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THE DATA MANAGEMENT DILEMMA: DOES EVERYONE NEED A CDP?

Are much-talked-about Customer Data Platforms (CDPs) critical to marketing
success now and in the future? This panel will evaluate consumer data management
and targeting use cases to help you understand the current and future state of
CDPs and their ability to generate value for brands across the data and
marketing lifecycle.


SPEAKERS


JUSTIN DEBRABANT

Head of Product, ActionIQ


RYAN ENGLE

VP Identity Products, Platform Partnerships, and Credit Marketing, TransUnion


KEVIN FARLEY

Global Head, Marketing Analytics, Capgemini


BRIAN STAVIS

Global Category Lead, Digital Customer Experience Solutions, Amazon Web Services

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MATERIALS FROM THIS SESSION


PDF


OUTCOME BASED MARKETING

Do you know who your brand’s ‘moveable middles’ are? Download this innovating
growth framework developed by MMA Global and Neustar to learn more about how
companies that are successful at targeting and convincing this key segment
through outcome-based marketing see 5X the advertising impact over reach-based
marketing efforts.


EBOOK


FUTURE OF MEASUREMENT

Get the Future of Measurement eBook and learn how to help your company unlock
the full value of your investments, get ahead of the competition, and adapt to
constant change.


REPORT


TEI FOR UNIFIED ANALYTICS REPORT

Brands that invest in Unified Analytics may see a lift to the tune of 458% ROI
and $189M in incremental revenue, according to this new Forrester Consulting
TEI™ Study.


WHITEPAPER


PRIVATIZED MEASUREMENT PAPER

Learn how advanced privacy-preservation techniques can help transform your
marketing analytics for the new privacy era.


PODCAST


NO HYPE

A podcast series about truth, science, and the future of marketing - No Hype is
designed to bridge the gap between marketing hype and reality.


VIDEO


IDENTITY DIALOGUES

A first-of-its-kind debate series that supplies the no-nonsense strategic
clarity and practical insight you need to tackle the biggest challenges
reshaping the advertising world.




MORE ON-DEMAND SESSIONS

Panel



THE RISE AND REBIRTH OF TRADITIONAL MEDIA IN AN ADDRESSABLE WORLD

Keynote Intro



MARKETING'S NEXT CHAPTER, DATA STRATEGY

Keynote



FOUNDATIONS, DATA, AND THE FUTURE OF MEDIA

Panel



DON'T BELIEVE THE HYPE: INVESTIGATE, INVEST, OR IGNORE

Fireside



BEST DECISIONS POSSIBLE: ANALYTICS ORGANIZATIONS THAT MAKE A DIFFERENCE

Keynote Intro



MARKETING’S NEXT CHAPTER, ANALYTICS

Keynote



THE FUTURE OF ADVERTISING: 2022 AND BEYOND

Panel



SERIOUS DECISIONS: MAKING ANALYTICS ACTIONABLE

Fireside



GENERAL MOTORS, A BRAND CASE STUDY

Panel



THE IDENTITY DIALOGUES: ALWAYS-ON MARKETING, FACT OR FICTION?

Keynote



THE FUTURE OF ADVERTISING: 2022 AND BEYOND

Panel



REVENGE OF THE PUBLISHER: DOES AUDIENCE INTENT MATTER MORE THAN IDENTITY?

Fireside



GENERAL MOTORS, A BRAND CASE STUDY

Panel



TEST, REINVEST, AND REBUILD: HOW MARKETERS ARE REDEFINING THEIR MEDIA STRATEGIES
IN THE FACE OF DISRUPTION

Panel



THE IDENTITY DIALOGUES: DESTINATION UNKNOWN

Panel



THE IDENTITY DIALOGUES: THE CMO WISH LIST 2022

Panel



ANALYTICS CALLING: THE FUTURE OF MARKETING MEASUREMENT IN EUROPE

Keynote Intro



EVENT WELCOME

Keynote Intro



THE TRUST IMPERATIVE

Keynote



REIMAGINING THE ADVERTISER VALUE EXCHANGE

Presentation



BE THE CHANGE: THE NEXT GENERATION OF MARKETING WITH TRANSUNION

Research



NOTES FROM THE NEW WORLD: THE TRANSUNION CONSUMER PULSE STUDY 2022

Panel



RESHAPING THE ROLE OF IDENTITY IN ADVERTISING

Fireside



FROM AWARENESS TO ACQUISITION – THE NEW RULES OF CUSTOMER JOURNEY MARKETING

Research



NOTES FROM THE NEW WORLD: THE OUTCOME-BASED MARKETING REPORT 2.0

Panel



INVEST, INVESTIGATE, OR IGNORE: PRIORITIZING FOR MAXIMUM MARKETING IMPACT

Fireside



THE TRUST PRINCIPLES: BUILDING CUSTOMER TRUST AS A CORE BRAND DIFFERENTIATOR

Keynote Intro



INTRODUCTION

Keynote Intro



THE TRUST IMPERATIVE

Keynote



THE RETAIL RENAISSANCE: DIGITAL TRANSFORMATION AND THE RISE OF SOCIAL COMMERCE

Research


NOTES FROM THE NEW WORLD: THE RETAIL RENAISSANCE REPORT

Panel



THE CLEAN ROOM INEVITABILITY: DATA GOVERNANCE & THE REAL RISKS OF
PRIVACY REGULATION

Sponsored



ANA GENIUS AWARDS COMMERCIAL

Panel



MEASUREMENT IN A WORLD OF GATED MEDIA

Research



NOTES FROM THE NEW WORLD: THE 2022 HOLIDAY SHOPPING REPORT

Panel



THE NEW STATE OF MEDIA: ADAPTING TO CONSUMER & CHANNEL TRANSFORMATION

Closing



CLOSING REMARKS


EVENT HOST




MISSED BRAVE NEW WORLDS 2021?

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