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We’re pleased to announce that CM Group is now Marigold. Learn more about
Marigold here.
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 * PRODUCT
   
   * CHANNELS WE POWER
     
     * Product Overview
     * Email
     * SMS
     * Sailthru Experiences
     * Media & Publishing
     * Mobile
     * Web
     * Integrations
   
   * SOLUTIONS + SERVICES
     
     * Retail Solutions
     * Media Solutions
     * Sailthru Services
   
   * DIFFERENTIATORS
     
     * AI + Machine Learning
     * Lifecycle Optimization
     * Data + Reporting
     * Integration Partners
     * Technology
 * CUSTOMERS
 * EVENTS
   
   * CONNECT WITH SAILTHRU
     
     * Upcoming Events
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     * Related Stories
   
   * UPCOMING EVENTS
 * RESOURCES
   
   * RESOURCES
     
       
     * View All
     * Blog
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     * Retail Personalization Index
     * Documentation
   
   * FEATURED
     
     * The Key Consumer Trends Marketers Need To Know in 2023
     * Building Loyalty in a Recession
     * Thanksgiving Week Shows Retailers Collecting Zero-Party Data While
       Loyalty Programs Continue To Provide Solid Revenue Streams


SCHEDULE DEMO LOG IN
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CREATE BETTER CONNECTIONS & GENERATE MORE CONVERSIONS WITH CROSS-CHANNEL
PERSONALIZATION.

Sailthru's cross-channel customer engagement solution is built to help marketers
connect on a deeper level with each and every consumer, by delivering
personalized experiences across email, web, mobile, and now, SMS. It’s designed
to help you move at the speed of your customer… so you can achieve more, faster.

Schedule a Demo Explore SMS
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WE PARTNER WITH THE BEST.


View Customer Stories


THE 5TH ANNUAL RETAIL PERSONALIZATION INDEX IS HERE.

meet the leaders



MAKING EVERY MESSAGE
A LITTLE MORE PERSONAL.

Data is power, and our customer profiles are the most robust in the industry.
Capture key insights on consumers such as interests, email and omnichannel
behavior, purchase tendencies and more. Then easily personalize messaging for
every single customer — no matter the channel.

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Proven Results


LONG-TERM REVENUE STARTS WITH RELATIONSHIPS.

See Customer Success
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> “Sailthru’s client-first approach is second to none. My Customer Success
> Manager truly looks out for the company’s best interest, offering a variety of
> tools to drive conversions and revenue.”

Sarah Dorsey, Director of Email Marketing & CRM

Increase in clickthrough rate and revenue

10x

Increase in average order value

44%

Powerful Personalization


FULFILL THE PROMISE OF 1:1 NO MATTER YOUR TEAM SIZE.

Learn More


> “When we were exploring global ESPs, there were over 400 requirements we had
> to consider. Sometimes it can feel like you're searching for a unicorn ESP
> that has it all, but no platform is going to be 100% perfect. For us, the
> Sailthru product hits all the different points that we needed for our use
> cases, which was key in our decision.”

Sabrina Daryanani, Head of CRM Communications


WATCH THE CONDE NAST WEBINAR

Marketer Friendly


DO MORE WITH LESS — PERHAPS EVEN MORE THAN YOU THOUGHT POSSIBLE.

See Sailthru In Action
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> "Sailthru has proven to be a true partner in that they understand our business
> goals, opportunities and challenges, and enable us to personalize our
> cross-channel marketing communications seamlessly and efficiently."

Lindsay McGovern Senior Director, CRM and Lifecycle


WE’RE A PART OF YOUR TEAM.

Schedule a Demo


A COMMITMENT TO PARTNERSHIP

Our commitment to partnership goes beyond platform navigation and
troubleshooting. We’re not only here for the little things, we make it our
business to help you develop long term marketing strategies that grow with you.

Explore Sailthru Services

HANDS-ON TRAINING OPPORTUNITIES

We offer frequent and comprehensive training so you can learn how to make the
most of Sailthru, as well as participate in customized strategy sessions
designed to keep you sharp.

Learn More About Community

MUST LOVE MARKETING

We keep you up to date on marketing trends, best practices, industry shifts, and
beyond. We bring together experts from retail and media to compile proven
strategies and tactics you can put into action with Sailthru.

Visit our resources

> “Sailthru’s agility was game-changing to our business. We now have a customer
> ecosystem with email as a key part. I am a huge fan of the product and I can’t
> wait to make more of everything it offers.”

Lisa Perlmutter
VP of Ecommerce

FIND OUT HOW YOUR COMPANY CAN BENEFIT FROM SAILTHRU.

Schedule a Demo

Why Sailthru?


HAVE A QUESTION?

Ask us anything


WHY DO I NEED PERSONALIZATION?



For one thing, your customers have come to expect personalization, whatever that
means to them. Personalization isn’t a one-size-fits-all approach and as modern
consumers are inundated with marketing messages, relevant, personalized
communications are far more likely to catch their attention. Luckily,
personalization is just as beneficial for you. The Boston Consulting Group
predicted that companies fully invested in personalization will outsell their
competitors by 30%. Every year, Sailthru audits, analyzes and quantifies the
personalized marketing capabilities of 250 retailers, alongside a consumer
sentiment survey. Year after year, we find that people prefer shopping with the
brands — and engaging with the publishers —that offer the strongest personalized
experiences.




EVERYONE SAYS THEY HAVE BEST-IN-CLASS CUSTOMER SERVICE. WHAT MAKES YOU SO
SPECIAL?



Partnership is core to our business model. When onboarding to Sailthru, every
customer is assigned a dedicated Customer Success Manager to help kickstart
short-term and long-term success with the platform. These people are not
extensions of the Sales team tasked with upselling you. Instead, they’re more
extensions of your team, trained on industry business models and trends in order
to provide customers with the best strategic guidance. We have an in-house
Deliverability team to not only help Sailthru maintain one of the top sender
reputations in the business, but also ensure your company hits the inbox. For
your strategy, we conduct Strategic Business Reviews, benchmarking analysis,
insights workshops and anything else you need. That’s just the short list.




WHY IS SAILTHRU A BETTER CHOICE FOR MY COMPANY VS. LEGACY MARKETING CLOUDS?



Sailthru enables advanced personalization within its core email platform, with
out-of-the-box features designed to create real connections with your customers
and subscribers. Legacy marketing clouds are not built with personalization as
an integral part of their platform, and approximate personalization through
acquisitions which need to be bolted on and often come with additional services
fees. With many roadblocks requiring customer service requests and developmental
resources for small changes and updates, legacy marketing clouds are often
difficult to use as well. The Sailthru platform was designed for ease of use.
You can personalize email campaigns with a single click or build automations
yourself on day one, whether or not you know how to code. However, simplicity
should not be mistaken for a lack of sophistication. Continuous innovation is at
the heart of Sailthru, with new native tools and feature enhancements being
released throughout the year, following deep dives into what our customers want
in the core platform. In comparison, legacy marketing clouds often resort to
flashy acquisition-based additions to their clouds, which tend to require
additional services and license fees. Sailthru's obsession with customer success
yields thoughtful and efficient implementations, high-touch strategic guidance
and impactful program analysis to identify opportunities to push your business
forward.




STAY IN THE KNOW.

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PREPPING RETAILERS FOR HOLIDAYS 2022

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Entertainment


HOW NASCAR MAKES HAPPY BIRTHDAYS EVEN BETTER

Find out how Sailthru's five-year partnership with NASCAR put the brand on the
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SAILTHRU BY MARIGOLD: WHERE RELATIONSHIPS TAKE ROOT.

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