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ON-PAGE-SEO FACTORS


 * URL +

   Include subject in URL
   
   Along with smart internal linking, SEOs should make sure that the category
   hierarchy of the given website is reflected in URLs.
   
   The following is a good example of URL structure:
   
   http://www.dmoz.org/Games/Video_Games/History/
   
   This URL clearly shows the hierarchy of the information on the page (history
   as it pertains to video games in the context of games in general). This
   information is used to determine the relevancy of a given web page by the
   search engines. Due to the hierarchy, the engines can deduce that the page
   likely doesn’t pertain to history in general but rather to that of the
   history of video games. This makes it an ideal candidate for search results
   related to video game history. All of this information can be speculated on
   without even needing to process the content on the page.
   
   The following is a bad example of URL structure:
   
   http://www.imdb.com/title/tt0468569/
   
   Unlike the first example, this URL does not reflect the information hierarchy
   of the website. Search engines can see that the given page relates to titles
   (/title/) and is on the IMDB domain but cannot determine what the page is
   about. The reference to “tt0468569” does not directly infer anything that a
   web surfer is likely to search for. This means that the information provided
   by the URL is of very little value to search engines.
   
   URL structure is important because it helps the search engines to understand
   relative importance and adds a helpful relevancy metric to the given page. It
   is also helpful from an anchor text perspective because people are more
   likely to link with the relevant word or phrase if the keywords are included
   in the URL.

   
   
 * Title Tag +

   Include subject in title tag
   
   Technically called title elements—define the title of a document. Title tags
   are often used on search engine results pages (SERPs) to display preview
   snippets for a given page, and are important both for SEO and social sharing.
   
   Optimal Format
   
   Primary Keyword - Secondary Keyword | Brand Name
   
   Optimal Length for Search Engines
   
   Google typically displays the first 50-60 characters of a title tag, or as
   many characters as will fit into a 512-pixel display. If you keep your titles
   under 55 characters, you can expect at least 95% of your titles to display
   properly. Keep in mind that search engines may choose to display a different
   title than what you provide in your HTML. Titles in search results may be
   rewritten to match your brand, the user query, or other considerations.
   
   Each of your pages should ideally have a unique title tag, which helps Google
   know how the page is distinct from the others on your site.

   
   
 * Meta Description +

   Meta description tags, while not important to search engine rankings, are
   extremely important in gaining user click-through from SERPs. These short
   paragraphs are a webmaster’s opportunity to advertise content to searchers
   and to let them know exactly whether the given page contains the information
   they're looking for.
   
   The meta description should employ the keywords intelligently, but also
   create a compelling description that a searcher will want to click. Direct
   relevance to the page and uniqueness between each page’s meta description is
   key. The description should optimally be between 150-160 characters.

   
   
 * Meta Keyword +
   The <Keywords> metatag also matters, though as all metatags it gets almost no
   attention from Google and some attention from Bing and Yahoo! Keep the
   metatag reasonably long – 10 to 20 keywords at most. Don't stuff the
   <Keywords> tag with keywords that you don't have on the page, this is bad for
   your rankings.
   
   
 * Other Meta Tags +

   <meta name="distribution" content="global">
   
   
   The meta tag distribution defines the level or degree of distribution of your
   web-page and how it should be classified in relation to methods of
   distribution on the world wide web. There are currently only three forms of
   distribution supported by the distribution tag:
   
   Global - indicates that your web-page is intended for everyone,
   Local - intended for local distribution of your document,
   IU - Internal Use, not intended for public distribution.
   

   
   
 * Content +
   
   
   
 * Duplicate Content
   
   
 * h1-h6 ( Header Tags) +
   
   
   
 * Alt Text of Image +
   <img src="http://www.example.com/example.png" alt="Keyword">
   
   
 * Bold/Strong +
   
   
   
 * Meta Robots is Better than Robots.txt +
   
   
   
 * Keyword Targeting +
   
   
   
 * Provide unique content about a given subject +
   
   
   
 * Link back to its category page +
   
   
   
 * Link back to its subcategory page (If applicable) +
   
   
   
 * Link back to its homepage (normally accomplished with an image link showing
   the website logo on the top left of a page) +
   
   
   
 * Canonicalization
   
   
   
 * Create a naturally flowing hierarchy +
   
   
   
 * Use mostly text for navigation +
   
   
   
 * Put an HTML site map page on your site, and use an XML Sitemap file +
   
   
   
 * Have a useful 404 page +
   
   
   
 * Optimize your use of images using brief but descriptive file name and alt
   text +
   
   
   
 * Supply alt text when using images as links +
   
   
   
 * Supply an Image Sitemap file
   
   
 * Prepare two sitemaps: one for users, one for search engines +
   
   
   


   ABOUT ROBOTS.TXT IN A NUTSHELL

   
   


   ABOUT THE ROBOTS <META> TAG

   
   
 * Web Page Load Time +
   Have you tested that your web hosting is accessible and fast. If not, users
   will leave quickly.
   
   
 * Bounce Rate below 55% +
   
   
   
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© SEO My Collection by Mizanur Rahman