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* * Solutions
* Business Goals
* Content Operations
Collaborate effortlessly on content strategy, creation and analytics
* Digital Asset Management
Centralize all your digital assets and deliver them to any customer
touchpoint
* Content Management
Create, manage and deliver content across unlimited channels and
markets
* Customer Data Management
Understand every user and uncover trends with customer and journey
insights
* Personalization and Testing
Optimize every customer interaction with A/B testing and
personalization
* Marketing Automation
Engage your audiences with automated email and messaging campaigns
* Storefronts and Marketplaces
Design composable B2C or B2B buying experiences for any channel or
device
* Search and Merchandizing
Convert more customers with hyper-relevant shopping experiences
* Order Management
Manage orders with flexible fulfillment solutions for any buyer or
supplier
* Industries
* Financial Services
Focusing on key priorities and investments in customer experience is
putting FinServ leaders in an enviable position
* Manufacturing
Manufacturing is evolving, with customer centricity emerging as a key
competitive differentiator
* Automotive
The rapidly changing automotive industry is under pressure to deliver
standout customer experiences
* Healthcare
Healthcare brands are witnessing a shift in power as they align
themselves around the patient’s priorities
* Education
Delivering outstanding DX for students improves engagement and drives
better education outcomes
* Retail
Rapid changes in the retail landscape are driving the need to know
your customers in a digital world
* Government
Governments that simplify processes and deliver personalized services
earn the goodwill of their citizens
* Information Technology
In a digital world, IT companies have to demonstrate their credentials
by providing memorable digital experiences
* Travel and Hospitality
Travelers have higher expectations than ever before - delight them
with standout experiences across channels
* Professional Services
Professional service providers are differentiating themselves by
providing DX that meets growing client needs
* Departments
* Marketing Departments
Combine content, data and personalization to deliver experiences that
guide consumers through their journey
* IT Departments
Deliver fast, high performing, stable and secure experiences, across
channels and at scale
* Content Departments
Create and manage an efficient content supply chain to deliver
relevant content to any channel at scale
* Commerce Departments
Meet diverse customer shopping needs with seamless, adaptable
experiences both online and offline
* Digital Experience Departments
Empowering DX teams to create, deliver and manage highly engaging
experiences and omnichannel content
* Solutions overview
* 5 ways to make a business impact in 2023
Connecting with customers on their terms will be crucial. Double down on
areas you can control to keep your brand on top.
Read now
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Modular software, hosted in the cloud, with upgrades and infrastructure
handled. Best for maximum agility.
* * Content Cloud
* XM Cloud
Create content, launch websites and experiences all in the cloud
* Search New
Power your website search box with intelligent search and content
discovery
* Content Hub DAM
Store, manage and centralize digital assets
* Content Hub Operations
Collaborate effortlessly on content strategy, creation and analytics
* Content Hub ONE New
Author and serve content for any digital channel with an agile
headless CMS
* * Engagement Cloud
* CDP
Unify and activate customer data to fuel your experience ecosystem
* Personalize
Create relevance in every moment with a/b testing and
personalization
* Send
Engage your audiences with automated and personalized email
marketing
* Connect New
Easily integrate Sitecore products with thousands of applications
* * Commerce Cloud
* Discover
Lift sales with AI-powered commerce search, merchandising and
recommendations
* OrderCloud
Supercharge commerce with a headless, API-first commerce platform
* Platform DXP
Integrated and cohesive full-suite technology platforms, hosted on your
services. Best for architectural control.
* Experience Manager
Create, manage and publish multisite, multilingual content
* Experience Platform
Combine a powerful CMS with rich data to deliver personalized content
in real-time across any channel
* Managed Cloud
Host, monitor, manage and maintain the installation of Sitecore XP, XC
& XM
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& XM
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next emerging channel
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and partners
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capabilities matter most to your success
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from creation to publication
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opportunities into positive engagements
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connections with your customers
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great stories, and using AI to let your humanity show
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Sitecore DX 2023
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Attend Sitecore's event of the year in a region near you
London - 25 April
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optimize your solution
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business challenge using the power of Sitecore, enabling the fastest
time to value
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designed for growth and success
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Sitecore and our ecosystem partners that extend Sitecore, and make
weaving it into your business easy, fast, and flexible.
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diversity, innovation and collaboration
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to connect the experience on Sitecore.com
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Browse our Visual Identity Guide, download our corporate logo, or
contact us with brand-related questions
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driving our team around the globe
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* Back
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* Back
*
Content Operations
Collaborate effortlessly on content strategy, creation and analytics
*
Digital Asset Management
Centralize all your digital assets and deliver them to any customer
touchpoint
*
Content Management
Create, manage and deliver content across unlimited channels and markets
*
Customer Data Management
Understand every user and uncover trends with customer and journey
insights
*
Personalization and Testing
Optimize every customer interaction with A/B testing and personalization
*
Marketing Automation
Engage your audiences with automated email and messaging campaigns
*
Storefronts and Marketplaces
Design composable B2C or B2B buying experiences for any channel or device
*
Search and Merchandizing
Convert more customers with hyper-relevant shopping experiences
*
Order Management
Manage orders with flexible fulfillment solutions for any buyer or
supplier
* Industries
* Back
*
Financial Services
Focusing on key priorities and investments in customer experience is
putting FinServ leaders in an enviable position
*
Manufacturing
Manufacturing is evolving, with customer centricity emerging as a key
competitive differentiator
*
Automotive
The rapidly changing automotive industry is under pressure to deliver
standout customer experiences
*
Healthcare
Healthcare brands are witnessing a shift in power as they align
themselves around the patient’s priorities
*
Education
Delivering outstanding DX for students improves engagement and drives
better education outcomes
*
Retail
Rapid changes in the retail landscape are driving the need to know your
customers in a digital world
*
Government
Governments that simplify processes and deliver personalized services
earn the goodwill of their citizens
*
Information Technology
In a digital world, IT companies have to demonstrate their credentials by
providing memorable digital experiences
*
Travel and Hospitality
Travelers have higher expectations than ever before - delight them with
standout experiences across channels
*
Professional Services
Professional service providers are differentiating themselves by
providing DX that meets growing client needs
* Departments
* Back
*
Marketing Departments
Combine content, data and personalization to deliver experiences that
guide consumers through their journey
*
IT Departments
Deliver fast, high performing, stable and secure experiences, across
channels and at scale
*
Content Departments
Create and manage an efficient content supply chain to deliver relevant
content to any channel at scale
*
Commerce Departments
Meet diverse customer shopping needs with seamless, adaptable experiences
both online and offline
*
Digital Experience Departments
Empowering DX teams to create, deliver and manage highly engaging
experiences and omnichannel content
* Solutions overview
* Products
* Back
* SaaS DXP
Modular software, hosted in the cloud, with upgrades and infrastructure
handled. Best for maximum agility.
* Back
*
Content Cloud
*
XM Cloud
Create content, launch websites and experiences all in the cloud
* New
Search
Power your website search box with intelligent search and content
discovery
*
Content Hub DAM
Store, manage and centralize digital assets
*
Content Hub Operations
Collaborate effortlessly on content strategy, creation and analytics
* New
Content Hub ONE
Author and serve content for any digital channel with an agile headless
CMS
*
Engagement Cloud
*
CDP
Unify and leverage customer data across a variety of touchpoints to
deliver intelligent experiences
*
Personalize
Create relevance in every moment with a/b testing and personalization
*
Send
Engage your audiences with automated and personalized email marketing
*
Connect
Easily integrate Sitecore products with thousands of applications
*
Commerce Cloud
*
Discover
Lift sales with AI-powered commerce search, merchandising and
recommendations
*
OrderCloud
Supercharge commerce with a headless, API-first commerce platform
* Platform DXP
Integrated and cohesive full-suite technology platforms, hosted on your
services. Best for architectural control.
* Back
*
Experience Manager
Create, manage and publish multisite, multilingual content
*
Experience Platform
Combine a powerful CMS with rich data to deliver personalized content in
real-time across any channel
*
Managed Cloud
Host, monitor, manage and maintain the installation of Sitecore XP, XC &
XM
* Services and Support
Training, connectors, hosting and everything you need to ensure success
* Back
*
Sitecore Managed Cloud
Host, monitor, manage and maintain the installation of Sitecore XP, XC &
XM
*
Sitecore Connectors
Extensible integrations that preserve the connected experience for the
next emerging channel
*
Sitecore Marketplace
Find Sitecore-developed, technology partner, and service partner apps,
connectors, tools, and templates
*
Sitecore Support
Reliable and robust paid support packages and open-source support
resources
*
Sitecore Training
Learn best practices, get informed, and take advantage of the full
capabilities of our products
*
Sitecore Services
Access deep expertise drawn from hands-on experience with customers and
partners
* New
Sitecore360
Maximize your investment with a customer success plan that meets the
unique needs of your business
* Platform overview
* Resources
* Back
* Knowledge Center
* Back
*
AI & ML
Plan your approach to AI and ML to unleash massive benefits in your
organization
*
Cloud
Explore the right cloud computing approach to help you thrive now and
into the future
*
Commerce
Discover the most important commerce trends and decide which capabilities
matter most to your success
*
Content Management
Master the research to get a 360-degree view of your content landscape
from creation to publication
*
Data & Analytics
Review best-practice approaches to data and analytics to turn missed
opportunities into positive engagements
* Popular
Digital Transformation
Discover ways to accelerate transformation to make authentic human
connections with your customers
*
DX & CX
Build relationships with your customers by being empathetic, telling
great stories, and using AI to let your humanity show
*
Headless
Investigate the benefits of going headless to deliver a consistent
experience no matter the device
*
Omnichannel
Learn omnichannel strategies to provide a consistent and seamless
experience every step of the way
*
Personalization
Prepare to deliver personalized digital experiences, creating a
connection between your customer and your brand
* Learn & Connect
* Back
*
Customer Hub
Find Sitecore’s key resources for customers from Learning & Support
access to product documentation, all in one place
*
Sitecore Learning
Learn best practices, get informed, and take advantage of the full
capabilities of our products
*
Mastering Personalization
Free step-by-step guide for marketing & technical teams
*
Insights Blog
Sitecore experts share their thoughts on DX transformation
*
Events and Webinars
Learn, connect and upskill with events nearby & globally
*
Getting Started with XP
Learn how to deploy, upgrade, access training and consulting, and more,
for Sitecore Experience Platform.
* Developer Resources
* Back
*
Sitecore for Developers
Is it the right choice for your team? See how Sitecore integrates with
your tech stack and allows you to iterate with the business.
*
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training program
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All Customer stories
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CASE STUDY
BIG LOTS INCREASES OVERALL SITE REVENUE BY 25% AFTER IMPLEMENTING FULL PAGE
SEARCH AND PRODUCT LISTING PAGES
Sitecore Discover helps Big Lots bring its unique retail experience online,
successfully driving visits, conversions, and revenue.
CUSTOMER
Big Lots
INDUSTRY
Retail
REGION
AMER
PROJECT BRIEF
Headquartered in Columbus, Ohio, Big Lots is a home goods store renowned for
surprising and delighting its customers with unexpected finds and special
offers. Big Lots was eager to bring this unique retail environment online by
offering personalized experiences across search, recommendations, and category
pages.
Challenge
BRINGING THE THRILL OF THE TREASURE HUNT ONLINE
Big Lots, an American furniture and home décor retailer, came to Sitecore
frustrated with both their shoppers’ commerce experience, as well as their
employees’ ability to manage it.
Aware that over half of their online shoppers used search during their customer
journey, Big Lots knew it was critical to implement a solution that would help
their online shoppers find what they wanted more intuitively. Their existing
solution gave them little flexibility to personalize the shopping experience
within search, product recommendations, and product details. They also had very
little insight into the analytics or reporting they wanted to continuously
innovate and optimize the experience.
“We want to make sure we are relevant by recommending the right products
anywhere in the shopper’s journey,” said Lorraine Kaufman, Director of ecommerce
merchandising at Big Lots. “Give our customer as many tools as possible to get
what they are looking for.”
To compound these challenges, Big Lots was operating multiple technology
platforms that weren’t integrated or working together. They had category and
landing pages that had to be sorted through and merchandised manually, putting a
drain on staff time, and limiting the online business’ ability to scale.
Sitecore Discover offered the capabilities they needed to intelligently
personalize their shoppers’ experience, and the tools and systems to back it up.
Big Lots now has an automated approach to personalizing search and product
recommendations to improve the customer experience and increase conversion. And
by streamlining their website’s technology with a single personalization
solution, Big Lots streamlined their tech stack.
25%
increase in site revenue
23%
increase in conversion rate
25%
increase in revenue per visit
Sitecore solution
SITECORE DISCOVER PREVIEW SEARCH
First-click individualization means the right products are showcased on the
customer’s first click. Visual and textual suggestions are displayed based on
AI-powered personalization combined with Big Lots' merchandising rules
SITECORE DISCOVER FULL PAGE SEARCH
Advanced full-page search experience and dynamic contextual faceted navigation
delivers an intuitive navigation experience, dynamically generating the
most-relevant products using data from search results, attributes, and visitor
interactions
SITECORE DISCOVER PRODUCT RECOMMENDATIONS
Advanced AI and easy-to-configure personalization rules mean relevant products
are prioritized based on the visitor’s propensity to buy and real-time purchase
intent. Using built-in split-testing, Big Lots can measure the impact of
intelligent recommendations
SITECORE DISCOVER CATEGORY & LANDING PAGES
Using Sitecore Discover category and landing pages, Big Lots can create focused
landing pages based on category and product attributes and can fine-tune further
by assigning merchandising rules
Solution
As Big Lots was relatively new to the e-commerce space, they needed to catch up
with competitors. Sitecore Discover gave Big Lots the ability to create
personalized experiences across search, recommendations, and category pages
while creating an opportunity to level up in the future with a 360-degree view
of the customer. Since implementing Sitecore Discover’s personalization
technology, Big Lots has begun connecting their online and in-store experience
by powering personalized shopping experiences for shoppers wanting to buy online
and pick up in-store. Sitecore Discover’s advanced AI makes it the perfect
solution for Big Lots because of the way it aligns with the buying journey that
the brand aims to deliver.
“We want to make sure the experience is personalized,” says Kaufman, “but we
also don’t want to forget about the surprise-and-delight piece of our brand DNA
that makes us unique. Sitecore Discover was the perfect mix of intelligence and
partnership we were looking for – it just made sense.”
It also made sense to Kaufman because Big Lots needed a solution that the
e-commerce team could just set and forget if they needed to since they are a
very lean team. Big Lots added four of Sitecore Discover’s modules, which work
seamlessly together to personalize customer engagement by pivoting to the
purchase intent of each shopper in real-time: preview search, full-page search,
product recommendations, and category pages. With blazing-fast reaction times,
Big Lots customers now see curated product images from their very first
keystrokes, helping customers to find exciting new deals rapidly in a
context-sensitive, responsive environment.
Retiring cumbersome legacy systems, deploying a sleek new system, and training
staff — all while maintaining downtime — might sound like a daunting proposition
for a business as large as Big Lots, but Sitecore Discover made it simple. “The
deployment team did an amazing job leading us through it all,” says Kaufman. “I
literally don’t know when they sleep. We had homegrown and legacy tool systems,
so it wasn’t the most straightforward implementation. But Sitecore was able to
meet our unique needs through the process. I really can’t speak highly enough of
the deployment team and the partnership.”
TESTIMONIAL
"Sitecore Discover was able to meet our unique needs through the process. I
really can’t speak highly enough of the deployment team and the partnership."
- Lorraine Kaufman, Director of E-commerce Merchandising
Outcome
BIG LOTS + SITECORE DISCOVER – A REVENUE SUCCESS STORY
Just two weeks after implementing Sitecore Discover preview search and
recommendations, Big Lots began to see a substantial return on their investment.
Using the analytics features integrated into Sitecore Discover’s Commerce
Engagement Platform, they could see impressive initial results:
* Conversion rate increased by 53%
* Site revenue increased by 61%
* Revenue per visit increased by 45%
This was just from launching two modules in Sitecore Discover’s Commerce
Engagement Platform — just a portion of what will eventually be an even more
robust AI-driven solution for Big Lots.
Upcoming plans include a focus on expanding the omnichannel experience for Big
Lots shoppers, with a clear, personalized connection between the online and
in-store shopping experiences. Big Lots wants to provide its customers with a
friction-free buying experience, reaching them with just-right products, no
matter where, or when they shop. Lorraine Kaufman says Big Lots wants to fit
into each customer’s life, “…however she wants us to fit in. With
personalization, we can save her time by showing her the right search results
and product recommendations. We can also improve her day by surprising her with
the perfect party essentials, or whatever she needs and get it when she needs it
– whether that is through buy online, pick up in-store or shipping a few days
later.” Anytime, anywhere, Sitecore Discover’s revolutionary AI will be helping
Big Lots customers to find a trove of great deals for years to come.
RELATED CASE STUDIES
UK SME DRIVES UP REVENUE 100% WITH SITECORE
ASCENA RETAIL GROUP GROWS REVENUE AND BUILDS CUSTOMER LOYALTY WITH 1:1
PERSONALIZATION AT SCALE
JONASTONE DRIVES 25% INCREASE IN REVENUE WITH SITECORE
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