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SYNONYMS FOR BRANDING

 * Small Business
   |
 * Advertising & Marketing
   |
 * New Product Marketing

By Neil Kokemuller
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RELATED

 * The Advantages of Proactive PR
 * The Importance of Ad Slogans
 * Organic Advertising Vs. Paid Advertising
 * Marketing: What Are the Four Sources of Brand Messages?
 * The Positive Effects of Advertisements

Branding is the process of using marketing strategies to project a memorable
image of your company and products to customers. Building an image that is
different and better than your competitors in some way is important to long-term
customer loyalty and success. Quality, service, environmental friendliness,
value and low cost are some of the traits companies use to build their brands.







IMAGE ADVERTISING

 1. Image advertising is the use of paid mass media communication with the
    specific intent of building a company's brand image in its market. Green
    marketing, advocacy advertising and cause-related advertising are closely
    related ways of conveying that your brand contributes to its communities
    along with offering unique benefits and value to its customers. Typically,
    image ads are visually driven and include the company logo, products and
    other related images that reinforce brand value.





BRAND BUILDING

 1. The most closely related synonym to branding is brand building. Branding is
    the act of building or reinforcing your brand. New companies make brand
    awareness, or the establishment of their brand in public, a first priority
    of marketing. This means letting people know that you exist and explaining
    in your messages why you are different and better. Established companies
    reinforce their brands with new, creative ways of reiterating core benefits
    offered by the brand and its products.


CONSISTENT MESSAGING

 1. Consistency is repetitive communication about key attributes of your brand.
    Delivering these attributes through ads and public relations is messaging,
    which means communicating directly to your target market. Consistent
    messages help build your brand's image and reputation and reinforce it over
    time. Without a consistent, outgoing effort to maintain your brand,
    competitors might overtake you for top-of-mind awareness or might express
    benefits superior to those you offer.


LABELING

 1. One use of the term branding means to literally put your mark on something.
    When a company puts its logo, symbols, taglines and other key identifiers on
    product packaging, it has labeled, or branded that product. The phrase
    "create an identity" is a similar way to express labeling or branding. Over
    time, as a company conveys messages that reinforce its image of quality,
    reliability or value, it tells customers what it means when a product
    carries the company's label and identifying marks.


00:00 / 01:21






References

 * Macmillan Dictionary Thesaurus: Advertising, Marketing and PR
 * Entrepreneur: Branding Definition

Writer Bio

Neil Kokemuller has been an active business, finance and education writer and
content media website developer since 2007. He has been a college marketing
professor since 2004. Kokemuller has additional professional experience in
marketing, retail and small business. He holds a Master of Business
Administration from Iowa State University.





RELATED ARTICLES


BRANDING VS. PRODUCT MARKETING


DIFFERENCES BETWEEN ORGANIZATION-CENTERED MARKETING & CUSTOMER-CENTERED
MARKETING


BRANDING & OTHER MARKETING CONCEPTS


THE DIFFERENCES BETWEEN MARKETING, ADVERTISING & PROPAGANDA


DIFFERENCE BETWEEN COMPANY & BRAND


WHAT IS NON-PRODUCT ADVERTISING?


WHAT ARE CONSUMER CUES?


WHAT IS PIONEERING ADVERTISING?


WHAT DOES NET PROFIT MARGIN RATIO MEASURE?


THE ADVANTAGES OF PROACTIVE PR


THE IMPORTANCE OF AD SLOGANS


ORGANIC ADVERTISING VS. PAID ADVERTISING

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