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"HOT TO GO!" BY CHAPPELL ROAN: THE FLIRTATIOUS LYRICS & THEIR MEANING
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Dance out the “Hot to Go!” steps with this “feminomenal” guide
Co-authored by Sophie Burkholder, BA
Last Updated: September 25, 2024 Fact Checked
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* “Hot to Go” Meaning
|
* According to Chappell…
|
* Music Video
|
* Release & Popularity
|
* The “Hot to Go” Dance
|
* More Songs like “Hot to Go!”
|
* Video
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X
This article was co-authored by Sophie Burkholder, BA. Sophie Burkholder
graduated from Boston University in 2020 with dual degrees in Spanish and Modern
Foreign Language Education. For three years, Sophie worked as a classroom
teacher and strived to foster a love of learning and self-empowerment in her
students. With that same purpose but a new audience, she now writes for the
content team at wikiHow. She's passionate about giving readers the tools they
need for any goal, big or small.
There are 18 references cited in this article, which can be found at the bottom
of the page.
This article has been fact-checked, ensuring the accuracy of any cited facts and
confirming the authority of its sources.
This article has been viewed 9,359 times.
Hurry up, it’s time for… this wikiHow article to tell you everything you need to
know about Chappell Roan’s fiery summer hit! (Doesn’t have the same ring to it,
does it?) Anywayyys, we’re excited to be here and we’re H-O-T-T-O-G-O even
deeper into the meaning of “Hot to Go!,” the vibrant and fun-filled Chappell
Roan tune that’s got everyone snapping, clapping, and body-rolling all over the
place. We’ll give you the full rundown on “Hot to Go!,” its lyrics, the
accompanying dance moves, and what Chappell herself has said about the track.
Are you ready? We’ll call the cab!
THE MEANING OF “HOT TO GO!” BY CHAPPELL ROAN
“Hot to Go!” tells the story of a girl (Roan) who’s attracted to another girl at
a dance party or other event. Throughout the song, she tells the object of her
desires that she’s hot to go—aka, she’s having lusty feelings for this girl and
is hers to take home.
STEPS
Section 1 of 6:
WHAT IS THE SONG “HOT TO GO” ABOUT?
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1
“Hot to go” often refers to a food order being ready to take home to eat. If
you hear “hot to go!” shouted out at your local burger joint or Chinese
spot, for instance, you’ll know that your order is up, your food is hot, and
it’s ready to be taken home and eaten. In Chappell Roan’s cheeky song with
the title “Hot to Go!,” she’s basically replacing the food order with
herself: You can take me hot to go.[1] X Research source
* Basically, Roan is saying that she’s hot (physically, not necessarily
temperature-wise—although that may also be true!) and ready to be taken
home by someone she finds attractive.
* While it’s not completely clear where Roan is in the song, it’s likely
that she’s at a bar, club, or party and meeting this person that’s making
her a hundred ninety-nine degrees on the dance floor.
* The Line of Best Fit critic Sam Franzini—who rated The Rise and Fall of a
Midwest Princess a 9/10 immediately following its release)—described the
track as “Roan [serving] herself up on a platter, happy to be feasted
upon and even relishing the opportunity to be lusted after. ‘What’s it
gonna take to get your number!?’ she asks in a crazed voice on the
chorus, perfectly simulating the mind-bending obsession one can submit to
in the presence of a hot person.”[2] X Research source
* To snap, clap, and sum it up, this seductive, up-tempo track is Roan’s
way of saying that she’s ~hot and bothered~ and ready to go home with
someone, likely another queer woman. Instead of expressing these feelings
outright, Roan makes her desires known with quirky fast food references
and cheeky one-liners (Hurry up, it’s time for supper!).
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2
The verses see Roan telling a girl she’s interested (and to make a move).
Roan’s desires are clear from the (purposefully) short-of-breath pants
dotted throughout her opening lines: I could be the one, or your new
addiction / It’s all in my head but I want non-fiction / I don’t want the
world, but I’ll take this city / Who can blame a girl? Call me hot, not
pretty. In just a few lines, we know a few things about Roan: she’s going
out tonight, she’s going to make her fantasies real, and she wants to feel
sexy—not just cute or pretty.[3] X Research source
* In the second verse, we flash back a bit to realize that Roan’s been
without romantic company for a while (Well, I woke up alone staring at my
ceiling / I try not to care but it hurts my feelings).
* Then, Roan hammers home this point by assertively telling the object of
her desires that she’s into her and she’s ready for her to do something
about it: You don’t have to stare, come here, get with it / No one’s
touched me there in a damn hot minute.
* The refrains leading into the pre-chorus follow a similar theme, where
Roan pulls a very meta tactic of asking her crush if they like this beat,
which she confesses to only making so they’d dance with her. She also
admits to how hot she finds this moment of the pair dancing together,
singing It’s like a hundred ninety-nine degrees / When you’re doing it
with me.
* Roan doesn’t hold back much when discussing the details of her sex life
or sexual desires (as you may have noticed)—a move that’s both vulnerable
and empowering as she cements her place as a rising pop princess.[4] X
Research source
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3
In the choruses, Roan revs up and repeats a “HOT TO GO” chant. Aside from
bringing an electric wave of audience interactivity to this tune, the “HOT
TO GO” call-and-response chant throughout the pre-choruses and choruses
demonstrate Roan’s mounting exasperation and excitement as her gasps become
more frantic and her high notes more punchy and urgent.[5] X Research source
* Roan ends her choruses with the main flirtatious message (or thesis, if
you will) of her desire-laden tune: you can take me hot to go. In a
nutshell, she’s feeling hot and she’s telling her crush that she’s hers
to take home.
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international copyright laws. This image is <b>not<\/b> licensed under the
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without the express written consent of wikiHow, Inc.<br>\n<\/p><p><br
\/>\n<\/p><\/div>"}
4
The bridge and outro hit a boiling point before Roan takes her date home.
“Hot to Go!” reaches its feverish climax in the bridge, where Roan speaks
directly to her hopeful hook-up: What’s it take to get your number? / What’s
it take to bring you home? / Hurry up, it’s time for supper / Order up I’m
hot to go.[6] X Research source With these lines, Roan reaffirms that she’s
hot for her dance partner and wants to bring them home for supper...and
maybe a bit more.
* Before the bridge wraps up, Roan repeats this section with a slight lyric
tweak: Hurry up, it’s getting cold. While the continuously-building
vocals and increased directness in the lyrics seem to indicate that Roan
is doing anything but cooling off, this line shows her impatience and
desperation to get the object of her affection to go home with her.
* The It’s time for supper line may also be Roan’s way of showing the
child-like petulance of her narrator persona.
* Finally, the song ends with a spoken outro where a fatigued but giddy
sounding Roan uses her real speaking voice to snap out of her heightened
daze. This sudden and comical stop to the fast-paced track reminds us of
last-call reality but assures us that Roan did indeed succeed in being
taken ~hot to go~ : Whew, it’s hot in here / Is anyone else hot? / Woo,
you coming home with me? / Okay, it’s hot / I’ll call the cab.
Advertisement
Section 2 of 6:
WHAT CHAPPELL HAS SAID ABOUT “HOT TO GO!”
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\/>\n<\/p><\/div>"}
1
“I wrote this song so I could live out my cheerleader fantasy!” In a note
that should be unsurprising to anyone who’s heard the bouncy tune, Chappell
Roan confirmed in an interview with Coup de Main magazine that “Hot to Go!”
is a pom-pom-inspired pop smash. Speaking about the dance-heavy track, Roan
explains, “I just wanted to make something simple and silly that I could do
with the audience because I’m a huge fan of audience participation. Also,
selfishly (and shamelessly) I wanted to bounce around on stage singing a
song about being hot.” Who can blame a girl?![7] X Research source
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wikiHow, Inc. is the copyright holder of this image under U.S. and
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posted to the wikiHow website. This image may not be used by other entities
without the express written consent of wikiHow, Inc.<br>\n<\/p><p><br
\/>\n<\/p><\/div>"}
2
“I was really jealous of the ‘Y.M.C.A.’” Chappell Roan revealed that she set
out to make a track inspired by The Village People’s iconic anthem and dance
(which may or may not also allude to the queer community).[8] X Research
source As Roan goes on to say, “I made 'H-O-T-T-O-G-O,’ a little dance that
I can do with the audience. And fun fact, it’s actually a real cheer. But I
made up my own cheer with that."[9] X Research source
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international copyright laws. This image is <b>not<\/b> licensed under the
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without the express written consent of wikiHow, Inc.<br>\n<\/p><p><br
\/>\n<\/p><\/div>"}
3
“What did little me want?” In a deeper take on what allowed Chappell Roan to
make her “feel like [she] could make silly art” like “Hot to Go!,” Roan
recounts going “into therapy with inner child work and working on ‘What did
little me want?’ That was a little girl who wanted to play dress up all the
time and dance and be obnoxious. I think once I allowed myself to do that,
my art got better.”[10] X Research source
Advertisement
Section 3 of 6:
“HOT TO GO!” BY CHAPPELL ROAN MUSIC VIDEO
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class=\"mw-parser-output\"><p>\u00a9 2024 wikiHow, Inc. All rights reserved.
wikiHow, Inc. is the copyright holder of this image under U.S. and
international copyright laws. This image is <b>not<\/b> licensed under the
Creative Commons license applied to text content and some other images
posted to the wikiHow website. This image may not be used by other entities
without the express written consent of wikiHow, Inc.<br>\n<\/p><p><br
\/>\n<\/p><\/div>"}
The “Hot to Go!” music video shows Roan parading through her hometown. The
music video was filmed in Roan’s hometown of Springfield, Missouri. The
visuals include hometown hangouts, farmland landscapes, a monster truck
rally, and a roadside gas station. Along the route, Roan is shown teaching
the “Hot to Go!” dance to townspeople, local drag queens from Missouri, and
even her real-life grandparents.[11] X Research source
* Speaking about her grandparents' reactions to the explicit content of the
song, Roan stated that she thinks “they ignore it. That's what you do in
the Midwest. It's very much, 'Oh, you know, Kayleigh's [Chappell Roan’s
biological name] dating a girl, but it's really just like her friend.’
You just kind of ignore it. You don't really ask any questions. I kind of
feel like my family is like that with my entire project. I highly doubt
my grandparents listen to 'Casual' or 'Red Wine Supernova'? Like really?
I think 'HOT TO GO!' was pretty tame."[12] X Research source
* Aside from her familial cameos, Roan’s video also notably stars some
Missouri drag performers. This inclusion reflects Roan’s tradition of
hiring drag queens as the openers for her show, which she’s explained as
“a great way to engage the local queer community in that city. I
encourage people to tip the queens, that's redistributing funds within
the community there, and also it just gives a platform for the drag
queens. Some of these queens have never performed in front of a crowd
that big before, and it's just fun.”[13] X Research source
* Ultimately, the music video is as flashy and fun as the tune itself,
giving viewers a campy yet heartfelt insight into Roan’s personal life,
which contrasts with the fictionalized drag persona she famously performs
as.
* As we watch Roan parade around her Midwestern hometown, we can see the
evolution of her identity as an artist and the way her rural upbringing
has both crafted her sense of self and continues to impact her
increasingly-popular music.
Section 4 of 6:
“HOT TO GO!” RELEASE & POPULARITY
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international copyright laws. This image is <b>not<\/b> licensed under the
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posted to the wikiHow website. This image may not be used by other entities
without the express written consent of wikiHow, Inc.<br>\n<\/p><p><br
\/>\n<\/p><\/div>"}
“Hot to Go!” is the seventh track on Roan’s debut studio album. The
synth-pop song was released in 2023 as the ninth single ahead of the album
(The Rise and Fall of a Midwest Princess), but Roan had already been
performing the number at her live shows since 2022. Roan wrote and produced
the song alongside frequent collaborator Dan Nigro, and it was released by
Island Records and Amusement Records.[14] X Research source
* “Hot to Go!” was a slow burner, however, as the song debuted at number 80
on the Billboard Hot 100 for the week ending June 15, 2024—almost a full
year after the track’s release.[15] X Research source The song saw its
peak (so far) at number 16 on the charts for August 17, 2024.[16] X
Research source
* While Roan has had increasing popularity and cult following for a while,
she only achieved mainstream popularity after supporting Olivia Rodrigo
on her massively-popular GUTS World Tour.
* “Hot to Go!” is no doubt a massive hit amongst fans, but it’s also been
well-received by critics. In August 2023, Billboard’s Stephen Daw
described the song as “fun, camp, and…exactly the kind of jam that will
have you dancing along in no time.”[17] X Research source
Advertisement
Section 5 of 6:
HOW TO DO THE “HOT TO GO!” DANCE
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wikiHow, Inc. is the copyright holder of this image under U.S. and
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Creative Commons license applied to text content and some other images
posted to the wikiHow website. This image may not be used by other entities
without the express written consent of wikiHow, Inc.<br>\n<\/p><p><br
\/>\n<\/p><\/div>"}
Before performing “Hot to Go!”, Roan teaches the audience the dance. So
whether you’re lucky enough to have scored some Chappell tickets or simply
want to have a cowboy-hat-clad dance party with your friends (or just with
yourself!), we’ll take a note from Roan and give a full rundown of the “Hot
to Go!” dance:[18] X Research source
* When Chappell sings H-O-T-T-O-G-O in the pre-chorus, alternate moving
your arms up and down on specific beats:
* Raise your right arm on H.
* Lower your right arm and raise your left one on the second O.
* When Chappell sings directives like snap and clap and touch your toes,
just follow her instructions!
* On snap, extend both hands out from your sides and snap.
* On clap, bring both hands in front of your body to clap.
* On touch your toes, touch your toes!
* On raise your hands, now body roll, sultrily bring your hands from your
toes to above your head—while “rolling” your hips, if desired.
* On dance it out, you’re hot to go, spin or dance in a slow circle.
* When Chappell sings H-O-T-T-O-G-O in the chorus, move your arms to make
the shape of each letter:
* H: Raise both arms straight above your head.
* O: Make an “O” with both arms, touching your hands together over your
head.
* T: Stretch both arms horizontally out to your sides.
* T: Bounce your arms slightly upward and repeat the “T” shape.
* O: Make an “O” with both arms, touching your hands together over your
head.
* G: Leave your right arm up and drop the left into a curved shape near
your waist.
* O: Make an “O” with both arms, touching your hands together over your
head.
* When Chappell sings You can take me hot to go, move your arms as directed
on each new beat:
* You: Point forward with your left hand.
* Can: Point forward with your right hand.
* Take: Place your left palm on the right side of your chest.
* Me: Place your right palm on the left side of your chest.
* Hot: Simultaneously slide your left hand to your left shoulder and your
right hand to your right shoulder.
* To Go: Slinkily move your hands down your body while swaying your hips
back and forth.
Section 6 of 6:
MORE SONGS LIKE “HOT TO GO!”
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1. “Hot to Go!” is a certified bop, but you can only listen to it so many times
in a row (or can’t you?), so we’ve put together some other song
recommendations to keep you feeling hot, not pretty!
* More Chappell Roan songs: “Pink Pony Club,” “Feminomenon,” “My Kink is
Karma,” “Good Luck Babe.”
* More call-and-response songs: “Happy” by Pharrell Williams, “Wanna Be
Starting Something” by Michael Jackson, “Run the World (Girls)” by
Beyoncé.
* More songs with choreography: “Macarena” by Los Del Río,” “Cupid Shuffle”
by Cupid, “The Ketchup Song (Asereje)” by Las Ketchup.
* More Dan Nigro-produced songs: “So Hot You’re Hurting My Feelings” by
Caroline Polachek, “Heather” by Conan Gray, “Driver’s License” by Olivia
Rodrigo.[19] X Research source
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REFERENCES
1. ↑ https://genius.com/Chappell-roan-hot-to-go-lyrics
2. ↑
https://www.thelineofbestfit.com/albums/chappell-roan-the-rise-and-fall-of-a-midwest-princess-confronts-modern-issues-with-pop-smashes
3. ↑ https://songmeanings.com/songs/view/3530822107859634079/
4. ↑
https://www.nbcnews.com/pop-culture/pop-culture-news/chappell-roan-sabrina-carpenter-charli-xcx-tinashe-redefining-pop-star-rcna159854
5. ↑ https://genius.com/Chappell-roan-hot-to-go-lyrics
6. ↑ https://www.boomplay.com/lyrics/136448704
7. ↑ https://www.coupdemainmagazine.com/chappell-roan/19328
8. ↑
https://www.cbc.ca/news/canada/british-columbia/ymca-vancouver-the-village-people-1.6928912
9. ↑
https://neonmusic.co.uk/chappell-roan-hot-to-go-lyrics-a-year-later-still-blazing-hot/
More References (10)
10. ↑ https://youtu.be/PF96UOuIHw0?t=1078
11. ↑
https://www.billboard.com/music/music-news/chappell-roan-hot-to-go-music-video-behind-the-scenes-1235753734/
12. ↑ https://youtu.be/PF96UOuIHw0?t=1265
13. ↑
https://people.com/chappell-roan-new-album-rise-fall-midwest-princess-exclusive-7974688
14. ↑
https://www.biography.com/musicians/a61100342/how-did-chappell-roan-get-famous
15. ↑ https://www.billboard.com/charts/hot-100/2024-06-15/
16. ↑ https://www.billboard.com/charts/hot-100/2024-08-24/
17. ↑
https://www.billboard.com/culture/pride/queer-jams-of-the-week-tove-lo-chappell-roan-g-flip-1235389925/
18. ↑
https://www.justjared.com/2024/06/11/hot-to-go-lyrics-dance-learn-chappell-roans-viral-moves-before-going-to-her-concert/
19. ↑ https://www.discogs.com/artist/819804-Dan-Nigro?searchParam=driver%27s
ABOUT THIS ARTICLE
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Consent
ROKU ADVERTISING SERVICES
Cookie duration: 396 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
NANO INTERACTIVE GROUP LTD.
Doesn't use cookies.
Data collected and processed: Non-precise location data, Device characteristics,
Browsing and interaction data
more
View details | Privacy policylaunch
Consent
SIMPLIFI HOLDINGS LLC
Cookie duration: 366 (days).
Data collected and processed: Device identifiers, Precise location data, IP
addresses
more
Uses other forms of storage.
View details | Privacy policylaunch
Consent
PUBMATIC, INC
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
COMSCORE B.V.
Cookie duration: 720 (days).
Data collected and processed: Probabilistic identifiers, Device identifiers,
Authentication-derived identifiers, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
FLASHTALKING
Cookie duration: 730 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data
more
View details | Storage details | Privacy policylaunch
Consent
SHARETHROUGH, INC
Cookie duration: 30 (days).
Data collected and processed: Users’ profiles, Device identifiers, Non-precise
location data, IP addresses, Device characteristics, Privacy choices, Browsing
and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
PULSEPOINT, INC.
Cookie duration: 365 (days).
Data collected and processed: Device identifiers, IP addresses, Device
characteristics
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
SMAATO, INC.
Cookie duration: 21 (days).
Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Precise location data, Non-precise location
data, User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
SEMASIO GMBH
Cookie duration: 366 (days).
Data collected and processed: Device identifiers, IP addresses, Privacy choices,
Browsing and interaction data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
CRIMTAN HOLDINGS LIMITED
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
GENIUS SPORTS UK LIMITED
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
CRITEO SA
Cookie duration: 390 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
ADLOOX SA
Doesn't use cookies.
Data collected and processed: Probabilistic identifiers, Device identifiers,
Non-precise location data, IP addresses, Device characteristics, Browsing and
interaction data
more
Uses other forms of storage.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
BLIS GLOBAL LIMITED
Cookie duration: 400 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
LOTAME SOLUTIONS, INC
Cookie duration: 274 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, User-provided data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
LIVERAMP
Cookie duration: 365 (days).
Data collected and processed: Device identifiers, Authentication-derived
identifiers, Non-precise location data, IP addresses, Device characteristics,
Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
GROUPM UK LIMITED
Cookie duration: 395 (days).
Data collected and processed: Probabilistic identifiers, Device identifiers,
Authentication-derived identifiers, Precise location data, Non-precise location
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
LOOPME LIMITED
Cookie duration: 90 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
DYNATA LLC
Cookie duration: 365 (days).
Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
ASK LOCALA
Doesn't use cookies.
Data collected and processed: Device identifiers, Precise location data,
Non-precise location data, IP addresses, Device characteristics, Privacy choices
more
Uses other forms of storage.
View details | Privacy policylaunch
Consent
AZIRA
Doesn't use cookies.
Data collected and processed: Users’ profiles, Device identifiers, Precise
location data, Non-precise location data, IP addresses, Device characteristics,
Privacy choices, Browsing and interaction data
more
Uses other forms of storage.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
DOUBLEVERIFY INC.
Doesn't use cookies.
Data collected and processed: Probabilistic identifiers, Non-precise location
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
View details | Privacy policylaunch
Legitimate interesthelp_outline
BIDSWITCH GMBH
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Device identifiers,
Authentication-derived identifiers, Precise location data, Non-precise location
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
IPONWEB GMBH
Cookie duration: 365 (days).
Data collected and processed: Device identifiers, Authentication-derived
identifiers, Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
NEXTROLL, INC.
Cookie duration: 183 (days).
Data collected and processed: Users’ profiles, Device identifiers, Non-precise
location data, User-provided data, IP addresses, Device characteristics, Privacy
choices, Browsing and interaction data
more
Cookie duration resets each session.
View details | Privacy policylaunch
Consent
ID5 TECHNOLOGY LTD
Cookie duration: 90 (days).
Data collected and processed: Probabilistic identifiers, Device identifiers,
Authentication-derived identifiers, IP addresses, Device characteristics,
Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
TEADS FRANCE SAS
Cookie duration: 365 (days).
Data collected and processed: Users’ profiles, Device identifiers, Non-precise
location data, IP addresses, Device characteristics, Privacy choices, Browsing
and interaction data
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
STRÖER SSP GMBH (SSP)
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Non-precise location data, IP addresses, Device characteristics,
Privacy choices, Browsing and interaction data
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
OS DATA SOLUTIONS GMBH
Cookie duration: 90 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
PERMODO GMBH
Doesn't use cookies.
Data collected and processed: Users’ profiles, Device identifiers, Non-precise
location data, IP addresses, Device characteristics, Privacy choices, Browsing
and interaction data
more
Uses other forms of storage.
View details | Privacy policylaunch
Consent
PLATFORM161 B.V.
Cookie duration: 396 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, IP addresses,
Device characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
MEDIA.NET ADVERTISING FZ-LLC
Cookie duration: 2190 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data,
User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
BASIS GLOBAL TECHNOLOGIES, INC.
Cookie duration: 365 (days).
Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Precise location data, Non-precise location
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
SMADEX, S.L.U.
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
BOMBORA INC.
Cookie duration: 365 (days).
Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, IP addresses,
Device characteristics, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
EASYMEDIA GMBH
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, IP addresses,
Device characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
YIELDMO, INC.
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
REMERGE GMBH
Doesn't use cookies.
Data collected and processed: Device identifiers, Non-precise location data, IP
addresses, Device characteristics, Browsing and interaction data
more
Uses other forms of storage.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
ADVANCED STORE GMBH
Cookie duration: 365 (days).
Data collected and processed: Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
MAGNITE CTV, INC.
Cookie duration: 366 (days).
Data collected and processed: Probabilistic identifiers, Device identifiers,
Precise location data, Non-precise location data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
DELTA PROJECTS AB
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
USEMAX ADVERTISEMENT (EMEGO GMBH)
Cookie duration: 365 (days).
Data collected and processed: Users’ profiles, IP addresses
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
EMETRIQ GMBH
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data,
User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
PUBLICIS MEDIA GMBH
Cookie duration: 1825 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data,
User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
M.D. PRIMIS TECHNOLOGIES LTD.
Cookie duration: 25 (days).
Data collected and processed: Probabilistic identifiers, Device identifiers,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
ONETAG LIMITED
Cookie duration: 396 (days).
Data collected and processed: Device identifiers, Non-precise location data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
CLOUD TECHNOLOGIES S.A.
Cookie duration: 365 (days).
Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, IP addresses,
Device characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session.
View details | Privacy policylaunch
Consent
SMARTOLOGY LIMITED
Doesn't use cookies.
Data collected and processed: IP addresses
more
Uses other forms of storage.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
IMPROVE DIGITAL
Cookie duration: 90 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
ADOBE ADVERTISING CLOUD
Cookie duration: 365 (days).
Data collected and processed: Device identifiers, Authentication-derived
identifiers, IP addresses, Privacy choices
more
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
BANNERFLOW AB
Cookie duration: 366 (days).
Data collected and processed: Non-precise location data, IP addresses, Device
characteristics, Privacy choices
more
Cookie duration resets each session.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
TABMO SAS
Doesn't use cookies.
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Uses other forms of storage.
View details | Privacy policylaunch
Consent
INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)
Doesn't use cookies.
Data collected and processed: Non-precise location data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
View details | Privacy policylaunch
Legitimate interesthelp_outline
WIZALY
Cookie duration: 365 (days).
Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Device characteristics, Privacy choices, Browsing
and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
WEBORAMA
Cookie duration: 393 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
JIVOX CORPORATION
Cookie duration: 30 (days).
Data collected and processed: Users’ profiles, Device identifiers, Precise
location data, Non-precise location data, IP addresses, Privacy choices,
Browsing and interaction data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
VISTAR MEDIA EMEA BV
Doesn't use cookies.
Data collected and processed: Non-precise location data
more
View details | Privacy policylaunch
Consent
ON DEVICE RESEARCH LIMITED
Cookie duration: 30 (days).
Data collected and processed: Device identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Browsing and interaction data
more
View details | Storage details | Privacy policylaunch
Consent
ROCKABOX MEDIA LTD
Doesn't use cookies.
Data collected and processed: Non-precise location data, IP addresses, Device
characteristics, Browsing and interaction data
more
View details | Storage details | Privacy policylaunch
Legitimate interesthelp_outline
EXACTAG GMBH
Cookie duration: 180 (days).
Data collected and processed: Device identifiers, Authentication-derived
identifiers, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session.
View details | Privacy policylaunch
Consent
CELTRA INC.
Doesn't use cookies.
Data collected and processed: Device identifiers, Precise location data, IP
addresses, Device characteristics
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
MAINADV SRL
Cookie duration: 30 (days).
Data collected and processed: Device identifiers, Non-precise location data,
User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data
more
Uses other forms of storage.
View details | Privacy policylaunch
Consent
GEMIUS SA
Cookie duration: 1825 (days).
Data collected and processed: Users’ profiles, Device identifiers, IP addresses,
Device characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
SHEMEDIA, LLC
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles,
Authentication-derived identifiers, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
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THE KANTAR GROUP LIMITED
Cookie duration: 914 (days).
Data collected and processed: Device identifiers, Non-precise location data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
NIELSEN MEDIA RESEARCH LTD.
Cookie duration: 120 (days).
Data collected and processed: Device identifiers, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
SOLOCAL SA
Cookie duration: 396 (days).
Data collected and processed: Users’ profiles, Device identifiers, Precise
location data, Non-precise location data, User-provided data, IP addresses,
Device characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
PIXALATE, INC.
Doesn't use cookies.
Data collected and processed: Device identifiers, Non-precise location data, IP
addresses, Device characteristics, Browsing and interaction data
more
View details | Storage details | Privacy policylaunch
Consent
ORACLE ADVERTISING
Cookie duration: 180 (days).
Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Uses other forms of storage.
View details | Privacy policylaunch
Consent
NUMBERLY
Cookie duration: 180 (days).
Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
AUDIENCEPROJECT A/S
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data,
User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
DEMANDBASE, INC.
Cookie duration: 730 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
EFFILIATION / EFFINITY
Cookie duration: 30 (days).
Data collected and processed: Device characteristics
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
ARRIVALIST CO.
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, IP addresses
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
SEENTHIS AB
Doesn't use cookies.
Data collected and processed: IP addresses, Device characteristics
more
View details | Privacy policylaunch
COMMANDERS ACT
Cookie duration: 365 (days).
Data collected and processed: Device identifiers, IP addresses
more
View details | Storage details | Privacy policylaunch
Consent
TRAVEL AUDIENCE GMBH
Cookie duration: 397 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, IP addresses, Device characteristics, Browsing and
interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
HUMAN
Doesn't use cookies.
Data collected and processed: Probabilistic identifiers, Device identifiers,
Non-precise location data, IP addresses, Device characteristics
more
View details | Privacy policylaunch
Legitimate interesthelp_outline
ADLUDIO LTD.
Doesn't use cookies.
Data collected and processed: Device identifiers, Precise location data, Device
characteristics
more
View details | Privacy policylaunch
Consent
BLENDEE SRL
Cookie duration: 366 (days).
Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
INNOVID LLC
Cookie duration: 90 (days).
Data collected and processed: Device identifiers, Non-precise location data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
PAPIRFLY AS
Doesn't use cookies.
Data collected and processed: Device characteristics
more
View details | Privacy policylaunch
Legitimate interesthelp_outline
NEUSTAR, INC., A TRANSUNION COMPANY
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data,
User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
VERVE GROUP EUROPE GMBH
Doesn't use cookies.
Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Precise location data, Non-precise location
data, User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data
more
Uses other forms of storage.
View details | Privacy policylaunch
Consent
OTTO (GMBH & CO KG)
Cookie duration: 365 (days).
Data collected and processed: Users’ profiles, Device identifiers, User-provided
data, IP addresses, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM
Cookie duration: 180 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
LOCALSENSOR B.V.
Doesn't use cookies.
Data collected and processed: Device identifiers, Precise location data,
Non-precise location data, IP addresses, Device characteristics, Privacy choices
more
Uses other forms of storage.
View details | Privacy policylaunch
Consent
ONLINE SOLUTION
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
RELAY42 NETHERLANDS B.V.
Cookie duration: 730 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, User-provided data, IP addresses, Device characteristics, Privacy
choices, Browsing and interaction data
more
View details | Storage details | Privacy policylaunch
Consent
GP ONE GMBH
Cookie duration: Uses session cookies.
Data collected and processed: Non-precise location data, User-provided data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data
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