www.searchlaboratory.com
Open in
urlscan Pro
141.193.213.21
Public Scan
Submitted URL: https://info.searchlaboratory.com/e/64222/email-utm-campaign-NOV2023-abm/k35ppm/885979989/h/CGsKpT-ioNvYUbCcMWyBhyU54V_dj1OEhH9bQ-...
Effective URL: https://www.searchlaboratory.com/us/2023/11/digital-pr-united-states/?utm_source=abm_email&utm_medium=email&utm_campaign=NOV2023_abm
Submission: On January 04 via manual from IN — Scanned from DE
Effective URL: https://www.searchlaboratory.com/us/2023/11/digital-pr-united-states/?utm_source=abm_email&utm_medium=email&utm_campaign=NOV2023_abm
Submission: On January 04 via manual from IN — Scanned from DE
Form analysis 7 forms found in the DOM
<form>
<fieldset>
<legend class="visuallyhidden">Consent Selection</legend>
<div id="CybotCookiebotDialogBodyFieldsetInnerContainer">
<div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonNecessary"><strong
class="CybotCookiebotDialogBodyLevelButtonDescription">Necessary</strong></label>
<div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper CybotCookiebotDialogBodyLevelButtonSliderWrapperDisabled"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonNecessary"
class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelButtonDisabled" disabled="disabled" checked="checked"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
</div>
<div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonPreferences"><strong
class="CybotCookiebotDialogBodyLevelButtonDescription">Preferences</strong></label>
<div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonPreferences" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox"
data-target="CybotCookiebotDialogBodyLevelButtonPreferencesInline" checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
</div>
<div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonStatistics"><strong
class="CybotCookiebotDialogBodyLevelButtonDescription">Statistics</strong></label>
<div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonStatistics" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox"
data-target="CybotCookiebotDialogBodyLevelButtonStatisticsInline" checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
</div>
<div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonMarketing"><strong
class="CybotCookiebotDialogBodyLevelButtonDescription">Marketing</strong></label>
<div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonMarketing" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox"
data-target="CybotCookiebotDialogBodyLevelButtonMarketingInline" checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
</div>
</div>
</fieldset>
</form><form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonNecessaryInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelButtonDisabled" disabled="disabled" checked="checked"> <span
class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form><form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonPreferencesInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox" data-target="CybotCookiebotDialogBodyLevelButtonPreferences"
checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form><form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonStatisticsInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox" data-target="CybotCookiebotDialogBodyLevelButtonStatistics"
checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form><form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonMarketingInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox" data-target="CybotCookiebotDialogBodyLevelButtonMarketing" checked="checked"
tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form><form class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyContentCheckboxPersonalInformation" class="CybotCookiebotDialogBodyLevelButton"> <span
class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form>GET https://www.searchlaboratory.com/us/
<form role="search" method="get" class="search-form" action="https://www.searchlaboratory.com/us/">
<input type="search" class="search-field" placeholder="Start typing and press return..." value="" name="s">
</form>Text Content
Press Alt+1 for screen-reader mode, Alt+0 to cancelAccessibility Screen-Reader
Guide, Feedback, and Issue Reporting
Powered by Cookiebot
* Consent
* Details
* [#IABV2SETTINGS#]
* About
THIS WEBSITE USES COOKIES
Our website uses cookies to distinguish you from other users of our website.
This helps us to provide you with a good experience when you browse our website
and also allows us to improve our site.
Consent Selection
Necessary
Preferences
Statistics
Marketing
Show details
* Necessary 31
These are cookies that are required for the operation of our website, for
example, page navigation and access to secure areas of our website.
* Azure
2
Learn more about this provider
ARRAffinityUsed to distribute traffic to the website on several servers in
order to optimise response times.
Expiry: SessionType: HTTP
ARRAffinitySameSiteUsed to distribute traffic to the website on several
servers in order to optimise response times.
Expiry: SessionType: HTTP
* Cookiebot
1
Learn more about this provider
1.gifUsed to count the number of sessions to the website, necessary for
optimizing CMP product delivery.
Expiry: SessionType: Pixel
* Glassdoor
3
Learn more about this provider
AWSALBRegisters which server-cluster is serving the visitor. This is used
in context with load balancing, in order to optimize user experience.
Expiry: 7 daysType: HTTP
AWSALBCORSRegisters which server-cluster is serving the visitor. This is
used in context with load balancing, in order to optimize user experience.
Expiry: 7 daysType: HTTP
JSESSIONIDPreserves users states across page requests.
Expiry: 1 dayType: HTTP
* Google
1
Learn more about this provider
test_cookieUsed to check if the user's browser supports cookies.
Expiry: 1 dayType: HTTP
* Instagram
1
Learn more about this provider
csrftokenHelps prevent Cross-Site Request Forgery (CSRF) attacks.
Expiry: 1 yearType: HTTP
* LinkedIn
2
Learn more about this provider
li_gcStores the user's cookie consent state for the current domain
Expiry: 180 daysType: HTTP
bscookieThis cookie is used to identify the visitor through an
application. This allows the visitor to login to a website through their
LinkedIn application for example.
Expiry: 1 yearType: HTTP
* Optimizely
3
Learn more about this provider
AWSELBUsed to distribute traffic to the website on several servers in
order to optimise response times.
Expiry: SessionType: HTTP
AWSELBCORSRegisters which server-cluster is serving the visitor. This is
used in context with load balancing, in order to optimize user experience.
Expiry: SessionType: HTTP
optimizelyRumLBUsed to distribute traffic to the website on several
servers in order to optimise response times.
Expiry: SessionType: HTTP
* Pardot
5
Learn more about this provider
rc::aThis cookie is used to distinguish between humans and bots. This is
beneficial for the website, in order to make valid reports on the use of
their website.
Expiry: PersistentType: HTML
rc::cThis cookie is used to distinguish between humans and bots.
Expiry: SessionType: HTML
visitor_id#-hash [x3]Used to encrypt and contain visitor data. This is
necessary for the security of the user data.
Expiry: 10 yearsType: HTTP
* Sharethis
1
Learn more about this provider
__sharethis_cookie_test__This cookie determines whether the browser
accepts cookies.
Expiry: SessionType: HTTP
* YouTube
1
Learn more about this provider
CONSENTUsed to detect if the visitor has accepted the marketing category
in the cookie banner. This cookie is necessary for GDPR-compliance of the
website.
Expiry: 2 yearsType: HTTP
* glassdoor.co.uk
vimeo.com
zoominfo.com
3
__cf_bm [x3]This cookie is used to distinguish between humans and bots.
This is beneficial for the website, in order to make valid reports on the
use of their website.
Expiry: 1 dayType: HTTP
* glassdoor.co.uk
zoominfo.com
2
_cfuvid [x2]This cookie is a part of the services provided by Cloudflare -
Including load-balancing, deliverance of website content and serving DNS
connection for website operators.
Expiry: SessionType: HTTP
* info.searchlaboratory.com
consent.cookiebot.com
2
CookieConsent [x2]Stores the user's cookie consent state for the current
domain
Expiry: 1 yearType: HTTP
* sstc.searchlaboratory.com
1
_set_cookieThis cookie determines whether the browser accepts cookies.
Expiry: SessionType: Pixel
* widget.sndcdn.com
1
sc_anonymous_idUsed in context with the 3D-view-function on the website.
Expiry: 10 yearsType: HTTP
* ws.zoominfo.com
1
visitorIdPreserves users states across page requests.
Expiry: 1 yearType: HTTP
* www.searchlaboratory.com
1
PHPSESSIDPreserves user session state across page requests.
Expiry: SessionType: HTTP
* Preferences 4
These are used to recognise you when you return to our website. This enables
us to personalise our content for you, greet you by name and remember your
preferences (for example, your choice of language or region).
* Glassdoor
4
Learn more about this provider
alrUsed to track which users have shown interest in what job postings. The
cookie ensures that the most relevant job postings are shown to the
specific user.
Expiry: 1 dayType: HTTP
asstUsed to track which users have shown interest in what job postings.
The cookie ensures that the most relevant job postings are shown to the
specific user.
Expiry: 1 dayType: HTTP
cassUsed to track which users have shown interest in what job postings.
The cookie ensures that the most relevant job postings are shown to the
specific user.
Expiry: 1 dayType: HTTP
GSESSIONIDUsed to track which users have shown interest in what job
postings. The cookie ensures that the most relevant job postings are shown
to the specific user.
Expiry: 1 dayType: HTTP
* Statistics 51
These allow us to recognise and count the number of visitors and to see how
visitors move around our website when they are using it. This helps us to
improve the way our website works, for example, by ensuring that users are
finding what they are looking for easily. This information is collected and
reported anonymously.
* Glassdoor
1
Learn more about this provider
gdsidUsed to track which users have shown interest in what job postings.
The cookie ensures that the most relevant job postings are shown to the
specific user.
Expiry: 1 dayType: HTTP
* Google
19
Learn more about this provider
collectUsed to send data to Google Analytics about the visitor's device
and behavior. Tracks the visitor across devices and marketing channels.
Expiry: SessionType: Pixel
_dc_gtm_UA-#Used by Google Tag Manager to control the loading of a Google
Analytics script tag.
Expiry: 1 dayType: HTTP
_gaRegisters a unique ID that is used to generate statistical data on how
the visitor uses the website.
Expiry: 2 yearsType: HTTP
_ga_#Used by Google Analytics to collect data on the number of times a
user has visited the website as well as dates for the first and most
recent visit.
Expiry: 2 yearsType: HTTP
_gatUsed by Google Analytics to throttle request rate
Expiry: 1 dayType: HTTP
_gidRegisters a unique ID that is used to generate statistical data on how
the visitor uses the website.
Expiry: 1 dayType: HTTP
__utma [x2]Collects data on the number of times a user has visited the
website as well as dates for the first and most recent visit. Used by
Google Analytics.
Expiry: 2 yearsType: HTTP
__utmb [x2]Registers a timestamp with the exact time of when the user
accessed the website. Used by Google Analytics to calculate the duration
of a website visit.
Expiry: 1 dayType: HTTP
__utmc [x2]Registers a timestamp with the exact time of when the user
leaves the website. Used by Google Analytics to calculate the duration of
a website visit.
Expiry: SessionType: HTTP
__utmd [x2]This cookie is used to assign specific visitors into segments,
this segmentation is based on visitor behavior on the website - the
segmentation can be used to target larger groups.
Expiry: 1 dayType: HTTP
__utmv [x2]Saves user-defined tracking parameters for use in Google
Analytics.
Expiry: SessionType: HTTP
__utmz [x2]Collects data on where the user came from, what search engine
was used, what link was clicked and what search term was used. Used by
Google Analytics.
Expiry: 6 monthsType: HTTP
tdRegisters statistical data on users' behaviour on the website. Used for
internal analytics by the website operator.
Expiry: SessionType: Pixel
* Hotjar
6
Learn more about this provider
_hjAbsoluteSessionInProgressThis cookie is used to count how many times a
website has been visited by different visitors - this is done by assigning
the visitor an ID, so the visitor does not get registered twice.
Expiry: 1 dayType: HTTP
_hjFirstSeenThis cookie is used to determine if the visitor has visited
the website before, or if it is a new visitor on the website.
Expiry: 1 dayType: HTTP
_hjIncludedInSessionSample_#Collects statistics on the visitor's visits to
the website, such as the number of visits, average time spent on the
website and what pages have been read.
Expiry: 1 dayType: HTTP
_hjSession_#Collects statistics on the visitor's visits to the website,
such as the number of visits, average time spent on the website and what
pages have been read.
Expiry: 1 dayType: HTTP
_hjSessionUser_#Collects statistics on the visitor's visits to the
website, such as the number of visits, average time spent on the website
and what pages have been read.
Expiry: 1 yearType: HTTP
_hjTLDTestRegisters statistical data on users' behaviour on the website.
Used for internal analytics by the website operator.
Expiry: SessionType: HTTP
* LinkedIn
1
Learn more about this provider
AnalyticsSyncHistoryUsed in connection with data-synchronization with
third-party analysis service.
Expiry: 30 daysType: HTTP
* Linkedin
1
Learn more about this provider
browser_idUsed to recognise the visitor's browser upon reentry on the
website.
Expiry: 5 yearsType: HTTP
* Microsoft
5
Learn more about this provider
c.gifCollects data on the user’s navigation and behavior on the website.
This is used to compile statistical reports and heatmaps for the website
owner.
Expiry: SessionType: Pixel
_clckCollects data on the user’s navigation and behavior on the website.
This is used to compile statistical reports and heatmaps for the website
owner.
Expiry: 1 yearType: HTTP
_clskRegisters statistical data on users' behaviour on the website. Used
for internal analytics by the website operator.
Expiry: 1 dayType: HTTP
_cltkRegisters statistical data on users' behaviour on the website. Used
for internal analytics by the website operator.
Expiry: SessionType: HTML
CLIDCollects data on the user’s navigation and behavior on the website.
This is used to compile statistical reports and heatmaps for the website
owner.
Expiry: 1 yearType: HTTP
* Optimizely
9
Learn more about this provider
https://#_oeu#.#$layer_mapPending
Expiry: PersistentType: HTML
https://#_oeu#.#$layer_statesPending
Expiry: PersistentType: HTML
https://#_oeu#.#$session_statePending
Expiry: PersistentType: HTML
https://#_oeu#.#$tracker_optimizelyPending
Expiry: PersistentType: HTML
https://#_oeu#.#$variation_mapPending
Expiry: PersistentType: HTML
https://#_oeu#.#$visitor_profilePending
Expiry: PersistentType: HTML
https://www.searchlaboratory.com_pending_eventsPending
Expiry: PersistentType: HTML
optimizely_data$pending_eventsThis cookie is set to make split-tests on
the website, which optimizes the website's relevance towards the visitor –
the cookie can also be set to improve the visitor's experience on a
website.
Expiry: PersistentType: HTML
optimizelyEndUserIdUsed to measure how selected users react to targeted
changes to the website's content and functionality, in order to determine
what variation is most efficacious in terms of converting users to
customers.
Expiry: 180 daysType: HTTP
* SalesLoft
2
Learn more about this provider
sliguidContains an visitor ID - This is used to track visitors' navigation
and interaction on the website for internal website-optimization.
Expiry: 1 yearType: HTTP
slirequestedContains an visitor ID - This is used to track visitors'
navigation and interaction on the website for internal
website-optimization.
Expiry: 1 yearType: HTTP
* Sharethis
1
Learn more about this provider
st_shares_#Pending
Expiry: PersistentType: HTML
* Soundcloud
1
Learn more about this provider
number(#)Used to track user’s interaction with embedded content.
Expiry: SessionType: HTML
* Spotify
1
Learn more about this provider
sentryReplaySessionRegisters data on visitors' website-behaviour. This is
used for internal analysis and website optimization.
Expiry: SessionType: HTML
* Vimeo
1
Learn more about this provider
vuidCollects data on the user's visits to the website, such as which pages
have been read.
Expiry: 2 yearsType: HTTP
* searchlaboratory.com
1
FPGSIDRegisters statistical data on users' behaviour on the website. Used
for internal analytics by the website operator.
Expiry: 1 dayType: HTTP
* ws.zoominfo.com
2
ziwsSessionCollects statistics on the user's visits to the website, such
as the number of visits, average time spent on the website and what pages
have been read.
Expiry: SessionType: HTML
ziwsSessionIdCollects statistics on the user's visits to the website, such
as the number of visits, average time spent on the website and what pages
have been read.
Expiry: SessionType: HTML
* Marketing 74
These cookies record your visit to our website, the pages you have visited
and the links you have followed. The intention is to display ads that are
relevant and engaging for the individual user and thereby more valuable for
publishers and third-party advertisers. We may also share this information
with third parties for this purpose.
* Meta Platforms, Inc.
3
Learn more about this provider
lastExternalReferrerDetects how the user reached the website by
registering their last URL-address.
Expiry: PersistentType: HTML
lastExternalReferrerTimeDetects how the user reached the website by
registering their last URL-address.
Expiry: PersistentType: HTML
_fbpUsed by Facebook to deliver a series of advertisement products such as
real time bidding from third party advertisers.
Expiry: 3 monthsType: HTTP
* Glassdoor
2
Learn more about this provider
gdIdUsed to track which users have shown interest in what job postings.
The cookie ensures that the most relevant job postings are shown to the
specific user.
Expiry: 400 daysType: HTTP
trsUsed to track which users have shown interest in what job postings. The
cookie ensures that the most relevant job postings are shown to the
specific user.
Expiry: 1 yearType: HTTP
* Google
6
Learn more about this provider
IDEUsed by Google DoubleClick to register and report the website user's
actions after viewing or clicking one of the advertiser's ads with the
purpose of measuring the efficacy of an ad and to present targeted ads to
the user.
Expiry: 1 yearType: HTTP
pagead/landingCollects data on visitor behaviour from multiple websites,
in order to present more relevant advertisement - This also allows the
website to limit the number of times that they are shown the same
advertisement.
Expiry: SessionType: Pixel
ads/ga-audiencesUsed by Google AdWords to re-engage visitors that are
likely to convert to customers based on the visitor's online behaviour
across websites.
Expiry: SessionType: Pixel
NIDRegisters a unique ID that identifies a returning user's device. The ID
is used for targeted ads.
Expiry: 6 monthsType: HTTP
pagead/1p-user-list/#Tracks if the user has shown interest in specific
products or events across multiple websites and detects how the user
navigates between sites. This is used for measurement of advertisement
efforts and facilitates payment of referral-fees between websites.
Expiry: SessionType: Pixel
_gcl_auUsed by Google AdSense for experimenting with advertisement
efficiency across websites using their services.
Expiry: 3 monthsType: HTTP
* LinkedIn
4
Learn more about this provider
bcookieUsed by the social networking service, LinkedIn, for tracking the
use of embedded services.
Expiry: 1 yearType: HTTP
li_sugrCollects data on user behaviour and interaction in order to
optimize the website and make advertisement on the website more relevant.
Expiry: 3 monthsType: HTTP
lidcUsed by the social networking service, LinkedIn, for tracking the use
of embedded services.
Expiry: 1 dayType: HTTP
UserMatchHistoryUsed to track visitors on multiple websites, in order to
present relevant advertisement based on the visitor's preferences.
Expiry: 30 daysType: HTTP
* Microsoft
14
Learn more about this provider
_uetsidUsed to track visitors on multiple websites, in order to present
relevant advertisement based on the visitor's preferences.
Expiry: PersistentType: HTML
_uetsid_expContains the expiry-date for the cookie with corresponding
name.
Expiry: PersistentType: HTML
_uetvidUsed to track visitors on multiple websites, in order to present
relevant advertisement based on the visitor's preferences.
Expiry: PersistentType: HTML
_uetvid_expContains the expiry-date for the cookie with corresponding
name.
Expiry: PersistentType: HTML
MR [x2]Used to track visitors on multiple websites, in order to present
relevant advertisement based on the visitor's preferences.
Expiry: 7 daysType: HTTP
MSPTCPending
Expiry: 1 yearType: HTTP
MUID [x2]Used widely by Microsoft as a unique user ID. The cookie enables
user tracking by synchronising the ID across many Microsoft domains.
Expiry: 1 yearType: HTTP
SRM_BTracks the user’s interaction with the website’s search-bar-function.
This data can be used to present the user with relevant products or
services.
Expiry: 1 yearType: HTTP
ANONCHKRegisters data on visitors from multiple visits and on multiple
websites. This information is used to measure the efficiency of
advertisement on websites.
Expiry: 1 dayType: HTTP
SMRegisters a unique ID that identifies the user's device during return
visits across websites that use the same ad network. The ID is used to
allow targeted ads.
Expiry: SessionType: HTTP
_uetsidCollects data on visitor behaviour from multiple websites, in order
to present more relevant advertisement - This also allows the website to
limit the number of times that they are shown the same advertisement.
Expiry: 1 dayType: HTTP
_uetvidUsed to track visitors on multiple websites, in order to present
relevant advertisement based on the visitor's preferences.
Expiry: 1 yearType: HTTP
* Optimizely
10
Learn more about this provider
optimizely_data$#$layer_mapPending
Expiry: PersistentType: HTML
optimizely_data$#$layer_statesPending
Expiry: PersistentType: HTML
optimizely_data$#$session_statePending
Expiry: PersistentType: HTML
optimizely_data$#$tracker_optimizelyPending
Expiry: PersistentType: HTML
optimizely_data$#$variation_mapPending
Expiry: PersistentType: HTML
optimizely_data$#$visitor_profilePending
Expiry: PersistentType: HTML
optimizelyDomainTestCookie [x2]Tracks the conversion rate between the user
and the advertisement banners on the website - This serves to optimise the
relevance of the advertisements on the website.
Expiry: 180 daysType: HTTP
optimizelyOptOut [x2]Collects visitor data related to the user's visits to
the website, such as the number of visits, average time spent on the
website and what pages have been loaded, with the purpose of displaying
targeted ads.
Expiry: SessionType: HTTP
* Pardot
4
Learn more about this provider
visitor_id# [x3]Used in context with Account-Based-Marketing (ABM). The
cookie registers data such as IP-addresses, time spent on the website and
page requests for the visit. This is used for retargeting of multiple
users rooting from the same IP-addresses. ABM usually facilitates B2B
marketing purposes.
Expiry: 10 yearsType: HTTP
lpv#Used in context with behavioral tracking by the website. The cookie
registers the user’s behavior and navigation across multiple websites and
ensures that no tracking errors occur when the user has multiple
browser-tabs open.
Expiry: 1 dayType: HTTP
* SalesLoft
1
Learn more about this provider
sliregRegisters user behaviour and navigation on the website, and any
interaction with active campaigns. This is used for optimizing
advertisement and for efficient retargeting.
Expiry: 7 daysType: HTTP
* Salesloft
1
Learn more about this provider
site_identityCollects data on user behaviour and interaction in order to
optimize the website and make advertisement on the website more relevant.
Expiry: 1 yearType: HTTP
* Soundcloud
1
Learn more about this provider
WIDGET::local::assignmentsUsed by audio-platform SoundCloud to implement,
measure and improve their embedded content/service on the website - The
collection of data also includes visitors’ interaction with embedded
content/service. This can be used for statistics or marketing purposes.
Expiry: PersistentType: HTML
* Spotify
2
Learn more about this provider
sp_landingUsed to implement audio-content from Spotify on the website. Can
also be used to register user interaction and preferences in context with
audio-content - This can serve statistics and marketing purposes.
Expiry: 1 dayType: HTTP
sp_tUsed to implement audio-content from Spotify on the website. Can also
be used to register user interaction and preferences in context with
audio-content - This can serve statistics and marketing purposes.
Expiry: 1 yearType: HTTP
* Twitter Inc.
2
Learn more about this provider
i/jot/embedsSets a unique ID for the visitor, that allows third party
advertisers to target the visitor with relevant advertisement. This
pairing service is provided by third party advertisement hubs, which
facilitates real-time bidding for advertisers.
Expiry: SessionType: Pixel
RichHistoryCollects data on visitors' preferences and behaviour on the
website - This information is used make content and advertisement more
relevant to the specific visitor.
Expiry: SessionType: HTML
* YouTube
22
Learn more about this provider
#-#Pending
Expiry: SessionType: HTML
iU5q-!O9@$Registers a unique ID to keep statistics of what videos from
YouTube the user has seen.
Expiry: SessionType: HTML
LAST_RESULT_ENTRY_KEYUsed to track user’s interaction with embedded
content.
Expiry: SessionType: HTTP
LogsDatabaseV2:V#||LogsRequestsStorePending
Expiry: PersistentType: IDB
nextIdUsed to track user’s interaction with embedded content.
Expiry: SessionType: HTTP
remote_sidNecessary for the implementation and functionality of YouTube
video-content on the website.
Expiry: SessionType: HTTP
requestsUsed to track user’s interaction with embedded content.
Expiry: SessionType: HTTP
ServiceWorkerLogsDatabase#SWHealthLogNecessary for the implementation and
functionality of YouTube video-content on the website.
Expiry: PersistentType: IDB
TESTCOOKIESENABLEDUsed to track user’s interaction with embedded content.
Expiry: 1 dayType: HTTP
VISITOR_INFO1_LIVETries to estimate the users' bandwidth on pages with
integrated YouTube videos.
Expiry: 180 daysType: HTTP
VISITOR_PRIVACY_METADATAStores the user's cookie consent state for the
current domain
Expiry: 180 daysType: HTTP
YSCRegisters a unique ID to keep statistics of what videos from YouTube
the user has seen.
Expiry: SessionType: HTTP
yt.innertube::nextIdRegisters a unique ID to keep statistics of what
videos from YouTube the user has seen.
Expiry: PersistentType: HTML
ytidb::LAST_RESULT_ENTRY_KEYStores the user's video player preferences
using embedded YouTube video
Expiry: PersistentType: HTML
YtIdbMeta#databasesUsed to track user’s interaction with embedded content.
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DIGITAL PUBLIC RELATIONS IN THE UNITED STATES
Home Insights Digital Public Relations in the United States
ALICE LAMSTAES
Head of Digital PR
--------------------------------------------------------------------------------
November 17th 2023
Digital PR
If you’re a digital marketer, a public relations professional, or simply
interested in improving your website’s visibility—you might have heard of the
term “digital PR.”
A relatively new term, especially in the United States, digital public relations
is a burgeoning approach to digital marketing and one that people are still
learning to navigate. The universal understanding of the term varies wildly,
depending on your industry, country, or area of specialty.
In this guide, we will definitively explain digital PR (DPR), how it can
jumpstart your brand awareness initiatives, and how it will change the current
understanding of content marketing, SEO, and traditional PR. DPR provides a more
precise, all-encompassing strategic approach that improves your brand
recognition and establishes website authority.
If you want to see the true benefits of digital PR, Search Laboratory has many
case studies that demonstrate our expertise. As seen in our award-nominated
digital PR success with Viking and our viral content campaign with
TrustedHousesitters, our team can structure targeted digital PR activity that
will get your company noticed.
WHAT IS DIGITAL PR?
Simply put, digital public relations is an approach to SEO that combines content
marketing and traditional public relations strategies to increase backlinks and
build brand awareness for an organization.
Backlinks from authoritative sites, such as high quality and relevant media
publications, are vital for your brand because Google uses these links to
evaluate trust and authority. Having a strong backlink profile allows websites
to rank higher in SERPs, appearing in more online searches, leading to higher
relevancy and engagement.
Digital PR utilizes elements of traditional PR (such as press releases and media
outreach) and aspects of content marketing (such as keyword specialization,
viral campaigns, and backlink acquisition) to achieve online coverage for a
piece of original content which links back to the company site.
It spans a variety of professions, including journalism, digital marketing,
public relations, communications, and more, combining expertise in each for a
genuinely cross-specialty approach to brand development.
WHAT ARE THE BENEFITS OF DIGITAL PR?
Digital PR can support various business objectives, depending on the company,
the brand, and its current priorities. These can include:
* Increasing SEO visibility around key search terms
* Building relevant, good-quality links to a site
* Increasing organic traffic
* Boosting awareness and engagement with an active audience
* Building credibility and trust around a brand
WHAT STRATEGIES MAKE UP A DIGITAL PR CAMPAIGN?
Like traditional PR, digital PR requires planning, a cross-channel strategy, and
tapping into some creative energy.
Here are four essential elements of a comprehensive digital PR strategy.
1. CAMPAIGN STRATEGY (USING TRADITIONAL PR TECHNIQUES)
The ultimate goal of any digital PR professional is to generate creative and
unique online campaigns that entice journalists to share content with their
audience, linking the assets back to a brand.
2. OUTREACH TO THE PRESS
A comprehensive DPR campaign considers the best way to pitch an asset, such as
research findings, content, or imagery, to industry-relevant journalists so that
they will include the asset in their publication, reaching the ideal
demographic.
The most successful digital PR experts build and maintain relationships with
journalists to ensure a mutually beneficial relationship, learning about
impactful pieces before other industry competitors.
3. MEDIA INTERVIEWS AND CONTRIBUTIONS
Pitching media interviews to journalists is a great way to acquire links and
coverage, as journalists are always looking to speak to thought leaders in an
industry they are writing about. The more knowledgeable and charismatic the
company representative, the more goodwill they can build for your brand.
This approach also allows digital PR experts to react to the current news
agenda. An agile DPR team can achieve results by leading conversations and
commenting on stories that are already happening, offering commentary from the
brand’s perspective.
And much like media interviews, article contributions mutually benefit the brand
and the publication.
Submitting articles, stories, or blog posts written by a company stakeholder
with expertise on a relevant topic can gain high authority links to your brand.
4. TACTICAL LINK ACQUISITION THROUGH BRAND MENTIONS AND BROKEN LINKS
A key component of SEO that overlaps with DPR is the value of the all-important
backlink. Digital PR experts, in addition to their campaign work, acquire links
through existing brand mentions that currently don’t include a hyperlink to the
company’s website. Connecting these dots, in addition to the content development
mentioned earlier, increases brand authority and organic traffic.
They also identify sites with a broken hyperlink not leading back to the client
company’s website – and work to fix it. This benefits companies interested in
organic international SEO – correcting the mistake when a publication links to a
page localized for a different market.
DIGITAL PR IN THE UNITED STATES
While digital PR is a familiar communications and digital marketing strategy in
some countries, such as the United Kingdom, the practice and benefits of DPR are
only now being realized in the United States.
Historically, the size and scale of the United States, as well as the unique
media landscape, presented obstacles for digital marketers looking to apply the
practice here. For example, readers in the United States tend to focus on more
local publications – speaking more directly to their community – than national
publications, which differs from readers in the United Kingdom and other
countries.
Plus, with a dynamic journalism industry that follows strict processes and
standards, the barriers to entry remained colossal to even the most successful
digital PR experts.
That is, until now.
Digital PR sits at the fascinating intersection of traditional public relations,
organic SEO principles, and viral content marketing. With our award-winning team
that spans the United States, the United Kingdom, and other parts of the world,
Search Laboratory is the perfect partner to explore this new approach that
broadens the reach of your brand.
Curious to learn how digital PR can jumpstart your marketing initiatives? Get in
touch with our experts today.
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