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WHAT IS APP.LINK?

If you’re wondering what app.link is, you may have come across an app.link in
the wild, similar to the right-hand image.

App.link is an example of a deep link, which is a link that takes you to
specific content in a mobile app to improve your experience. Companies use
app.link to bring you directly to their app if you have it installed. If you
don’t have the app, app.link routes you to the App Store to install. After you
install and open the app, your place is automatically saved so you can continue
to view your previous content without disruption.




HOW DOES APP.LINK HELP ME AS A USER?

When you see app.link, you are seeing a deep link helping you get from wherever
you are (on the mobile web, texting a friend, clicking on an email link) to an
app.


WHERE CAN I FIND APP.LINK?

App.link and deep links in general can be found on the mobile and desktop web,
in social media, in ads, emails, SMS, and more.


THE ANATOMY OF APP.LINK

When you see app.link, you are simply being rerouted to the app for a better
experience! Mobile apps often load faster, are easier to use, and have more
functionality than their mobile web counterparts. This makes your browsing,
watching, shopping, viewing, or reading experience a lot easier.

Here’s a breakdown of app.link’s components:



When you see a screen like this on your iPhone after clicking a link on the
mobile web, email, ad, etc, you can choose to view that same content within the
app, or go to the app’s homepage.

If you choose to see the same content in the app, the link is copied to your
iPhone Clipboard and you’re brought to the in-app content if you have the app
installed. You can see this in action here:




IS THIS VIOLATING MY PRIVACY? HOW DO I KNOW THIS IS SECURE?

Brands that use app.link for deep linking never rent or sell your personal
information. Rather, you’re given freedom of choice in what to do next in your
user journey. You can also choose to opt out of seeing app.link at all — learn
more here.


WHAT IS BRANCH?

Branch creates deep links for companies to provide a great user experience for
you. Branch powers links for more than 3 billion monthly users worldwide, and
Branch’s links are used by brands like Adobe, BuzzFeed, Yelp, and many more.

When you see app.link, you are given the freedom to choose how you want to
continue your experience while knowing your privacy is never at risk. Interested
in learning even more about deep links? Check out a deeper dive on deep linking
here.
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