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PURE STORAGE PRIVACY NOTICE

At Pure Storage we recognise and respect the privacy of everyone who entrusts us
with their Personal Data.



1.   INTRODUCTION. This Privacy Notice (“Notice”) describes the types of
information Pure Storage Inc. and its subsidiaries and affiliates,
(collectively, “Pure,” “we,” “our,” or “us”) collect through our websites,
including the website at purestorage.com (our “sites”) or any website that uses
this notice, how we use and disclose such information, the steps we take to
protect it, and how you can exercise your data protection rights.


We will only process your Personal Data in accordance with this Notice and any
applicable law to which we are subject when offering you a localized website in
your language and country, in particular any United States federal and state
legislation, and for users located in the EEA and the UK subject to the General
Data Protection Regulation (EU) 2016/679 ("GDPR"), and all other national data
protection laws globally (altogether “Data Protection Legislation").

If you are unable to access this notice due to a disability or any other
impairment, please contact us using the contact details provided below and we
will arrange to supply you with the information you need in an alternative
format that you can access.

California resident specific information can be found here.

2.  DATA COLLECTED, PURPOSE AND LEGAL BASIS.  Pure collects Personal Data in a
variety of contexts, each of which is defined below. The categories of
information, types of information, sources of information and our purposes for
collecting, processing, using, and sharing such information is determined based
on this context. “Personal Data” is information relating to, directly or
indirectly, an identified or identifiable natural person or household.

2.1.  WHEN VISITING OUR SITES.  Pure collects Personal Data through our sites.
This includes things like your name, postal address, telephone number, and email
address, as well as less obvious information, e.g., browser and device data, and
internet or network activity information, such as activity on our sites, data
collected through cookies, pixel tags and other technologies, and other
information that is generated through your use of the internet to access our
websites.

Personal Data is collected from you directly or through your web browser when
accessing our sites. The purpose of our processing is to optimise the user
experience and the site's functionality including creating statistics,
developing new as well as enhancing, improving, or modifying our products and
services; and identifying usage trends, for example, understanding which parts
of our sites are the most interesting to any visitor.

This processing of Personal Data is necessary for us to pursue our legitimate
interest in operating and improving these Sites (Article 6(1) (f) GDPR).

2.2.  WHEN SIGNING UP FOR OUR COMMUNICATIONS.  If you sign up for
communications, we will collect your name, e-mail address, your IP address, and
the language in which you wish to receive such communications.

The purpose for collecting your Personal Data is to contact you for marketing
and sales purposes, including notifications related to product enhancements,
warranties, and renewals, that are related specifically to customer needs and
interests.

The sending of marketing materials and the necessary processing of respective
Personal Data is based on the consent of the recipient to receive the
newsletters (Article 6(1) (a) GDPR).

However, where local laws require a separate legal basis for the processing than
consent (e.g. Denmark), Personal Data is processed to pursue our legitimate
interest in marketing our services and engaging with our customers and prospects
(Article 6(1) (f) GDPR).

2.3.  WHEN ENGAGING WITH US THROUGH SOCIAL MEDIA.  Pure’s sites may use social
media features, such as the Facebook “like” button etc. These features may
collect your IP address and which page you are visiting on our site, and may set
a cookie, pixel, beacon or other similar technologies to enable the feature to
function properly.

You may be given the option by such feature to post information about your
activities on our products and services to a profile page of yours that is
provided by a third-party social media network in order to share with others
within your network. These features are either hosted by a third-party or hosted
directly on sites. Information collected in the context of the feature is
subject to the relevant social media platforms’ own data collection, use, and
disclosure policies.

3.  SHARING OF YOUR DATA.  Except as described in this Notice, we will not
disclose information about you that we collect on or through our sites to
third-parties without your consent, unless legally required or permitted to do
so. We may disclose information to third-parties if you consent to us doing so,
as well as in the following circumstances:

Any information that You voluntarily choose to include in a publicly accessible
area of the Sites will be available to anyone who has access to that content,
including other users.

We may share your information with our partners in connection with, selling or
distributing our products and services, or engaging in joint marketing
activities, in accordance with your expressed marketing preferences.

We may share information with our corporate affiliates (e.g., parent and sister
companies, subsidiaries, joint ventures or other companies under common
control). If another company acquires, or plans to acquire, our company,
business, or assets, we will also share information with that company, including
at the negotiations stage.

We may disclose your information if required to do so by any competent law
enforcement body, regulatory, government agency, court or other third-party
where we believe disclosure is necessary to comply with applicable law or
regulation, in response to a court order, judicial or other government subpoena
or warrant, or to otherwise cooperate with law enforcement or other governmental
agencies.

We also reserve the right to disclose your information that we believe, in good
faith, is appropriate or necessary to (i) take precautions against liability,
(ii) protect ourselves or others from fraudulent, abusive, or unlawful uses or
activity, (iii) investigate and defend ourselves against any third-party claims
or allegations, (iv) protect the security or integrity of our products and
services and any facilities or equipment used to make our products and services
available, or (v) protect our property or other legal rights (including, but not
limited to, enforcement of our agreements), or the rights, property, or safety
of others.

We may make certain aggregated, automatically-collected, or otherwise
non-personal information available to third-parties for various purposes,
including (i) compliance with various reporting obligations; (ii) for business
or marketing purposes; or (iii) to assist such parties in understanding our
users’ interests, habits, and usage patterns for certain programs, content,
services, advertisements, promotions, and/or functionality available through our
Offerings.

We may share your information with service providers. Among other things,
service providers may help us to administer our website, conduct surveys,
provide technical support, process payments, and assist in fulfillment of
services. We contract with these service providers to ensure they only use your
information to fulfill their obligations to provide services to us.

4.  CROSS-BORDER TRANSFER.  Your Personal Data may be stored and processed in
any country where we have facilities or in which we engage service providers,
and by browsing our Sites You understand that your information will be
transferred to countries outside of your country of residence, including the
United States, which may have data protection rules that are different from
those of your country. In certain circumstances, courts, law enforcement
agencies, regulatory agencies or security authorities in those other countries
may be entitled to access your Personal Data.

If you are located in the EEA: Some of the non-EEA countries are recognized by
the European Commission as providing an adequate level of data protection
according to EEA. For transfers from the EEA to countries not considered
adequate by the European Commission, we have put in place adequate measures
including EU Standard Contractual Clauses to protect your Personal Data.

5.  DATA RETENTION.  We retain Personal Data we collect from you where we have
an ongoing legitimate business need to do so (for example, to provide you with a
service you have requested or to comply with applicable legal, tax or accounting
requirements). When we have no ongoing legitimate business need to process your
Personal Data, we will either delete or anonymize it or, if this is not possible
(for example, because your Personal Data has been stored in backup archives,
then we will securely store your Personal Data and isolate it from any further
processing until deletion is possible.

6.  DATA SECURITY.  We have put in place appropriate security measures to
prevent your Personal Data from being lost, used or accessed in an unauthorised
way, altered or disclosed. In addition, only employees and contractors who have
a relevant and reasonably required need to access your Personal Data to perform
their work have access to your Personal Data.

7.  COOKIES & SIMILAR TECHNOLOGIES.  Like many websites, Pure uses automatic
data collection tools, such as cookies, embedded web links, and web beacons.
These tools collect certain standard information that your browser sends to our
Sites such as your browser type and the address of the website from which you
arrived at our Sites. They may also collect information about:

 * Your Internet Protocol (IP) address. This is a number automatically assigned
   to your computer or device whenever you are connecting to the Internet. It
   allows web servers to locate and identify your device, this is a unique
   address assigned to your device by your Internet service provider or
   information systems department on a TCP/IP network.
 * Clickstream behavior, which helps us better understand your visit to our
   Sites and may, in turn, provide you with a more customized experience when
   you return. This data is aggregated into anonymized analytics in order to
   measure overall trends and is not tied to a specific individual or their
   individualized behavior.

When we use Cookies we do this on the basis of our legitimate interest in
providing you with a great user experience (e.g., making the sites available to
you in your local language and remember your language choices, etc.). We have
classified the Cookies we use in different categories, such as functional,
performance and other categories. You can find a description of these
categories, the Cookies and how to opt-in or opt-out of either a category or a
specific Cookie when you go to our Cookie Preferences which usually comes up
when you visit our site for the first time. Please note that we do not have a
persistence mechanism that captures your preference choices from one web browser
to another and/or from one device to another. Therefore you may need to make
your preference choices the first time you use a new browser or device to access
our sites.

LINKED WEBSITES. We may provide links to other websites and services that are
outside our control and not covered by this Privacy Notice. We encourage you to
review the privacy notices posted on those websites (and all websites) you
visit.

FORUM AND CHAT ROOMS. If you participate in a discussion forum, local
communities, or chat room on a Pure website, you should be aware that the
information you provide there (i.e. your public profile) may be made broadly
available to others, and could be used to contact you, send you unsolicited
messages, or for purposes neither Pure, nor you, have control over. Also, please
recognize that individual forums and chat rooms may have additional rules and
conditions. Pure is not responsible for the Personal Data or any other
information you choose to submit in these forums. To request removal of your
Personal Data from our blog or community forum, please submit a request via the
Data Subject Access Request (“DSAR”) form or email us at
privacy@purestorage.com. In certain circumstances, we may not be able to remove
your Personal Data.

8.  YOUR RIGHTS.

8.1  EEA AND UK.  If you are a visitor/customer located in the EEA and the UK,
Pure Storage Inc. is the data controller of your Personal Data. Our legal basis
for collecting and using the Personal Data as described above will depend on the
Personal Data concerned and the specific context in which we collect it.
However, we will normally collect Personal Data from you only where we have your
consent to do so, where we need the Personal Data to perform a contract with
You, or where the processing is in our legitimate interests and not overridden
by your data protection interests or fundamental rights and freedoms. In some
cases, we may also have a legal obligation to collect Personal Data from you.

YOU HAVE THE FOLLOWING RIGHTS:

ACCESS: You have the right to request access to your Personal Data. This enables
you to receive a copy of the Personal Data we hold about you and to check that
we are lawfully processing it (Article 15 GDPR).

CORRECTION: You have the right to request correction of your Personal Data that
we hold about you. This enables you to have any incomplete or inaccurate
information We hold about You corrected (Article 16 GDPR).

ERASURE: You may have the right to request erasure of your Personal Data. This
enables you to ask us to delete or remove Personal Data where there is no good
reason for Us continuing to process it. To the extent that continued processing
of your Personal Data is necessary, for example in order for Us to comply with
our legal obligations or for legal requirements to be established, enforced or
defended, we are not required to delete your Personal data (Article 17 GDPR).

OBJECTION: You have the right to object to our processing of your Personal Data
where we are relying on a legitimate interest (or those of a third party) and
there is something about your particular situation which makes You want to
object to processing on this ground (Article 21 GDPR).

RESTRICTION: You may have the right to request the restriction of processing of
your Personal Data. This enables you to ask us to suspend the processing of
Personal Data about you, for example if you want us to establish its accuracy or
the reason for processing it (Article 18 GDPR).

PORTABILITY: You have the right to receive the registered Personal Data in a
structured, commonly used and machine-readable format and, in certain cases, to
have it transferred from one data controller to another without hindrance
(Article 20 GDPR).

If the processing of your Personal Data is based on your consent, you are
entitled to revoke such consent at any time. Revocation of your consent will not
affect the lawfulness of the processing carried out prior to your revocation of
consent. You are entitled to withdraw your consent at any time (Article 7 (3)
GDPR). If you wish to withdraw your consent please use our Data Subject Access
Request (DSAR) form.

ONLY FOR FRANCE:  If You are subject to the French Data Protection Act, You are
at any time entitled to issue directives relating to the fate of your Personal
Data after your death.

If you are dissatisfied with the way we process your Personal Data, you can
lodge a complaint with the data protection authorities in the country you are
located or where you consider a breach of data protection law has occurred
(Article 77 GDPR).



8.2  CALIFORNIA RIGHTS. 

 * Shine the Light Customer Rights

Residents of California have the right to request a disclosure describing what
types of personal information we have shared with third-parties for their direct
marketing purposes, and with whom we have shared it, during the preceding
calendar year. You may request a copy of that disclosure by contacting us.

 * California Consumer Rights Under The CCPA / CPRA

The following disclosures apply only to California residents covered under the
California Consumer Privacy Act and/or the California Privacy Rights Act ("CCPA"
and/or the “CPRA”):

Personal information collected for a business purpose and for a commercial
purpose

The purposes for which we collect your personal information are described under
the heading "Data Collected, Purpose and Legal Basis" above. This section
describes the business purposes and commercial purposes for which we collect
personal information.

Personal information disclosed for a business purpose

This Privacy Notice describes the categories of personal information that we
have, disclosed for a business purpose +. Please refer to the sections headed
"Data Collected, Purpose and Legal Basis" and "Sharing of your Data" for more
information.

Personal information sold or shared

When you use Pure Storage websites, Pure Storage's authorized business partners
may collect cookies and similar technologies and use this data for their own
purposes. This may qualify as a “sale” or "sharing" under the CCPA. You can make
choices to allow or prevent such uses. Depending on your choices, during the
past twelve months, our authorized business partners may have collected
information within the following categories defined by the CCPA:

● Identifiers like IP address and cookies

● Internet activity information relating to your interactions with Pure Storage
websites

● Inferences about your consumer preferences

Right to know and right to delete

You have the right to request that we disclose the personal information we
collect, use, disclose and sell. To exercise this right, please follow the
instructions described in our Data Subject Access Request (DSAR) form. We do not
discriminate against individuals that exercise state-conferred rights.

Note that, as required by law, we will require you to prove your identity.  We
may verify your identity by phone call or email. Depending on your request, we
will ask for information such as your name or email address. We may also ask you
to provide a signed declaration confirming your identity. Following a request,
we will use reasonable efforts to supply, correct or delete personal information
about you in our files.

In some circumstances, you may designate an authorized agent to submit requests
to exercise certain privacy rights on your behalf.  We will require verification
that you provided the authorized agent permission to make a request on your
behalf.  You must provide us with a copy of the signed permission you have given
to the authorized agent to submit the request on your behalf and verify your own
identity directly with us.  If you are an authorized agent submitting a request
on behalf of an individual you must attach a copy of the following information
to the request:

 1. A statement indicating that you have authorization to act on the consumer’s
    behalf sent to privacy@purestorage.com.
 2. If you are a business, proof that you are registered with the Secretary of
    State to conduct business in California.

If we do not receive both pieces of information, the request will be denied.

9.  CHILDREN'S PRIVACY.  Protecting the privacy of young children is especially
important to Pure. Our sites are general audience websites not directed to
children under the age of 18, and we do not knowingly collect personal
information from children under the age of 18 without obtaining parental
consent. If you believe we have collected information belonging to an individual
under the age of 18, please let us know by contacting us.

10.  CHANGES AND UPDATES.  Please revisit this page periodically to stay aware
of any changes to this Privacy Notice, which we may update from time to time. If
we modify this Privacy Notice. In the event that the modifications materially
alter your rights or obligations hereunder, we will make reasonable efforts to
notify You of the change and obtain your consent where legally required. For
example, we may send a message to your email address, if we have one on file, or
generate a pop-up or similar notification when You access one of our offerings
for the first time after such material changes are made.

11.  CONTACT INFORMATION.  If you have any questions or comments about this
Notice, your Information, our use, and disclosure practices, or your consent
choices, please contact Us via our Data Subject Access Request (DSAR) form, by
email to privacy@purestorage.com, or by postal mail or toll-free telephone
number as listed below:


Pure Storage, Inc.
2555 Augustine Dr.
Santa Clara, CA 95054

Toll-free: +1 - 800-379-7873


 

Last Updated July 31, 2023

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