www.glueup.com Open in urlscan Pro
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Submitted URL:
https://events.glueup.com/track/rd?type=campaign&lid=10&tracking_id=170:111973:47af5c83-024c-4ed4-8a04-16e6da315641&redire...
Effective URL:
https://www.glueup.com/case-studies/dnps-color-fosters-community-led-growth-glue-up
Submission: On March 04 via api (March 4th 2022, 9:28:38 am UTC) from SG — Scanned from DE

Form analysis
8 forms found in the DOM

POST https://www.glueup.com/case-studies/dnps-color-fosters-community-led-growth-glue-up

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    <option value="zh_tw">繁体中文</option>
    <option value="zh">中文</option>
    <option value="ko">한국어</option>
  </select>
</form>

POST https://www.glueup.com/case-studies/dnps-color-fosters-community-led-growth-glue-up

<form method="POST" action="https://www.glueup.com/case-studies/dnps-color-fosters-community-led-growth-glue-up" accept-charset="UTF-8" data-hs-cf-bound="true"><input name="_session_key" type="hidden"
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    <option value="zh_tw">繁体中文</option>
    <option value="zh">中文</option>
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</form>

GET https://www.glueup.com/search?q=

<form action="https://www.glueup.com/search?q=" method="get" data-hs-cf-bound="true">
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      </div>
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    <div class="ss-search-form__results" id="autocomplete-results"></div>
  </div>
</form>

POST https://www.glueup.com/case-studies/dnps-color-fosters-community-led-growth-glue-up

<form method="POST" action="https://www.glueup.com/case-studies/dnps-color-fosters-community-led-growth-glue-up" accept-charset="UTF-8" data-hs-cf-bound="true"><input name="_session_key" type="hidden"
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    <option value="Pt_br">Português</option>
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    <option value="tk">Türkçe</option>
    <option value="zh_tw">繁体中文</option>
    <option value="zh">中文</option>
    <option value="ko">한국어</option>
  </select>
</form>

POST https://www.glueup.com/case-studies/dnps-color-fosters-community-led-growth-glue-up

<form method="POST" action="https://www.glueup.com/case-studies/dnps-color-fosters-community-led-growth-glue-up" accept-charset="UTF-8" data-hs-cf-bound="true"><input name="_session_key" type="hidden"
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</form>

<form data-request="general::onFormSubmit" id="modal__submit" data-request-validate="" data-hs-cf-bound="true">
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Text Content

Introducing Speed Networking 2.0 with Smart Matching Technology - the smart way
to build relationships virtually!
Start Networking
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     Manage your operations and stay in the know from anywhere.
 * Solutions
   
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     Plan, promote, execute, and evaluate all of your events.
     
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 * Resources
   
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 * Products
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DNPS OF COLOR FOSTERS COMMUNITY-LED GROWTH BY STREAMLINING COMMUNICATION, EVENT,
AND MEMBERSHIP MANAGEMENT WITH GLUE UP

Read more to learn how the DNPs of Color is growing its community exponentially
through effective communication and events.




INDUSTRY

HEALTHCARE

PREVIOUS SOLUTION

MANUAL PROCESSES

SIZE

1800 MEMBERS



DNPs of Color (DOC), is a 501c3 nonprofit nursing organization with a mission to
serve doctors of nursing practice of color through networking, mentorship, and
advocacy to increase diversity in doctoral studies, clinical practice, and
leadership. The organization has been active since 2020 and its goal is to
diversify the nursing profession at the doctoral nursing practice level. DNPs of
Color is based in Alexandria, Virginia but operates nationwide.

The nursing organization is centered around networking, mentorship, and
advocacy. Its primary goal is to create communities that support nurses who have
or are aspiring to acquire their Doctor of Nursing Practice (DNP). Over the past
year, the organization has hosted multiple educational programs focused on
professional development, community mentoring opportunities and also hosted its
first virtual conference that had over 200 registrants.

DNPs of Color is primarily a social media community with about 1,800 members who
identify as people of color and have or are aspiring to get their Doctor of
Nursing Practice. In 2022, DOCs is looking to transition into a member-based
association where it will continue to solidify its foundation and garner more
support for funding that will help expand and enhance the quality of its
programs. This will help the association make a larger impact in supporting
nurses of color who tend to be few and isolated in the nursing profession.
Through mentorship and networking, the DOCs hopes to expand its community of
nurses of color that will, in turn, expand its network and help strengthen the
voice of the community.

Dr. Danielle McCamey, the Founder, CEO, and President of the DNPs of Color,
proudly tells the story of how it has built its community with Glue Up and its
ambitions for the coming year.


SUCCESSFULLY MANAGING A FAST-GROWING COMMUNITY WITH GLUE UP



We began using Glue Up in March 2020 after identifying the need to start
developing our community and creating a consistent way of communication. We were
also looking for a platform to build our membership and events. We did an
internet search and considered several CRM companies, including Glue Up. We
chose Glue Up because we received outstanding customer service from our sales
representative, who took the time to help us reach the decision. Glue Up’s price
also met our budget and was willing to negotiate different packages that
specifically met our needs. The team was also willing to work with us as we
experimented with what works for us. The platform is intuitive and easy to use.

As Glue Up is a growing organization, we felt that we could also grow with the
company and this has been evident in how Glue Up has continued to add features
that we can look toward adding as our community grows. Additionally, Glue Up’s
CRM has helped us manage our fast-growing more efficiently. In this regard, Glue
Up’s event management software also helped us organize our events faster and
more effectively. Furthermore, we could populate and schedule our campaigns in
advance which also contributed to optimizing all our operations.

When we started using Glue Up, we had ten contacts. Now, we have over 1,000
contacts that Glue Up has helped us grow and maintain throughout the year. We
also hit our 25,000 emails quota, which was a great milestone for us. So far, we
have organized 10 events on the Glue Up platform and we are adding more features
such as the Community Engagement Solution as our community continues to grow. We
are also looking forward to using Glue Up's Speed Networking Software. We are
thankful for Glue Up’s customer support in helping us learn the platform and
solve any challenges we experienced.


CONCERNS ABOUT GLUE UP

One of the concerns that came up was that because we were looking to become a
more inclusive community, we were not sure how Glue Up compared to other
companies that have had more experience dealing with small non-profit
organizations. Additionally, when we began using Glue Up, we experienced a few
glitches with some of the widgets and its payment platform that was, however,
later ironed out thanks to the amazing support we received from the Glue Up
team. We are now very satisfied with the platform and appreciate that Glue Up is
adding a donor management system to the platform that we feel is an essential
feature for our organization's needs.


BUILDING AN ONLINE COMMUNITY DURING THE COVID-19 PANDEMIC



DNPs of Color is an organization of frontline workers. This meant that at the
height of the COVID-19 pandemic, we were being stretched at different capacities
as leaders. It was challenging to engage, and we could not focus on building our
non-profit organization. However, Glue Up soon helped us get organized in that
we pre-planned our campaigns and organized events in advance. This allowed us
enough time to advertise our events using campaigns and have people register.
The automatic event reminders also helped us keep our registrants engaged.
Thanks to Glue Up, I only needed a couple of hours out of my stretched-out week
to set up events and campaigns, and other activities in advance. Our
organization became more efficient, and this helped us continue to build our
community in a virtual environment using an online platform that made it easier
for our members and team to engage.


COMMUNITY-LED GROWTH POWERED BY AN ALL-IN-ONE ENGAGEMENT MANAGEMENT ECOSYSTEM

Growing our contacts from ten to over one thousand in a year has been a great
achievement for us. Streamlining our event registration process using the CRM
and finance modules saves us a lot of time as we were initially using Google
forms to collect event registrations and payments. Glue Up also provides data
that helps us measure engagement, such as email opens and click rates. The
automated membership applications also help monitor the growth of our
organization. Having an all-in-one platform for event management, membership
management, and email campaigns has transformed our organization and made us
highly efficient.



A large part of our organization’s growth is attributed to our ability to build
community and Glue Up has helped achieve this by streamlining our events and
communication. As a community of people of color, we like to interact and
connect often. Glue Up has helped us foster this culture through online events
that have created opportunities for our members to be part of an online
networking environment. Additionally, we have grown beyond word of mouth as more
people notice us and join our private social media groups. Our community is
engaged and interested because we can provide them with programs and events that
relate to their current situations. We can offer our members the community
support they need to thrive in their different positions and professions.

> “I definitely recommend Glue Up to other non-profit organizations. Glue Up
> provides high-quality customer service and packages that can be customized to
> specifically meet your needs. Because Glue Up truly wants to see your
> organization become successful, the customer success team is very instrumental
> in helping you learn the platform and become more independent. As a result, we
> now work more efficiently, effectively and have quadrupled our member
> engagement and contact base since we signed on a year ago”.
> 
> DR. DANIELLE MCCAMEY, FOUNDER, CEO, AND PRESIDENT OF THE DNPS OF COLOR


TRANSITIONING TO A NURSING ASSOCIATION TO BETTER REPRESENT OUR MEMBER COMMUNITY

In Nursing, our members require representation and support from a nursing
association to get a seat at the table. This is why we are making the change to
a nursing association so that we can be fully representative of the voice of
these specific nursing professionals - Doctors of Nursing Practice of Color.
Having a membership backing will allow us to speak to key leaders, share our
concerns and input in the evolvement and advancement of the nursing profession
particularly in Doctor of Nursing Practice. We will continue to leverage Glue
Up’s event management, campaigns, and membership management to help cultivate
our membership growth and engagement. We plan to utilize Glue Up’s community
capabilities to engage our member community, and leveraging Glue Up’s
accessibility via mobile apps will help us keep us glued.

Glue Up is a leading all-in-one engagement management ecosystem that puts
communities at the front and center of all our solutions. Member organizations
and online communities are using Glue Up to make engagement more purposeful by
making their communication, events, and membership management simple and
efficient. Book a demo of Glue Up’s Membership Management software and start
growing your community.

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Marcel Ewals, Director, Community Development, MCI Group




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