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1. News & Views
2. Reduce waste in the...
3. Reduce waste in the NHS to deliver population health
Letters NHS funding for a secure future
REDUCE WASTE IN THE NHS TO DELIVER POPULATION HEALTH
BMJ 2024; 385 doi: https://doi.org/10.1136/bmj.q949 (Published 01 May 2024) Cite
this as: BMJ 2024;385:q949
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1. Muir Gray, director,
2. Anant Jani, senior adviser,
3. Alf Collins, senior adviser
Author affiliations
1. Oxford Value and Stewardship Programme, Oxford, UK
1. muir.gray@oapltd.com
A cash injection of £32bn to the NHS might be what The BMJ wants,1 but it is not
what England needs. The people of England need The BMJ to work with the
Department of Health and Social Care and the NHS to identify and disinvest from
unnecessary, and often harmful, prescriptions, tests, and treatments on which
vast amounts of finite taxpayers’ money are being wasted. In 2017, the
Organisation for Economic Co-operation and Development estimated that …
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Gray M, Jani A, Collins A. Reduce waste in the NHS to deliver population
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Google & IAB TCF 2 Purposes of Processing
Allowing third-party ad tracking and third-party ad serving through Google and
other vendors to occur. Please see more information on Google Ads
https://policies.google.com/privacy?hl=en-US
Cookies Details
STORE AND/OR ACCESS INFORMATION ON A DEVICE 90 PARTNERS CAN USE THIS PURPOSE
Store and/or access information on a device
Cookies, device or similar online identifiers (e.g. login-based identifiers,
randomly assigned identifiers, network based identifiers) together with other
information (e.g. browser type and information, language, screen size, supported
technologies etc.) can be stored or read on your device to recognise it each
time it connects to an app or to a website, for one or several of the purposes
presented here.
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PERSONALISED ADVERTISING AND CONTENT, ADVERTISING AND CONTENT MEASUREMENT,
AUDIENCE RESEARCH AND SERVICES DEVELOPMENT 114 PARTNERS CAN USE THIS PURPOSE
Personalised advertising and content, advertising and content measurement,
audience research and services development
* USE LIMITED DATA TO SELECT ADVERTISING 86 PARTNERS CAN USE THIS PURPOSE
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Advertising presented to you on this service can be based on limited data,
such as the website or app you are using, your non-precise location, your
device type or which content you are (or have been) interacting with (for
example, to limit the number of times an ad is presented to you).
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* CREATE PROFILES FOR PERSONALISED ADVERTISING 63 PARTNERS CAN USE THIS PURPOSE
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Information about your activity on this service (such as forms you submit,
content you look at) can be stored and combined with other information about
you (for example, information from your previous activity on this service and
other websites or apps) or similar users. This is then used to build or
improve a profile about you (that might include possible interests and
personal aspects). Your profile can be used (also later) to present
advertising that appears more relevant based on your possible interests by
this and other entities.
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* USE PROFILES TO SELECT PERSONALISED ADVERTISING 62 PARTNERS CAN USE THIS
PURPOSE
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Advertising presented to you on this service can be based on your advertising
profiles, which can reflect your activity on this service or other websites
or apps (like the forms you submit, content you look at), possible interests
and personal aspects.
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* MEASURE ADVERTISING PERFORMANCE 106 PARTNERS CAN USE THIS PURPOSE
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Information regarding which advertising is presented to you and how you
interact with it can be used to determine how well an advert has worked for
you or other users and whether the goals of the advertising were reached. For
instance, whether you saw an ad, whether you clicked on it, whether it led
you to buy a product or visit a website, etc. This is very helpful to
understand the relevance of advertising campaigns.
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* UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM
DIFFERENT SOURCES 66 PARTNERS CAN USE THIS PURPOSE
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Reports can be generated based on the combination of data sets (like user
profiles, statistics, market research, analytics data) regarding your
interactions and those of other users with advertising or (non-advertising)
content to identify common characteristics (for instance, to determine which
target audiences are more receptive to an ad campaign or to certain
contents).
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* DEVELOP AND IMPROVE SERVICES 72 PARTNERS CAN USE THIS PURPOSE
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Information about your activity on this service, such as your interaction
with ads or content, can be very helpful to improve products and services and
to build new products and services based on user interactions, the type of
audience, etc. This specific purpose does not include the development or
improvement of user profiles and identifiers.
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USE PRECISE GEOLOCATION DATA 38 PARTNERS CAN USE THIS SPECIAL FEATURE
Use precise geolocation data
With your acceptance, your precise location (within a radius of less than 500
metres) may be used in support of the purposes explained in this notice.
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ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 71 PARTNERS CAN USE
THIS SPECIAL PURPOSE
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent
activity (for example, regarding advertising, ad clicks by bots), and ensure
systems and processes work properly and securely. It can also be used to correct
any problems you, the publisher or the advertiser may encounter in the delivery
of content and ads and in your interaction with them.
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DELIVER AND PRESENT ADVERTISING AND CONTENT 78 PARTNERS CAN USE THIS SPECIAL
PURPOSE
Always Active
Certain information (like an IP address or device capabilities) is used to
ensure the technical compatibility of the content or advertising, and to
facilitate the transmission of the content or ad to your device.
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MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 59 PARTNERS CAN USE THIS FEATURE
Always Active
Information about your activity on this service may be matched and combined with
other information relating to you and originating from various sources (for
instance your activity on a separate online service, your use of a loyalty card
in-store, or your answers to a survey), in support of the purposes explained in
this notice.
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LINK DIFFERENT DEVICES 41 PARTNERS CAN USE THIS FEATURE
Always Active
In support of the purposes explained in this notice, your device might be
considered as likely linked to other devices that belong to you or your
household (for instance because you are logged in to the same service on both
your phone and your computer, or because you may use the same Internet
connection on both devices).
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IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 71 PARTNERS CAN
USE THIS FEATURE
Always Active
Your device might be distinguished from other devices based on information it
automatically sends when accessing the Internet (for instance, the IP address of
your Internet connection or the type of browser you are using) in support of the
purposes exposed in this notice.
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SAVE AND COMMUNICATE PRIVACY CHOICES 48 PARTNERS CAN USE THIS SPECIAL PURPOSE
Always Active
The choices you make regarding the purposes and entities listed in this notice
are saved and made available to those entities in the form of digital signals
(such as a string of characters). This is necessary in order to enable both this
service and those entities to respect such choices.
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