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www.emarketer.com Open in urlscan Pro
104.111.242.33  Public Scan

Go To Rescan Add Verdict Report
Submitted URL: http://gilbaneadvisorconferencebluebilladvisors.cmail19.com/t/d-l-oiutrll-siltkluy-t/
Effective URL: https://www.emarketer.com/content/google-and-facebook-s-digital-dominance-fading-as-rivals-share-grows
Submission: On July 31 via api from US
 Behaviour Indicators
Similar DOM Content API
Verdicts

Summary

This website contacted 19 IPs in 4 countries across 11 domains to perform 41 HTTP transactions. The main IP is 104.111.242.33, located in Amsterdam, Netherlands and belongs to AKAMAI-AS - Akamai Technologies, Inc., US. The main domain is www.emarketer.com.
TLS certificate: Issued by GeoTrust SSL CA - G3 on November 16th 2017. Valid for: a year.
This is the only time www.emarketer.com was scanned on urlscan.io!

urlscan.io Verdict: No classification

Domain & IP information

IP Address AS Autonomous System
1 1 52.28.209.163 16509 (AMAZON-02)
5 104.111.242.33 16625 (AKAMAI-AS)
8 2606:2800:234... 15133 (EDGECAST)
2 23.45.105.205 20940 (AKAMAI-ASN1)
4 159.122.87.153 36351 (SOFTLAYER)
1 54.84.98.184 14618 (AMAZON-AES)
1 143.204.90.45 16509 (AMAZON-02)
4 104.111.242.71 16625 (AKAMAI-AS)
1 13.90.130.221 8075 (MICROSOFT...)
1 204.13.194.239 29990 (ASN-APPNEXUS)
1 54.240.162.11 16509 (AMAZON-02)
2 40.71.173.113 8075 (MICROSOFT...)
2 35.171.13.116 14618 (AMAZON-AES)
3 151.101.113.108 54113 (FASTLY)
1 2 2a00:1450:400... 15169 (GOOGLE)
2 104.111.242.254 16625 (AKAMAI-AS)
1 2 63.140.41.71 15224 (OMNITURE)
1 2a00:1450:400... 15169 (GOOGLE)
1 192.28.147.68 53580 (MARKETO)
41 19
1    52.28.209.163 (Frankfurt, Germany)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-52-28-209-163.eu-central-1.compute.amazonaws.com
gilbaneadvisorconferencebluebilladvisors.cmail19.com
5    104.111.242.33 (Amsterdam, Netherlands)

ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US)
PTR: a104-111-242-33.deploy.static.akamaitechnologies.com
www.emarketer.com
8    2606:2800:234:660:118e:28f:1d8a:2522 (United States)

ASN15133 (EDGECAST - MCI Communications Services, Inc. d/b/a Verizon Business, US)
fast.fonts.net
2    23.45.105.205 (Amsterdam, Netherlands)

ASN20940 (AKAMAI-ASN1, US)
PTR: a23-45-105-205.deploy.static.akamaitechnologies.com
contentstorage-nax1.emarketer.com
4    159.122.87.153 (Frankfurt, Germany)

ASN36351 (SOFTLAYER - SoftLayer Technologies Inc., US)
PTR: 99.57.7a9f.ip4.static.sl-reverse.com
dev.visualwebsiteoptimizer.com
1    54.84.98.184 (Ashburn, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-54-84-98-184.compute-1.amazonaws.com
analytics.emarketer.com
1    143.204.90.45 (Wilmington, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
tag.bounceexchange.com
4    104.111.242.71 (Amsterdam, Netherlands)

ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US)
PTR: a104-111-242-71.deploy.static.akamaitechnologies.com
branding.emarketer.com
1    13.90.130.221 (Boydton, United States)

ASN8075 (MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation, US)
usefulnessratings-nax1.emarketer.com
1    204.13.194.239 (New York, United States)

ASN29990 (ASN-APPNEXUS - AppNexus, Inc, US)
oasc10.247realmedia.com
1    54.240.162.11 (Seattle, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: server-54-240-162-11.fra6.r.cloudfront.net
assets.bounceexchange.com
2    40.71.173.113 (Boydton, United States)

ASN8075 (MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation, US)
profile-na1.emarketer.com
2    35.171.13.116 (Seattle, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-35-171-13-116.compute-1.amazonaws.com
subscriptions.emarketer.com
3    151.101.113.108 (San Francisco, United States)

ASN54113 (FASTLY - Fastly, US)
cdn.oas-c18.adnxs.com
2    2a00:1450:4001:81c::200e (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
www.google-analytics.com
2    104.111.242.254 (Amsterdam, Netherlands)

ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US)
PTR: a104-111-242-254.deploy.static.akamaitechnologies.com
munchkin.marketo.net
2    63.140.41.71 (Lehi, United States)

ASN15224 (OMNITURE - Adobe Systems Inc., US)
PTR: emarketer.com.ssl.d1.sc.omtrdc.net
site.emarketer.com
1    2a00:1450:400c:c0c::9d (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
stats.g.doubleclick.net
1    192.28.147.68 (San Mateo, United States)

ASN53580 (MARKETO - MARKETO, Inc., US)
867-slg-901.mktoresp.com
Domain Requested by
8 fast.fonts.net www.emarketer.com
5 www.emarketer.com www.emarketer.com
4 branding.emarketer.com www.emarketer.com
4 dev.visualwebsiteoptimizer.com www.emarketer.com
dev.visualwebsiteoptimizer.com
3 cdn.oas-c18.adnxs.com www.emarketer.com
2 site.emarketer.com 1 redirects www.emarketer.com
2 munchkin.marketo.net analytics.emarketer.com
munchkin.marketo.net
2 www.google-analytics.com 1 redirects analytics.emarketer.com
2 subscriptions.emarketer.com branding.emarketer.com
2 profile-na1.emarketer.com branding.emarketer.com
profile-na1.emarketer.com
2 contentstorage-nax1.emarketer.com www.emarketer.com
1 867-slg-901.mktoresp.com munchkin.marketo.net
1 stats.g.doubleclick.net www.emarketer.com
1 assets.bounceexchange.com tag.bounceexchange.com
1 oasc10.247realmedia.com www.emarketer.com
1 usefulnessratings-nax1.emarketer.com www.emarketer.com
1 tag.bounceexchange.com www.emarketer.com
1 analytics.emarketer.com www.emarketer.com
1 gilbaneadvisorconferencebluebilladvisors.cmail19.com 1 redirects
41 19

This site contains no links.

Subject Issuer Validity Valid
www.emarketer.com
GeoTrust SSL CA - G3		 2017-11-16 -
2018-11-16		 a year crt.sh
*.emarketer.com
DigiCert SHA2 Secure Server CA		 2018-06-25 -
2019-06-25		 a year crt.sh
*.bounceexchange.com
Amazon		 2017-09-05 -
2018-10-05		 a year crt.sh
site.emarketer.com
DigiCert SHA2 High Assurance Server CA		 2018-06-22 -
2019-09-25		 a year crt.sh

This page contains 2 frames:

Primary Page: https://www.emarketer.com/content/google-and-facebook-s-digital-dominance-fading-as-rivals-share-grows
Frame ID: 9FC5351E3682CFE5739DDA8439A9C692
Requests: 46 HTTP requests in this frame

Frame: https://assets.bounceexchange.com/assets/bounce/local_storage_frame9.min.html
Frame ID: 969EADC6F7350BBF944BB2C83434F7D0
Requests: 1 HTTP requests in this frame

Screenshot
Live screenshot
Full Image

Page URL History Show full URLs

  1. http://gilbaneadvisorconferencebluebilladvisors.cmail19.com/t/d-l-oiutrll-siltkluy-t/ HTTP 302
    https://www.emarketer.com/content/google-and-facebook-s-digital-dominance-fading-as-rivals-share-grows Page URL

Detected technologies

Overall confidence: 100%
Detected patterns
  • env /^React$/i
Overall confidence: 100%
Detected patterns
  • env /^bouncex$/i
Overall confidence: 100%
Detected patterns
  • script /google-analytics\.com\/(?:ga|urchin|(analytics))\.js/i
  • env /^gaGlobal$/i
Overall confidence: 100%
Detected patterns
  • script /munchkin\.marketo\.net\/munchkin\.js/i
  • env /^Munchkin$/i
Overall confidence: 100%
Detected patterns
  • env /^s_(?:account|objectID|code|INST)$/i

Page Statistics

41
Requests

46 %
HTTPS

16 %
IPv6

11
Domains

19
Subdomains

19
IPs

4
Countries

1546 kB
Transfer

3003 kB
Size

15
Cookies

Page URL History

This captures the URL locations of the websites, including HTTP redirects and client-side redirects via JavaScript or Meta fields.

  1. http://gilbaneadvisorconferencebluebilladvisors.cmail19.com/t/d-l-oiutrll-siltkluy-t/ HTTP 302
    https://www.emarketer.com/content/google-and-facebook-s-digital-dominance-fading-as-rivals-share-grows Page URL

Redirected requests

There were HTTP redirect chains for the following requests:

Request Chain 42
  • https://site.emarketer.com/b/ss/emarkprod/1/H.24.3/s44320603313115?AQB=1&ndh=1&t=31%2F6%2F2018%202%3A27%3A8%202%200&ce=UTF-8&ns=emarketer&pageName=Article%2Fwww%2Fcontent%2Fgoogle-and-facebook-s-digital-dominance-fading-as-rivals-share-grows&g=https%3A%2F%2Fwww.emarketer.com%2Fcontent%2Fgoogle-and-facebook-s-digital-dominance-fading-as-rivals-share-grows&cc=USD&ch=Public%3AOther&v1=false&v2=false&v3=New%3ANotNews%3ANotTA&v4=https%3A%2F%2Fwww.emarketer.com%2Fcontent%2Fgoogle-and-facebook-s-digital-dominance-fading-as-rivals-share-grows&c6=Weekday%3AMonday%3A11%3A00PM&v6=Weekday%3AMonday%3A11%3A00PM&c7=1&v7=1&c8=New&v8=New&c9=28a405a839ca459b8692b594bbad7f8a&c10=28a405a839ca459b8692b594bbad7f8a%3Awww%2Fcontent%2Fgoogle-and-facebook-s-digital-dominance-fading-as-rivals-share-grows&v13=28a405a839ca459b8692b594bbad7f8a&v15=none&c23=false&c24=none&c25=none%3Awww%2Fcontent%2Fgoogle-and-facebook-s-digital-dominance-fading-as-rivals-share-grows&c26=false&c27=false&c28=New%3ANotNews%3ANotTA&c29=https%3A%2F%2Fwww.emarketer.com%2Fcontent%2Fgoogle-and-facebook-s-digital-dominance-fading-as-rivals-share-grows&v32=www&c35=www&s=1600x1200&c=24&j=1.6&v=N&k=Y&bw=1600&bh=1200&AQE=1 HTTP 302
  • https://site.emarketer.com/b/ss/emarkprod/1/H.24.3/s44320603313115?AQB=1&pccr=true&vidn=2DAFE47E053143AD-4000010BE000CBE1&&ndh=1&t=31%2F6%2F2018%202%3A27%3A8%202%200&ce=UTF-8&ns=emarketer&pageName=Article%2Fwww%2Fcontent%2Fgoogle-and-facebook-s-digital-dominance-fading-as-rivals-share-grows&g=https%3A%2F%2Fwww.emarketer.com%2Fcontent%2Fgoogle-and-facebook-s-digital-dominance-fading-as-rivals-share-grows&cc=USD&ch=Public%3AOther&v1=false&v2=false&v3=New%3ANotNews%3ANotTA&v4=https%3A%2F%2Fwww.emarketer.com%2Fcontent%2Fgoogle-and-facebook-s-digital-dominance-fading-as-rivals-share-grows&c6=Weekday%3AMonday%3A11%3A00PM&v6=Weekday%3AMonday%3A11%3A00PM&c7=1&v7=1&c8=New&v8=New&c9=28a405a839ca459b8692b594bbad7f8a&c10=28a405a839ca459b8692b594bbad7f8a%3Awww%2Fcontent%2Fgoogle-and-facebook-s-digital-dominance-fading-as-rivals-share-grows&v13=28a405a839ca459b8692b594bbad7f8a&v15=none&c23=false&c24=none&c25=none%3Awww%2Fcontent%2Fgoogle-and-facebook-s-digital-dominance-fading-as-rivals-share-grows&c26=false&c27=false&c28=New%3ANotNews%3ANotTA&c29=https%3A%2F%2Fwww.emarketer.com%2Fcontent%2Fgoogle-and-facebook-s-digital-dominance-fading-as-rivals-share-grows&v32=www&c35=www&s=1600x1200&c=24&j=1.6&v=N&k=Y&bw=1600&bh=1200&AQE=1
Request Chain 43
  • https://www.google-analytics.com/r/collect?v=1&_v=j68&a=421380674&t=pageview&_s=1&dl=https%3A%2F%2Fwww.emarketer.com%2Fcontent%2Fgoogle-and-facebook-s-digital-dominance-fading-as-rivals-share-grows&ul=en-us&de=UTF-8&dt=Data%20Suggests%20Surprising%20Shift%3A%20Duopoly%20Not%20All-Powerful%20-%20eMarketer&sd=24-bit&sr=1600x1200&vp=1600x1200&je=0&_u=IEBAAEAB~&jid=1613023143&gjid=205948535&cid=307098294.1533004029&tid=UA-2730713-1&_gid=463043870.1533004029&_r=1&cd1=Article&z=2018793215 HTTP 302
  • https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-2730713-1&cid=307098294.1533004029&jid=1613023143&_gid=463043870.1533004029&gjid=205948535&_v=j68&z=2018793215

41 HTTP transactions

Resource
Path		 Size
x-fer		 Type
MIME-Type
Primary Request google-and-facebook-s-digital-dominance-fading-as-rivals-share-grows
www.emarketer.com/content/
Redirect Chain
  • http://gilbaneadvisorconferencebluebilladvisors.cmail19.com/t/d-l-oiutrll-siltkluy-t/
  • https://www.emarketer.com/content/google-and-facebook-s-digital-dominance-fading-as-rivals-share-grows
80 KB
17 KB 		Document
General
Check archive.org
Download Go to
Full URL
https://www.emarketer.com/content/google-and-facebook-s-digital-dominance-fading-as-rivals-share-grows
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
104.111.242.33 Amsterdam, Netherlands, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a104-111-242-33.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
9e11060a1c06a467f1b1a35cb61ca7f6606e6a1473c85be8d70fe759a119d7e9
Security Headers
Name Value
Strict-Transport-Security max-age=15724800; includeSubDomains;

Request headers

:method
GET
:authority
www.emarketer.com
:scheme
https
:path
/content/google-and-facebook-s-digital-dominance-fading-as-rivals-share-grows
pragma
no-cache
cache-control
no-cache
upgrade-insecure-requests
1
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
accept-encoding
gzip, deflate
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
X-DevTools-Emulate-Network-Conditions-Client-Id
9FC5351E3682CFE5739DDA8439A9C692

Response headers

status
200
content-type
text/html
strict-transport-security
max-age=15724800; includeSubDomains;
content-encoding
gzip
content-length
17269
cache-control
max-age=94058
expires
Wed, 01 Aug 2018 04:34:45 GMT
date
Tue, 31 Jul 2018 02:27:07 GMT
vary
Accept-Encoding, User-Agent

Redirect headers

Date
Tue, 31 Jul 2018 02:27:07 GMT
Content-Type
text/html; charset=utf-8
Content-Length
219
Connection
keep-alive
Server
_waflopenresty/1.11.2.2
Cache-Control
private
P3P
CP="OTI DSP COR CUR IVD CONi OTPi OUR IND UNI STA PRE"
Location
https://www.emarketer.com/content/google-and-facebook-s-digital-dominance-fading-as-rivals-share-grows
X-Frame-Options
SAMEORIGIN
main-dcbcc027210da49b700e.css
www.emarketer.com/content/ 		101 KB
23 KB 		Stylesheet
General
Check archive.org
Download Go to
Full URL
https://www.emarketer.com/content/main-dcbcc027210da49b700e.css
Requested by
Host: www.emarketer.com
URL: https://www.emarketer.com/content/google-and-facebook-s-digital-dominance-fading-as-rivals-share-grows
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
104.111.242.33 Amsterdam, Netherlands, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a104-111-242-33.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
ec1439ebf3160366c1512a91548433591077dc74b5eddde24a0ff3285eb31444

Request headers

:path
/content/main-dcbcc027210da49b700e.css
pragma
no-cache
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/css,*/*;q=0.1
cache-control
no-cache
:authority
www.emarketer.com
referer
https://www.emarketer.com/content/google-and-facebook-s-digital-dominance-fading-as-rivals-share-grows
:scheme
https
:method
GET
Referer
https://www.emarketer.com/content/google-and-facebook-s-digital-dominance-fading-as-rivals-share-grows
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 31 Jul 2018 02:27:07 GMT
content-encoding
gzip
last-modified
Tue, 24 Jul 2018 16:11:52 GMT
etag
W/"192f9-164cd0fa540"
vary
Accept-Encoding
content-type
text/css; charset=UTF-8
status
200
cache-control
public, max-age=31536000
accept-ranges
bytes
content-length
23318
5a196c7f-07d0-4bcc-8ad6-f1c5f03ba6d6.css
fast.fonts.net/cssapi/ 		35 KB
3 KB 		Stylesheet
General
Check archive.org
Download Go to
Full URL
https://fast.fonts.net/cssapi/5a196c7f-07d0-4bcc-8ad6-f1c5f03ba6d6.css
Requested by
Host: www.emarketer.com
URL: https://www.emarketer.com/content/google-and-facebook-s-digital-dominance-fading-as-rivals-share-grows
Protocol
SPDY
Server
2606:2800:234:660:118e:28f:1d8a:2522 , United States, ASN15133 (EDGECAST - MCI Communications Services, Inc. d/b/a Verizon Business, US),
Reverse DNS
Software
ECS (fcn/4188) /
Resource Hash
4fc05050b48ec193e5fb78b6eb6fd1cc3540cad16b741acfa4feab815bf5f4a5

Request headers

Referer
https://www.emarketer.com/content/google-and-facebook-s-digital-dominance-fading-as-rivals-share-grows
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 31 Jul 2018 02:27:07 GMT
content-encoding
gzip
last-modified
Tue, 23 Jan 2018 18:21:46 GMT
server
ECS (fcn/4188)
status
200
etag
"4032644900"
vary
Accept-Encoding
x-cache
HIT
content-type
text/css
access-control-allow-origin
*
cache-control
max-age=604800
accept-ranges
bytes
content-length
2822
expires
Tue, 07 Aug 2018 02:27:07 GMT
default_image
contentstorage-nax1.emarketer.com/9dc078228b3f9ba47487e4717565a97a/ 		193 KB
194 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://contentstorage-nax1.emarketer.com/9dc078228b3f9ba47487e4717565a97a/default_image
Requested by
Host: www.emarketer.com
URL: https://www.emarketer.com/content/google-and-facebook-s-digital-dominance-fading-as-rivals-share-grows
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
23.45.105.205 Amsterdam, Netherlands, ASN20940 (AKAMAI-ASN1, US),
Reverse DNS
a23-45-105-205.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
c88e94bd11c0830817ab792522a204ccd308aa7a406c03a4128d9239743fae9e

Request headers

:path
/9dc078228b3f9ba47487e4717565a97a/default_image
pragma
no-cache
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
contentstorage-nax1.emarketer.com
referer
https://www.emarketer.com/content/google-and-facebook-s-digital-dominance-fading-as-rivals-share-grows
:scheme
https
:method
GET
Referer
https://www.emarketer.com/content/google-and-facebook-s-digital-dominance-fading-as-rivals-share-grows
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 31 Jul 2018 02:27:08 GMT
last-modified
Fri, 16 Mar 2018 18:24:31 GMT
etag
0x8D58B6B29508781
content-type
image/png
status
200
cache-control
max-age=86385
content-length
197703
expires
Wed, 01 Aug 2018 02:26:53 GMT
235954
contentstorage-nax1.emarketer.com/9dc078228b3f9ba47487e4717565a97a/ 		17 KB
17 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://contentstorage-nax1.emarketer.com/9dc078228b3f9ba47487e4717565a97a/235954
Requested by
Host: www.emarketer.com
URL: https://www.emarketer.com/content/google-and-facebook-s-digital-dominance-fading-as-rivals-share-grows
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
23.45.105.205 Amsterdam, Netherlands, ASN20940 (AKAMAI-ASN1, US),
Reverse DNS
a23-45-105-205.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
c367852b2c48b1d0b95f822256098d4ec476749427dc7986ae3451152e1ba914

Request headers

:path
/9dc078228b3f9ba47487e4717565a97a/235954
pragma
no-cache
accept-encoding
gzip, deflate
user-agent
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https://site.emarketer.com/b/ss/emarkprod/1/H.24.3/s44320603313115?AQB=1&pccr=true&vidn=2DAFE47E053143AD-4000010BE000CBE1&&ndh=1&t=31%2F6%2F2018%202%3A27%3A8%202%200&ce=UTF-8&ns=emarketer&pageName=Article%2Fwww%2Fcontent%2Fgoogle-and-facebook-s-digital-dominance-fading-as-rivals-share-grows&g=https%3A%2F%2Fwww.emarketer.com%2Fcontent%2Fgoogle-and-facebook-s-digital-dominance-fading-as-rivals-share-grows&cc=USD&ch=Public%3AOther&v1=false&v2=false&v3=New%3ANotNews%3ANotTA&v4=https%3A%2F%2Fwww.emarketer.com%2Fcontent%2Fgoogle-and-facebook-s-digital-dominance-fading-as-rivals-share-grows&c6=Weekday%3AMonday%3A11%3A00PM&v6=Weekday%3AMonday%3A11%3A00PM&c7=1&v7=1&c8=New&v8=New&c9=28a405a839ca459b8692b594bbad7f8a&c10=28a405a839ca459b8692b594bbad7f8a%3Awww%2Fcontent%2Fgoogle-and-facebook-s-digital-dominance-fading-as-rivals-share-grows&v13=28a405a839ca459b8692b594bbad7f8a&v15=none&c23=false&c24=none&c25=none%3Awww%2Fcontent%2Fgoogle-and-facebook-s-digital-dominance-fading-as-rivals-share-grows&c26=false&c27=false&c28=New%3ANotNews%3ANotTA&c29=https%3A%2F%2Fwww.emarketer.com%2Fcontent%2Fgoogle-and-facebook-s-digital-dominance-fading-as-rivals-share-grows&v32=www&c35=www&s=1600x1200&c=24&j=1.6&v=N&k=Y&bw=1600&bh=1200&AQE=1
Requested by
Host: www.emarketer.com
URL: https://www.emarketer.com/content/google-and-facebook-s-digital-dominance-fading-as-rivals-share-grows
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
63.140.41.71 Lehi, United States, ASN15224 (OMNITURE - Adobe Systems Inc., US),
Reverse DNS
emarketer.com.ssl.d1.sc.omtrdc.net
Software
Omniture DC/2.0.0 /
Resource Hash
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Name Value
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Request headers

Pragma
no-cache
Accept-Encoding
gzip, deflate
Host
site.emarketer.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
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image/webp,image/apng,image/*,*/*;q=0.8
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Cookie
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Connection
keep-alive
Cache-Control
no-cache
Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 31 Jul 2018 02:27:08 GMT
X-Content-Type-Options
nosniff
X-C
ms-6.4.0
P3P
CP="This is not a P3P policy"
Connection
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Expires
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Redirect headers

Date
Tue, 31 Jul 2018 02:27:08 GMT
X-Content-Type-Options
nosniff
X-C
ms-6.4.0
P3P
CP="This is not a P3P policy"
Connection
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no-cache
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Server
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Set-Cookie
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Keep-Alive
timeout=15
Expires
Mon, 30 Jul 2018 02:27:08 GMT
collect
stats.g.doubleclick.net/r/
Redirect Chain
  • https://www.google-analytics.com/r/collect?v=1&_v=j68&a=421380674&t=pageview&_s=1&dl=https%3A%2F%2Fwww.emarketer.com%2Fcontent%2Fgoogle-and-facebook-s-digital-dominance-fading-as-rivals-share-grows...
  • https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-2730713-1&cid=307098294.1533004029&jid=1613023143&_gid=463043870.1533004029&gjid=205948535&_v=j68&z=2018793215
35 B
102 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-2730713-1&cid=307098294.1533004029&jid=1613023143&_gid=463043870.1533004029&gjid=205948535&_v=j68&z=2018793215
Requested by
Host: www.emarketer.com
URL: https://www.emarketer.com/content/google-and-facebook-s-digital-dominance-fading-as-rivals-share-grows
Protocol
SPDY
Server
2a00:1450:400c:c0c::9d , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
8337212354871836e6763a41e615916c89bac5b3f1f0adf60ba43c7c806e1015
Security Headers
Name Value
Strict-Transport-Security max-age=10886400; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

Referer
https://www.emarketer.com/content/google-and-facebook-s-digital-dominance-fading-as-rivals-share-grows
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
strict-transport-security
max-age=10886400; includeSubDomains; preload
x-content-type-options
nosniff
last-modified
Sun, 17 May 1998 03:00:00 GMT
server
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status
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image/gif
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*
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no-cache, no-store, must-revalidate
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
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35
expires
Fri, 01 Jan 1990 00:00:00 GMT

Redirect headers

pragma
no-cache
date
Tue, 31 Jul 2018 02:27:08 GMT
last-modified
Sun, 17 May 1998 03:00:00 GMT
server
Golfe2
status
302
location
https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-2730713-1&cid=307098294.1533004029&jid=1613023143&_gid=463043870.1533004029&gjid=205948535&_v=j68&z=2018793215
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text/html; charset=UTF-8
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*
cache-control
no-cache, no-store, must-revalidate
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
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416
expires
Fri, 01 Jan 1990 00:00:00 GMT
munchkin.js
munchkin.marketo.net/154/ 		8 KB
4 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://munchkin.marketo.net/154/munchkin.js
Requested by
Host: munchkin.marketo.net
URL: https://munchkin.marketo.net/munchkin.js
Protocol
HTTP/1.1
Server
104.111.242.254 Amsterdam, Netherlands, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a104-111-242-254.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
9298a280eda6b54290d3c69fda3ae7da0cec1a0169d01d4e5944af63d68939d5

Request headers

Referer
https://www.emarketer.com/content/google-and-facebook-s-digital-dominance-fading-as-rivals-share-grows
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 31 Jul 2018 02:27:08 GMT
Content-Encoding
gzip
Last-Modified
Fri, 18 May 2018 02:45:27 GMT
Server
Apache
ETag
"808fc844032f646c32adce24553838be:1526611527"
Vary
Accept-Encoding
P3P
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Cache-Control
max-age=8640000
Connection
keep-alive
Accept-Ranges
bytes
Content-Type
application/x-javascript
Content-Length
3700
Expires
Thu, 08 Nov 2018 02:27:08 GMT
visitWebPage
867-slg-901.mktoresp.com/webevents/ 		2 B
272 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://867-slg-901.mktoresp.com/webevents/visitWebPage?_mchNc=1533004028727&_mchCn=&_mchId=867-SLG-901&_mchTk=_mch-emarketer.com-1533004028726-80475&_mchHo=www.emarketer.com&_mchPo=&_mchRu=%2Fcontent%2Fgoogle-and-facebook-s-digital-dominance-fading-as-rivals-share-grows&_mchPc=https%3A&_mchVr=154&_mchHa=&_mchRe=&_mchQp=
Requested by
Host: munchkin.marketo.net
URL: https://munchkin.marketo.net/154/munchkin.js
Protocol
HTTP/1.1
Server
192.28.147.68 San Mateo, United States, ASN53580 (MARKETO - MARKETO, Inc., US),
Reverse DNS
Software
spray-can/1.3.3 /
Resource Hash
565339bc4d33d72817b583024112eb7f5cdf3e5eef0252d6ec1b9c9a94e12bb3

Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://www.emarketer.com/content/google-and-facebook-s-digital-dominance-fading-as-rivals-share-grows
Origin
https://www.emarketer.com

Response headers

Access-Control-Allow-Origin
*
Date
Tue, 31 Jul 2018 02:27:09 GMT
Content-Encoding
gzip
Server
spray-can/1.3.3
Content-Length
22
X-Request-Id
4b88806a-a1f9-4160-a88a-ecea8b317f1b
Content-Type
text/plain; charset=UTF-8

Verdicts & Comments Add Verdict or Comment

105 JavaScript Global Variables

These are the non-standard "global" variables defined on the window object. These can be helpful in identifying possible client-side frameworks and code.

object| _vwo_code number| settings_timer number| _vwo_settings_timer object| _vis_opt_check_segment string| __brandingServicePluginUrl object| __emCampaignObject string| __footerServicePluginUrl string| __basename string| __pod string| __analyticsServiceUrl string| __bounceXchangeEnabled string| __anonymousBlobStorage string| __anonymousBaseUrl string| __subscriptionsInlineLoginPluginUrl string| __loginPageUrl object| __assetServiceUrls string| __usefulnessRatingsServiceUrl string| __quizappServiceUrl object| __PRELOADED_STATE__ object| core object| __core-js_shared__ object| global object| System function| asap function| Observable function| setImmediate function| clearImmediate function| emAna object| React number| _vwo_acc_id string| _vwo_cookieDomain string| _vwo_uuid string| _vis_opt_file number| _vwo_library_timer string| _vis_opt_lib object| vwo_iehack_queue object| _vwo_exp_ids object| _vwo_exp object| VWO object| bouncex function| reload_campaigns function| setBounceCookie function| getBounceCookie function| setBounceVisitCookie function| getBounceVisitCookie function| clearBounceCookie function| vwo_$ string| _vwo_server_url object| _vis_opt_queue object| _vwo_evq function| _vwo_ev object| _vwo_api_section_callback object| _vis_opt_comb_name function| _vwo_s object| _vwo_campaignData function| _vis_opt_top_initialize function| _vis_opt_bottom_initialize function| _vis_opt_goal_conversion function| _vis_opt_revenue_conversion function| _vis_opt_pause function| _vis_opt_readCookie function| _vis_opt_createCookie function| _vis_opt_element_loaded function| _vis_opt_GA_track function| _vis_opt_register_conversion function| _vis_opt_get_campaign_xPath number| _vis_opt_experiment_id boolean| _vwo_settings_timed_out function| footer function| branding boolean| eMarketerProfileServiceLoading undefined| OAS_RICH number| __styled-components-init__ function| usefulnessratings object| eMarketer_Profile_ModalDialog_Service object| emAnaClient function| ScrollTracker string| GoogleAnalyticsObject function| ga string| s_an function| s_sp function| s_jn function| s_rep function| s_d function| s_fe function| s_fa function| s_ft object| s_c_il number| s_c_in number| s_giq boolean| emAnaLoaded object| emAnaLog object| s_i_emarketer string| s_objectID object| gaplugins object| gaGlobal object| gaData function| mktoMunchkinFunction object| Munchkin function| mktoMunchkin boolean| MI object| MunchkinTracker function| loginorsignupcomponent-doesmycompanysubscribe function| loginorsignupcomponent-topnavbare boolean| initScrollTracker

15 Cookies

Domain/Path Name / Value
.emarketer.com/ Name: _mkto_trk
Value: id:867-SLG-901&token:_mch-emarketer.com-1533004028726-80475
.emarketer.com/ Name: _gat
Value: 1
.emarketer.com/ Name: _gid
Value: GA1.2.463043870.1533004029
.emarketer.com/ Name: _ga
Value: GA1.2.307098294.1533004029
.emarketer.com/ Name: _vis_opt_test_cookie
Value: 1
.emarketer.com/ Name: s_sq
Value: %5B%5BB%5D%5D
.emarketer.com/ Name: s_invisit
Value: true
.emarketer.com/ Name: s_nr
Value: 1533004028693-New
.emarketer.com/ Name: s_cc
Value: true
.emarketer.com/ Name: evid
Value: 28a405a839ca459b8692b594bbad7f8a
.emarketer.com/ Name: _vis_opt_s
Value: 1%7C
.emarketer.com/ Name: s_vnum
Value: 1535596028694%26vn%3D1
.emarketer.com/ Name: bounceClientVisit2215v
Value: N4IgNgDiBcIBYBcEQM4FIDMBBNAmAYnvgO6kB0ApgLYCGATgNYUIV1kDGA9lUVwHYsBRAOadOwsBQC0NPgBMpAMxrsKAIzEMpKKXICWwvQhphd3PX1mqlNfX2EyddPQDcTOlHHrThdTsRQQABoQOhgQEABfIA
.emarketer.com/ Name: s_vi
Value: [CS]v1|2DAFE47E053143AD-4000010BE000CBE1[CE]
.emarketer.com/ Name: _vwo_uuid_v2
Value: D4B50D8DDF9E8CA9A75E172DD0846429C|3c5f33f63e59f3d859b8600cc6f9fe4b

5 Console Messages

Source Level URL
Text
console-api warning URL: https://www.emarketer.com/content/main-dcbcc027210da49b700e.js(Line 38)
Message:
Slides less than 2.
console-api warning URL: https://www.emarketer.com/content/main-dcbcc027210da49b700e.js(Line 38)
Message:
Slides less than 2.
console-api warning URL: https://www.emarketer.com/content/main-dcbcc027210da49b700e.js(Line 38)
Message:
Slides less than 2.
console-api warning URL: https://www.emarketer.com/content/main-dcbcc027210da49b700e.js(Line 38)
Message:
Slides less than 2.
console-api error URL: https://www.emarketer.com/content/main-dcbcc027210da49b700e.js(Line 61)
Message:
TypeError: Cannot read property 'getItem' of null

Security Headers

This page lists any security headers set by the main page. If you want to understand what these mean and how to use them, head on over to this page

Header Value
Strict-Transport-Security max-age=15724800; includeSubDomains;

Indicators

This is a term in the security industry to describe indicators such as IPs, Domains, Hashes, etc. This does not imply that any of these indicate malicious activity.

867-slg-901.mktoresp.com
analytics.emarketer.com
assets.bounceexchange.com
branding.emarketer.com
cdn.oas-c18.adnxs.com
contentstorage-nax1.emarketer.com
dev.visualwebsiteoptimizer.com
fast.fonts.net
gilbaneadvisorconferencebluebilladvisors.cmail19.com
munchkin.marketo.net
oasc10.247realmedia.com
profile-na1.emarketer.com
site.emarketer.com
stats.g.doubleclick.net
subscriptions.emarketer.com
tag.bounceexchange.com
usefulnessratings-nax1.emarketer.com
www.emarketer.com
www.google-analytics.com
104.111.242.254
104.111.242.33
104.111.242.71
13.90.130.221
143.204.90.45
151.101.113.108
159.122.87.153
192.28.147.68
204.13.194.239
23.45.105.205
2606:2800:234:660:118e:28f:1d8a:2522
2a00:1450:4001:81c::200e
2a00:1450:400c:c0c::9d
35.171.13.116
40.71.173.113
52.28.209.163
54.240.162.11
54.84.98.184
63.140.41.71
124c09b94538fbfe7dba10aafdb6662bfd95408f7f9fe46159808bdf53d9d56a
13a3b97c7d039522501a9d4755ac6a3e08f36c829eb2a615b34c755e9425d9ff
1ee940194a9730ac6511bc61a747da3b395a7fae6e0c16a5ea3d71a621018949
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350e83c29ee94ba88019b26feaacff767cdcca9485bf2e19425fe80fbdb731d1
3a7356d39e91cde1a6966a929f0f0b56e91feb52246c187864acc0c566184bbf
3beff4149c8836dd0a1204b7e2ef606fb7d460dd6a816775feb2f920f76e1e65
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3fab1c883847e4b5a02f3749a9f4d9eab15cd4765873d3b2904a1a4c8755fba3
4103964af86f879f43a28929d52c5bd634a114a7ebf210c6910ecae27e6d7d3e
43d15b45135cf3d2fd03813902e75042c9bedf608d7c453bc49177c9b1638924
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4cc92867a9e73dc17711a5dacc3c3be0f999ec93aee8f62639fbc194c162aa6f
4fc05050b48ec193e5fb78b6eb6fd1cc3540cad16b741acfa4feab815bf5f4a5
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