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OUR MISSION

Our mission is to give our Partners an unfair advantage while embracing the
latest and most effective marketing possible and contributing to their ongoing
success. We will never be manufacturer approved as our allegiance lies solely
with our Partners.




OUR MISSION

Our mission is to give our Dealer Partners an unfair advantage while embracing
the latest and most effective marketing possible and contributing to their
ongoing success. We will never be manufacturer approved as our allegiance lies
solely with our Dealer Partners.




MARKET DOMINATOR

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know who they are?

We do.




SOCIALCAST

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competition the last time they shopped for new vehicles.





EMAIL MARKETING

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to walk into your showroom or submit a lead on your website.



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MARKET DOMINATOR

Your area is loaded with shoppers who are ready to buy right now. Do you know
who they are?

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SOCIALCAST

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competition the last time they shopped for your product.





EMAIL MARKETING

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your business or submit a lead on your website.





MAGNET MAIL

A shopper that gets a direct mail postcard in addition to a marketing email is
twice as likely to consider that dealership when looking for a new car.





LANDING PAGES

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MAGNET MOMENTS


ADVANCED MARKETING TECHNOLOGY ALLOWS YOU TO CATCH THE ONES THAT GOT AWAY

By Magnet Digital • 23 Jul, 2021

It happens all the time. Your ad interests a car shopper enough to visit. They
may click around, look at the inventory, check out a vehicle details page and
then, without even a goodbye, they’re gone. They left and you have no idea who
they are, how far away they are, or how to get in touch with them. It’s over.

Or is it?

Digital marketing surveys have shown that 85% of visitors to your website leave
it in this manner. It’s not your fault, it is just the way it goes. In the past,
we would just accept it and move on but, with today’s technology, we no longer
have to. We can now identify 40 to 50% of lost prospects and reconnect with them
by the next day. This is the genius of tracking pixel technology.

Have you ever been scrolling through Facebook and see an ad for something you
were just talking about a few minutes ago? Creepy, huh? That is the work of a
tracking pixel which is simply a line of code that collects user data and allows
innovative marketers to target just the right people with ads for things they
are actually interested it. That technology can also be used to identify website
visitors that leave without submitting a lead so that they can be “retargeted”
with ads or emails that remind them why they visited in the first place.

Now there is a much better chance that “the one that got away” becomes the one
that buys a vehicle.




SHOWROOMLESS CAR BUYING

By Magnet Digital • 15 Jul, 2021

While many car shoppers still like to peruse the dealership lots and showrooms
looking for their next new ride, more and more are opting for a more hands-off
approach by doing it all online.

Recent studies have shown that over 90% of car shoppers do their research online
before they buy. From reading reviews to calculating payments and finding the
value of their trade-in, most everything can be done from the comfort of their
own homes with the mobile device in their pockets. Even signing paperwork can be
done without physical paper (big sigh of relief from the trees).

So what about the vehicle walk-around and a test drive? Surely car shoppers
still like to feel the upholstery and step on that gas pedal, right? Not
entirely. In the age of advancing technology and “social distancing”, more
shoppers are becoming comfortable with a more virtual approach to kicking the
tires. 360 degree view and virtual walk-around videos are becoming more accepted
alternatives to the traditional test-drive. A 2019 Google survey found that 64%
of new car shoppers are more willing to purchase a new vehicle without a test
drive after having viewed these videos.

Regular car commercials just aren’t cutting it anymore. The flash/bang of
commercial video isn’t as important to car shoppers as it used to be. It is fine
for brand awareness, but once a consumer makes up his/her mind to shop for a
vehicle, they want information. A recent Pixability survey found that the views
and watch-time of longer information-driven video content eclipses that of more
traditional manufacturer and dealership commercials. Simply put, car commercials
are fine for brand recognition, but longer, more in-depth information videos are
what active shoppers want to see before making the actual purchase. And if the
purchase can be made entirely online - even better.

The future of car sales is “showroomless”… and the future is now.




THREE TIPS TO "FUTURIZE" YOUR DIGITAL MARKETING 

By Magnet Digital • 07 Jul, 2021
Today is the future we used to hear about when we were kids. Sure, we don't have
flying cars yet (which kind of bums me out), but almost everyone you know has a
computer in their pocket that is digitally connected to a vast network of
information that ranges from scientific journals on quantum cryptography to
videos of cats being afraid of cucumbers. This digital connection is also a
treasure-trove of opportunity in marketing. Every time someone browses on a
laptop, Googles on their phone or argues politics with total strangers on
Facebook, they become an audience to be enticed by marketers.

Many people think of digital marketing like "real world" marketing. They see it
as simple as taking out an ad in the paper, putting up a billboard, or playing a
commercial on TV , hoping the right people see it. It can be that, but it can
also be so much more because, on the internet, the information flows both ways.
When a person is in the market for a new vehicle, some internet companies
remember that. They know what the person is looking for; Is it a car or a truck?
A Chevy or a Nissan? Do they want to lease or purchase? In what area are they
looking?

It sounds creepy, right? But all of that information comes in handy when you
have cars collecting dust on your lot and paper ads, your website, and that
giant inflatable gorilla on the roof aren't bringing in the customer like you'd
hoped. So how do you apply this vast pool of knowledge to your dealership's
marketing? How do you get your marketing campaigns to reach the right people at
the right time with the right message? How do you bring your marketing out of
the old days and into the future?


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