESSIONID [x4]Databricks.com
LinkedIn
New RelicPreserves users states across page
requests.SessionHTTPTH_CSRFDatabricks.comA CSRF token is added to each server
response, and require a matching CSRF token in each (mutating) request. The CSRF
token then makes a roundtrip from server to browser back to server, proving to
the server that the page making the request is approved by (generated by, even)
that server.SessionHTTPTH_JS_SUPPORTDatabricks.comWhether the device supports
JavaScript, passed as a
boolean.SessionHTTPSESS#infawiki.informatica.comPreserves users states across
page requests.1 dayHTTP__cfruid [x2]Medium
metacog.comThis cookie is a part of the services provided by Cloudflare -
Including load-balancing, deliverance of website content and serving DNS
connection for website operators. SessionHTTP__cf_bm [x3]Databricks.com
MarketoThis cookie is used to distinguish between humans and bots. This is
beneficial for the website, in order to make valid reports on the use of their
website.1 dayHTTPBIGipServer# [x2]Marketo
Databricks.comUsed to distribute traffic to the website on several servers in
order to optimise response times.SessionHTTP__VASTUtil__MicrosoftNecessary for
the implementation of video-content on the
website.PersistentHTMLDRIVE_STREAMGoogleEmbeds video and audio content on the
website, using Google Drive.SessionHTTPuc_sessionDropboxDetermines whether the
user has accepted the cookie consent box. SessionHTTPCONSENT [x2]Google
YouTubeUsed to detect if the visitor has accepted the marketing category in the
cookie banner. This cookie is necessary for GDPR-compliance of the website. 2
yearsHTTPli_gcLinkedInStores the user's cookie consent state for the current
domain2 yearsHTTP

Preference cookies enable a website to remember information that changes the way
the website behaves or looks, like your preferred language or the region that
you are in.

NameProviderPurposeExpiryTypeCookieConsentBulkSetting-#CookiebotEnables cookie
consent across multiple websitesPersistentHTMLcftokendataaisummit.comThis cookie
is used to determine which type of device the visitor is using, so the website
can be properly formatted - This information is stored in the "CFID" cookie.20
daysHTTPDRIFT_SESSION_IDDriftAllows the website to recoqnise the visitor, in
order to optimize the chat-box functionality.
SessionHTMLDRIFT_SESSION_STARTEDDriftStores a unique ID string for each chat-box
session. This allows the website-support to see previous issues and reconnect
with the previous supporter. SessionHTMLDRIFT_visitCountsDriftDetermines the
number of visits of the specific visitor. This is used in order to make the
chat-box function more relevant.PersistentHTMLdriftt_aidDriftNecessary for the
functionality of the website's chat-box function. 2
yearsHTTPSEDatabricks.comPending10
yearsHTTP_intellimizeTest-#api.intellimize.coPendingSessionHTTPbrowserTabId [x2]Databricks.comPendingSessionHTMLintellimize_117848515api.intellimize.coPendingPersistentHTMLintellimize_api_117848515api.intellimize.coPendingPersistentHTMLintellimize_attributes_117848515api.intellimize.coPendingPersistentHTMLintellimize_policy_117848515api.intellimize.coPendingPersistentHTMLipify.ipapi.ipify.orgPendingSessionHTMLlang [x2]LinkedInRemembers
the user's selected language version of a
websiteSessionHTTPlangDatabricks.comThe cookie determines the preferred language
and country-setting of the visitor - This allows the website to show content
most relevant to that region and
language.PersistentHTMLlanguage [x3]Databricks.com
databricks.searchunify.comDetermines the preferred language of the visitor.
Allows the website to set the preferred language upon the visitor's re-entry.
PersistentHTMLbynderDatabricks.comPendingSessionHTTPxSlackVisitor session
cookie1 dayHTTP_gz_sid [x2]databricks.searchunify.comCaptures and indexes user
search information.1 dayHTTP_gz_taid [x2]databricks.searchunify.comCaptures and
indexes user search information.1 yearHTTP__Host-logged-out-sessionDropboxUsed
to implement or transfer content through Dropbox. SessionHTTPgvcDropboxUsed to
implement or transfer content through Dropbox. 5 yearsHTTPlocaleDropboxThe
cookie determines the preferred language and country-setting of the visitor -
This allows the website to show content most relevant to that region and
language.5 yearsHTTPplayerVimeoSaves the user's preferences when playing
embedded videos from Vimeo.1 yearHTTPsync_activeVimeoContains data on visitor's
video-content preferences - This allows the website to remember parameters such
as preferred volume or video quality. The service is provided by
Vimeo.com.PersistentHTMLyt-player-bandaid-hostYouTubeUsed to determine the
optimal video quality based on the visitor's device and network settings.
PersistentHTMLsummit_attendee_cookieDatabricks.comPending1
yearHTTPLTK__ec4ab66b13bb4a77b4e72932d2090ad2Adobe
IncPendingPersistentHTMLmarketo_tokenDatabricks.comContains data on visitor
behaviour and website interaction. This is used in context with the email
marketing service Marketo.com, which allows the website to target visitors via
email.SessionHTTP

Statistic cookies help website owners to understand how visitors interact with
websites by collecting and reporting information anonymously.

NameProviderPurposeExpiryType_ga [x4]GoogleRegisters a unique ID that is used to
generate statistical data on how the visitor uses the website.2
yearsHTTP_gat [x5]Google
Databricks.comUsed by Google Analytics to throttle request rate1
dayHTTP_gid [x4]GoogleRegisters a unique ID that is used to generate statistical
data on how the visitor uses the website.1 dayHTTPcfiddataaisummit.comThis
cookie is used in context with the "Cftoken" cookie. The cookie stores a
specific ID for the visitor and the visitor's device and browser. 20
daysHTTPitm_dataGoogle Tag ManagerPendingSessionHTTP_clckDatabricks.comCollects
data on the user’s navigation and behavior on the website. This is used to
compile statistical reports and heatmaps for the website owner.1
yearHTTP_clskDatabricks.comRegisters statistical data on users' behaviour on the
website. Used for internal analytics by the website operator. 1
dayHTTP_ga_#Google Tag ManagerUsed by Google Analytics to collect data on the
number of times a user has visited the website as well as dates for the first
and most recent visit. 2 yearsHTTP_hjAbsoluteSessionInProgressHotjarThis cookie
is used to count how many times a website has been visited by different visitors
- this is done by assigning the visitor an ID, so the visitor does not get
registered twice.1 dayHTTP_hjFirstSeenHotjarThis cookie is used to determine if
the visitor has visited the website before, or if it is a new visitor on the
website.1 dayHTTP_hjSession_#HotjarCollects statistics on the visitor's visits
to the website, such as the number of visits, average time spent on the website
and what pages have been read.1 dayHTTP_hjSessionUser_#HotjarCollects statistics
on the visitor's visits to the website, such as the number of visits, average
time spent on the website and what pages have been read.1
yearHTTP_hjTLDTestHotjarDetects the SEO-ranking for the current website. This
service is part of a third-party statistics and analysis service.
SessionHTTPnmstatSiteimproveThis cookie contains an ID string on the current
session. This contains non-personal information on what subpages the visitor
enters – this information is used to optimize the visitor's experience.999
daysHTTPimage.aspxSiteimproveRegisters statistical data on users' behaviour on
the website. Used for internal analytics by the website operator.
SessionPixelcollectGoogleUsed to send data to Google Analytics about the
visitor's device and behavior. Tracks the visitor across devices and marketing
channels.SessionPixel_cltk [x2]Databricks.com
MicrosoftRegisters statistical data on users' behaviour on the website. Used for
internal analytics by the website operator.
SessionHTML_hjIncludedInSessionSample [x2]HotjarRegisters data on visitors'
website-behaviour. This is used for internal analysis and website optimization.
1 dayHTTP_omappvp [x3]a.omappapi.com
a.opmnstr.comThis cookie is used to determine if the visitor has visited the
website before, or if it is a new visitor on the website.11
yearsHTTPai_userDatabricks.comUsed by Microsoft Application Insights software to
collect statistical usage and telemetry information. The cookie stores a unique
identifier to recognize users on returning visits over time.1
yearHTTPomVisits [x3]Databricks.comThis cookie is used to identify the frequency
of visits and how long the visitor is on the website. The cookie is also used to
determine how many and which subpages the visitor visits on a website – this
information can be used by the website to optimize the domain and its
subpages.PersistentHTMLomVisitsFirst [x3]a.omappapi.com
a.opmnstr.comThis cookie is used to count how many times a website has been
visited by different visitors - this is done by assigning the visitor an ID, so
the visitor does not get registered
twice.PersistentHTMLAnalyticsSyncHistoryLinkedInUsed in connection with
data-synchronization with third-party analysis service. 29
daysHTTPpersonalization_idTwitterThis cookie is set by Twitter - The cookie
allows the visitor to share content from the website onto their Twitter profile.
2 yearsHTTPbSlackCollects statistical data related to the user's website visits,
such as the number of visits, average time spent on the website and what pages
have been loaded. The purpose is to segment the website's users according to
factors such as demographics and geographical location, in order to enable media
and marketing agencies to structure and understand their target groups to enable
customised online advertising.10
yearsHTTP_hjIncludedInPageviewSampleHotjarDetermines if the user's navigation
should be registered in a certain statistical place holder.1
dayHTTP_hjRecordingLastActivityHotjarSets a unique ID for the session. This
allows the website to obtain data on visitor behaviour for statistical
purposes.SessionHTML_hp2_idDatabricks.comstores user_id, identity, other ids2
yearsHTTP_vis_opt_exp_#_combiVWOUsed by Visual Website Optimizer to ensure that
the same user interface variant is displayed for each visit, if the user is
participating in a design experiment.99 daysHTTP_vis_opt_sVWOUsed by Visual
Website Optimizer to determine if the visitor is participating in a design
experiment.99 daysHTTP_vis_opt_test_cookieVWOUsed to check if the user's browser
supports cookies.SessionHTTP_vwo_dsVWOCollects data on the user's visits to the
website, such as the number of visits, average time spent on the website and
what pages have been loaded with the purpose of generating reports for
optimising the website content.3 monthsHTTP_vwo_snVWOCollects statistics on the
visitor's visits to the website, such as the number of visits, average time
spent on the website and what pages have been read.1 dayHTTP_vwo_uuidVWOUsed by
Visual Website Optimizer to ensure that the same user interface variant is
displayed for each visit, if the user is participating in a design experiment.10
yearsHTTP_vwo_uuid_v2VWOThis cookie is set to make split-tests on the website,
which optimizes the website's relevance towards the visitor – the cookie can
also be set to improve the visitor's experience on a website.1
yearHTTPpdfjs.historyDatabricks.comRemembers which and how many PDF-documents
have been downloaded or read by the user. This is used for internal statistics.
PersistentHTMLvidcdn-app.pathfactory.comCollects data on visitor interaction
with the website's video-content - This data is used to make the website's
video-content more relevant towards the visitor. 2 yearsHTTPvwoSnVWOThis cookie
is set to make split-tests on the website, which optimizes the website's
relevance towards the visitor – the cookie can also be set to improve the
visitor's experience on a website.PersistentHTMLSGoogleSets a unique ID for the
session. This allows the website to obtain data on visitor behaviour for
statistical purposes.1 dayHTTP__Host-js_csrfDropboxUsed to implement or transfer
content through Dropbox. 3 yearsHTTP__Host-ssDropboxUsed to implement or
transfer content through Dropbox. 3 yearsHTTPtDropboxStores data on which
websites the user has visited.3 yearsHTTPp.gifAdobe IncKeeps track of special
fonts used on the website for internal analysis. The cookie does not register
any visitor data. SessionPixelvuidVimeoCollects data on the user's visits to the
website, such as which pages have been read.2
yearsHTTPyt-player-headers-readableYouTubeUsed to determine the optimal video
quality based on the visitor's device and network settings.
PersistentHTMLanalyzeVWOThis cookie is used by the website’s operator in context
with multi-variate testing. This is a tool used to combine or change content on
the website. This allows the website to find the best variation/edition of the
site.SessionPixell.gifVWOThis cookie is used by the website’s operator in
context with multi-variate testing. This is a tool used to combine or change
content on the website. This allows the website to find the best
variation/edition of the site. SessionPixelv.gifVWOThis cookie is set to make
split-tests on the website, which optimizes the website's relevance towards the
visitor – the cookie can also be set to improve the visitor's experience on a
website.SessionPixelutm_allGoogle Tag
ManagerPendingSessionHTTPheat.aspxSiteimprovePendingSessionPixel

Marketing cookies are used to track visitors across websites. The intention is
to display ads that are relevant and engaging for the individual user and
thereby more valuable for publishers and third party advertisers.

NameProviderPurposeExpiryType_session_iddatabricks.pathfactory.comStores
visitors' navigation by registering landing pages - This allows the website to
present relevant products and/or measure their advertisement efficiency on other
websites. 2 yearsHTTPComponentDefStorage__MUTEX_XDatabricks.comUsed to track
visitors on multiple websites, in order to present relevant advertisement based
on the visitor's preferences.
PersistentHTMLGlobalValueProviders__MUTEX_XDatabricks.comUsed to track visitors
on multiple websites, in order to present relevant advertisement based on the
visitor's preferences. PersistentHTMLpctrkDatabricks.comTracks the individual
sessions on the website, allowing the website to compile statistical data from
multiple visits. This data can also be used to create leads for marketing
purposes.1 yearHTTPads/ga-audiencesGoogleUsed by Google AdWords to re-engage
visitors that are likely to convert to customers based on the visitor's online
behaviour across websites.SessionPixelhHeapCollects data on user behaviour and
interaction in order to optimize the website and make advertisement on the
website more relevant. SessionPixel6suuidj.6sc.coRegisters user behaviour and
navigation on the website, and any interaction with active campaigns. This is
used for optimizing advertisement and for efficient retargeting. 2
yearsHTTPv1/beacon/img.gifb.6sc.coUsed in context with Account-Based-Marketing
(ABM). The cookie registers data such as IP-addresses, time spent on the website
and page requests for the visit. This is used for retargeting of multiple users
rooting from the same IP-addresses. ABM usually facilitates B2B marketing
purposes.SessionPixel_6senseCompanyDetails [x4]Google Tag ManagerUsed in context
with Account-Based-Marketing (ABM). The cookie registers data such as
IP-addresses, time spent on the website and page requests for the visit. This is
used for retargeting of multiple users rooting from the same IP-addresses. ABM
usually facilitates B2B marketing
purposes.PersistentHTML_an_uid [x4]dataaisummit.com
j.6sc.coPresents the user with relevant content and advertisement. The service
is provided by third-party advertisement hubs, which facilitate real-time
bidding for advertisers.6 daysHTTP_gd_session [x4]j.6sc.coCollects visitor data
related to the user's visits to the website, such as the number of visits,
average time spent on the website and what pages have been loaded, with the
purpose of displaying targeted ads.1 dayHTTP_gd_svisitor [x4]j.6sc.coCollects
visitor data related to the user's visits to the website, such as the number of
visits, average time spent on the website and what pages have been loaded, with
the purpose of displaying targeted ads.2
yearsHTTP_gd_visitor [x4]j.6sc.coCollects visitor data related to the user's
visits to the website, such as the number of visits, average time spent on the
website and what pages have been loaded, with the purpose of displaying targeted
ads.2 yearsHTTP_mkto_trk [x2]MarketoContains data on visitor behaviour and
website interaction. This is used in context with the email marketing service
Marketo.com, which allows the website to target visitors via email. 2
yearsHTTPdrift_aidDriftSets a unique ID for the specific user. This allows the
website to target the user with relevant offers through its chat functionality.
2 yearsHTTPdrift_campaign_refreshDriftSets a unique ID for the specific user.
This allows the website to target the user with relevant offers through its chat
functionality. 1 dayHTTP_hjRecordingEnabledHotjarThis cookie is used to identify
the visitor and optimize ad-relevance by collecting visitor data from multiple
websites – this exchange of visitor data is normally provided by a third-party
data-center or ad-exchange.SessionHTML_uetsid_exp [x2]MicrosoftContains the
expiry-date for the cookie with corresponding name.
PersistentHTML_uetvid_exp [x2]MicrosoftContains the expiry-date for the cookie
with corresponding name. PersistentHTMLutm_campaignDatabricks.comCollects
information on user preferences and/or interaction with web-campaign content -
This is used on CRM-campaign-platform used by website owners for promoting
events or products.SessionHTTPutm_contentDatabricks.comUsed to send data to
Google Analytics about the visitor's device and behavior. Tracks the visitor
across devices and marketing
channels.SessionHTTPutm_mediumDatabricks.comCollects information on user
preferences and/or interaction with web-campaign content - This is used on
CRM-campaign-platform used by website owners for promoting events or
products.SessionHTTPutm_sourceDatabricks.comDetermines how the user accessed the
website. This information is used by the website operator in order to measure
the efficiency of their marketing.
SessionHTTPMicrosoftApplicationsTelemetryDeviceIdMicrosoftSets a specific device
ID. This ID is used by Microsoft to track users' website behaviour and the
interaction with Microsoft application on the specific device. 1
yearHTTPMSFPCMicrosoftUsed widely by Microsoft as a unique user ID. The cookie
enables user tracking by synchronising the ID across many Microsoft domains.1
yearHTTPtrFacebookUsed by Facebook to deliver a series of advertisement products
such as real time bidding from third party
advertisers.SessionPixelNIDGoogleRegisters a unique ID that identifies a
returning user's device. The ID is used for targeted ads.6
monthsHTTPMC1MicrosoftUsed by Microsoft to keep statistics on what pages the
user has visited and how often an ad click leads to a purchase or other actions
on the advertiser's website.1 yearHTTPMS0MicrosoftUsed by Microsoft to keep
statistics on what pages the user has visited and how often an ad click leads to
a purchase or other actions on the advertiser's website.1 dayHTTPi/jotTwitter
Inc.Sets a unique ID for the visitor, that allows third party advertisers to
target the visitor with relevant advertisement. This pairing service is provided
by third party advertisement hubs, which facilitates real-time bidding for
advertisers. SessionPixels.gifVWORegisters user behaviour and navigation on the
website, and any interaction with active campaigns. This is used for optimizing
advertisement and for efficient retargeting.
SessionPixelVISITOR_INFO1_LIVEYouTubeTries to estimate the users' bandwidth on
pages with integrated YouTube videos.179 daysHTTPYSCYouTubeRegisters a unique ID
to keep statistics of what videos from YouTube the user has
seen.SessionHTTPyt.innertube::nextIdYouTubeRegisters a unique ID to keep
statistics of what videos from YouTube the user has
seen.PersistentHTMLyt.innertube::requestsYouTubeRegisters a unique ID to keep
statistics of what videos from YouTube the user has
seen.PersistentHTMLytidb::LAST_RESULT_ENTRY_KEYYouTubeStores the user's video
player preferences using embedded YouTube
videoPersistentHTMLyt-remote-cast-availableYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-cast-installedYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-connected-devicesYouTubeStores the user's video player
preferences using embedded YouTube
videoPersistentHTMLyt-remote-device-idYouTubeStores the user's video player
preferences using embedded YouTube
videoPersistentHTMLyt-remote-fast-check-periodYouTubeStores the user's video
player preferences using embedded YouTube
videoSessionHTMLyt-remote-session-appYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-session-nameYouTubeStores the user's video player
preferences using embedded YouTube videoSessionHTMLrp.gifRedditNecessary for the
implementation of the Reddit.com's share-button
function.SessionPixelMUID [x2]MicrosoftUsed widely by Microsoft as a unique user
ID. The cookie enables user tracking by synchronising the ID across many
Microsoft domains.1 yearHTTPSRM_BMicrosoftTracks the user’s interaction with the
website’s search-bar-function. This data can be used to present the user with
relevant products or services. 1 yearHTTPANONCHKMicrosoftRegisters data on
visitors from multiple visits and on multiple websites. This information is used
to measure the efficiency of advertisement on websites. 1
dayHTTPSMMicrosoftRegisters a unique ID that identifies the user's device during
return visits across websites that use the same ad network. The ID is used to
allow targeted ads.SessionHTTP_gcl_auGoogle Tag ManagerUsed by Google AdSense
for experimenting with advertisement efficiency across websites using their
services. 3 monthsHTTP_rdt_uuidRedditUsed to track visitors on multiple
websites, in order to present relevant advertisement based on the visitor's
preferences. 3 monthsHTTP_uetsidMicrosoftCollects data on visitor behaviour from
multiple websites, in order to present more relevant advertisement - This also
allows the website to limit the number of times that they are shown the same
advertisement. 1 dayHTTP_uetvidMicrosoftUsed to track visitors on multiple
websites, in order to present relevant advertisement based on the visitor's
preferences. 1 yearHTTPIDEGoogleUsed by Google DoubleClick to register and
report the website user's actions after viewing or clicking one of the
advertiser's ads with the purpose of measuring the efficacy of an ad and to
present targeted ads to the user.1 yearHTTPpagead/landing [x2]GoogleCollects
data on visitor behaviour from multiple websites, in order to present more
relevant advertisement - This also allows the website to limit the number of
times that they are shown the same advertisement.
SessionPixeltest_cookieGoogleUsed to check if the user's browser supports
cookies.1 dayHTTPpagead/1p-user-list/#GoogleTracks if the user has shown
interest in specific products or events across multiple websites and detects how
the user navigates between sites. This is used for measurement of advertisement
efforts and facilitates payment of referral-fees between
websites.SessionPixel__pdst [x2]cdn.pdst.fmUsed to track visitors on multiple
websites, in order to present relevant advertisement based on the visitor's
preferences. 1 yearHTML_uetsidMicrosoftUsed to track visitors on multiple
websites, in order to present relevant advertisement based on the visitor's
preferences. PersistentHTML_uetvidMicrosoftUsed to track visitors on multiple
websites, in order to present relevant advertisement based on the visitor's
preferences. PersistentHTMLbcookieLinkedInUsed by the social networking service,
LinkedIn, for tracking the use of embedded services.2
yearsHTTPbscookieLinkedInUsed by the social networking service, LinkedIn, for
tracking the use of embedded services.2 yearsHTTPlidcLinkedInUsed by the social
networking service, LinkedIn, for tracking the use of embedded services.1
dayHTTPUserMatchHistoryLinkedInUsed to track visitors on multiple websites, in
order to present relevant advertisement based on the visitor's preferences. 29
daysHTTPtotalCallsMicrosoftUsed in context with video-advertisement. The cookie
limits the number of times a user is shown the same advertisement. The cookie is
also used to ensure relevance of the video-advertisement to the specific user.
PersistentHTMLtotalCallsTimeoutMicrosoftUsed in context with
video-advertisement. The cookie limits the number of times a user is shown the
same advertisement. The cookie is also used to ensure relevance of the
video-advertisement to the specific user. PersistentHTML_fbpFacebookUsed by
Facebook to deliver a series of advertisement products such as real time bidding
from third party advertisers.3 monthsHTTPCOMPASSGooglePending1
dayHTTPapi/add_user_properties_v3HeapPendingSessionPixelRichHistoryTwitterPendingSessionHTML

Unclassified cookies are cookies that we are in the process of classifying,
together with the providers of individual cookies.

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yearHTTP_hp2_ses_props.# [x2]HeapPending1
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dayHTTPc.gifMicrosoftPendingSessionPixel_lbvisitedcdn-app.pathfactory.comPendingPersistentHTML_lbvisitedcountcdn-app.pathfactory.comPendingPersistentHTML_pf_id.9afbCloudflarePending2
yearsHTTP_pf_ses.9afbCloudflarePending1
dayHTTP_vwo_nls_q_326926VWOPendingPersistentHTMLsnowplowOutQueue_jukeboxTracker_jukeboxTracker_post2CloudflarePendingPersistentHTMLsnowplowOutQueue_jukeboxTracker_jukeboxTracker_post2.expiresCloudflarePendingPersistentHTML_omappvs [x3]a.omappapi.com
a.opmnstr.comThis cookie is used to determine if the visitor has visited the
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CUSTOMER STORY
PERSONALISING‌ ‌EXPERIENCES‌
‌WITH‌ ‌DATA‌ ‌AND‌ ‌ML‌

Watch Video





INDUSTRY: TECHNOLOGY AND SOFTWARE


SOLUTION: CUSTOMER SEGMENTATION, RECOMMENDATION ENGINES


PLATFORM USE CASE: DELTA LAKE, DATA SCIENCE, MACHINE LEARNING, ETL


CLOUD: AZURE

 

For Grab, having a consistent view of millions of users across 351 cities in
eight countries is key to accurately forecast consumer needs and preferences.
The largest online-to-offline platform in Southeast Asia, Grab has been
downloaded more than 200 million times and has generated over six billion
transactions, for transport, food and grocery delivery and digital payments
purposes. Grab needed to consolidate its data to build a unified understanding
of their consumers across various product segments and functional teams. This
would allow them to improve their functions and better cater to the specific
needs and preferences of the consumers. With C360 and the power of Databricks
behind it, teams at Grab are enabled to collaborate, experiment and develop more
innovative features to continually enhance consumer-centric experiences.


INCONSISTENT VIEW OF THE DATA ACROSS TEAMS

With disparate data teams supporting different product functions, and building
different features based on different consumer segmentation, Grab didn’t have a
consistent understanding of their consumers. Product, Data Science and Analytics
teams often missed out on cross-functional relationships between user attributes
from other teams. Grab had to understand what made their consumers tick, so they
could improve marketing campaign ROI and create better features that meet
different user archetypes.

Multiple systems were also built at scale by different teams and required
multiple data pipelines to be maintained and refreshed. This resulted in
significant engineering overhead and exponential cost increases.

“Across Southeast Asia, one in six consumers uses Grab. We faced the challenge
of democratizing the massive amount of data in a structured and consistent
manner so that all the teams could harness its potential in a unified way to
gain richer insights,” explained Nikhil Dwarakanath, Head of Analytics at Grab.

Grab needed a unified data analytics platform that could allow them to scale and
collaborate no matter the amount of data. They also needed a solution that would
give a centralized and consistent view of its consumer segments to develop
features for a personalized consumer experience.


HOW A UNIFIED APPROACH TO DATA AND FASTER CROSS-FUNCTIONAL COLLABORATION
UNLOCKED ACTIONABLE CONSUMER INSIGHTS

Powered by the Azure Databricks unified data analytics platform, Grab’s in-house
self-service consumer data solution, known as C360, now serves as the single
source of truth for thousands of consumer-centric attributes crowdsourced from
different business and technology data teams. Staff can securely access this
democratized consumer data from anywhere to better learn about their consumers’
habits and needs, and create an enhanced in-app experience for them.

“With C360 powered by Azure Databricks, Grab is now able to take advantage of
consumer data and build a consistent understanding of our consumers across
various product segments and functions, beyond a geo-spatial or transactional
perspective,” said Dwarakanath.

Through Delta Lake, Grab can now ingest and optimize 1000s of user-generated
signals and data sources from the websites and applications, in a way that
further enhances data integrity and security. A laborious task that used to take
weeks now just takes hours.

Databricks’ ability to integrate data seamlessly allows rich consumer segments
and deeper profiles to be built. Through a fully self-served internal portal,
different teams can easily collaborate to explore consumer data, insights,
attributes and lifetime value. Grab can now more efficiently and effectively
make more suitable recommendations or engineer new features that are better
aligned to consumer preferences, in order to improve in-app experiences and
serve the consumers better.


RICHER INSIGHTS TAILORED TO THE NEEDS OF THEIR CONSUMERS

With C360, internal teams at Grab have been able to collaborate more effectively
and quickly. They now leverage the data platform to gain a unified understanding
of consumers to personalize recommendations and in-app features. Supported by an
Attribute Discovery platform and a self service API portal, new consumer
features can be developed faster, lowering the costs of experimentation, and
enabling quicker go-to-app capability.

One early example of a production use case that leveraged this system was making
available consumer segment information to agents, when consumers called in. They
were able to engineer this new feature for the contact center team in just a
couple of weeks, something that would’ve previously taken dedicated development
and potentially resulted in redundant data pipelines that needed concurrent
management.

The C360 platform empowered teams to create consumer features at scale, which in
turn allows for these features to be extended to other markets and used by other
teams. This helps to reduce the engineering overhead and costs exponentially.”

– Nikhil Dwarakanath, Head of Analytics, Grab

 


BEHIND THE STORY: THE DATA TEAM EFFECT

Meet the great data team that’s behind Grab






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