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Aloukik Rathore
March 1, 2022
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GOOGLE PAGE EXPERIENCE UPDATE STARTS ROLLING OUT ON DESKTOP

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Google has confirmed that the desktop version of its google Page Experience
update has start to roll out. This upgrade will roll out over the next few
weeks, with completion expected by the end of March 2022. Except for the
mobile-friendliness criteria, which is self-evident, Google stated that all of
the page experience characteristics for mobile would be included.

However, we can expect some new add-ons as well. The Page Experience update was
first implemented in November 2021 for mobile search results and was supposed to
roll out to desktop search by February 2022. As a result, Google is right on
schedule, and the update has already begun to roll out.

There are a few key differences between how Page Experience is done on mobile
and implemented on the desktop. It looks precisely like the mobile report,
except for the Mobile Usability component. As a result, even if your site is not
mobile-friendly, it may earn a ranking boost in desktop search.


WHAT IS GOOGLE’S PAGE EXPERIENCE UPDATE?

The page experience feature assesses how netizens feel about their interaction
with a web page. This update considers several signals to provide users with a
good surfing experience, and Google evaluates each signal and assigns a “page
experience” score to a website. So this is about enhancing your site’s user
engagement and interactions.



  It is also one of the tactics for improving your website’s rankings.
Furthermore, the website’s user experience calculate using the Core Web Vitals
(Largest Contentful Paint + First Input Delay + Cumulative Layout Shift) and
additional web vitals (Page Loading Mobile-friendliness, Safe Browsing, HTTPS).
However, Mobile-friendliness will be the only feature not included in the
Desktop upgrade.


HOW IS THE PAGE EXPERIENCE UPDATE RELATED TO THE SITE’S RANKING?

If your website looks good on mobile, it is likely to look good on desktop as
well. This new page experience improvement focuses on website performance,
believability, and interaction.



Fast website load speeds and decent UX are what you need to concentrate on,
aside from relevant content, of course. Site owners will now see their score in
Google Search Console. This implies that if web admins want their pages to show
higher in Google’s desktop results, they will have to step up their game.

However, Google mentions that the change will not be significant but susceptible
to improvement.


CONCLUSION

Now is the time to be ready for Google’s desktop page experience upgrade. By
ensuring that your site meets the new requirements, you can protect your current
ranks and make room for new ones. This is similar to adding flavor to the dish
you have made.

They will, however, gradually add the flavor to the mix rather than dumping it
all in at once. As people become more engaged and transactions become less
frictional, we believe this will contribute to the digital network’s success. So
all we can do now is wait for the update, which we expect to become available by
the end of March.

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