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IPSOS.DIGITAL SOLUTIONS

Each product range responds to specific business questions. Please check which
range best matches your needs.

Innovation Evaluation

INNOTEST – INNOVATION EVALUATION FROM IDEAS TO FULL CONCEPTS

BSci based tool with choice-based tasks in a competitive setting. Consumer
centric test with validated KPIs enable you to grasp the potential of your
innovation.

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Innovation Evaluation

DUEL - CLAIMS, VARIETIES, NAMES AND VISUALS TESTING
FAST SCREENING OF SIMPLE MARKETING STIMULI

Agile tool based on behavioural science powered approaches, with gamified and
intuitive tasks to mimic how consumers make choices in the real world.

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Innovation Evaluation

DUEL - CLAIMS TEST - FAST SCREENING OF SIMPLE MARKETING STIMULI

Agile tool for claims. BSci powered approaches with gamified and intuitive tasks
to mimic how consumers make choices in the real world.

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Innovation Evaluation

DUEL - VARIETIES TEST - FAST SCREENING OF SIMPLE MARKETING STIMULI

Agile tool for varieties. BSci powered approaches with gamified and intuitive
tasks to mimic how consumers make choices in the real world.

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Innovation Evaluation

DUEL - NAMES TEST - FAST SCREENING OF SIMPLE MARKETING STIMULI

Agile tool for names. BSci powered approaches with gamified and intuitive tasks
to mimic how consumers make choices in the real world.

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Innovation Evaluation

DUEL - VISUALS TEST - FAST SCREENING OF SIMPLE MARKETING STIMULI

Agile tool for visuals. BSci powered approaches with gamified and intuitive
tasks to mimic how consumers make choices in the real world.

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Creative Evaluation

CREATIVE|SPARK

Creative|Spark fuels the creative process by helping advertisers and agencies
quickly learn, evaluate and optimise creative to power brand growth.

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Digital Evaluation

CREATIVE|SPARK DIGITAL

Creative|Spark Digital places creative in live digital platforms to quickly
learn, evaluate and optimize in platform context to maximize media budget
efficiency.

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Ad-hoc Solutions

FASTFACTS

Create your survey questions and get fast answers from our quality sample. View
results in an interactive dashboard, export charts in PowerPoint or tables in
Excel.

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Ad-hoc Solutions

OMNIBUS

For fast, cost-effective research, use our researcher-supported survey builder
to get answers you can trust every time.

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INNOVATION EVALUATION

We are innovation experts with validated tools and unparalleled expertise,
whether you are screening simple marketing stimuli or evaluating full concepts,
our consumer centric and behavioral science powered approaches will help you
uncover the true potential of your innovations with speed and confidence.

Innovation Evaluation

INNOTEST – INNOVATION EVALUATION FROM IDEAS TO FULL CONCEPTS

BSci based tool with choice-based tasks in a competitive setting. Consumer
centric test with validated KPIs enable you to grasp the potential of your
innovation.

View Solution Details
Start project
Request a Demo
Innovation Evaluation

DUEL - CLAIMS TEST - FAST SCREENING OF SIMPLE MARKETING STIMULI

Agile tool for claims. BSci powered approaches with gamified and intuitive tasks
to mimic how consumers make choices in the real world.

View Solution Details
Start project
Request a Demo
Innovation Evaluation

DUEL - VARIETIES TEST - FAST SCREENING OF SIMPLE MARKETING STIMULI

Agile tool for varieties. BSci powered approaches with gamified and intuitive
tasks to mimic how consumers make choices in the real world.

View Solution Details
Start project
Request a Demo
Innovation Evaluation

DUEL - NAMES TEST - FAST SCREENING OF SIMPLE MARKETING STIMULI

Agile tool for names. BSci powered approaches with gamified and intuitive tasks
to mimic how consumers make choices in the real world.

View Solution Details
Start project
Request a Demo
Innovation Evaluation

DUEL - VISUALS TEST - FAST SCREENING OF SIMPLE MARKETING STIMULI

Agile tool for visuals. BSci powered approaches with gamified and intuitive
tasks to mimic how consumers make choices in the real world.

View Solution Details
Start project
Request a Demo


CREATIVE EVALUATION

We are communication experts who combine art, science, and knowledge to help our
clients achieve their business goals through creative excellence. We cover the
entire creative development process with the goal of bringing back the magic.
Our Creative Assessment solutions are designed to assess and maximize creative
potential to achieve short- and long-term effects for your brand.

Creative Evaluation

CREATIVE|SPARK

Creative|Spark fuels the creative process by helping advertisers and agencies
quickly learn, evaluate and optimise creative to power brand growth.

View Solution Details
Start project
Request a Demo
Digital Evaluation

CREATIVE|SPARK DIGITAL

Creative|Spark Digital places creative in live digital platforms to quickly
learn, evaluate and optimize in platform context to maximize media budget
efficiency.

View Solution Details
Start project
Request a Demo


AD-HOC SOLUTIONS

Our adhoc offer gives you access to a virtual operations unit. Design your
surveys in minutes and get your results in an interactive dashboard. Everything
else in between is our responsibility.

Ad-hoc Solutions

FASTFACTS

Create your survey questions and get fast answers from our quality sample. View
results in an interactive dashboard, export charts in PowerPoint or tables in
Excel.

View Solution Details
Start project
Request a Demo
Ad-hoc Solutions

OMNIBUS

For fast, cost-effective research, use our researcher-supported survey builder
to get answers you can trust every time.

View Solution Details
Start project
Request a Demo


SIMSTORE SOLUTIONS

Simstore is Ipsos virtual research technology platform helping clients quantify
winning strategies through simulated brick & mortar and e-commerce shopping
environments.

Simstore Solutions

SIMSTORE SHOPPER

Manage your category successfully.

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Simstore Solutions

SIMSTORE INNOTEST

Measure the success of new products in a competitive context.

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Simstore Solutions

SIMSTORE PACK

Measure the success of new packs in a competitive context.

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Simstore Solutions

SIMSTORE PLANOGRAM

Measure the impact of your planogram and POS strategies.

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Simstore Solutions

SIMSTORE PRICE

Create a winning pricing strategy.

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Simstore Solutions

SIMSTORE ASSORTMENT / LINE OPTIMIZATION

Create a winning product line.

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Learn more


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