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 * About Us
    * Who We Are
    * Leadership
    * Regions

 * Our People
    * Working at SBD
    * Careers

 * Our Expertise
    * Connected
    * Autonomous
    * Shared Mobility
    * Electric Vehicles
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    * Strategy Consulting
    * Technical Consulting
    * Testing Support


SBD AUTOMOTIVE


RESEARCH REPORTS


OUR OFF-THE SHELF RESEARCH REPORT LIBRARY GIVES YOU FAST ACCESS TO THE LATEST
INDUSTRY DATA AND INSIGHTS


WE OFFER A REGULARLY UPDATED LIBRARY OF AUTOMOTIVE FORECASTS, DATABASES, GUIDES,
SURVEYS AND ANALYTICAL REPORTS, INCLUDING THE NEW-FOR-2023 SOFTWARE-DEFINED
VEHICLE REPORTS, EV BATTERY TECHNOLOGIES REPORT, AND THE DIGITAL COCKPIT &
INFOTAINMENT FORECAST.

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REPORT TYPE


ANALYTICAL




EVALUATION




GUIDE




FORECAST


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REPORT TOPIC


CONNECTED SERVICES




ADAS & AUTONOMY




SECURITY




ELECTRIC VEHICLES




ENABLING CASES




DISRUPTION RADAR




USER EXPERIENCE




REPORT CODE: 218

EV Legislation & Incentives Guide




THE EV LEGISLATION & INCENTIVES GUIDE PROVIDES IN-DEPTH ANALYSIS OF HOW AND
WHERE LEGISLATION IS IMPACTING ELECTRIFICATION IN THE AUTOMOTIVE INDUSTRY. IT
AIMS TO HELP OEMS AND LAWMAKERS UNDERSTAND THE REGULATIONS AND INCENTIVES
SURROUNDING EVS TODAY, AS WELL AS THE LEGISLATION BEING WORKED TOWARDS BY
GOVERNMENTS IN DIFFERENT REGIONS. THE GUIDE IS RELEASED QUARTERLY TO PROVIDE THE
LATEST UPDATES AND OFFERS AN ACCOMPANYING EXCEL VERSION FEATURING DEEP,
DATA-DRIVEN, ANALYSIS.


GUIDE


ELECTRIC VEHICLES

UPCOMING REPORT

Find out more




REPORT CODE: 219

EV Battery Technologies & Ecosystem




EV BATTERY TECHNOLOGIES & ECOSYSTEM PROFILES THE KEY PLAYERS AND TECHNOLOGIES
INVOLVED IN THE EV BATTERY ECOSYSTEM, WHILE HIGHLIGHTING THE FACTORS ENCOURAGING
INNOVATION ACROSS THE BATTERY LIFECYCLE. OFFERING ACCESSIBLE EXPLANATIONS OF
TODAY'S CRITICAL BATTERY TECHNOLOGIES, THE REPORT PROVIDES INSIGHT INTO THE
POTENTIAL BATTERY INDUSTRY CONDITIONS OF THE FUTURE. IT ALSO ADDRESSES THE
RECENT TREND OF BATTERY RECYCLING AND REUSE – UNDERSTANDING ITS KEY INITIATIVES
AND SUPPORTING TECHNOLOGIES.


ANALYTICAL


ELECTRIC VEHICLES

UPCOMING REPORT

Find out more




REPORT CODE: 222

Optimizing the EV User Journey




SBD'S OPTIMIZING THE EV USER JOURNEY REPORT SEES OUR EXPERTS HIGHLIGHT THE BEST
PRACTICES AUTOMAKERS HAVE IMPLEMENTED TO SUPPORT NEW AND PROSPECTIVE EV
CUSTOMERS. WHILE RECOMMENDING SOLUTIONS THAT OFFER MUTUAL BENEFITS FOR THE OEM
AND CONSUMER ALIKE, IT FURTHER OUTLINES HOW AUTOMAKERS CAN LEVERAGE PARTNERSHIPS
TO STRENGTHEN CUSTOMER JOURNEYS. THE REPORT LIKEWISE PROFILES THE MOST VALUABLE
IN-VEHICLE AND IN-APP FEATURES FOR EV DRIVERS AROUND THE WORLD.


ANALYTICAL


ELECTRIC VEHICLES

UPCOMING REPORT

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REPORT CODE: 401

SDV: E/E Architecture Guide




THE SOFTWARE-DEFINED VEHICLE: E/E ARCHITECTURE GUIDE EVALUATES TODAY'S STATE OF
THE ART ARCHITECTURES WHILE SUPPORTING PLANNERS AND ENGINEERS ON THE JOURNEY TO
ENABLE A SOFTWARE-DEFINED VEHICLE (SDV). IT PROVIDES INSIGHT INTO KEY SDV TRENDS
AND TECHNOLOGIES AS WELL AS THE DECISIONS ENABLING YEAR-ON-YEAR DELIVERY WITH
OPTIMAL UTILITY AND COST TO EACH VEHICLE MADE. AN ACCOMPANYING EXCEL VERSION
OFFERS THE LATEST DATA TO ENCOURAGE STRONG DECISION-MAKING, WITH THOUSANDS OF
DATA POINTS PRESENTED WITH EVERY RELEASE.


ANALYTICAL


CONNECTED SERVICES

UPCOMING REPORT

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REPORT CODE: 402

Software-Defined Vehicle Forecast




THE SOFTWARE-DEFINED VEHICLE FORECAST PROVIDES A GROUNDED ASSESSMENT OF THE
GROWTH ENABLING SDV TECHNOLOGIES IN DIFFERENT REGIONS AND VEHICLE SEGMENTS. ITS
TEN-YEAR FORECAST UNDERSTANDS HOW MAJOR OEM GROUPS WILL DEPLOY FUTURE E/E
ARCHITECTURE ELEMENTS, WHILE ASSESSING HOW THESE ELEMENTS ARE EXPECTED TO
EVOLVE. AN ADJACENT EXCEL VERSION OFFERS DETAILED, DATA-DRIVEN, ANALYSIS SORTED
BY BRAND AND COUNTRY IN ADDITION TO REVENUES.


FORECAST


CONNECTED SERVICES

UPCOMING REPORT

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REPORT CODE: 403

SDV: Organization and Strategies




IN THIS SOFTWARE-DEFINED VEHICLE REPORT, SBD AUTOMOTIVE'S EXPERTS MAP OUT THE
STRATEGIES USED TO INCORPORATE SOFTWARE-DEFINED VEHICLES INTO NEW VEHICLE
LINE-UPS. HERE, IT UNDERSTANDS HOW KEY INDUSTRY PLAYERS ARE ORGANIZING
THEMSELVES AS THEY PREPARE FOR SDV DEVELOPMENT, WHILE IDENTIFYING THE PRODUCTS,
SERVICES, AND BUSINESS MODELS BEING PURSUED BY STAKEHOLDERS TODAY. IT LIKEWISE
HIGHLIGHTS THE CHALLENGES AND CONSTRAINTS OF SDV DEVELOPMENT FROM AN
ORGANIZATIONAL PERSPECTIVE.


ANALYTICAL


CONNECTED SERVICES

UPCOMING REPORT

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REPORT CODE: 404

Securing the Software-Defined Vehicle




SBD AUTOMOTIVE’S SECURING THE SOFTWARE-DEFINED VEHICLE REPORT TAKES A DETAILED,
CHIP-TO-CLOUD, LOOK AT SDVS. IN DOING SO, IT PROVIDES A HIGH-LEVEL THREAT MODEL
OF A TYPICAL SDV ARCHITECTURE - IDENTIFYING THE BEST PRACTICES FOR RESPONDING TO
MALICIOUS CYBER SECURITY ATTACKS AT EACH LAYER OF THE TECHNOLOGY STACK. FOR IT
AND SECURITY TEAMS SUPPORTING THE DEVELOPMENT OF NEW SDVS, THE REPORT MAPS OUT
THE KEY CYBER SECURITY DIFFERENCES BETWEEN TRADITIONAL AND SDV ARCHITECTURES.


ANALYTICAL


SECURITY

UPCOMING REPORT

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REPORT CODE: 643

Fleet Management Solutions




THE FLEET MANAGEMENT SOLUTIONS: AUTOMOTIVE & LCV VALUE CHAINS REPORT IDENTIFIES
THE KEY OPPORTUNITIES AND CHALLENGES FOR OEMS WISHING TO PARTICIPATE IN THE FMS
VALUE CHAIN. IT PROVIDES A CLEAR UNDERSTANDING OF THE STRATEGIES NEEDED TO
INCORPORATE FMS AND THEIR ASSOCIATED SERVICES, WHILE OUTLINING THE PRODUCTS,
SERVICES, AND BUSINESS MODELS BEING PURSUED BY STAKEHOLDERS. PLANNING,
MARKETING, AND IT TEAMS BENEFIT FURTHER FROM DETAILED ANALYSIS OF KEY FLEET
MANAGEMENT SERVICE STRATEGIES ORGANIZED BY OEM.


ANALYTICAL


CONNECTED SERVICES

UPCOMING REPORT

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REPORT CODE: 644

Digital Cockpit & Infotainment Forecast




SBD’S DIGITAL COCKPIT & INFOTAINMENT FORECAST PROVIDES AN OUTLOOK ON THE
PENETRATION OF COCKPIT ELEMENTS AND KEY COCKPIT FEATURES, SHOWING THEIR FITMENT
RATE BY MARKET TEN YEARS INTO THE FUTURE. THROUGHOUT THE REPORT, OEMS CAN
BENEFIT FROM DEEP ANALYSIS BROKEN DOWN BY REGION, CONNECTIVITY, AND SERVICE
TYPE, AS WELL AS A DEFINED METHODOLOGY THAT UTILIZES TOP-DOWN AND BOTTOM-UP
APPROACHES.


ANALYTICAL


CONNECTED SERVICES

UPCOMING REPORT

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REPORT CODE: 817

Localization & Map-based ADAS




SBD AUTOMOTIVE’S LOCALIZATION & MAP-BASED ADAS REPORT OUTLINES THE LOCALIZATION
TECHNOLOGIES BEING EMBRACED BY OEMS AND THE USE CASES THEY ENABLE. WHILE
ANALYZING THE ECOSYSTEM FOR THESE TECHNOLOGIES TODAY, THE REPORT ALSO LOOKS
AHEAD – OFFERING A FIVE-YEAR FORECAST FOR THE ADOPTION OF NEW ADAS AND
LOCALIZATION SYSTEMS. REFLECTING THE GLOBAL SCOPE OF THESE SOLUTIONS IS A
SECTION WHICH COMPARES HOW THEY ARE IMPLEMENTED IN DIFFERENT REGIONS TO ADDRESS
LOCAL CHALLENGES AND TECHNICAL REQUIREMENTS.


ANALYTICAL


ADAS & AUTONOMY

UPCOMING REPORT

Find out more




REPORT CODE: 216

A Global China




A REPORT ASSESSING THE OPPORTUNITIES AND CHALLENGES FACED BY CHINESE OEMS
LOOKING TO EXPAND.

CHINA’S AUTOMOTIVE INDUSTRY IS EXPANDING AT AN INCREASINGLY RAPID PACE. DOMESTIC
OEMS WHO HAVE BUILT A STRONG FOOTHOLD IN MAJOR MARKETS SUCH AS EUROPE AND THE
U.S ARE LOOKING TO BREAK GROUND IN NEW MARKETS LIKE INDIA AND AFRICA. AT THE
SAME TIME, NEWER PLAYERS ARE HOPING TO ESTABLISH, OR EXPAND, THEIR PRESENCE IN
THE WEST.


ANALYTICAL


ENABLING CASES



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REPORT CODE: 815

L4 Autonomous Forecast




WHEN IT ROLLS OUT, THE AUTOMOTIVE LANDSCAPE WILL BE GREATLY IMPACTED BY LEVEL 4
AUTONOMY. THIS IMPACT CAN ALREADY BE FELT ACROSS MULTIPLE SECTORS – WITH
AUTONOMOUS SERVICES BEING PILOTED OR LAUNCHED IN DIFFERENT REGIONS, AND OEMS
FITTING MORE L4 FEATURES AND SYSTEMS ONTO THEIR LATEST VEHICLES. THIS LEVEL OF
AUTONOMY WILL ALSO PAVE THE WAY FOR NEW PLAYERS WHILE PROVIDING NEW
OPPORTUNITIES FOR FURTHER AUTOMOTIVE SECTORS SUCH AS MOBILITY AND TRUCKING.


FORECAST


ADAS & AUTONOMY



Find out more




REPORT CODE: 301

CES Event Report




CES IS A TECHNOLOGY-FOCUSED TRADE SHOW HELD ANNUALLY IN LAS VEGAS, NEVADA WHERE
MANUFACTURERS, SUPPLIERS, AND DEVELOPERS SHOWCASE THEIR LATEST INNOVATIONS AT
CONFERENCES AND BOOTHS. THE SHOW HAS A GLOBAL REACH WITH OVER 115,000 ATTENDEES
AND 3,200 EXHIBITORS FROM 140 COUNTRIES.

TECHNOLOGIES SHOWN AT CES ARE GENERALLY FOCUSED ON THE CONSUMER ELECTRONICS
SECTOR, HOWEVER IN RECENT YEARS THE AUTOMOTIVE SECTOR HAS HAD AN INCREASING
PRESENCE. AUTOMOTIVE TECHNOLOGIES ARE NOW A MAJOR PART OF THE SHOW WITH MANY KEY
PLAYERS USING IT TO UNVEIL THEIR LATEST ANNOUNCEMENTS.


ANALYTICAL


DISRUPTION RADAR



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REPORT CODE: 635(22F)

HMI UX - Lexus NX




IN THIS EDITION, THE UX TEAM IS TESTING THE LEXUS NX.

THE LEXUS NX RETURNS AN ACCEPTABLE SCORE FOR USER EXPERIENCE BUT STRUGGLES TO
IMPRESS WITH THE JOINT LOWEST FUNCTIONALITY SCORE ACHIEVED BY ANY VEHICLE TESTED
IN THE PAST TWO YEARS.

NOTABLY IT SCORES LOWER IN FUNCTIONALITY THAN THE LEXUS LS TESTED IN 2021.
ALTHOUGH THE LS IS CONSIDERED A MORE PREMIUM MODEL, THE FACT THE NX HAS DROPPED
TWO WHOLE GRADES IN FUNCTIONALITY SCORE IS A BACKWARD STEP.


EVALUATION


USER EXPERIENCE



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REPORT CODE: 217

EV Charging & Infrastructure Guide




EXTENSIVE ANALYSIS INTO THE KEY PLAYERS AND BUSINESS MODELS OF THE EV CHARGING
LANDSCAPE.

FOLLOWING A SERIES OF COMMITMENTS FROM OEMS TO PHASE OUT THEIR ICE VEHICLES IN
FAVOR OF ELECTRIC VEHICLES, AND WITH GOVERNMENTS PROVIDING A VARIETY OF
INCENTIVES FOR EV BUYERS, ADOPTION RATES AND SALES ARE GROWING RAPIDLY. WITH
MORE CONSUMERS, FLEETS, AND SERVICE OPERATORS SWITCHING TO EVS, THERE COMES A
RENEWED INTEREST IN THE BUILD-UP OF EV CHARGING NETWORKS.


GUIDE


ELECTRIC VEHICLES



Find out more




REPORT CODE: 623

EV Guide




A DEEP DIVE INTO THE EV LANDSCAPE AND ITS CHARGING INFRASTRUCTURE ACROSS MAJOR
MARKETS.

EVS ARE SEEING A SURGE IN BOTH POPULARITY AND CONSUMER UPTAKE DUE TO THEIR WIDE
AVAILABILITY FROM A VARIETY OF OEMS. FOR OEMS, THIS RENEWED INTEREST FOLLOWS
GOVERNMENT POLICIES AND INCENTIVES ALONGSIDE THE CHANCE TO EMBRACE NEW BUSINESS
MODELS AND REVENUE STREAMS. THIS HAS LED TO DOZENS OF AUTOMAKERS ADOPTING
ELECTRIFICATION STRATEGIES THAT WILL SEE THEIR ICE VEHICLES PHASED OUT IN FAVOR
OF EVS BEFORE 2030.


GUIDE


ELECTRIC VEHICLES



Find out more




REPORT CODE: 300

Event Reports




A SERIES OF REPORTS HIGHLIGHTING THE REVEALS, TRENDS, AND IMPLICATIONS OF KEY
INDUSTRY EVENTS.

MAJOR INDUSTRY EVENTS PROVIDE OEMS, SUPPLIERS, START-UPS, TECHNOLOGY FIRMS, AND
MORE PLAYERS THE CHANCE TO SHOWCASE THEIR LATEST INNOVATIONS. ACROSS THESE
EVENTS, THESE INNOVATIONS ARE DISPLAYED AND DEMONSTRATED NOT ONLY TO CONSUMERS,
BUT ALSO POTENTIAL PARTNERS, INVESTORS, AND CLIENTS. LIKEWISE, THESE EVENTS CAN
OFTEN VARY IN SCOPE - WITH SOME FOCUSED ON A PARTICULAR SECTOR OR USE CASE, AND
OTHERS FOCUSING MORE BROADLY ON THE TECHNOLOGY OFFERED IN VEHICLES TODAY.


ANALYTICAL


DISRUPTION RADAR



Find out more




REPORT CODE: 528

Connected Car Legislation Guide




A REPORT ASSESSING THE IMPACT OF ACTIVE AND DEVELOPING LEGISLATION ON CONNECTED
SERVICES GLOBALLY.

THE CONNECTED CAR ECO-SYSTEM IS EVOLVING AT A RAPID PACE. WITHIN IT, LEGACY OEMS
AND SUPPLIERS ARE CONSTANTLY INVESTIGATING HOW BEST TO ENHANCE THEIR OFFERINGS
AND SATISFY EVER-CHANGING CONSUMER DEMANDS. AT THE SAME TIME, NEW PLAYERS -
INCLUDING START-UPS AND CONSUMER TECHNOLOGY FIRMS - ARE EMERGING WITH THE INTENT
TO EMBED CONNECTIVITY ACROSS THE DEVELOPMENT, PRODUCTION, AND USER EXPERIENCE OF
THEIR VEHICLES.


GUIDE


CONNECTED SERVICES



Find out more




REPORT CODE: 535

Autonomous Car Legislation Guide




ANALYZING THE THREATS, IMPLICATIONS, AND OPPORTUNITIES POSED BY THE LEGAL
LANDSCAPE FOR AUTONOMOUS TECHNOLOGIES.

THE FOOTPRINT OF VEHICLE AUTONOMY WITHIN THE AUTOMOTIVE INDUSTRY HAS GROWN TO
THE POINT WHERE AN INCREASING NUMBER OF LEGACY AUTOMAKERS AND NEW PLAYERS ARE
DEVELOPING, TRIALING, OR IMPLEMENTING NEW ADAS AND AUTONOMOUS DRIVING SYSTEMS.
AT THE SAME TIME, THE GLOBAL ECOSYSTEM FOR THESE TECHNOLOGIES IS DEVELOPING AT
VARYING RATES BASED ON THEIR MATURITY WHILE OEMS WORK TO RAISE CONSUMER
AWARENESS AND GAIN THEIR TRUST.


GUIDE


ADAS & AUTONOMY



Find out more




REPORT CODE: 635(22E)

HMI UX - Hummer




IN THIS EDITION, THE UX TEAM IS TESTING THE HUMMER EV PICKUP.

THE HUMMER EV PICKUP RETURNS IMPRESSIVE SCORES FOR BOTH FUNCTIONALITY AND USER
EXPERIENCE (UX), WITH A HIGHER UX RESULT THAN THE MAJORITY OF VEHICLES EVALUATED
THE PAST TWO YEARS, INCLUDING MANY INDUSTRY LEADERS. NOTABLY IT SCORES FAR
BETTER FOR UX THAN THE RIVIAN R1T, ALSO AN ALL-ELECTRIC TRUCK IN THE PREMIUM
SEGMENT, MAINLY DUE TO THE HUMMER DEMONSTRATING A HIGHER LEVEL OF STABILITY.
HOWEVER, A NOTABLE STEP DOWN IN TERMS OF BOTH FUNCTIONALITY AND UX IS EVIDENT
COMPARED TO THE CADILLAC ESCALADE; DISAPPOINTING CONSIDERING BOTH MODELS ARE
FROM THE SAME OEM.


EVALUATION


USER EXPERIENCE



Find out more




REPORT CODE: 641

Smart Maintenance & Repair




IN TODAY’S AFTER-SALES EXPERIENCE, CONNECTED VEHICLE DATA IS ALREADY BEING USED
TO OPTIMIZE VEHICLE MAINTENANCE AND ASSIST INCIDENT RESPONSE EFFORTS. AS
AUTOMOTIVE TECHNOLOGIES ADVANCE AND BECOME MORE INTEGRAL TO THE VEHICLE
LIFECYCLE, FROM IMPACTING THE WAY VEHICLES ARE PRODUCED TO HOW CUSTOMERS
INTERACT WITH THEM, A SIMILAR SHIFT IS TAKING PLACE IN THE AFTERSALES MARKET.


ANALYTICAL


CONNECTED SERVICES



Find out more




REPORT CODE: 635(22D)

HMI UX - Xpeng P5




IN THIS EDITION, THE UX TEAM IS TESTING THE XPENG P5.

FIRST IMPRESSIONS OF THE XPENG P5 (CHINA MARKET CAR) ARE VERY POSITIVE: A
MINIMALISTIC, HIGH QUALITY AND CLUTTER-FREE COCKPIT DOMINATED BY A 12.3-INCH
INSTRUMENT CLUSTER AND A 15.6-INCH PORTRAIT-CONFIGURATION CENTRAL DISPLAY
OCCUPYING THE ENTIRE CENTRE STACK. THE ONLY IMMEDIATELY OBVIOUS PHYSICAL
CONTROLS ARE ON THE STEERING WHEEL, BUT EVEN THESE ARE MINIMALISTIC AND
THOUGHTFULLY DESIGNED.



EVALUATION


USER EXPERIENCE



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REPORT CODE: 637

In-Vehicle Commerce




FOR THE MAJORITY OF DRIVERS, COMMERCIAL TRANSACTIONS HAVE TRADITIONALLY FORMED A
KEY PART OF THE OWNERSHIP EXPERIENCE. TODAY, THESE TRANSACTIONS SERVE A VARIETY
OF PURPOSES OUTSIDE THE VEHICLE – FROM GAS AND PETROL PAYMENTS TO SERVICE AND
MAINTENANCE COSTS. IN THE FUTURE, CONNECTIVITY SERVICES WILL CONTINUE TO DEVELOP
ALONGSIDE NEW AUTOMOTIVE TECHNOLOGIES AND SYSTEMS – ALLOWING FOR GREATER
COMMERCE OPPORTUNITIES INSIDE THE VEHICLE.


ANALYTICAL


CONNECTED SERVICES



Find out more




REPORT CODE: 814

Autonomous Guide for L4+




AN OUTLINE OF TODAY’S L4+ PILOTS, THEIR USE CASES, AND THE KEY PLAYERS INVOLVED.

TODAY, THERE ARE SIGNIFICANT PILOT SERVICES OF LEVEL 4 AUTONOMOUS VEHICLES IN
EUROPE, CHINA, AND THE USA. THE TRIALS VARY SIGNIFICANTLY ON A NUMBER OF LEVELS
– INCLUDING THEIR LEVEL OF MATURITY, THE USE CASES BEING TARGETED, AND THE
SECTORS THAT WOULD BENEFIT FROM THE TECHNOLOGIES BEING TESTED.


GUIDE


ADAS & AUTONOMY



Find out more




REPORT CODE: 201

Innovation Guide




OVER THE NEXT FIVE YEARS, THE AUTOMOTIVE INDUSTRY WILL SEE MORE INNOVATION THAN
THE PAST FIFTY. ARRIVING AT AN INCREASINGLY RAPID PACE, THESE ADVANCEMENTS
ULTIMATELY AIM TO DELIVER NEW FEATURES FOR CONSUMERS AND DISRUPT THE INDUSTRY AT
LARGE. THEY ALSO SPAN ACROSS MULTIPLE CATEGORIES WITHIN THE AUTOMOTIVE ECOSYSTEM
- FROM THE DEVELOPMENT OF THE VEHICLE THROUGH TO ITS END USER EXPERIENCE.


GUIDE


DISRUPTION RADAR



Find out more




REPORT CODE: 531

Automotive App Guide




A BI-ANNUAL GUIDE TO THE LATEST IN-VEHICLE APPS FROM EUROPE, CHINA, AND THE U.S.

THE AUTOMOTIVE INDUSTRY IS EXPERIENCING A SHIFT THAT WILL GRADUALLY SEE VEHICLES
DEFINED MORE BY THE SOFTWARE THEY UTILIZE AND INTEGRATE THAN THE HARDWARE
COMPONENTS THEY ARE BUILT ON. AS SUCH, THE SIGNIFICANCE OF IN-VEHICLE APPS FOR
BOTH THE INDUSTRY AND THE OVERALL USER EXPERIENCE IS INCREASING RAPIDLY. THESE
APPS, DEVELOPED BY OEMS AND THIRD-PARTY DEVELOPERS ALIKE, OFTEN WORK TO OFFER
CONSUMERS THE FUNCTIONALITY AND CONVENIENCE EXPERIENCED IN CONSUMER ELECTRONICS.


GUIDE


CONNECTED SERVICES



Find out more




REPORT CODE: 618

Mobility Services Guide




WITHIN THE AUTOMOTIVE INDUSTRY, THE CONTINUED POPULARITY OF VEHICLE LEASING HAS
RECENTLY RUN ALONGSIDE THE RISE AND SUCCESS OF THIRD-PARTY MOBILITY SERVICES.
THIS SUCCESS PIQUED OEM INTEREST IN THE MOBILITY SERVICE ECOSYSTEM - WITH SOME
INVESTIGATING THE REVENUE STREAMS IT COULD OPEN, AND OTHERS INVESTING IN NEW
MOBILITY SERVICES OR ESTABLISHING THEIR OWN.


GUIDE


CONNECTED SERVICES



Find out more




REPORT CODE: 554

E-Theft Threat Guide




AN ANALYTICAL DEEP DIVE INTO THE METHODS AND TOOLS USED TO STEAL VEHICLES
GLOBALLY.

A GROWING NUMBER OF INTELLIGENT SYSTEMS AND TECHNOLOGIES ARE BEING INSTALLED AS
STANDARD IN NEW VEHICLES TODAY, WITH EVEN MORE IN DEVELOPMENT AND SET FOR
INSTALLATION IN THE NEAR FUTURE. WHILE THE MOST COMMONLY MARKETED INNOVATIONS BY
OEMS STEM FROM THE VEHICLE'S HMI AND INFOTAINMENT SYSTEMS, THIS INNOVATION
EXTENDS TO SAFETY AND SECURITY. THESE FEATURES ARE NOW PRESENT ACROSS MULTIPLE
VEHICLE SEGMENTS AND MOST NOTABLY INCLUDE KEYLESS ENTRY - THROUGH WHICH THE
USER'S SMARTPHONE OR KEY FOB USED TO UNLOCK THE VEHICLE.


GUIDE


SECURITY



Find out more




REPORT CODE: 635(22C)

HMI UX - Renault Megane




IN THIS EDITION, THE UX TEAM IS TESTING THE RENAULT MEGANE. THE MEGANE’S OPENR
LINK SYSTEM IS DOUBLY SURPRISING: FIRSTLY, A NEW SYSTEM ON A NEW EV PLATFORM
THAT DEMONSTRATES A RELATIVELY HIGH LEVEL OF STABILITY, AND SECONDLY, A RENAULT
SYSTEM THAT MANAGES TO SCORE SIGNIFICANTLY HIGHER THAN MANY INDUSTRY LEADERS.
WITH LARGE SCREENS, A POSITIVE USER EXPERIENCE, A FLAT INFORMATION ARCHITECTURE,
HIGHLY RESPONSIVE INTERACTIONS AND A PLEASING LEVEL OF FUNCTIONALITY, THE
OVERALL IMPRESSION IS OF A PREMIUM SYSTEM THAT FOR THE MOST PART SUCCEEDS IN
CARRYING OVER THE SLICK EXPERIENCE OF A HIGH-END TABLET INTERFACE INTO THE CAR.


EVALUATION


USER EXPERIENCE



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REPORT CODE: 221

Quarterly Wrap-Ups




MANY COMPANIES HAVE QUARTERLY REVIEWS THAT WORK TO ASSESS THEIR RECENT ACTIVITY,
OUTPUT, AND FINANCIAL RESULTS WHILE LOOKING TO THE FUTURE. THESE REVIEWS OFTEN
PROVIDE AN OUTSIDE-IN PERSPECTIVE THAT HELPS RE-TUNE TACTICS AS WELL AS AN
OPPORTUNITY FOR COMPANIES TO ESTABLISH TARGETS FOR THE NEXT QUARTER.


ANALYTICAL


DISRUPTION RADAR



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REPORT CODE: 202

Start-up Tracker




THE PAST FEW YEARS HAVE SEEN A SURGE IN THE NUMBER OF START-UPS PROVIDING AN
ARRAY OF SERVICES FOR THE AUTOMOTIVE INDUSTRY. LIKEWISE, THEIR OFFERINGS EXTEND
ACROSS THE INDUSTRY LANDSCAPE - WITH PRODUCTS SPANNING INFOTAINMENT, TELEMATICS,
SAFETY, SECURITY, AND AUTONOMOUS DRIVING FUNCTIONS. THEIR OFFERING WITHIN THESE
AREAS IS SIMILARLY DIVERSE, WITH SOME AUTONOMOUS START-UPS DEVELOPING SPECIFIC
SENSORS, AND OTHERS DEVELOPING FULL SENSOR SUITES.


GUIDE


DISRUPTION RADAR



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REPORT CODE: 213

Advanced Computing




DETAILED ANALYSIS INTO ADVANCED AUTOMOTIVE TECHNOLOGIES AND A TEN-YEAR FORECAST
FOR THEIR ADOPTION.

THE CONTINUED DEVELOPMENT OF CONNECTED AND AUTONOMOUS VEHICLES IS ENABLING MORE
TECHNICALLY ADVANCED USER EXPERIENCES. THESE EXPERIENCES WILL REQUIRE
SIGNIFICANTLY MORE CAPABLE COMPUTING PLATFORMS IN THE VEHICLE, ON THE EDGE, AND
IN THE CLOUD. NOVEL AI-ENABLED EDGE-ORIENTED SOFTWARE STACKS, FOR EXAMPLE, ARE
CURRENTLY BEING CONSIDERED AS A WAY TO ABSTRACT RUNTIME ENVIRONMENTS AND PROVIDE
AN AGILE CONTEXT FOR IN-VEHICLE CONTROL.


ANALYTICAL


ENABLING CASES



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REPORT CODE: 220

Bi-Monthly Market Insights




CONTEXTUALIZING SIGNIFICANT ANNOUNCEMENTS AND THEIR IMPACTS FOR STAKEHOLDERS
WHILE OUTLINING HOW BEST TO RESPOND.

EVERY WEEK SEES A BARRAGE OF NEW ANNOUNCEMENTS FROM THE INDUSTRY - WITH NEW
VEHICLES, TECHNOLOGIES, FEATURES, PARTNERSHIPS, AND ACQUISITIONS ANNOUNCED AT AN
INCREASINGLY FREQUENT RATE. THESE ANNOUNCEMENTS ALONE OFTEN VARY LARGELY BETWEEN
REGIONS AND IN THEIR SCALE – FROM A NEW PIECE OF TECHNOLOGY INTENDED
SPECIFICALLY FOR ONE MARKET, TO A NEW VEHICLE ENVISIONED FOR A GLOBAL AUDIENCE.


ANALYTICAL


DISRUPTION RADAR



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REPORT CODE: 534

ADAS & Autonomy Guide




A REPORT TRACKING THE ADAS AND AUTONOMY OFFERINGS OF OEMS IN THREE MAJOR
REGIONS.

SINCE THEIR ARRIVAL, AUTOMATED AND AUTONOMOUS DRIVING TECHNOLOGIES HAVE
CONTINUED TO ADVANCE. AS THEY ALLOW FOR INCREASING LEVELS OF AUTONOMY, KEY
PLAYERS IN THE SECTOR - INCLUDING OEMS, START-UPS, AND TECHNOLOGY FIRMS - ARE
TRIALING ADVANCED SOLUTIONS. THESE TRIALS ARE OCCURRING IN TANDEM THE STEADY
DEVELOPMENT AND RELEASE OF SIMILAR SOLUTIONS TO THE PUBLIC IN PASSENGER VEHICLES
AND COMMERCIAL FLEETS.


GUIDE


ADAS & AUTONOMY



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REPORT CODE: 538

ADAS L0-L3 Forecast




A REPORT ASSESSING THE REGIONAL DIFFERENCES IN THE PROJECTED GROWTH OF
SEMI-AUTOMATED DRIVING SYSTEMS.

INTEREST IN ADAS IS GROWING AT A RAPID RATE. OEMS TODAY ARE INTEGRATING MORE
FEATURES INTO THEIR VEHICLES AND ANNOUNCING CONCEPTUAL AUTONOMOUS VEHICLES WITH
THE INTENT TO PRODUCE THEM. THIS INTEREST EXTENDS TO A RANGE OF SUPPLIERS AND
TECHNOLOGY COMPANIES WHO HAVE THE ANNOUNCED THE DEVELOPMENT OF NEW, DEDICATED,
TECHNOLOGIES FOR THESE VEHICLES.


FORECAST


ADAS & AUTONOMY



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REPORT CODE: 539

Cyber Security Legislation Guide




A COMPREHENSIVE GUIDE TO THE CYBER SECURITY LEGISLATION, BEST PRACTICE
GUIDELINES AND TECHNICAL STANDARDS THAT IMPACT ON IN-CAR AND OFF-BOARD SYSTEMS.

THE AUTOMOTIVE CYBER SECURITY LEGISLATION GUIDE IDENTIFIES THE THREATS AND
OPPORTUNITIES GENERATED BY GOVERNMENT MANDATES, GUIDELINES AND STANDARDS WITHIN
EUROPE, USA, CHINA AND JAPAN. INFORMATION IS ALSO PROVIDED ON RELEVANT
LEGISLATION FROM OTHER COUNTRIES AROUND THE WORLD ON AN AD-HOC BASIS WHEN AN
IMPORTANT DEVELOPMENT EMERGES.



GUIDE


SECURITY



Find out more




REPORT CODE: 546

Connected Services Guide - LCVs




THOROUGH INSIGHTS INTO THE GROWING ECO-SYSTEM OF DEDICATED TELEMATICS SERVICES
FOR THE LCV SEGMENT.

IN THE PASSENGER VEHICLE SEGMENT, THE USE OF CONNECTED CAR SERVICES IS
WIDESPREAD - WITH MANY OEMS PROVIDING THEIR SERVICES TO AT LEAST ONE MARKET.
TODAY, AN EXTENSIVE ECOSYSTEM OF CONNECTED SERVICES FOR THIS SEGMENT MUTUALLY
PROVIDES A WEALTH OF BENEFITS FOR ITS CONSUMERS AND SERVICE PROVIDERS. HOWEVER,
THE CONNECTED SERVICES MARKET FOR THE LIGHT COMMERCIAL VEHICLE (LCV) SEGMENT IS
STILL IN THE EARLY STAGES OF MATURITY.


GUIDE


CONNECTED SERVICES



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REPORT CODE: 628

Monthly Head Unit China Update




IN SEVERAL REGIONS ACROSS THE WESTERN WORLD, A GROWING NUMBER OF LUXURY AND
MASS-MARKET OEMS ARE DELIVERING NEW VEHICLES AND TECHNOLOGIES YEAR-ON-YEAR.
HOWEVER, ALONGSIDE THESE LAUNCHES, THE CHINESE AUTOMOTIVE MARKET CONTINUES TO
INNOVATE AND EXCEL, SEEING MORE FACELIFTS AND MODEL LAUNCHES THAN ANY OTHER
MARKET AROUND THE WORLD.


GUIDE


CONNECTED SERVICES



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REPORT CODE: 635(22B)

HMI UX - Rivian R1T




IN THIS EDITION, THE UX TEAM IS TESTING THE RIVIAN R1T. ITS SYSTEM OFFERS AN HMI
EXPERIENCE THAT MANAGES TO BE BOTH FAMILIAR AND UNIQUE IN FAIRLY EQUAL PARTS.
THE IN-VEHICLE EXPERIENCE BEARS NO SMALL RESEMBLANCE TO THAT OF A MODERN TESLA

OVERALL, THE VEHICLE PROVIDES A COMMENDABLE HMI EXPERIENCE FROM A NEWCOMER
MANUFACTURER, WHICH IS CERTAINLY COMPARABLE TO OFFERINGS FROM OTHER MORE
STABLISHED OEMS AND, WITH IMPROVEMENTS, HAS THE POTENTIAL TO BE A LEADER AMONG
PEERS.


EVALUATION


USER EXPERIENCE



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REPORT CODE: 638

OTA & SW-Delivered Features Guide




AN ASSESSMENT OF THE LATEST ACTIVITY AROUND OTA, ITS KEY FEATURES, AND CORE
TECHNOLOGIES.

AN ECOSYSTEM OF NEW PLAYERS IN THE AUTOMOTIVE INDUSTRY ARE PUTTING OVER-THE-AIR
(OTA) AND FIRMWARE-OVER-THE-AIR (FOTA) UPDATES AT THE CENTER OF THEIR VEHICLE
DEVELOPMENT AND LIFECYCLE STRATEGIES. UNLIKE TRADITIONAL OTA UPDATES, FOTA
UPDATES DIRECTLY ADD TO, OR ENHANCE, THE HARDWARE FUNCTIONALITIES OF THE
VEHICLE. TODAY, OEMS SUCH AS TESLA ARE OFFERING VEHICLES THAT PROVIDE REGULAR
UPDATES WHICH UNLOCK SOFTWARE FEATURES AND FIRMWARE FUNCTIONS INITIALLY
INSTALLED IN PRODUCTION.


GUIDE


CONNECTED SERVICES



Find out more




REPORT CODE: 712

Digital Key Guide




A COMPREHENSIVE BI-ANNUAL GUIDE TO THE LATEST DIGITAL KEY OFFERINGS FROM THREE
MAJOR REGIONS.

THE INCREASED PRESENCE OF SOFTWARE-BASED FEATURES AND SYSTEMS INSIDE THE VEHICLE
HAS LED TO A RISE IN THE NUMBER OF EXPERIENCES HOSTED ON A SMARTPHONE. THE MOST
NOTABLE OF THESE IS THE DIGITAL KEY, WHICH SEES THE USER’S SMARTPHONE LEVERAGED
TO UNLOCK/LOCK AND START THE VEHICLE. TODAY, IT IS WIDELY SEEN AS A PREMIUM
FEATURE – WITH SELECT LUXURY OEMS OFFERING IT AS STANDARD AND OTHER MASS MARKET
AUTOMAKERS PROVIDING IT AS AN OPTIONAL FEATURE IN PREMIUM PACKAGES OR HIGHER
TRIM MODELS.


GUIDE


SECURITY



Find out more




REPORT CODE: 816

Autonomous Strategies & Eco-system




A THOROUGH EXAMINATION OF THE KEY STRATEGIES, PARTNERSHIPS, REGULATIONS, AND
TECHNOLOGIES SURROUNDING AUTONOMOUS VEHICLES.

THE SHIFT TOWARDS VEHICLE AUTONOMY IS ALREADY IMPACTING THE AUTOMOTIVE INDUSTRY
AND WILL CONTINUE TO DO SO AS IT ARRIVES. TODAY, THE ECO-SYSTEM IS EVOLVING
RAPIDLY AS A NUMBER OF OEMS ANNOUNCE NEW INITIATIVES WHILE INVESTING IN, OR
ACQUIRING, SUPPLIERS OF AUTONOMOUS TECHNOLOGIES AND SYSTEMS. SIMILARLY EMERGING
FROM THE ECO-SYSTEM ARE A GROWING NUMBER OF INDUSTRY PARTNERSHIPS AND NEW
START-UPS DEDICATED TO THE DEVELOPMENT OF THESE SYSTEMS – FROM SPECIALIZED
SYSTEM-ON-A-CHIP UNITS TO FULL SENSOR SUITES.


ANALYTICAL


ADAS & AUTONOMY



Find out more




REPORT CODE: 905

Cyber Security Intelligence Guide




AN IN DEPTH ANALYSIS OF THE PUBLIC WHITE AND BLACK HAT ATTACKS ON THE EVOLVING
VEHICLE ECOSYSTEM, INCLUDING TECHNICAL ANALYSIS OF HACKING METHODS USED AND
SBD’S PROPOSED MITIGATIONS ALIGNED WITH INDUSTRY BEST PRACTICE AND UNECE R155
ANNEX 5.

THE AUTOMOTIVE CYBER SECURITY THREAT INTELLIGENCE GUIDE IS DESIGNED TO RAISE
AWARENESS ON THE DIVERSE THREATS AND VULNERABILITIES THAT AFFECT VEHICLES AND
CONNECTED & AUTONOMOUS VEHICLE SYSTEMS.


GUIDE


SECURITY



Find out more




REPORT CODE: 635(22A)

HMI UX - Lucid Air




IN THIS EDITION, THE UX TEAM IS TESTING THE LUCID AIR. AS A NEWCOMER OEM,
STANDING OUT FROM THE ESTABLISHED INCUMBENTS IS A NECESSARY ACHIEVEMENT.

IT WOULD CERTAINLY APPEAR INITIALLY THAT FOR LUCID’S FIRST ATTEMPT, THERE IS
VERY LITTLE TO SEPARATE THE LEVEL OF EFFORT AND EXECUTION FROM SOME OF THE
INDUSTRY HEAVY HITTERS, WITH A VERY CONVINCING IMPRESSION OF BRAND LANGUAGE AND
MODERN STYLE FROM AN OEM WITH NO TANGIBLE ESTABLISHED BRAND IMPRESSIONS (YET).


EVALUATION


USER EXPERIENCE



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REPORT CODE: 639

Features-as-a-Service




AN IN-DEPTH GUIDE TO THE FAAS ECO-SYSTEM, ITS SUCCESS TO DATE, AND ITS
POTENTIAL.

A GROWING NUMBER OF OEMS ARE NOW INTEGRATING A WIDER VARIETY OF SOFTWARE INTO
THEIR VEHICLES. AS THE REACH OF THIS SOFTWARE EXPANDS TO FURTHER AREAS OF THE
VEHICLE, MORE OPPORTUNITIES ARE EMERGING TO SHIFT FEATURE MONETIZATION FROM
POINT-OF-SALE TO AFTER-SALES. IF ADOPTED SUCCESSFULLY, THIS BUSINESS MODEL –
CALLED FEATURES-AS-A-SERVICE (FAAS) – WILL PROVIDE LEGACY OEMS WITH NEW REVENUE
STREAMS AND PAVE THE WAY FOR NEW PLAYERS.


ANALYTICAL


CONNECTED SERVICES



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REPORT CODE: 642

Connected Car Data




MAPPING OUT THE CONNECTED CAR DATA LANDSCAPE AND THE BEST PRACTICES FOR DATA
SHARING.

MANY OEMS ALREADY HAVE DATA SHARING STRATEGIES IN PLACE FOR MAJOR MARKETS, SUCH
AS EUROPE, CHINA, AND THE U.S, WHILE OTHERS ARE LOOKING TO IMPLEMENT THEM IN AT
LEAST ONE. THESE STRATEGIES OFTEN VARY IN SIZE AND SCOPE, SPANNING FROM IN-HOUSE
APIS TO INTEGRATIONS WITH THIRD-PARTY DATA MARKETPLACES. AT THE SAME TIME, THIS
OFFERING CAN VARY SIMILARLY BETWEEN REGIONS – WITH EACH SUPPORTING A UNIQUE SET
OF IMPLEMENTATIONS.


ANALYTICAL


CONNECTED SERVICES



Find out more




REPORT CODE: 211

Disruptor OEM Guide




ANALYZING THE DISRUPTIVE OFFERINGS AND BUSINESS MODELS OF EMERGING OEMS
ALONGSIDE THEIR LATEST PARTNERSHIPS.

THE AUTOMOTIVE INDUSTRY HAS RECENTLY SEEN AN INFLUX OF NEW BRANDS, START-UPS,
AND OEMS. WHILE MANY PERCEIVE TESLA TO BE AT THE FOREFRONT OF THIS MOVEMENT –
HAVING DEVELOPED A RANGE OF VEHICLES, TECHNOLOGIES, AND SERVICES IN A SHORT SPAN
OF TIME – A GROWING ECOSYSTEM OF NEW DISRUPTIVE OEMS IS SEEKING TO CHANGE THIS.
MANY ARE PROVIDING UNIQUE OFFERINGS, CONSUMER-ORIENTED FEATURES, AND MORE
AFFORDABLE SOLUTIONS IN A BID TO DISRUPT THE OVERALL AUTOMOTIVE LANDSCAPE.


GUIDE


ENABLING CASES



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REPORT CODE: 212

Tech Giants Roadmap in Automotive




TO DATE, TECH GIANTS LIKE GOOGLE, AMAZON, APPLE, BAIDU, AND ALIBABA HAVE
ASSISTED THE IVI, CONNECTED, AND AUTONOMOUS STRATEGIES OF MAJOR OEMS AROUND THE
WORLD. IN MANY CASES, THESE COMPANIES HAVE DEVELOPED SYSTEMS INTENDED FOR A
BROAD RANGE OF VEHICLES AND MULTIPLE VEHICLE SEGMENTS – ONE EXAMPLE BEING THE
ADOPTION OF SMARTPHONE MIRRORING SYSTEMS AS A COMMON INFOTAINMENT FEATURE IN
MANY VEHICLES ACROSS DIFFERENT SEGMENTS AND REGIONS.


ANALYTICAL


ENABLING CASES



Find out more




REPORT CODE: 526

Connected Services Guide




COMPREHENSIVE INSIGHTS INTO THE STRATEGIES, KEY PLAYERS, AND BUSINESS MODELS OF
CONNECTED SERVICES WORLDWIDE.

IN RECENT YEARS, THE UPTAKE OF SERVICE-BASED APPLICATIONS AND SOLUTIONS BY THE
AUTOMOTIVE INDUSTRY HAS IMPACTED THE WAYS IN WHICH CUSTOMERS INTERACT WITH THEIR
VEHICLES. CONSUMERS TODAY CAN BENEFIT FROM SERVICES SPREAD ACROSS THE OWNERSHIP
CYCLE - FROM THE PURCHASE OR LEASING OF THE VEHICLE, THROUGH TO ITS MAINTENANCE
AND REPAIR.


GUIDE


CONNECTED SERVICES



Find out more




REPORT CODE: 616

The Cockpit Guide




TODAY, OEMS AROUND THE WORLD ARE EQUIPPING THEIR VEHICLES WITH MORE ADAS AND
AUTONOMOUS FUNCTIONS AS WELL AS MORE INTELLIGENT INFOTAINMENT SOLUTIONS. THESE
INNOVATIONS LARGELY WORK TO ENHANCE THE OVERALL USER EXPERIENCE AND ARE OFTEN
FEATURED IN THE COCKPIT - WHICH IS NOW BEING REFERRED TO BY SOME OEMS AS A THIRD
LIVING SPACE AS THEY INTEGRATE A WIDER VARIETY OF EXPERIENCES INTO THE VEHICLE.


GUIDE


CONNECTED SERVICES



Find out more




REPORT CODE: 640

Personalized Vehicles




ACROSS NUMEROUS INDUSTRIES AND SECTORS, PERSONALIZATION IS KNOWN AS THE PROCESS
IN WHICH CUSTOMER JOURNEYS AND EXPERIENCES ARE INDIVIDUALIZED. TO DATE, THE
AUTOMOTIVE INDUSTRY HAS DELIVERED PERSONALIZATION ACROSS A SELECTION OF ITS OWN
USER EXPERIENCES – INCLUDING MAINTENANCE AND INFOTAINMENT. HOWEVER, WHEN
COMPARED TO OTHER INDUSTRIES, IT IS LARGELY LAGGING BEHIND IN DELIVERING AN
INDIVIDUALIZED END-TO-END EXPERIENCE.


ANALYTICAL


CONNECTED SERVICES



Find out more




REPORT CODE: 635(21I)

HMI UX - Summary




THE 2021 HMI UX BENCHMARKING REPORT SUMMARY HAS BEEN CREATED TO PROVIDE A FAIR,
UNBIASED AND OBJECTIVE VIEW OF THE LATEST IN-VEHICLE HMI SOLUTIONS IN THE
EUROPEAN, US AND JAPANESE MARKETS. EVALUATIONS ARE CARRIED OUT BY SBD USABILITY
EXPERTS WITH A DEEP UNDERSTANDING OF CASE DOMAINS, SPECIFICALLY THE CONNECTED
CAR AND ADAS & AUTONOMY DOMAINS.


EVALUATION


USER EXPERIENCE



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REPORT CODE: 635(21H)

HMI UX - NIO ES8




IN THIS EDITION, THE UX TEAM IS TESTING THE NIO ES8. TARGETING THE PREMIUM
SEGMENT, THIS NORWEGIAN-MARKET SPEC NIO TESTED BY THE UX TEAM FEATURES NEW
INFOTAINMENT AND ADVANCED ADAS SOFTWARE AS WELL AS OTHER UPDATES SUCH AS A
LARGER CENTRAL DISPLAY (10.4 INCREASED TO 11.3-INCHES) AND INSTRUMENT CLUSTER
(IC) (8.8 TO 9.4-INCHES), SLIGHTLY REDESIGNED INTERIOR, STEERING WHEEL CHANGES
AND AN ADDED FRAGRANCE SYSTEM.


EVALUATION


USER EXPERIENCE



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REPORT CODE: 810

Driver and Cabin Monitoring




A COMPREHENSIVE REPORT ON THE DEVELOPMENT, USE CASES, AND BENEFITS OF IN-VEHICLE
MONITORING TECHNOLOGIES.

THIS REPORT EXPLORES THE PROBLEM OF MONITORING THE DRIVER BOTH PHYSICALLY AND
COGNITIVELY TO ENSURE A SAFE INTERACTION BETWEEN HUMAN AND MACHINE. IT ALSO
OUTLINES HOW MORE COMPETENT DRIVER MONITORING SOLUTIONS ARE AN ENABLER TO MORE
ROBUST SAE L2, AND ARE A REQUIREMENT FOR SAE L3.


ANALYTICAL


ADAS & AUTONOMY



Find out more




REPORT CODE: 635(21G)

HMI UX - BMW iX




IN THIS EDITION, THE UX TEAM IS TESTING THE BMW IX. THE NEW ELECTRIC SUV ADOPTS
THE EIGHTH GENERATION OF THE IDRIVE INFOTAINMENT SYSTEM – PROVIDING USERS WITH
NEW SOFTWARE FEATURES AND A RANGE OF OPTIONS FOR PERSONALIZATION.


EVALUATION


USER EXPERIENCE



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REPORT CODE: 536

Connected Car Forecast




A TEN-YEAR DATA-FOCUSED FORECAST HIGHLIGHTING THE PROJECTED GROWTH OF CONNECTED
FEATURES AND SERVICES WORLDWIDE.

TODAY, OEMS AROUND THE WORLD ARE EQUIPPING THEIR VEHICLES WITH MORE ADAS AND
AUTONOMOUS FUNCTIONS AS WELL AS MORE INTELLIGENT INFOTAINMENT SOLUTIONS. THESE
INNOVATIONS LARGELY WORK TO ENHANCE THE OVERALL USER EXPERIENCE AND ARE OFTEN
FEATURED IN THE COCKPIT - WHICH IS NOW BEING REFERRED TO BY SOME OEMS AS A THIRD
LIVING SPACE AS THEY INTEGRATE A WIDER VARIETY OF EXPERIENCES INTO THE VEHICLE.


FORECAST


CONNECTED SERVICES



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REPORT CODE: 635(21F)

HMI UX - Cadillac Escalade




IN THIS EDITION OF SBD AUTOMOTIVE’S HMI UX EVALUATION REPORT SERIES, THE UX TEAM
TESTS THE NEW CADILLAC ESCALADE.

THE INFOTAINMENT SYSTEM IN THE CADILLAC ESCALADE PRESENTS A MATURE SOLUTION
WHICH IS VISUALLY AND FUNCTIONALLY IMPRESSIVE. IT IS WELL-CONCEIVED IN TERMS OF
HARDWARE, SOFTWARE AND INFORMATION ARCHITECTURE, YET IT STILL LEAVES ROOM FOR
IMPROVEMENT IN SEVERAL KEY AREAS.


EVALUATION


USER EXPERIENCE



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REPORT CODE: 811

L4 Autonomous Vehicles




AUTOMATION IS ONE OF THE BIGGEST DRIVERS OF CHANGE WITHIN THE MOBILITY SECTOR,
PROMISING TO DELIVER SAFER, MORE EFFICIENT AND MORE AFFORDABLE MOVEMENT OF GOODS
AND PEOPLE, BUT THIS MAJOR TRANSFORMATION ALSO COMES WITH SIGNIFICANT RISKS AND
UNCERTAINTIES.

THIS REPORT EXPLORES THE PROGRESS SO FAR IN DEPLOYING HIGHLY AUTONOMOUS VEHICLES
(L4) FOR COMMERCIAL APPLICATIONS AND THE HURDLES THAT STILL NEED TO BE OVERCOME.
THE REPORT OUTLINES FOUR MAJOR SEGMENTS (TRUCKING, LAST-MILE DELIVERY, PUBLIC
TRANSPORT AND ROBOTAXIS), ANALYSING THE TECHNICAL, REGULATORY, USER ACCEPTANCE
AND COMMERCIAL FACTORS THAT WILL DETERMINE HOW FAST THE TRANSITION TO AUTONOMOUS
VEHICLES WILL BE.


GUIDE


ADAS & AUTONOMY



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REPORT CODE: 635(21E)

HMI UX - Lexus LS




IN THIS EDITION OF SBD AUTOMOTIVE’S HMI UX EVALUATION REPORT SERIES, THE UX TEAM
TESTS THE NEW LEXUS LS.

THE NEWEST MODEL FROM TOYOTA’S LUXURY DIVISION INCORPORATES SEVERAL FEATURES AND
TECHNOLOGIES THAT PRIORITIZE CONVENIENCE AND COMFORT. THE VEHICLE’S CORE
INFOTAINMENT IS HOSTED ON A 12.3-INCH CENTRAL TOUCHSCREEN, WHICH CAN
ADDITIONALLY BE OPERATED THROUGH VOICE COMMANDS OR A TOUCHPAD ON THE CENTER
CONSOLE.


EVALUATION


USER EXPERIENCE



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REPORT CODE: 635(21D)

HMI UX - Hyundai IONIQ 5




IN THIS EDITION OF SBD AUTOMOTIVE’S HMI UX EVALUATION REPORT SERIES, THE UX TEAM
TESTS THE NEW HYUNDAI IONIQ 5. INSIDE, A REASONABLY ATTRACTIVE GUI FEATURES ON
ITS TWO 12.3-INCH DISPLAYS, ONE FOCUSING ON INFOTAINMENT AND THE OTHER
FUNCTIONING AS THE INSTRUMENT CLUSTER, WHICH FEATURES THREE ‘PAPER’ THEMES WHICH
ANIMATE WHEN TRANSITIONING FROM ONE TO ANOTHER.


EVALUATION


USER EXPERIENCE



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