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View Upcoming Digital Marketing, Media and Advertising Conferences & Exhibitions
Phone: +1 (800) 805-5385
DIGIMARCON
Digital Marketing Conferences
BUY TICKETS
Just type and press 'enter'


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Q1 MARKETING PLAYS THAT'LL START YOUR YEAR STRONG, ACCORDING TO STATE OF
MARKETING DATA

January 22, 2024

Digital Marketing


By Erin Rodrigue



Ah, quarter one. It’s a time when many of us reflect on the last year, make new
bets, and refresh our playbooks. If the fourth quarter is about finishing
strong, then the first quarter is about starting smart.

It’s an exciting time but also a bit overwhelming. You have new goals to reach
and new strategies to execute. You also need to create enough room to pivot at a
moment’s notice.

But have no fear – here, I’ve rounded up seven data-backed strategies for
nailing Q1, as well as Q1 marketing tips from HubSpot experts. Let’s dive in.




1. INTERESTED IN INFLUENCER MARKETING? START WITH MICRO-INFLUENCERS.

Half of marketers plan to increase their influencer marketing investment in
2024. If you’ve always wanted to work with influencers — but the price tag seems
out of reach — I have some good news.

Among marketers who leverage influencer marketing, nearly half (47%) found the
most success with micro-influencers. These are influencers who have anywhere
from 10,000 to 100,000 followers. While these creators don’t have millions of
followers, they hold influence with a smaller, more engaged community.

In fact, when asked about the biggest benefits of working with
micro-influencers, 42% of marketers say micro-influencers are less expensive,
followed by 39% who say micro-influencers give access to more niche communities.

Want to learn more about working with micro-influencers? Check out this helpful
guide.




2. APPROACH SOCIAL MEDIA AS AN ECOMMERCE PLATFORM.

Websites like Amazon, Walmart, and eBay have been the top dogs in the ecommerce
space for decades. But now we’re seeing social media platforms — like Instagram,
TikTok, and Facebook — evolve into shopping destinations, creating new
opportunities for marketers.

50% of marketers plan to increase their investment in social commerce in 2024,
and 14% plan to leverage it for the first time this year.

On the consumer side, 67% have already bought through social media platforms.
What’s more, consumers ages 18-54 prefer to discover new products on social
media. Personally, I’ve purchased far too many products on TikTok than I care to
mention, so it’s nice to know I’m not alone.



What makes social media such an effective ecommerce channel is that it gives
marketers access to a pretty wide net of people. This enables them to tap into
audiences who are already engaged, which is ideal for brand building and product
discovery.

On top of that, running influencer campaigns on social media is becoming much
more streamlined; influencers drive awareness to products, and users can
purchase them without ever leaving the app.

But, most importantly, platforms like Facebook and Instagram offer powerful
analytics, enabling marketers to reach their audiences for maximum impact.


3. DOUBLE DOWN ON SHORT-FORM VIDEO CONTENT.

Short-form video continues its reign on social media, with 53% of marketers
planning to increase their investment in 2024. It’s also the trend marketers are
investing in the most this year, outpacing influencer marketing, …read more

Source:: HubSpot Blog


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DIGITAL MARKETING CONFERENCES

 * NORTH AMERICA
   * DigiMarCon Cruise
     (Orlando, FL, USA)
   * DigiMarCon East
     (New York, NY, USA)
   * DigiMarCon Mid-Atlantic
     (Philadelphia, PA, USA)
   * DigiMarCon Canada West
     (Vancouver, BC, USA)
   * DigiMarCon Pacific Northwest
     (Seattle, WA, USA)
   * DigiMarCon Canada
     (Toronto, ON, Canada)
   * DigiMarCon Canada East
     (Montreal, QC, Canada)
   * DigiMarCon Rocky Mountains
     (Denver, CO, USA)
   * DigiMarCon Florida
     (Miami, FL, USA)
   * DigiMarCon South
     (Houston, TX, USA)
   * DigiMarCon Silicon Valley
     (San Francisco, CA, USA)
   * DigiMarCon Great Lakes
     (Detroit, MI, USA)
   * DigiMarCon Midwest
     (Chicago, IL, USA)
   * DigiMarCon New England
     (Boston, MA, USA)
   * DigiMarCon California
     (San Diego, CA, USA)
   * DigiMarCon Texas
     (Dallas, TX, USA)
   * DigiMarCon Mid-South
     (Nashville, TN, USA)
   * DigiMarCon South Atlantic
     (Charlotte, NC, USA)
   * DigiMarCon Southeast
     (Atlanta, GA, USA)
   * DigiMarCon Washington DC
     (Washington, D.C. USA)
   * DigiMarCon West
     (Los Angeles, CA, USA)
   * DigiMarCon Las Vegas
     (Las Vegas, NV, USA)
   * DigiMarCon Southwest
     (Phoenix, AZ, USA)
 * LATIN AMERICA
   * DigiMarCon Caribbean
     (Miami, FL, USA)
   * DigiMarCon Brazil
     (Sao Paulo, Brazil)
   * DigiMarCon Mexico
     (Mexico City, Mexico)
 * EUROPE
   * DigiMarCon UK
     (London, UK)
   * DigiMarCon Ireland
     (Dublin, Ireland)
   * DigiMarCon Europe
     (Amsterdam, Netherlands)
   * DigiMarCon Spain
     (Barcelona, Spain)
 * MIDDLE EAST
   * DigiMarCon Mediterranean
     (Tel Aviv, Israel)
   * DigiMarCon Middle East
     (Dubai, UAE)
 * AFRICA
   * DigiMarCon Africa
     (Cape Town, South Africa)
   * DigiMarCon South Africa
     (Johannesburg, South Africa)
 * ASIA PACIFIC
   * DigiMarCon Australia
     (Sydney, Australia)
   * DigiMarCon New Zealand
     (Auckland, New Zealand)
   * DigiMarCon India
     (New Delhi, India)
   * DigiMarCon North Asia & China
     (Shanghai, China)
   * DigiMarCon Southeast
     (Singapore)
   * DigiMarCon Asia & Japan
     (Tokyo, Japan)
   * DigiMarCon Hawaii & Pacific
     (Honolulu, HI, USA)
 * VIRTUAL
   * DigiMarCon At Home
   * DigiMarCon America
   * DigiMarCon Latin America
   * DigiMarCon Asia Pacific
   * DigiMarCon EMEA
   * DigiMarCon World


DIGITAL MARKETING BLOG

 * How fan engagement is unlocking new approaches to identity January 29, 2024
 * 4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert
   Insights] January 29, 2024
 * Reliable Monroe to Shreveport Movers at Your Service January 29, 2024
 * Isaac’s Movers: Your Trusted Partner for Local and Long-Distance Relocations
   January 28, 2024

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THE DIGIMARCON DIFFERENCE

BUSINESS AND MARKETING PROFESSIONALS HAVE A LOT OF CHOICE IN EVENTS TO ATTEND.
AS THE PREMIER DIGITAL MARKETING, MEDIA AND ADVERTISING CONFERENCE & EXHIBITION
SERIES WORLDWIDE
SEE WHY DIGIMARCON STANDS OUT ABOVE THE REST IN THE MARKETING INDUSTRY
AND WHY DELEGATES KEEP RETURNING YEAR AFTER YEAR

GLOBAL EVENT SERIES

DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference &
Exhibition series in the world, with annual events held in all continents (North
America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13
countries (United States, Canada, Australia, New Zealand, United Kingdom,
Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and
South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto,
Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco,
Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego,
Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona,
Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All
DigiMarCon Events can be attended in-person or online. Wherever you are located
there is a regional DigiMarCon event nearby you can attend.

X

5-STAR LUXURY EVENT VENUES

DigiMarCon Conferences are held in top luxury 5-star event venues across the
world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands
Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency,
InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews
and Sofitel Hotel properties. Discount hotel room rates at each venue hotel
means no hassle getting to and from the venue each day.

X

EXTENSIVE & MEMORABLE NETWORKING EXPERIENCES

Building relationships matter! At DigiMarCon Conferences we have more networking
breaks on our program than others. On average there are 8 Networking breaks at
each event giving delegates ample opportunities in a relaxed atmosphere to meet
others over the 2-days at the event; from 1-hour round table networking
luncheons to 3-hour dinner receptions. These networking breaks are set in
picturesque locations to facilitate memorable experiences while fostering new
relationships. Such experiences include enjoying cocktails and the Sunset over
the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the
Sydney Olympic Stadium playing arena at night enjoying cocktails under the
lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in
Toronto for a Dinner Reception, enjoying cocktails on a private promenade
overlooking Times Square in New York City, or having fun at the Dazzles Night
Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.

X

INDUSTRY THOUGHT LEADERS FROM LEADING BRANDS

DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost
thought leaders in the industry, from celebrity social media influencers to
CMO’s from the largest Fortune 500 company brands that are disrupting the
digital marketing, media and advertising industry, such as Google, Facebook,
Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are
pitch-free, and include actionable takeaways, case studies, strategies and
tactics, ready to be applied when back in the office.

X

PREMIUM COMFORTABLE MEETING SPACES

At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a
large room far away from the stage and speakers, crushed in tight theater
seating, without even a table, while sitting in the dark. At DigiMarCon all
delegates have premium meeting space in luxurious ballroom well-lit spaces, with
comfortable seating with table enabling delegates to use their laptop to take
notes with ample charging facilities onsite in a comfortable space to learn and
thrive. All tables are situated close with direct view of the stage.

X

VALUE FOR MONEY & GENEROUS DISCOUNTS

DigiMarCon Conferences are affordable to attend, from single-day event passes up
to two-day VIP options at a fraction of the cost of other industry events. We
offer significant discounts for early bird registrations. Additionally, on top
of time-limited discount pass rates, because budgets are tight, we want to make
sure all groups have a chance to attend DigiMarCon. For government employees,
students, academic, startups, non-profit organizations and teams, we offer
generous discounts off the prevailing registration price.

X

COLLABORATIVE LEARNING & AUDIENCE PARTICIPATION

Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap
into the talent of the room, drawing from the knowledge and experience of the
professionals in the audience. All DigiMarCon events include regular interactive
question and answer sessions with speakers and the audience ideal for
collaboration, audience polls, along with ice-breaker and group exercises,
steered by charismatic Emcees.

X

MEET THE SPEAKERS IN PERSON

DigiMarCon Conferences put you right up and close with the speakers giving you
the opportunity to meet these social media influencers which you follow in
person. Speakers are never hidden in private speaker rooms away from the
audience, they are in the auditorium sitting right beside you and participating.

X

EXCEPTIONAL CUSTOMER SERVICE

Attending a conference is a well-researched decision. There are many factors to
consider such as location, time, venue, cost, speakers, content, etc. At
DigiMarCon our results-obsessed Customer Service team are at your service
before, during and after the event to help with your needs. It’s at the core of
what we do — it drives our business. Offsite, we are ready to assist you via
phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff
serve as your hosts. They welcome your input and are happy to assist you.

X

TECHSPO TECHNOLOGY EXPO

At all DigiMarCon Conferences is the co-located exclusive event TECHSPO
Technology Expo, which showcases the new generation of technology and
innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies.
Be inspired, amazed and educated on how these evolving technologies will impact
your business for the better. Unlimited Access to TECHSPO Technology Expo is
included with all DigiMarCon passes.

X

ON DEMAND LIBRARY ACCESS

DigiMarCon All Access & VIP Passes include a 12-month on demand access to
hundreds of hours of DigiMarCon speaker keynotes, panels and master class
presentations from recent DigiMarCon Conferences, including videos, slide decks
and key takeaways, available on demand so you can watch what you want, when you
want.

X

THE LARGEST DIGITAL MARKETING, MEDIA & ADVERTISING COMMUNITY

Attendees of DigiMarcon Conferences gain membership to an exclusive global
Digital Marketing, Media and Advertising Community of over 500,000 worldwide
subscribers to our award-winning digital marketing blog and over 100,000 members
to the International Association of Digital Marketing Professionals (visit
https://iadmp.org). This global community comprises of innovators, senior
marketers and branders, entrepreneurs, digital executives and professionals, web
& mobile strategists, designers and web project managers, business leaders,
business developers, agency executives and their teams and anyone else who
operates in the digital community who leverage digital, mobile, and social media
marketing. We provide updates to the latest whitepapers and industry reports to
keep you updated on trends, innovation and best practice digital marketing.

X

SAFE, CLEAN & HYGIENIC EVENT ENVIRONMENT

The events industry has forever changed in a world affected by COVID-19. The
health and safety of our guests, staff and community is our highest priority and
paramount. The team at DigiMarCon is dedicated to ensuring a great experience at
our in-person events, and that includes providing a safe, clean and hygienic
environment for our delegates. Some of the key areas we have implemented safe
and hygienic measures include;

 * Limiting Venue Capacities to allow for Social Distancing
 * Health and Safety Protocols
 * Safe Food and Beverages and Food-handling
 * Sanitation Stations with Hand Sanitizer and Wet Wipes Dispensers
 * Sanitation and Disinfection of Common and High-Traffic Areas
 * Physical Distancing Measures Between Attendees
 * Social Distancing Room and Seating Configurations
 * Non-Contact Thermal Temperature Scanning



X

HYBRID EVENTS: ATTEND IN-PERSON OR ONLINE

DigiMarCon has always been industry leaders of the Hybrid Event experience for
years (a hybrid event combines a "live" in-person event with a "virtual" online
component), no one needs to miss out on attending our events. Each DigiMarCon
Conference can be attended in-person (with a Main Conference, All Access or VIP
Pass) or online (with a Virtual Pass) giving attendees a choice for the
experience they want to have. Attending virtually by viewing a Live Stream or On
Demand enables participation by people who might be unable to attend physically
due to travel or time zone constraints or through a wish to reduce the carbon
footprint of the event. If you would like to meet the speakers, network with
fellow marketing professionals at refreshment breaks, luncheons and evening
receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS
technologies providers exhibiting then it is highly recommended to attend
DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising
Conference series with events in 33 international cities worldwide, across 13
countries, there is bound to be a DigiMarCon Event near you to attend in-person
if you can.

X

HIGH-PROFILE AUDIENCE FROM LEADING BRANDS

DigiMarCon Conference Series is the annual gathering of the most powerful brands
and senior agency executives in your region. The Sharpest Minds And The Most
Influential Decision Makers - Together for Two Days.

Who Attends Our Conferences
Brands • Agencies • Solution & Service Providers • Media Owners • Publishers •
Entrepreneurs • Start-Ups • Investors • Government • Corporates • Institutes of
Higher Learning

X

Global
Event Series Safe, Clean & Hygienic
Event Environment Hybrid Events:
Attend In-Person or Online Industry Thought Leaders
from Leading Brands Extensive & Memorable
Networking Experiences LEARN MORE LEARN MORE LEARN MORE LEARN MORE LEARN MORE

Collaborative Learning &
Audience Participation 5-Star Luxury
Event Venues Premium Comfortable
Meeting Spaces Meet the Speakers
in Person High-Profile Audience
From Leading Brands LEARN MORE LEARN MORE LEARN MORE LEARN MORE LEARN MORE

Exceptional
Customer Service Value for Money &
Generous Discounts TECHSPO
Technology Expo On Demand
Library Access The Largest Digital Marketing,
Media & Advertising Community LEARN MORE LEARN MORE LEARN MORE LEARN MORE LEARN
MORE

Global
Event Series LEARN MORE
Safe, Clean & Hygienic
Event Environment LEARN MORE
Hybrid Events:
Attend In-Person or Online LEARN MORE
Industry Thought Leaders
from Leading Brands LEARN MORE
Extensive & Memorable
Networking Experiences LEARN MORE
Collaborative Learning &
Audience Participation LEARN MORE
5-Star Luxury
Event Venues LEARN MORE
Premium Comfortable
Meeting Spaces LEARN MORE
Meet the Speakers
in Person LEARN MORE
High-Profile Audience
From Leading Brands LEARN MORE
Exceptional
Customer Service LEARN MORE
Value for Money &
Generous Discounts LEARN MORE
TECHSPO
Technology Expo LEARN MORE
On Demand
Library Access LEARN MORE
The Largest Digital Marketing,
Media & Advertising Community LEARN MORE
Global
Event Series LEARN MORE
Safe, Clean & Hygienic
Event Environment LEARN MORE
Hybrid Events:
Attend In-Person or Online LEARN MORE
Industry Thought Leaders
from Leading Brands LEARN MORE
Extensive & Memorable
Networking Experiences LEARN MORE
Collaborative Learning &
Audience Participation LEARN MORE
5-Star Luxury
Event Venues LEARN MORE
Premium Comfortable
Meeting Spaces LEARN MORE
Meet the Speakers
in Person LEARN MORE
High-Profile Audience
From Leading Brands LEARN MORE
Exceptional
Customer Service LEARN MORE
Value for Money &
Generous Discounts LEARN MORE
TECHSPO
Technology Expo LEARN MORE
On Demand
Library Access LEARN MORE
The Largest Digital Marketing,
Media & Advertising Community LEARN MORE
REGISTER NOW TO SAVE YOUR SEAT
 
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