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Services About Us chevron-down Meet PCG Join the team Our Success chevron-down Case Studies & Testimonials Blog Let's Talk Let's Talk REAL TIME PERFORMANCE MARKETING WITH GOOGLE We accelerate your growth on Google. Whether you’re a B2B brand looking to drive a higher quality pipeline or a DTC brand looking to grow ROAS, let our team drive the future of your business. Let's TalkOur Services Now booking for June 2024 We've Worked With Services THE PCG DIFFERENCE Craft scalable digital marketing strategies. Our team provides the tracking, analysis, and optimization tools you need for success. ADVANCED MEASUREMENT The cornerstone of modern marketing organizations is their sophistication in marketing measurement. PCG has partnered with some of the largest organizations to upgrade their measurement. Our measurement services include: * Incrementality Experiments * Multi-Touch Attribution (MTA) * Marketing Mix Modeling (MMM) * Pixel Tracking and Conversion Tag Configuration INTEGRATED ANALYTICS Analytics are key for making smart decisions and improving your business. At PCG, we help you get the most out of your data by setting up easy-to-use analytics tools. This way, you can clearly see what's working and what's not Our analytics services include: * Google Analytics (GA4) set up * Customer Lifetime Value (LTV) * Financial Modeling * Reporting and Dashboarding DEDICATED GROWTH MARKETING SUPPORT Put Google veterans on your side. Our team, experienced in managing hundreds of millions in SEM, crafts tailored marketing strategies that connect you to your audience, driving results that matter. Our paid digital marketing services include: * Google Search Ads * Google Display & Demand Gen Ads * Google Performance Max Ads * YouTube Ads * Microsoft Ads * Amazon Ads Case Studies THE PCG DIFFERENCE AT WORK UNVEILING $7.5M IN SAVINGS WITH CRM INTEGRATIONS By aligning a B2B SaaS firm's CRM with their marketing efforts, we discovered $7.5M savings by investing in areas driving real business results. REVENUE SOARS 152% YOY WITH MULTI-TOUCH ATTRIBUTION By effectively leveraging a multi-touch attribution (MTA) model to demonstrate the value of early touchpoints, and employing an intensive remarketing campaign, an air purifier company surpassed a major quarterly revenue milestone. ADAPTIVE MARKETING INCREASES DENTAL OFFICE PROFITABILITY BY 18% By integrating a national Dental Service Organization's patient load data with their marketing platforms, we could dynamically adjust their marketing efforts based on patient load, resulting in an 18% profitability increase per office. Our Locations New York, NY Chicago, IL Ann Arbor, MI Website Home Services Meet PCG Join the Team Case Studies & Testimonials Blog Let's Talk Follow Us linkedin-in LinkedIn © 2024 Pivotal Consulting Group. All rights reserved. linkedin-in