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Submitted URL: http://techcrunch.com/2010/01/25/liveperson-to-acquire-web-analytics-startup-nuconomy-for-3-million/
Effective URL: https://techcrunch.com/2010/01/25/liveperson-to-acquire-web-analytics-startup-nuconomy-for-3-million/
Submission: On March 23 via api from CA — Scanned from CA
Effective URL: https://techcrunch.com/2010/01/25/liveperson-to-acquire-web-analytics-startup-nuconomy-for-3-million/
Submission: On March 23 via api from CA — Scanned from CA
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TechCrunch Login Join TechCrunch+ Searchsearch * TechCrunch+ * Startups * SVB Crash * Venture * Security * AI * Crypto * Apps * Events * More Close Screen twitter(opens in a new window)facebook(opens in a new window)linkedin(opens in a new window)reddit(opens in a new window)mail(opens in a new window)Copy Share Link Link CopiedLink Copied TC LIVEPERSON TO ACQUIRE WEB ANALYTICS STARTUP NUCONOMY FOR $3 MILLION Leena Rao@LeenaRao / Invalid DateTime• comment Comment We’ve written several times about Israeli startup NuConomy’s compelling analytics offerings that aim to help publishers, advertisers and users better understand and engage with the social web. The platform’s software continually monitors every aspect of a site’s traffic and user behaviors and highlights the most important things for companies to act on in realtime. We are told by a reliable source that NuConomy is being acquired by public company LivePerson, which is an online marketplace for expert advice and information. We hear the acquisition price is around $3 million, which is about the same amount investors put into the company. Israeli news site The Marker wrote about the rumored acquisition here (the article is in Hebrew). Founded in 2006 in Israel, NuConomy raised a $300k seed round in April 2007 from Yossi Vardi, Shlomo Nehama and Uzi Tzuker, and later completed a Series A Round financing in 2008 from WPP Group (the company has since relocated its headquarters to San Francisco). We hear that advertising giant WPP was in negotiations to acquire the startup but the deal fell through. Unfortunately, with the $3 million pricetag, it doesn’t look like NuConomy’s investors made any money. LivePerson is acquiring NuConomy for its intellectual property, which includes powerful targeting technology. LivePerson had previously purchased Israeli startup Kasamba.com for $40 million in June of 2007. CrunchBase Information NuConomy Information provided by CrunchBase More TechCrunch BELOVED HACKING VETERAN KELLY ‘ALORIA’ LUM PASSES AWAY AT 41 JOB LISTING PLATFORM INDEED LAYS OFF 2,200 EMPLOYEES UK COMPETITION AUTHORITY IS CONCERNED ABOUT THE $61B BROADCOM-VMWARE DEAL 4 INDIAN INVESTORS EXPLAIN HOW THEIR INVESTMENT STRATEGY HAS CHANGED SINCE 2021 close PLEASE LOGIN TO COMMENT Login / Create Account TECHCRUNCH EARLY STAGE April 20, 2023 Boston, MA Register Now SIGN UP FOR NEWSLETTERS See all newsletters(opens in a new window) Daily Week in Review Startups Weekly Event Updates Advertising Updates TechCrunch+ Announcements TechCrunch+ Events TechCrunch+ Roundup EmailSubscribe twitter(opens in a new window)facebook(opens in a new window)linkedin(opens in a new window)reddit(opens in a new window)mail(opens in a new window)Copy Share Link checkmarkCopy TAGS * liveperson * Nuconomy TC LIVEPERSON TO ACQUIRE WEB ANALYTICS STARTUP NUCONOMY FOR $3 MILLION Leena Rao Invalid DateTime• We’ve written Enterprise INTEGRITYNEXT RAISES $109M FOR A PLATFORM TO AUDIT SUPPLY CHAINS FOR ESG COMPLIANCE Ingrid Lunden Invalid DateTime• The funding landscape remains very tough for technology startups, but there are still some pockets, and specific companies, driving a lot of interest right now among investors because they look lik... 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