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Persona ranked 1st across all Use Cases in the Gartner® Critical Capabilities
report for Identity Verification.
Get the report


Persona
Products
Platform
Power all your identity operations in one place
Learn more
Verify identity
Access an expansive library of verifications
Learn more
Assess risk
Enrich users profiles with trusted data sources
Learn more
BUILD YOUR FLOW
Dynamic Flow

Securely collect identity information and adjust friction based on real-time
risk signals

Flow Editor


Build branded user flows to collect customer information — no code needed

PREVENT FRAUD
Passive signals

Silently enhance your understanding of risk with device fingerprint, behavioral
signals, and more

Graph

Uncover and block fraud rings by leveraging link analysis to connect risky
accounts

ORCHESTRATE &
INVESTIGATE
Workflows

Automate decisions and followups throughout the identity lifecycle

Cases

Conduct investigations and resolve more cases with a configurable case
management hub

Persona Marketplace

Bring your data and tools into Persona with third-party data and platform
integrations

DOCUMENTS
Government ID

Verify IDs across 200+ countries and regions

Documents

Verify documents such as business registration, proof of income, and more

SELFIE VERIFICATION
Selfie liveness

Protect against identity spoofing with selfie comparisons

DATABASE
Authoritative databases & issuing sources

Access authoritative databases and issuing sources across 40+ countries

Phone & email

Verify ownership via 2FA and phone carrier matches

DIGITAL ID
Mobile driver's license (mDL)

Verify mobile driver’s licenses (mDLs) securely from digital wallets

NFC

Automatically and securely verify passports via NFC chip

INDIVIDUAL REPORTS
Watchlists

Screen across 100+ global sanction and warning lists, and 5000+ PEP lists

Adverse media

Automate negative news checks across 400+ million articles

Social media lookup


Enrich a user's profile with their social media handles

Address lookup

Enrich information about a U.S. address

Phone & email risk

Understand the reputation of a phone number or email address

Profile report

Expose an individual's full identity record to meet regulatory compliance

BUSINESS REPORTS
Business watchlist reports

Screen across global sanction, warning, and PEP lists

Adverse media

Automate and customize media checks across 400+ million news articles

Business Address lookup

Returns detailed metadata about an address, including streetview.

Solutions
For use cases
For industries
For teams
BUILT FOR ANY USE CASE
KYC/AML compliance

Automate and scale your KYC/AML programs

Age verification

Comply with regional regulations by verifying ages at any touchpoint

Fraud prevention

Fight fraud at every point of the identity life cycle

Operational efficiency

Scale and streamline identity operations

Manual review

Conduct manual review investigation more efficiently

Reverification

Trigger verification flows at any point to protect user accounts

Know your business (KYB)

Onboard businesses faster with integrated KYB-KYC

Global expansion

Onboard and verify businesses and individuals wherever they are

BUILT FOR YOUR INDUSTRY NEEDS
Fintech

Automate compliance without sacrificing conversion rates

Marketplaces

Convert users while building trust and safety for every side of your marketplace

Digital health

Seamlessly onboard patients and adapt to regional healthcare regulations

E-learning

Onboard learners and instructors faster while ensuring academic integrity

Cryptocurrency

Meet shifting KYC/AML regulations and keep user accounts safe

Public sector

Modern, equitable identity solutions for the public sector

BUILT FOR EACH TEAM'S NEEDS
Compliance

Build and automate your compliance operations in one place

Fraud

Catch, investigate, and prevent fraud in one place

Trust & safety


Build trust and safety into every user touchpoint

Customers
Pricing
Resources
Developers
Documentation

See our user-friendly developer documentation

API reference

Learn more about our API and access our technical API documentation

Service status

Check Persona’s systems status

Learning
Blog

Read deep dives on industry news, product announcements, and more

Help center

Learn more about Persona’s product and integration options

Identity glossary

Get definitions and FAQs for common identity terms

Webinars & videos

Get expert advice from product, fraud, compliance, and trust & safety leaders

E-books & reports

Get guides on emerging strategies, industry trends, and more

Persona Academy

Learn how to create and customize your own solutions using Persona

Company
About

Learn more about our company and mission

Events

Join Persona at any of these online or in-person events

Contact

Reach out to chat with our team

Privacy & security

See our certifications and commitment to protecting you and your customers’
privacy

Partner

Learn more about our marketplace partner program and apply today

Careers

Explore life as a Personerd and our open positions


 1. Verify me
 2. Sign in
 3. Get a demo

Products
Platform
Verify identity
Assess risk
Solutions
Use cases
Industries
Teams
Customers
Pricing
Resources
Developers
Learning
Company
 1. Get a demo
 2. Verify me
 3. Sign in

All Products
Platform
BUILD YOUR FLOW
Dynamic Flow

Securely collect identity information and adjust friction based on real-time
risk signals

Flow Editor


Build branded user flows to collect customer information — no code needed

PREVENT FRAUD
Passive signals

Silently enhance your understanding of risk with device fingerprint, behavioral
signals, and more

Graph

Uncover and block fraud rings by leveraging link analysis to connect risky
accounts

ORCHESTRATE & INVESTIGATE
Workflows

Automate decisions and followups throughout the identity lifecycle

Cases

Conduct investigations and resolve more cases with a configurable case
management hub

Persona Marketplace

Bring your data and tools into Persona with third-party data and platform
integrations

 1. Get a demo
 2. Verify me
 3. Sign in

All Products
Verify identity

Access an expansive library of verifications

Learn more
Verify identity
DOCUMENTS
Government ID

Verify IDs across 200+ countries and regions

Documents

Verify documents such as business registration, proof of income, and more

SELFIE VERIFICATION
Selfie liveness

Protect against identity spoofing with selfie comparisons

DATABASE
Authoritative databases & issuing sources

Access authoritative databases and issuing sources across 40+ countries

Phone & email

Verify ownership via 2FA and phone carrier matches

DIGITAL ID
Mobile driver's license (mDL)

Verify mobile driver’s licenses (mDLs) securely from digital wallets

NFC

Automatically and securely verify passports via NFC chip

 1. Get a demo
 2. Verify me
 3. Sign in

All Products
Assess risk

Enrich users profiles with trusted data sources

Learn more
Assess risk
INDIVIDUAL REPORTS
Watchlists

Screen across 100+ global sanction and warning lists, and 5000+ PEP lists

Adverse media

Automate negative news checks across 400+ million articles

Profile report

Expose an individual's full identity record to meet regulatory compliance

Phone & email risk

Understand the reputation of a phone number or email address

Address lookup

Enrich information about a U.S. address

Social media lookup


Enrich a user's profile with their social media handles

BUSINESS REPORTS
Business watchlist reports

Screen across global sanction, warning, and PEP lists

Adverse media

Automate and customize media checks across 400+ million news articles

Business Address lookup

Returns detailed metadata about an address, including streetview.

 1. Get a demo
 2. Verify me
 3. Sign in

All Products
For Use Cases

Enrich users profiles with trusted data sources

Learn more
Use cases
BUILT FOR ANY USE CASE
KYC/AML compliance

Automate and scale your KYC/AML programs

Age verification

Comply with regional regulations by verifying ages at any touchpoint

Know your business (KYB)

Onboard businesses faster with integrated KYB-KYC

Manual review

Conduct manual review investigation more efficiently

Reverification

Trigger verification flows at any point to protect user accounts

Fraud prevention

Fight fraud at every point of the identity life cycle

Operational efficiency

Scale and streamline identity operations

Global expansion

Onboard and verify businesses and individuals wherever they are

 1. Get a demo
 2. Verify me
 3. Sign in

All Products
For Teams

Enrich users profiles with trusted data sources

Learn more
Teams
BUILT FOR EACH TEAM'S NEEDS
Compliance

Build and automate your compliance operations in one place

Fraud

Catch, investigate, and prevent fraud in one place

Trust & safety


Build trust and safety into every user touchpoint

 1. Get a demo
 2. Verify me
 3. Sign in

All Products
For Industries

Enrich users profiles with trusted data sources

Learn more
Industries
BUILT FOR YOUR INDUSTRY NEEDS
Fintech

Automate compliance without sacrificing conversion rates

Marketplaces

Convert users while building trust and safety for every side of your marketplace

E-learning

Onboard learners and instructors faster while ensuring academic integrity

Digital health

Seamlessly onboard patients and adapt to regional healthcare regulations

Cryptocurrency

Meet shifting KYC/AML regulations and keep user accounts safe

Public sector

Modern, equitable identity solutions for the public sector

 1. Get a demo
 2. Verify me
 3. Sign in

Back to menu
Developers
Documentation

See our user-friendly developer documentation

API reference

Learn more about our API and access our technical API documentation

Service status

Check Persona’s systems status

 1. Get a demo
 2. Verify me
 3. Sign in

All Products
Learn
Blog

Read deep dives on industry news, product announcements, and more

Ebooks & reports

Get guides on emerging strategies, industry trends, and more

Webinars & videos

Get expert advice from product, fraud, compliance, and trust & safety leaders

Identity glossary

Get definitions and FAQs for common identity terms

Help center

Learn more about Persona’s product and integration options

Persona Academy

Learn how to create and customize your own solutions using Persona

 1. Get a demo
 2. Verify me
 3. Sign in

All Products
Company
About

Learn more about our company and mission

Events

Join Persona at any of these online or in-person events

Careers

Explore life as a Personerd and our open positions

Contact

Reach out to chat with our team

Partner

Learn more about our marketplace partner program and apply today

Privacy & security

See our certifications and commitment to protecting you and your customers’
privacy

 1. Get a demo
 2. Verify me
 3. Sign in





RANKED 1ST ACROSS ALL USE CASES

Persona ranked first out of 11 vendors across all Use Cases evaluated in the
2024 Gartner Critical Capabilities (Know Your Customer, Fraud Detection, Account
Recovery, and Sensitive or Regulated) and highest for Ability to Execute in the
2024 Magic Quadrant™

Read the reports




CUSTOMIZE HOW YOU AUTOMATE ACCOUNT OPENINGS KNOW YOUR CUSTOMER

Choose the building blocks you need to collect, verify, understand, and
orchestrate your customers’ identities for any use case.

Try it now

Get a demo


Powering secure identity verification for startups and the world’s largest
companies




TACKLE YOUR BIGGEST IDENTITY CHALLENGES, PAINLESSLY


CONVERT MORE USERS

Minimize friction for good users while deterring bad actors by dynamically
adjusting how much friction each user experiences.


IDENTIFY MORE FRAUDSTERS

Make better decisions by consolidating risk signals from both Persona and third
parties in one place. Streamline fraud investigations with a custom hub and
intuitive link analysis.


ORCHESTRATE USER IDENTITY

Automate all your identity processes within Persona. Follow up with users,
update systems of records, and more — all without heavy engineering or
operational resources.


SECURELY CONTROL AND MANAGE PII

Securely store PII to your requirements with Persona. Your data is yours to own
and configure — you have full control over redaction policies, access controls,
and how you use the data to support and reverify users across their customer
journey.


BUILDING BLOCKS TO POWER ALL YOUR IDENTITY OPERATIONS

Mix and match building blocks to design your ideal end-to-end identity flow that
converts more users, streamlines operations, and fights fraud.
Dynamic Flow


MAXIMIZE CONVERSION, MINIMIZE FRAUD

Create custom-branded identity verification flows that dynamically adjust to
users' risk signals to convert more good users while deterring bad actors.
Learn more about Dynamic Flow


verifications


VERIFY USERS YOUR WAY

Tailor how you want to verify each customer and use case. Choose from a robust
library of verification methods, from verifying physical and digital documents
to biometric and database verifications.
Learn more about Verifications


Reports


BUILD A MORE HOLISTIC PICTURE OF YOUR USERS

Make more informed decisions without going through additional integrations or
procurement. Enrich users’ profiles with data from global watchlists, adverse
media, and email/phone risk reports.
Learn more about Reports


workflows


ORCHESTRATE USER IDENTITY ACROSS YOUR ENTIRE CUSTOMER LIFECYCLE

Automate any process — from collecting information to making decisions or
following up post-decision. You have the flexibility to define custom rules and
workflows for any user and use case, with minimal to no engineering investment.
Learn more about Workflows


cases


BRING YOUR IDEAL MANUAL REVIEW PROCESS TO LIFE

Pull in any information agents need to conduct their reviews in a single,
configurable investigations hub. Use custom macros to close the loop on
investigations — all within Persona.
Learn more about Cases


Verifications


PROTECT CUSTOMER ACCOUNTS THROUGH THE IDENTITY LIFECYCLE

Continuously monitor and reverify users at customizable checkpoints throughout
their lifecycle to maintain trust and safety.
Learn more about Verifications


GRAPH


PROACTIVELY CATCH AND FIGHT FRAUDSTERS FASTER

Uncover sophisticated fraud rings through link analysis and the ability to
visualize customer networks — without investing in painful data engineering
work. Bring together all the data sources you need to identify suspicious actors
and ban them for good.
Learn more about Graph


Persona Marketplace


BRING YOUR DATA AND TOOLS INTO PERSONA

Connect the data partners and productivity tools you work with already with our
library of no-code integrations. Enrich your users with third-party data signals
and trigger follow-up actions in your favorite tools like Zendesk, Salesforce,
Slack, and more.
Learn more about Persona Marketplace


Collect Data
Dynamically
Verify
Securely
Enrich
instantly
Automate
Operations
Investigate
Holistically
Reverify
Continuously
Detect
fraud rings
Integrate
your stack
98%
automated verifications and unites KYB and KYC
Read more

2x
conversion while meeting compliance
Read more

>90%
completion rate —maximizing completion rates while minimizing the risk of fraud
Read more

93%
automated verifications while proactively fighting fraud
Read more

80%
time savings with automated verifications
Read more



COMPLIANCE

Don’t sacrifice user conversion for stress-free, scalable compliance.
Learn more




FRAUD

Detect hard-to-catch fraud and ban bad actors permanently.
Learn more




KNOW YOUR BUSINESS

Onboard businesses faster with automated KYB-KYC.
Learn more




TRUST AND SAFETY

Personalize verification flows for every type of user.
Learn more




CRYPTO

Onboard traders quickly while meeting KYC/AML requirements.
Learn more




FINTECH

KYC/AML that’s painless for users and painful for fraudsters.
Learn more




DIGITAL HEALTH

Headache-free patient onboarding and health document verification.
Learn more




E-LEARNING

Ensure academic integrity by verifying learners and instructors.
Learn more




MARKETPLACES

Tailor onboarding flows for every side of your marketplace.
Learn more



BUILD SOLUTIONS FOR YOUR UNIQUE USE CASE

Get a demo



WHEREVER YOUR USERS ARE, WE’RE THERE TOO

Scale where you want to, the way you want to. Persona provides coverage all over
the globe and across many languages, and we’re always looking for more
opportunities to expand your coverage.

200+
countries and territories
20+
localized languages
200+
countries and territories



> Persona makes it easy to get started with preset templates, but if you want
> more power and flexibility to enrich your process, they also offer that.
> Because Persona’s system is so modern, we can do a lot more than just
> traditional KYC.

Ahmed Siddiqui
Chief Payments Officer at Branch



BRANCH UNITES KYB & KYC WITH PERSONA TO ONBOARD MORE BUSINESSES QUICKLY

Read the full story




INTEGRATE IN AN AFTERNOON, WITH OR WITHOUT ENGINEERS

Hosted flow
Embedded flow
Mobile SDKs


NO ENGINEERING? NO PROBLEM

Create and send a link to your customers to start verifying them in minutes. No
code required.

View documentation



A SEAMLESS, BEAUTIFUL CUSTOMER EXPERIENCE WITH JUST TEN LINES OF CODE

Embed Persona into your web page and enable customers to easily verify
themselves without ever leaving your experience.

View documentation



NATIVE SDKS FOR A MOBILE-FIRST WORLD

Integrate with our iOS, Android, or React Native SDKs to help you create the
best user experience for your customers.

View documentation



SECURITY AND PRIVACY AT OUR CORE

Security and privacy are paramount to a trusted relationship. That’s why Persona
is compliant and certified to the highest industry standards and committed to
protecting you and your customers' privacy.
Learn more




READY TO GET STARTED?

Get in touch or start exploring Persona today.

Try it now

Get a demo

Humanizing online identity
© 2024 Persona Identities Inc.


PRODUCT

Platform
Dynamic FlowFlow EditorPassive signalsWorkflowsCasesGraph
Verifications
Government IDDocumentsSelfie livenessAuthoritative databases & issuing
sourcesPhone & emailMobile driver's license (mDL)
Reports
WatchlistsAdverse mediaProfile reportPhone & email riskAddress lookupSocial
media lookup


INDUSTRIES

FintechMarketplaceE-learningDigital healthCryptocurrency


USE CASES WE SOLVE

KYC/AML complianceKnow your business (KYB)Fraud preventionAge
verificationReverificationOperational efficiency


CUSTOM SOLUTIONS

Partner with usPersona Marketplace


TEAMS WE SUPPORT

ComplianceFraudTrust & safety


DEVELOPERS

DocumentationAPI referenceService status


LEARN

Identity glossaryBlogHelp centerCase studies


COMPANY

About usEarly careersCareersContact usEventsAwardsPrivacy & security


FEATURED BLOG POSTS

What is know your customer (KYC)?What is KYB, and why does it matter?5 pillars
of AML complianceAML compliance checklistHow to incorporate age verification


READ OUR REVIEWS ON G2


Linkedin
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Website terms of serviceData subject requestPrivacy policyConsumer health
privacyCookie policyPersona website accessibility statementSite map
Do not sell or share my personal information
Do Not Sell or Share My Personal Information



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