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 1. Homepage
 2. Events
 3. Fundraising Magazine presents Elevate 2024 🚀


FUNDRAISING MAGAZINE PRESENTS ELEVATE 2024 🚀

20 March 2024 London

A conference for fundraising professionals



We are combining and re-branding our Fundraising Live and Charity Technology
conferences in response to seismic shifts in the fundraising, digital and
technology spaces. The ELEVATE programme will be carefully designed to help and
inspire charities looking to take their fundraising to the next level.

The programme will feature 22 sessions to choose from across the following four
streams:

 * Stream A - Fundraising Skills & Solutions
 * Stream B - Fundraising Forward Tools & Trends
 * Stream C - Digital Pioneers
 * Stream D - Tech Trailblazers  
    

Download the 2024 programme.

 

PROGRAMME

20 MARCH 2024

 * 8.45AM - 9.20AM
   Registration and networking
   
   
 * 9.20AM - 9.30AM
   Chair's welcome - Stephen Cotterill, editor, Fundraising magazine
   
   
 * 9.30AM - 10.10AM
   Opening keynote - From Tragedy to Triumph: Maintaining motivation and
   resilience against all odds
   
   
   
   Anthony Bennett shares his incredible experience of surviving three viral
   infections against overwhelming odds. After battling Streph-Pneumonia,
   Influenza, and Staphylococcus, he defied a mere 10% chance of survival,
   undergoing 12 resuscitations and weeks on life support. Post-recovery,
   Anthony played a pivotal role in securing a £7.5m Charity Partnership between
   Whitbread PLC and Great Ormond Street Hospital Children’s Charity, inspiring
   teams nationwide to fund a new cardiac hospital wing. Drawing on his
   fundraising experience, Anthony demonstrates the power of saying "Yes" when
   what we want to say is "No". His is an inspiring tale showcasing the strength
   of the human spirit and the transformative potential of collective efforts.
   
   Anthony Bennett 

 * 10.10AM - 10.20AM
   Transit time
   
   
 * 10.20AM - 11.00AM
   1A. Growing high value giving in turbulent times 
   
   
   
   This session will consider how charities can ensure they are maximising the
   huge potential of high value giving across corporate partnerships,
   foundations and philanthropy. Join us to learn more about Unicef UK’s focus
   on developing this sustainable income stream. Including building a diverse
   and resilient income portfolio; fostering long-term relationships; investing
   in innovation and exploring new routes to money. In a changing world where
   businesses are becoming more socially minded, there is growing opportunity
   for mutually beneficial partnerships based on equality. We also consider the
   pressures on high value fundraisers and some strategies for building team
   morale, resilience and stewarding your team to success.
   
   Mohini Raichura-Brown, chief partnerships officer, Unicef UK
    

 * 10.20AM - 11.00AM
   1B. Panel: Beyond the Baby Boomers - crafting a lasting legacy impact 
   
   
   
   By 2030, legacy income in the UK is expected to top £5bn a year in what will
   be the biggest intergenerational transfer of wealth in history. This could be
   transformational for those charities that are well-positioned to benefit. But
   what about those causes that appear to be a more difficult legacy
   proposition? How can grittier, emerging charities, and those with younger
   supporters strengthen their position to ensure they are not missing out and
   unlock legacy potential? And for more traditional organisations, what happens
   beyond the generosity and affluence of the Baby Boomers? Are there steps we
   can take now to future-proof this resilient income stream?
   
   Chair - Lucinda Frostick, director, Remember a Charity
   Panellists: Franka Fueller, head of mass giving, Surfers Against Sewage

 * 10.20AM - 11.00AM
   1C. Is digital personalisation the holy grail for enhanced supporter
   engagement?
   
   
   Session details and speaker to follow
 * 10.20AM - 11.00AM
   1D. Why do digitally mature charities raise more? Trends and tips to harness
   technology and data in your fundraising
   
   
   
   Blackbaud’s Status of UK Fundraising 2023 report found that while charities
   recognise the benefits of technology, the huge majority are not getting the
   most out of their fundraising solutions. Join this interactive session to
   learn how to leverage technology to maximise your resources. We will explore
   the challenge of balancing business as usual and long-term strategic
   planning, discuss how to embrace innovation, failure, and risk with
   pragmatism. We’ll showcase learnings from our customers' digital
   transformation journeys, and share tips and tricks to maximise your social
   impact in a digital fundraising landscape.
   
   Rebecca Williams, senior customer success manager, Blackbaud
    

 * 11.00AM - 11.30AM
   Morning refreshment and networking break
   
   
 * 11.30AM - 12.10PM
   2A. Panel: Grantmaking in a changing world - shaping new horizons for
   foundations 
   
   
   
   Against a backdrop of social crises and increased demand on charities, the
   trust fundraising climate is tougher and more saturated than ever. On the
   other side of the fence, trusts and foundations are being challenged on how
   they are managing grants as well as issues of accessibility and equity in
   funding. Join this session to hear directly from grant makers if/how their
   funding decisions are evolving in an ever-changing world.
   
   Chair - Jennifer Fuller, freelance grants assessor
   André Clarke, director of charity development, Lloyds Bank Foundation, Bel
   Crewe, head of impact - South - BBC Children in Need, Thrisha Haldar, lead
   executive, the Indigo Trust

 * 11.30AM - 12.10PM
   2B. Optimising charity campaigns: Insights from meaningful marketing
   measurement research paper
   
   
   
   Join us as we explore the evolution of charity marketing effectiveness over
   the last five years, focusing on meaningful measurement in the charity
   sector. This session will delves into the key trends and strategies shaping
   the donor landscape. Discover how charity campaigns outperform in immediate
   direct response effects but face challenges in generating brand effects
   compared to other sectors. Uncover insights into campaign duration, the rise
   of dual objectives, and the crucial role of acquisition-based targets for
   sustained growth. We’ll discuss why media channel selection is pivotal.
   You’ll gain actionable takeaways to enhance your charity campaign strategies
   in an ever-evolving landscape and receive a copy of the full report. 
   
   Scott Logie, chief commercial officer, Sagacity

 * 11.30AM - 12.10PM
   2C. Out with accessibility, in with inclusive design
   
   
   
   This session will explore the 'mental 180' we all need to undergo when it
   comes to considering accessibility in this mobile-first world, where it can
   no longer be considered a specialist requirement. Robin is recognised as a
   leading expert on accessibility and digital inclusion, and being blind
   himself he is passionate about raising awareness of the power and potential
   of technology to transform people's lives. His talk will include practical
   illustrations and demos of a range of inclusive apps and technologies as well
   as an overview of key accessibility issues and how to embrace them in your
   products and services.
   
   Robin Christopherson, head of digital inclusion, AbilityNet

 * 11.30AM - 12.10PM
   2D. The art of the possible with responsible AI from Microsoft Copilot
   
   
   
   Unlocking the full potential of responsible AI for charitable causes is at
   the heart of mhance's presentation featuring Microsoft CoPilot. Beyond
   enhancing productivity, CoPilot serves as a powerful tool in fostering
   creativity and inclusive collaboration within the charity sector. The
   presentation will showcase CoPilot's capabilities in assisting developers,
   offering innovative code suggestions, and facilitating content creation—all
   while upholding Microsoft's commitment to ethical principles. Join us to
   explore how CoPilot sets a new standard for the responsible application of
   artificial intelligence, contributing to a more inclusive and charitable
   digital future.
   
   Tory Cassie, director of nonprofits and James Glover, chief technology
   officer, mhance

 * 12.10PM - 12.20PM
   Transit time
   
   
 * 12.20PM - 1.00PM
   3A. Future-proofing prize-led supporters: a generational shift
   
   
   
   Even in a difficult economic climate, charitable raffles and lotteries
   continue to perform well and evidence suggests that this income stream is
   only set to grow. In this session, we will explore current trends in
   prize-led giving and examine the impact of shifting generational expectations
   and the integration of emerging new payment technologies. From implementing
   effective acquisition solutions to selecting enticing incentives which
   resonate with your audience, our discussion will encompass the key components
   to creating successful campaigns that are strategically poised to resonate
   with, and engage future supporters.
   
   Jason Levy, head of charities, PayPoint Donate

 * 12.20PM - 1.00PM
   3B. Maximising face-to-face fundraising with a retention-first mindset
   
   
   
   It is inevitable that an ongoing cost-of-living crisis will have some impact
   on people's ability to give to good causes. In this session we will hear how
   Great Ormond Street Hospital Children's Charity is focusing on supporter
   retention in order to maximise returns from F2F fundraising. In an era where
   this fundraising channel can be divisive, the charity are navigating some of
   the challenges by adopting a data-driven approach that tailors interactions
   based on supporter insights. Join us for some actionable insights and new
   ways of thinking to inject optimism into your committed giving campaigns. 
   
   Abena Bentum, head of committed giving, Great Ormond Street Hospital
   Children's Charity (GOSH)  

 * 12.20PM - 1.00PM
   3C. Delivering change - lessons from the Trussell Trust and Deliveroo's
   impactful partnership
   
   
   
   This session will share the impetus and focus for Trussell Trust's
   collaboration with Deliveroo. Based on harnessing in-app donation technology,
   the charity has also gained access to a younger audience through Deliveroo's
   huge customer base. We will share some campaign highlights and learnings from
   working with influencers on both the impactful 'Collecteroo' initiative led
   by Nicola Adams, and the 'Not So Silent Night' Christmas campaign. Join us to
   reflect on what makes a reciprocal and mutually beneficial corporate
   partnership, and for tips on how to increase impact, connect with new
   supporters and maximise giving potential.
   
   Jade Lewsey, corporate partnerships manager, Trussell Trust and Paul Bedford,
   director of policy & sustainability, Deliveroo

 * 12.20PM - 1.00PM
   3D. Panel: Employing developments in AI for smarter fundraising
   
   
   
   In the past twelve months artificial intelligence (AI) has entered the
   mainstream with open AI platforms such as ChatGPT and DALL.E2 being widely
   used by individuals and organisations to generate content. But beyond
   generative AI, it is the use of predictive AI that is full of potential to
   unlock greater returns from fundraising campaigns. We invite our panel of
   fundraisers to discuss how they are currently making use of artificial
   intelligence and to consider what the future might have in store in terms of
   both risk and opportunity.
   
   Chair - Zoe Amar, founder, Zoe Amar digital 
   Pierre du Bois, strategic lead: communications, marketing and income, Paul
   Strickland Scanner Centre 
   Steve Law, senior legacy promotions manager, Macmillan Cancer Support
    

 * 1.00PM - 2.00PM
   Lunch, networking and time to visit exhibition
   
   
 * 2.00PM - 2.40PM
   4A. Donor-led revolution - the rise of the flexible fundraising event
   
   
   Session details and speaker to follow
 * 2.00PM - 2.40PM
   4B. A collective vision for change and transformation - lessons learnt
   
   
   
   The British Red Cross is undertaking a complete transformation, restructure
   and redesign of its marketing & fundraising function, bringing with it both
   opportunities and challenges. Cam St-Omer Donaldson is tasked with achieving
   collective buy-in from both the directorate and wider workforce, and in this
   session she will share her approach, challenges and successes. Join this
   session for some practical ideas, lessons learnt and opportunities for
   change.
   
   Cam St-Omer Donaldson, marketing & fundraising transformation - engagement
   and culture, British Red Cross
    

 * 2.00PM - 2.40PM
   4C. The subscription solution - evolving fundraising models to reach new
   audiences
   
   
   
   The past decade has seen the rise of convenience culture including the
   emergence digital subscription model. From Netflix to Hello Fresh and beyond,
   it's a trend that's changing our relationship with the companies we transact
   with and infiltrating multiple facets of daily life. This session will focus
   on ShelterBox's book club subscription model which has just celebrated its
   fifth birthday.  Join us to learn more about some of the model's successes
   including reaching new audiences as well as challenges around acquisition and
   the need to adapt communication style with a supporter base that operate more
   like customers than donors. 
   
   Kirsty Alexander, head of supporter engagement, Shelterbox
    

 * 2.00PM - 2.40PM
   4D.  Navigating the future of fundraising: technology, trends, and timeless
   principles
   
   
   
   In this session, we'll explore the evolving landscape of fundraising,
   blending cutting-edge technology trends with timeless principles that are
   essential for both professionals in fundraising and IT. The goal is to equip
   you with knowledge and strategies needed to thrive in the AI age and
   efficiently run your fundraising efforts at scale during these transformative
   times.
   
   Will De Ath, co-founder, Everfund

 * 2.40PM - 2.50PM
   Transit time
   
   
 * 2.50PM - 3.30PM
   5A. Personal development workshop - Boosting mental fitness - essential
   skills for testing times
   
   
   
   There is a lot of talk in the media about mental health, but how often do we
   think about mental fitness? If we want to be more energised, adaptable,
   motivated, and productive, we need to start investing in our minds, the same
   as we do in our bodies. If you want to learn how to better cope with
   challenges, improve your health and build high-quality relationships with
   those around you, this workshop is for you. 
   
   Charlotte Wiseman, leadership and wellbeing consultant, Charlotte Wiseman
   Leadership and Wellbeing

 * 2.50PM - 3.30PM
   5B.  5B. Breaking barriers - Mencap's approach to accessible events
   
   
   
   Session details to follow.
   
   Ali Styles, community and events fundraising lead, Mencap

 * 2.50PM - 3.30PM
   5C. Panel - Online evolution: How giving platforms are adjusting to a
   changing environment
   
   
   
   Session details to follow. 
   
   Panellists include: Will Irwin, UK and Europe lead, GivenGain and Neil Mehta,
   chief executive, Givey
   
    

 * 2.50PM - 3.30PM
   5D. Leveraging new technology to drive awareness and support for Prostate
   Cancer UK
   
   
   
   Discover the success story behind Prostate Cancer UK's chatbot, a
   game-changer in their awareness campaign. The chatbot not only served as a
   dynamic tool for engaging with participants but also played a crucial role in
   data collection, garnering over 1 million new pieces of data. Learn about the
   charity's data automation process and how it played a pivotal role in swiftly
   ingesting and interpreting the massive influx of data from their campaign.
   The session will emphasises the importance of quick and meaningful responses
   to donor data and showcase how this approach can benefit fundraising efforts.
   
   Gerardo Del Guercio, solutions architect, Prostate Cancer UK

 * 3.30PM - 4.00PM
   Afternoon refreshment and networking break
   
   
 * 4.00PM - 4.50PM
   Closing panel: Shock, hope and fear – being bold with emotive campaigns to
   grab the headlines
   
   
   
   Often, an unsuccessful fundraising campaign boils down to one vital missing
   ingredient; emotion. In this closing session we debate the role of emotion in
   fundraising, including what some of the barriers might be to focusing on
   content that may elicit a strong emotional reaction. Where in the past
   employing shock tactis was often the norm to galvanise supporters to take
   action, today we are more inclined to err on the side of caution to avoid
   causing offence or being too controversial. But what is the right balance?
   Has the rise of digital fundraising and the way we consume information
   changed the type of messaging that best connects with people?  We invite our
   panellists to share their personal views as well as discussing the impact and
   influence of some recent campaigns that caused a stir.
   
   Chair - Stephen Cotterill, editor, Fundraising magazine
   Panellists - Noha Al Afifi, interim CEO, Arthritis Action 
   Tracey Pritchard, director of engagement and income generation, RSPCA
   John Grain, director of fundraising, Child Bereavement UK

 * 4.50PM - 5.00PM
   Chair's closing remarks
   
   
 * 5.00PM - 6.00PM
   Networking reception
   
   

SPONSORS AND SUPPORTERS

With thanks to our sponsors: 

 

      

 

    

 

 

 

 

   

With thanks to our supporters

 

   

 

EXHIBITORS

With thanks to our exhibitors

 

  

                      

    

 

 

 

 

 

 

 

 

                             

 

 

   

 

PRICES

Great ways to save!

 1. Be an early bird!
    Book your place now to save £50 off the ticket price.
 2. Attend with your team!
    Ensure your whole team benefits from a great day's learning. With the
    Charity Team Ticket you can send up to four people  

Ticket type Super early-bird (before 2 February) Early-bird (before 1 March)
Final release tickets (after 1 March) Charity delegate £150 £199 £249 Charity
team ticket (up to four places)
**Limited quantity available** £450 £599 £649 Fundraising subscriber rate
(applies to direct subscriptions through Civil Society Media only) £99 £164 £224

 

LOCATION AND ACCESSIBLE ENTRANCE

The building is situated on St Andrews Place opposite Regent’s Park. It is a
five-minute walk from Regent’s Park station or Great Portland Street station.
There is a lift platform for wheelchair access at the entrance.


Download a larger version of the image above here.

CONTACT

For exhibition queries contact Yvette Micallef

For registration queries contact our events team

For speaker queries contact Jenni O Donovan

For media partnerships and marketing queries contact Kirsty Brown 

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   1. Please note that speakers and topics were confirmed at the time of
      publishing, however, circumstances beyond the control of the organisers
      may necessitate substitutions, alterations or cancellations of the
      speakers and/or topics. As such Civil Society Media Ltd reserves the right
      to alter or modify the advertised speakers and/or topics if necessary. Any
      substitutions or alterations will be updated on our web page as soon as
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09:00 - 17:00 20 March 2024

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we will withdraw places booked by non-charity delegates. We will issue a refund
minus an administration fee of 15%. To support the event, please contact
Yvette.micallef@civilsociety.co.uk

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