chainstoreage.com Open in urlscan Pro
2606:4700::6812:4be  Public Scan

Submitted URL: https://lnktrk.chainstoreage.com/ODI1LUxTUC01NDUAAAGOuAXaxF3pPZmoQ_JfmsrLFy6GxCKcl50NVuVBzWKtZe1o6e7mH5AIhR1r-nuG85uDdxcDbRI=
Effective URL: https://chainstoreage.com/what-will-drive-prime-big-deal-days-purchases?utm_source=swiftmail&utm_medium=email&utm_campaign...
Submission: On October 10 via api from US — Scanned from DE

Form analysis 2 forms found in the DOM

GET /search

<form class="search-bar__form search-bar__form--" action="/search" method="get">
  <div class="search-bar__wrapper search-bar__wrapper--"><input name="q" type="text" class="form-item__textfield" aria-label="Search" placeholder="Search"><svg class="search-bar__icon" aria-labelledby="title-search">
      <title id="title-search">search</title>
      <use xlink:href="#search"></use>
    </svg></div>
</form>

GET /search

<form class="search-bar__form search-bar__form--open" action="/search" method="get">
  <div class="search-bar__wrapper search-bar__wrapper--open"><input name="q" type="text" class="form-item__textfield" aria-label="Search" placeholder="Search"><svg class="search-bar__icon" aria-labelledby="title-search">
      <title id="title-search">search</title>
      <use xlink:href="#search"></use>
    </svg></div>
</form>

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10/09/2023


WHAT WILL DRIVE PRIME BIG DEAL DAYS PURCHASES?

Dan Berthiaume
Senior Editor, Technology

Image

Many Prime Big Deal Days shoppers are open to offers.

A new survey reveals how consumers are approaching the Amazon Prime Big Deals
Days fall sales extravganza.

According to a new survey of 600 U.S. consumers from mobile marketing platform
provider Attentive, of respondents planning to shop this year's Amazon Prime Big
Deal Days sale (Oct. 10 -11), 53% will do so regardless of the offers they find.
The remaining 47% of respondents will make a purchase if they come across a good
deal. 

More than half (54%) of respondents have some items picked out but are willing
to hear more. Another 33% aren’t sure what they’re going to buy yet. Half of
respondents plan to shop both Amazon and other e-commerce sites, while 44% plan
on exclusively sticking to Amazon

Most (86%) respondents have been waiting to purchase at least one item on Prime
Day, and more than half (55%) have three or more items they’re ready to add to
their cart. Close to six in 10 (58%) will purchase both essential and
nice-to-have items, and another 18% will exclusively make discretionary
purchases. Meanwhile, 23% will use the sale to stock up on day-to-day items. 

Prime Big Deal Days and holiday plans

More than six in 10 (62%) respondents are planning to shop for both themselves
and others, and 12% will just shop for holiday gifts. In addition, 62% of
respondents haven't started their holiday shopping yet, but 56% of those are
ready to kick off their holiday shopping if they find the right deals, and 31%
of those will officially start their holiday shopping on Prime Day regardless of
the deals. 

Of respondents who plan to avoid holiday shopping on Prime Day, only 25% will
wait until Black Friday to snag gifts. According to Attentive analysis, this
indicates the major holiday shopping window now runs between Prime Day and Black
Friday, rather than from Black Friday to Christmas Day. 

[Read more: Here’s what will drive Black Friday purchases]

In September 2023, Attentive conducted a survey of 600 U.S. consumers aged 18
and older about their sentiments toward Amazon Prime Day Big Deal Days.


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