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GUIDELINES AND TIPS FOR REVIEWERS

Writing a high-quality product review takes a bit of thought, but does not
require any special literary skill or know-how. The following tips should
increase the likelihood that you will write a great review; a review that will
be truly useful to your readers.


THINK

Don’t just start writing. Think first about what you want to convey with your
review, and maybe write some notes to keep you on track before you begin. Your
review will not be free-form, since we ask questions designed to elicit the key
information, but it still helps to have an idea of topics you want to cover.


VISUALIZE YOUR AUDIENCE

Remember you’re not writing for us at TrustRadius. You are writing for a
potential buyer of the product you are reviewing. What important things do they
need to know before making a buying decision?


BE DETAILED

Detail is critically important. The most important advice here is to give
context and examples. Occasionally, reviewers give very short responses the Pros
and Cons sections which can be cryptic and unhelpful. An example: Instead of
listing “Customization” as a pro, explain what you mean and why it matters. It’s
helpful to point out that creating custom landing pages and forms takes just a
few clicks, or that the master page can be customized to incorporate corporate
branding. The more color and detail you provide, the easier it is for potential
buyers to get a sense of what the product is actually like.


DON’T PLAGIARIZE OR USE GENERATIVE AI

Cutting and pasting text from vendor websites or other reviews is not a good
idea. Neither is using a Generative AI tool to form opinions for you. Reviewers
want your unique perspective, not information they can get elsewhere. (Also,
TrustRadius staff will not publish plagiarized or AI-generated text.)


DO NOT WRITE WHEN ANGRY

Feeling anger towards a vendor for promises not kept, poor customer service, or
any other reason is perfectly valid. Reviews, however, are not the best vehicle
for venting that anger. Vendors are reading your review, and they will likely
take your feedback more seriously if your tone is more professional. However,
your primary job is to convey information that is useful to a potential buyer.
Buyers are probably not overly interested in your rage reviewing. Wait until you
are calmer, and write a more balanced review which, of course, should explain in
calm detail about your critical feedback or negative experience.


BE FAIR AND BALANCED

This does not mean that your review tries to balance out all the positives with
an equal number of negatives, or vice-versa. Reviews can be very positive
overall, or very negative overall, or somewhere along the spectrum between those
two extremes. However, even the very worst software has some positives, so list
them. Likewise, the coolest, best-designed, easiest to use software on the
planet still has a few annoying quirks, or even more serious room for
improvement. List them. In general, try to be as fair as possible. This will
make it clear to your readers that your review is thoughtful and trustworthy.


BE HONEST

Be honest about how well you know the product and exactly how you used it. Don’t
try to exaggerate (or understate) your knowledge or expertise.


AVOID JARGON

The software technology domain is of course drenched in jargon, and it’s
sometimes hard to avoid. Again, think of your audience. If you are writing a
review of a machine learning platform, it is possible that your review is being
read by a data scientist, and that’s great. However, it’s also possible that it
is being read by a technical executive, or a business leader without your deep
technical background in the domain. Keep in mind the possibility of a general
reader rather than an expert. You can certainly discuss complex issues, but try
to use straightforward language that non-technical readers can understand as
well.


CONSIDER TRANSPARENCY

Although some reviewers are required by corporate regulations to write only
anonymous reviews, consider exposing your identity. Reviews with a named author
have more credibility. Readers often identify with the author if they can see a
picture and work history.


MISCELLANEOUS WRITING TIPS:

 * Explain acronyms the first time you use them
 * Use abbreviations sparingly
 * Keep sentences short, but do write in full sentences
 * Before you move to a new section of the review, read back over your response
   to check for any mistakes or anything that isn't clear


RESOURCES & FAQS

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