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URL: https://www.weforum.org/stories/2024/12/improving-healthcare-in-the-intelligent-age-requires-cultural-change-and-collabo...
Submission: On December 20 via api from US — Scanned from DE

Form analysis 6 forms found in the DOM

<form>
  <fieldset>
    <legend class="visuallyhidden">Consent Selection</legend>
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Text Content

 * Consent
 * Details
 * [#IABV2SETTINGS#]
 * About


THIS WEBSITE USES COOKIES

The World Economic Forum uses necessary cookies to make our site work. We would
also like to set optional "marketing" cookies to personalise content and ads and
“performance” cookies to improve the website. 

Consent Selection
Necessary

Preferences

Performance

Marketing

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   Necessary cookies help make a website usable by enabling basic functions like
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      1
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      Some of the data collected by this provider is for the purposes of
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      2
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      cookies.js_dtestThis cookie determines whether the browser accepts
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      Maximum Storage Duration: SessionType: HTTP Cookie
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      _cfuvidThis cookie is a part of the services provided by Cloudflare -
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      connection for website operators.
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      t.gifEnsures that product pictures are presented correctly on website.
      Maximum Storage Duration: SessionType: Pixel Tracker
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      tsThis cookie is necessary for the PayPal login-function on the website.
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      Maximum Storage Duration: 13 monthsType: HTTP Cookie
      SessionSets a unique ID for the session. This allows the website to obtain
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      Maximum Storage Duration: SessionType: HTTP Cookie
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      prior to authentication
      Maximum Storage Duration: SessionType: HTTP Cookie
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      Maximum Storage Duration: SessionType: HTTP Cookie
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      upon access_token expriry
      Maximum Storage Duration: 30 daysType: HTTP Cookie
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      Maximum Storage Duration: SessionType: HTTP Cookie
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      youtube.com
      google.com
      
      3
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      in context with load balancing, in order to optimize user experience.
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      12
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      pexels.com
      vimeo.com
      
      5
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      This is beneficial for the website, in order to make valid reports on the
      use of their website.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
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      2
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      cross-site request forgery. This cookie is essential for the security of
      the website and visitor.
      Maximum Storage Duration: SessionType: HTTP Cookie
      __Secure-next-auth.callback-urlUsed in order to detect spam and improve
      the website's security.
      Maximum Storage Duration: SessionType: HTTP Cookie
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      Maximum Storage Duration: SessionType: HTTP Cookie
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      Maximum Storage Duration: PersistentType: HTML Local Storage
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      cookies.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
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      weforum--c.documentforce.com
      
      10
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      current domain
      Maximum Storage Duration: 1 yearType: HTTP Cookie
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      the cookie consent box.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
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      1
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 * Preferences 26
   
   Preference cookies enable a website to remember information that changes the
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      1
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      AcastLangThis cookie is used to determine the preferred language of the
      visitor and sets the language accordingly on the website, if possible.
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    * Cookiebot
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      CookieConsentBulkSetting-#Enables cookie consent across multiple websites
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      3
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      langNecessary for maintaining language-settings across subpages on the
      website.
      Maximum Storage Duration: SessionType: HTTP Cookie
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      Maximum Storage Duration: 1 yearType: HTTP Cookie
    * Sli.do
      4
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      app.lastEventUuidCaptures state of last user event on the app too ensure
      user flow states are maintained
      Maximum Storage Duration: PersistentType: HTML Local Storage
      app.redux.localFeatureFlagsSets locale as per user preference on the
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      Maximum Storage Duration: PersistentType: HTML Local Storage
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      Maximum Storage Duration: PersistentType: HTML Local Storage
      app.redux.uiNewQuestions.readQuestionsIdsEnables capture of new questions
      from users
      Maximum Storage Duration: PersistentType: HTML Local Storage
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      2
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      tableau_localeThe cookie determines the preferred language and
      country-setting of the visitor - This allows the website to show content
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      Maximum Storage Duration: SessionType: HTTP Cookie
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      Maximum Storage Duration: SessionType: HTTP Cookie
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      2
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      playerSaves the user's preferences when playing embedded videos from
      Vimeo.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      sync_activeContains data on visitor's video-content preferences - This
      allows the website to remember parameters such as preferred volume or
      video quality. The service is provided by Vimeo.com.
      Maximum Storage Duration: PersistentType: HTML Local Storage
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      1
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      wglangDetermines the preferred language of the visitor. Allows the website
      to set the preferred language upon the visitor's re-entry.
      Maximum Storage Duration: PersistentType: HTML Local Storage
    * World Economic Forum
      7
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      jwplayerLocalIdUsed to determine the optimal video quality based on the
      visitor's device and network settings.
      Maximum Storage Duration: PersistentType: HTML Local Storage
      i18next.translate.booUsed in context with the language setting on the
      website. Facilitates the translation into the preferred language of the
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      Maximum Storage Duration: SessionType: HTML Local Storage
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      the website to set the preferred language upon the visitor's re-entry.
      Maximum Storage Duration: PersistentType: HTML Local Storage
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      Maximum Storage Duration: SessionType: HTTP Cookie
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      Maximum Storage Duration: SessionType: HTTP Cookie
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 * Performance 186
   
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      APLUS_LS_KEYRegisters statistical data on users' behaviour on the website.
      Used for internal analytics by the website operator.
      Maximum Storage Duration: PersistentType: HTML Local Storage
    * Appcues
      2
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      apc_local_idUsed in context with the VR-content on website. Collects data
      on who, what and when the content has been viewed for statistical
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      Maximum Storage Duration: PersistentType: HTML Local Storage
      apc_userUsed in context with the VR-content on website. Collects data on
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      Maximum Storage Duration: SessionType: HTML Local Storage
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      39
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      _cb [x6]Collects data such as visitors' IP address, geographical location
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      Maximum Storage Duration: SessionType: HTTP Cookie
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      website navigation - This information is used for internal optimization
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      Maximum Storage Duration: SessionType: HTTP Cookie
    * Google
      98
      Learn more about this provider
      
      Some of the data collected by this provider is for the purposes of
      personalization and measuring advertising effectiveness.
      
      __utma [x4]Collects data on the number of times a user has visited the
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      Maximum Storage Duration: 2 yearsType: HTTP Cookie
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      Maximum Storage Duration: SessionType: HTTP Cookie
      __utmv [x4]Saves user-defined tracking parameters for use in Google
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      Maximum Storage Duration: SessionType: HTTP Cookie
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      was used, what link was clicked and what search term was used. Used by
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      Maximum Storage Duration: 6 monthsType: HTTP Cookie
      _ga [x25]Registers a unique ID that is used to generate statistical data
      on how the visitor uses the website.
      Maximum Storage Duration: 2 yearsType: HTTP Cookie
      _ga_# [x18]Used by Google Analytics to collect data on the number of times
      a user has visited the website as well as dates for the first and most
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      Maximum Storage Duration: 2 yearsType: HTTP Cookie
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      on how the visitor uses the website.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
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      Maximum Storage Duration: 1 dayType: HTTP Cookie
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      Maximum Storage Duration: SessionType: Pixel Tracker
      collectUsed to send data to Google Analytics about the visitor's device
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      tdRegisters statistical data on users' behaviour on the website. Used for
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      1
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      AnalyticsSyncHistoryUsed in connection with data-synchronization with
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      1
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      context_historyPending
      Maximum Storage Duration: SessionType: HTML Local Storage
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      3
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      _parsely_sessionThis cookie is used to collect data on visitor behavior on
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      Maximum Storage Duration: 1 dayType: HTTP Cookie
      _parsely_visitorThis cookie is used to determine if the visitor has
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      Maximum Storage Duration: SessionType: HTTP Cookie
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      5
      Learn more about this provider
      __qcaCollects data on the user's visits to the website, such as the number
      of visits, average time spent on the website and what pages have been
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      content.
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      4
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      _persistenceTest [x2]Pending
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      Slido.EventAuthTokens [x2]Pending
      Maximum Storage Duration: 1 yearType: HTTP Cookie
    * Taobao.com
      2
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      x5secdataRegisters statistical data on users' behaviour on the website.
      Used for internal analytics by the website operator.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
      xlly_sCollects data on visitor interaction with the website's
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      11
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      analyzeThis cookie is used by the website’s operator in context with
      multi-variate testing. This is a tool used to combine or change content on
      the website. This allows the website to find the best variation/edition of
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      Maximum Storage Duration: SessionType: Pixel Tracker
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      optimizes the website's relevance towards the visitor – the cookie can
      also be set to improve the visitor's experience on a website.
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      optimizes the website's relevance towards the visitor – the cookie can
      also be set to improve the visitor's experience on a website.
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      for internal analysis and website optimization.
      Maximum Storage Duration: SessionType: HTTP Cookie
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      the number of visits, average time spent on the website and what pages
      have been read.
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      interface variant is displayed for each visit, if the user is
      participating in a design experiment.
      Maximum Storage Duration: 10 yearsType: HTTP Cookie
    * World Economic Forum
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      _cb_svrefCollects data such as visitors' IP address, geographical location
      and website navigation - This information is used for internal
      optimization and statistics for the website's operator.
      Maximum Storage Duration: PersistentType: HTML Local Storage
      _cb_svref_expiresThis cookie is used in context with HTML local storage,
      this sets an expiry date/time for the _cb_sverf, which makes it function
      like a cookie.
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      APLUS_CNARegisters statistical data on users' behaviour on the website.
      Used for internal analytics by the website operator.
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      for internal analytics by the website operator.
      Maximum Storage Duration: SessionType: HTTP Cookie
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      website owner.
      Maximum Storage Duration: PersistentType: HTML Local Storage
    * embed-cdn.spotifycdn.com
      1
      sentryReplaySessionRegisters data on visitors' website-behaviour. This is
      used for internal analysis and website optimization.
      Maximum Storage Duration: SessionType: HTML Local Storage
    * force.com
      weforum--c.documentforce.com
      
      4
      BrowserId [x4]Registers a unique ID that identifies the user's device for
      return visits.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
    * livestream.com
      f.vimeocdn.com
      
      2
      vuid [x2]Collects data on visitor interaction with the website's
      video-content. This data is used to make the website's video-content more
      relevant towards the visitor.
      Maximum Storage Duration: 2 yearsType: HTTP Cookie
    * public.powrcdn.com
      3
      ahoy_unique_#Registers statistical data on users' behaviour on the
      website. Used for internal analytics by the website operator.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
      ahoy_visitRegisters statistical data on users' behaviour on the website.
      Used for internal analytics by the website operator.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
      ahoy_visitorRegisters statistical data on users' behaviour on the website.
      Used for internal analytics by the website operator.
      Maximum Storage Duration: 2 yearsType: HTTP Cookie
    * tag.aticdn.net
      2
      atuseridRegisters statistical data on users' behaviour on the website.
      Used for internal analytics by the website operator.
      Maximum Storage Duration: SessionType: HTTP Cookie
      pa_userRegisters statistical data on users' behaviour on the website. Used
      for internal analytics by the website operator.
      Maximum Storage Duration: SessionType: HTTP Cookie
    * widget.sndcdn.com
      1
      number(#)Used to track user’s interaction with embedded content.
      Maximum Storage Duration: SessionType: HTML Local Storage

 * Marketing 112
   
   Marketing cookies are used to track visitors across websites. The intention
   is to display ads that are relevant and engaging for the individual user and
   thereby more valuable for publishers and third party advertisers.
    * Alibaba.com
      5
      Learn more about this provider
      atpsidaRegisters a unique ID that identifies the user's device during
      return visits. Used for conversion tracking and to measure the efficacy of
      online ads.
      Maximum Storage Duration: SessionType: HTTP Cookie
      scaUsed to track user’s interaction with embedded content.
      Maximum Storage Duration: SessionType: HTTP Cookie
      tfstk [x2]Necessary for the implementation of video-content on the
      website.
      Maximum Storage Duration: 180 daysType: HTTP Cookie
      isgSets a unique ID for the visitor, that allows third party advertisers
      to target the visitor with relevant advertisement. This pairing service is
      provided by third party advertisement hubs, which facilitates real-time
      bidding for advertisers.
      Maximum Storage Duration: 180 daysType: HTTP Cookie
    * Baidu
      4
      Learn more about this provider
      HMACCOUNT_BFESSUsed to send data to Baidu about the visitor's device and
      behavior. Tracks the visitor across devices and marketing channels.
      Maximum Storage Duration: 400 daysType: HTTP Cookie
      Hm_ck_#Used to send data to Baidu about the visitor's device and behavior.
      Tracks the visitor across devices and marketing channels.
      Maximum Storage Duration: SessionType: HTTP Cookie
      Hm_lpvt_#Used to send data to Baidu about the visitor's device and
      behavior. Tracks the visitor across devices and marketing channels.
      Maximum Storage Duration: SessionType: HTTP Cookie
      Hm_lvt_#Used to send data to Baidu about the visitor's device and
      behavior. Tracks the visitor across devices and marketing channels.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
    * Chartbeat
      13
      Learn more about this provider
      pingCollects data such as visitors' IP address, geographical location and
      website navigation - This information is used for internal optimization
      and statistics for the website's operator.
      Maximum Storage Duration: SessionType: Pixel Tracker
      _cb_svref [x6]This cookie is used to collect information on a visitor.
      This information will become an ID string with information on a specific
      visitor – ID information strings can be used to target groups with similar
      preferences, or can be used by third-party domains or ad-exchanges.
      Maximum Storage Duration: SessionType: HTTP Cookie
      _chartbeat2Used by the web analytics company Chartbeat to register whether
      the user has visited the website before.
      Maximum Storage Duration: PersistentType: HTML Local Storage
      _chartbeat2_expiresUsed by the web analytics company Chartbeat to register
      whether the user has visited the website before.
      Maximum Storage Duration: PersistentType: HTML Local Storage
      _chartbeat4_expiresUsed by the web analytics company Chartbeat to register
      whether the user has visited the website before.
      Maximum Storage Duration: PersistentType: HTML Local Storage
      _v__chartbeat3Contains data on user navigation, interaction and time spent
      on the website and its sub-pages. This data is used to optimise the
      relevance of advertisements and for statistical purposes.
      Maximum Storage Duration: PersistentType: HTML Local Storage
      _v__chartbeat3_expiresContains data on user navigation, interaction and
      time spent on the website and its sub-pages. This data is used to optimise
      the relevance of advertisements and for statistical purposes.
      Maximum Storage Duration: PersistentType: HTML Local Storage
      _v__chartbeat3Contains data on user navigation, interaction and time spent
      on the website and its sub-pages. This data is used to optimise the
      relevance of advertisements and for statistical purposes.
      Maximum Storage Duration: 13 monthsType: HTTP Cookie
    * Dailymotion
      1
      Learn more about this provider
      _TEST_Collects data on visitor interaction with the website's
      video-content. This data is used to make the website's video-content more
      relevant towards the visitor.
      Maximum Storage Duration: SessionType: HTTP Cookie
    * Google
      11
      Learn more about this provider
      
      Some of the data collected by this provider is for the purposes of
      personalization and measuring advertising effectiveness.
      
      _gcl_au [x5]Used by Google AdSense for experimenting with advertisement
      efficiency across websites using their services.
      Maximum Storage Duration: 3 monthsType: HTTP Cookie
      IDEUsed by Google DoubleClick to register and report the website user's
      actions after viewing or clicking one of the advertiser's ads with the
      purpose of measuring the efficacy of an ad and to present targeted ads to
      the user.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      pagead/landing [x2]Collects data on visitor behaviour from multiple
      websites, in order to present more relevant advertisement - This also
      allows the website to limit the number of times that they are shown the
      same advertisement.
      Maximum Storage Duration: SessionType: Pixel Tracker
      ads/ga-audiencesUsed by Google AdWords to re-engage visitors that are
      likely to convert to customers based on the visitor's online behaviour
      across websites.
      Maximum Storage Duration: SessionType: Pixel Tracker
      NIDRegisters a unique ID that identifies a returning user's device. The ID
      is used for targeted ads.
      Maximum Storage Duration: 6 monthsType: HTTP Cookie
      GoogleAdServingTestUsed to register what ads have been displayed to the
      user.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
    * Iqiyi.com
      3
      Learn more about this provider
      Hm_lpvt_#Used to send data to Baidu about the visitor's device and
      behavior. Tracks the visitor across devices and marketing channels.
      Maximum Storage Duration: SessionType: HTML Local Storage
      Hm_lvt_#Used to send data to Baidu about the visitor's device and
      behavior. Tracks the visitor across devices and marketing channels.
      Maximum Storage Duration: PersistentType: HTML Local Storage
      HMACCOUNTUsed to send data to Baidu about the visitor's device and
      behavior. Tracks the visitor across devices and marketing channels.
      Maximum Storage Duration: 14 yearsType: HTTP Cookie
    * LinkedIn
      3
      Learn more about this provider
      bcookieUsed by the social networking service, LinkedIn, for tracking the
      use of embedded services.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      li_sugrCollects data on user behaviour and interaction in order to
      optimize the website and make advertisement on the website more relevant.
      Maximum Storage Duration: 3 monthsType: HTTP Cookie
      UserMatchHistoryEnsures visitor browsing-security by preventing cross-site
      request forgery. This cookie is essential for the security of the website
      and visitor.
      Maximum Storage Duration: 30 daysType: HTTP Cookie
    * Loginradius
      1
      Learn more about this provider
      rc::fPending
      Maximum Storage Duration: PersistentType: HTML Local Storage
    * Meta Platforms, Inc.
      1
      Learn more about this provider
      dprPending
      Maximum Storage Duration: SessionType: HTTP Cookie
    * Parse.ly
      1
      Learn more about this provider
      undefined(undefined)Pending
      Maximum Storage Duration: PersistentType: HTML Local Storage
    * Quantcast
      1
      Learn more about this provider
      mcCollects data on the user's visits to the website, such as what pages
      have been loaded. The registered data is used for targeted ads.
      Maximum Storage Duration: 13 monthsType: HTTP Cookie
    * ScorecardResearch
      1
      Learn more about this provider
      UIDCollects information of the user and his/her movement, such as
      timestamp for visits, most recently loaded pages and IP address. The data
      is used by the marketing research network, Scorecard Research, to analyse
      traffic patterns and carry out surveys to help their clients better
      understand the customer's preferences.
      Maximum Storage Duration: 400 daysType: HTTP Cookie
    * Sli.do
      1
      Learn more about this provider
      NRBA_SESSION_IDCollects user data through quiz/survey-like content. This
      allows the website to promote relevant products or services.
      Maximum Storage Duration: SessionType: HTML Local Storage
    * Spotify
      2
      Learn more about this provider
      sp_landingUsed to implement audio-content from Spotify on the website. Can
      also be used to register user interaction and preferences in context with
      audio-content - This can serve statistics and marketing purposes.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
      sp_tUsed to implement audio-content from Spotify on the website. Can also
      be used to register user interaction and preferences in context with
      audio-content - This can serve statistics and marketing purposes.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
    * Twitter Inc.
      4
      Learn more about this provider
      guest_idCollects data related to the user's visits to the website, such as
      the number of visits, average time spent on the website and which pages
      have been loaded, with the purpose of personalising and improving the
      Twitter service.
      Maximum Storage Duration: 13 monthsType: HTTP Cookie
      i/jotSets a unique ID for the visitor, that allows third party advertisers
      to target the visitor with relevant advertisement. This pairing service is
      provided by third party advertisement hubs, which facilitates real-time
      bidding for advertisers.
      Maximum Storage Duration: SessionType: Pixel Tracker
      i/jot/embedsSets a unique ID for the visitor, that allows third party
      advertisers to target the visitor with relevant advertisement. This
      pairing service is provided by third party advertisement hubs, which
      facilitates real-time bidding for advertisers.
      Maximum Storage Duration: SessionType: Pixel Tracker
      RichHistoryCollects data on visitors' preferences and behaviour on the
      website - This information is used make content and advertisement more
      relevant to the specific visitor.
      Maximum Storage Duration: SessionType: HTML Local Storage
    * UserReport
      1
      Learn more about this provider
      apr_dsuPresents the user with relevant content and advertisement. The
      service is provided by third-party advertisement hubs, which facilitate
      real-time bidding for advertisers.
      Maximum Storage Duration: PersistentType: HTML Local Storage
    * VWO
      1
      Learn more about this provider
      s.gifRegisters user behaviour and navigation on the website, and any
      interaction with active campaigns. This is used for optimizing
      advertisement and for efficient retargeting.
      Maximum Storage Duration: SessionType: Pixel Tracker
    * World Economic Forum
      15
      Learn more about this provider
      __mpq_#_# [x2]Collects data on user behaviour and interaction in order to
      optimize the website and make advertisement on the website more relevant.
      Maximum Storage Duration: PersistentType: HTML Local Storage
      mp_#_mixpanel [x6]Pending
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      client_tokenUsed to track the visitor's usage of GIFs - This serves for
      analytical and marketing purposes.
      Maximum Storage Duration: SessionType: HTML Local Storage
      expires_inUsed to track the visitor's usage of GIFs - This serves for
      analytical and marketing purposes.
      Maximum Storage Duration: SessionType: HTML Local Storage
      token_typeRegisters data on visitors from multiple visits and on multiple
      websites. This information is used to measure the efficiency of
      advertisement on websites.
      Maximum Storage Duration: SessionType: HTML Local Storage
      giphyPingbackIdUsed to track the visitor's usage of GIFs - This serves for
      analytical and marketing purposes.
      Maximum Storage Duration: SessionType: HTML Local Storage
      TabIdCollects data on visitors' behaviour and interaction - This is used
      to optimize the website and make advertisement on the website more
      relevant.
      Maximum Storage Duration: SessionType: HTML Local Storage
      __mp_opt_in_out_#Stores the user's cookie consent state for the current
      domain
      Maximum Storage Duration: SessionType: HTTP Cookie
      nWC1Uzs7EIPending
      Maximum Storage Duration: SessionType: HTML Local Storage
    * YouTube
      24
      Learn more about this provider
      #-#Used to track user’s interaction with embedded content.
      Maximum Storage Duration: SessionType: HTML Local Storage
      __Secure-ROLLOUT_TOKENPending
      Maximum Storage Duration: 180 daysType: HTTP Cookie
      iU5q-!O9@$Registers a unique ID to keep statistics of what videos from
      YouTube the user has seen.
      Maximum Storage Duration: SessionType: HTML Local Storage
      LAST_RESULT_ENTRY_KEYUsed to track user’s interaction with embedded
      content.
      Maximum Storage Duration: SessionType: HTTP Cookie
      LogsDatabaseV2:V#||LogsRequestsStoreUsed to track user’s interaction with
      embedded content.
      Maximum Storage Duration: PersistentType: IndexedDB
      nextIdUsed to track user’s interaction with embedded content.
      Maximum Storage Duration: SessionType: HTTP Cookie
      remote_sidNecessary for the implementation and functionality of YouTube
      video-content on the website.
      Maximum Storage Duration: SessionType: HTTP Cookie
      requestsUsed to track user’s interaction with embedded content.
      Maximum Storage Duration: SessionType: HTTP Cookie
      ServiceWorkerLogsDatabase#SWHealthLogNecessary for the implementation and
      functionality of YouTube video-content on the website.
      Maximum Storage Duration: PersistentType: IndexedDB
      TESTCOOKIESENABLEDUsed to track user’s interaction with embedded content.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
      VISITOR_INFO1_LIVETries to estimate the users' bandwidth on pages with
      integrated YouTube videos.
      Maximum Storage Duration: 180 daysType: HTTP Cookie
      VISITOR_PRIVACY_METADATAStores the user's cookie consent state for the
      current domain
      Maximum Storage Duration: 180 daysType: HTTP Cookie
      YSCRegisters a unique ID to keep statistics of what videos from YouTube
      the user has seen.
      Maximum Storage Duration: SessionType: HTTP Cookie
      yt.innertube::nextIdRegisters a unique ID to keep statistics of what
      videos from YouTube the user has seen.
      Maximum Storage Duration: PersistentType: HTML Local Storage
      yt.innertube::requestsRegisters a unique ID to keep statistics of what
      videos from YouTube the user has seen.
      Maximum Storage Duration: PersistentType: HTML Local Storage
      ytidb::LAST_RESULT_ENTRY_KEYUsed to track user’s interaction with embedded
      content.
      Maximum Storage Duration: PersistentType: HTML Local Storage
      YtIdbMeta#databasesUsed to track user’s interaction with embedded content.
      Maximum Storage Duration: PersistentType: IndexedDB
      yt-remote-cast-availableStores the user's video player preferences using
      embedded YouTube video
      Maximum Storage Duration: SessionType: HTML Local Storage
      yt-remote-cast-installedStores the user's video player preferences using
      embedded YouTube video
      Maximum Storage Duration: SessionType: HTML Local Storage
      yt-remote-connected-devicesStores the user's video player preferences
      using embedded YouTube video
      Maximum Storage Duration: PersistentType: HTML Local Storage
      yt-remote-device-idStores the user's video player preferences using
      embedded YouTube video
      Maximum Storage Duration: PersistentType: HTML Local Storage
      yt-remote-fast-check-periodStores the user's video player preferences
      using embedded YouTube video
      Maximum Storage Duration: SessionType: HTML Local Storage
      yt-remote-session-appStores the user's video player preferences using
      embedded YouTube video
      Maximum Storage Duration: SessionType: HTML Local Storage
      yt-remote-session-nameStores the user's video player preferences using
      embedded YouTube video
      Maximum Storage Duration: SessionType: HTML Local Storage
    * Youku.com
      14
      Learn more about this provider
      __arpvid [x2]Used to track user’s interaction with embedded content.
      Maximum Storage Duration: SessionType: HTTP Cookie
      __ayft [x2]Used to track user’s interaction with embedded content.
      Maximum Storage Duration: SessionType: HTTP Cookie
      __aypstp [x2]Used to track user’s interaction with embedded content.
      Maximum Storage Duration: SessionType: HTTP Cookie
      __ayscnt [x2]Used to track user’s interaction with embedded content.
      Maximum Storage Duration: SessionType: HTTP Cookie
      __aysid [x2]Used to track user’s interaction with embedded content.
      Maximum Storage Duration: 2 daysType: HTTP Cookie
      __ayspstp [x2]Used to track user’s interaction with embedded content.
      Maximum Storage Duration: 2 daysType: HTTP Cookie
      __ysuid [x2]Used to track user’s interaction with embedded content.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
    * mmstat.com
      youku.com
      
      2
      cna [x2]Presents the user with relevant content and advertisement. The
      service is provided by third-party advertisement hubs, which facilitate
      real-time bidding for advertisers.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
    * tag.aticdn.net
      1
      _pprvCollects data on user behaviour and interaction in order to optimize
      the website and make advertisement on the website more relevant.
      Maximum Storage Duration: 13 monthsType: HTTP Cookie
    * widget.sndcdn.com
      1
      WIDGET::local::assignmentsUsed by audio-platform SoundCloud to implement,
      measure and improve their embedded content/service on the website - The
      collection of data also includes visitors’ interaction with embedded
      content/service. This can be used for statistics or marketing purposes.
      Maximum Storage Duration: PersistentType: HTML Local Storage
    * www.climatewatchdata.org
      1
      ONE_SIGNAL_SDK_DB#OptionsUsed to track visitors on multiple websites, in
      order to present relevant advertisement based on the visitor's
      preferences.
      Maximum Storage Duration: PersistentType: IndexedDB

 * Unclassified 81
   Unclassified cookies are cookies that we are in the process of classifying,
   together with the providers of individual cookies.
    * Alibaba.com
      3
      Learn more about this provider
      APLUS_S_CORE_0.#.#_#_#Pending
      Maximum Storage Duration: PersistentType: HTML Local Storage
      ETLCDPending
      Maximum Storage Duration: PersistentType: HTML Local Storage
      syfhsPending
      Maximum Storage Duration: PersistentType: HTML Local Storage
    * Flourish
      1
      Learn more about this provider
      inbound_fieldsPending
      Maximum Storage Duration: SessionType: HTTP Cookie
    * Infogram
      1
      Learn more about this provider
      ig_sessionPending
      Maximum Storage Duration: SessionType: HTTP Cookie
    * Iqiyi.com
      20
      Learn more about this provider
      __dfpPending
      Maximum Storage Duration: 7 yearsType: HTTP Cookie
      nuPending
      Maximum Storage Duration: SessionType: HTTP Cookie
      QC005Pending
      Maximum Storage Duration: 90 yearsType: HTTP Cookie
      QC006Pending
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      QC007Pending
      Maximum Storage Duration: SessionType: HTTP Cookie
      QC008Pending
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      QC010Pending
      Maximum Storage Duration: SessionType: HTTP Cookie
      QC142Pending
      Maximum Storage Duration: 1 dayType: HTTP Cookie
      QC173Pending
      Maximum Storage Duration: 90 yearsType: HTTP Cookie
      QC175Pending
      Maximum Storage Duration: 3 daysType: HTTP Cookie
      QC176Pending
      Maximum Storage Duration: 1 dayType: HTTP Cookie
      QC181Pending
      Maximum Storage Duration: SessionType: HTTP Cookie
      QC191Pending
      Maximum Storage Duration: SessionType: HTTP Cookie
      QP001Pending
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      TQC002Pending
      Maximum Storage Duration: SessionType: HTTP Cookie
      TQC030Pending
      Maximum Storage Duration: 90 yearsType: HTTP Cookie
      jpb.gifPending
      Maximum Storage Duration: SessionType: Pixel Tracker
      __dfpPending
      Maximum Storage Duration: PersistentType: HTML Local Storage
      __uuidPending
      Maximum Storage Duration: 10 yearsType: HTTP Cookie
      QCUserPending
      Maximum Storage Duration: 1 yearType: HTTP Cookie
    * Parse.ly
      1
      Learn more about this provider
      (unnamed)Pending
      Maximum Storage Duration: SessionType: HTTP Cookie
    * Sli.do
      2
      Learn more about this provider
      app.lastEventClusterIdPending
      Maximum Storage Duration: PersistentType: HTML Local Storage
      app.redux.uiApp.preferredLightnessPending
      Maximum Storage Duration: PersistentType: HTML Local Storage
    * Tableau
      7
      Learn more about this provider
      hidPending
      Maximum Storage Duration: SessionType: HTTP Cookie
      vizql/tilecache/2AD690315E2B491CB996CEFC307B7CC5-0:0/9100/e426fddbdcb8397cde4f7ef374ff4939ed6d5b76c01f8b3219b3dccf437fe90a/views.14942431371534707517_10278295002524955128.viz.0.0.pngPending
      Maximum Storage Duration: SessionType: Pixel Tracker
      vizql/tilecache/4E257C97EA9F4FA2874077B5B5BAACC8-0:0/9100/25e14ec62c79cf2030f5341ac8a67f381f833f5aae04da276b1e2fbf4ebeb870/views.14942431371534707517_10278295002524955128.viz.0.0.pngPending
      Maximum Storage Duration: SessionType: Pixel Tracker
      vizql/tilecache/64DE970B71134DB28A6807B727B2D0BD-0:0/9100/bdf270669a8a7861c639959e16c559c4b31cf120e8035ef851ca05bfc42cb22d/views.14942431371534707517_10278295002524955128.viz.0.0.pngPending
      Maximum Storage Duration: SessionType: Pixel Tracker
      vizql/tilecache/6CDB6B567955433EBE9470AFD1F915C9-0:0/9100/446907240744aadeffc12afff7304a2bc57b976776cf9d60004a4fa0f918f0fb/views.14942431371534707517_10278295002524955128.viz.0.0.pngPending
      Maximum Storage Duration: SessionType: Pixel Tracker
      vizql/tilecache/6FFEB792861149A58846634E53B54345-0:0/9100/a4d0ffbfe231a4e8e6fcdc56ff839f4776f5724451654b7ab090e43914aaf09e/views.14942431371534707517_10278295002524955128.viz.0.0.pngPending
      Maximum Storage Duration: SessionType: Pixel Tracker
      vizql/tilecache/DF1911B661914F7AA202B2339F68B406-0:0/9100/c4ccd7fef97e7e4f279cb9f3ff2b784d19a468c0f489163181719772e7f57601/views.14942431371534707517_10278295002524955128.viz.0.0.pngPending
      Maximum Storage Duration: SessionType: Pixel Tracker
    * Taobao.com
      1
      Learn more about this provider
      tsPending
      Maximum Storage Duration: SessionType: Pixel Tracker
    * VWO
      1
      Learn more about this provider
      _vwo_nls_q_#Pending
      Maximum Storage Duration: PersistentType: HTML Local Storage
    * Weglot
      3
      Learn more about this provider
      wg-translationsPending
      Maximum Storage Duration: PersistentType: HTML Local Storage
      wg-translations-versionPending
      Maximum Storage Duration: PersistentType: HTML Local Storage
      BROWNIEPending
      Maximum Storage Duration: 7 daysType: HTTP Cookie
    * World Economic Forum
      25
      Learn more about this provider
      __mplss_0123wxyz [x2]Pending
      Maximum Storage Duration: PersistentType: HTML Local Storage
      APLUS_CNA_EXPIRESPending
      Maximum Storage Duration: PersistentType: HTML Local Storage
      mpDistinctId [x5]Pending
      Maximum Storage Duration: SessionType: HTTP Cookie
      unauthorized-attempt-locationPending
      Maximum Storage Duration: PersistentType: HTML Local Storage
      _cms_sessionPending
      Maximum Storage Duration: SessionType: HTTP Cookie
      _web_session [x5]Pending
      Maximum Storage Duration: SessionType: HTTP Cookie
      gtm_session_start [x4]Pending
      Maximum Storage Duration: 1 dayType: HTTP Cookie
      @@History/@@scroll|/ifr/GivingTheseAntarcticgiantpetrelPending
      Maximum Storage Duration: SessionType: HTML Local Storage
      scopePending
      Maximum Storage Duration: SessionType: HTML Local Storage
      vizql/tilecache/72172A742471438AAD292582478041B4-0:0/9100/ed4028854b7d165f474e0d0dd02ab16f29c8aaa08537cbc7ddab6f94b94f245e/views.14942431371534707517_10278295002524955128.viz.0.0.pngPending
      Maximum Storage Duration: SessionType: Pixel Tracker
      vizql/tilecache/CC2DBBDB7AC2480DB4573B2B39884295-0:0/9100/813f9330154de8a07635d992862071f260d7a258ec4fba66c65e0721ec25ba05/views.14942431371534707517_10278295002524955128.viz.0.0.pngPending
      Maximum Storage Duration: SessionType: Pixel Tracker
      8F1sb/pixel.gifPending
      Maximum Storage Duration: SessionType: Pixel Tracker
      client_session_idPending
      Maximum Storage Duration: SessionType: HTTP Cookie
    * oecdtv.webtv-solution.com
      2
      uepUserIDPending
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      userid_playerPending
      Maximum Storage Duration: 10 yearsType: HTTP Cookie
    * resourcewatch.org
      2
      mapbox.eventData.uuid:cmVzb3VyY2V3YXRjaA==Pending
      Maximum Storage Duration: PersistentType: HTML Local Storage
      mapbox.eventData:cmVzb3VyY2V3YXRjaA==Pending
      Maximum Storage Duration: PersistentType: HTML Local Storage
    * stc.iqiyipic.com
      9
      QC204Pending
      Maximum Storage Duration: SessionType: HTTP Cookie
      QC205Pending
      Maximum Storage Duration: SessionType: HTTP Cookie
      QC206Pending
      Maximum Storage Duration: SessionType: HTTP Cookie
      QC207Pending
      Maximum Storage Duration: SessionType: HTTP Cookie
      QC208Pending
      Maximum Storage Duration: SessionType: HTTP Cookie
      QC213Pending
      Maximum Storage Duration: SessionType: HTTP Cookie
      QC215Pending
      Maximum Storage Duration: SessionType: HTTP Cookie
      QC216Pending
      Maximum Storage Duration: SessionType: HTTP Cookie
      QC217Pending
      Maximum Storage Duration: SessionType: HTTP Cookie
    * www.climatewatchdata.org
      3
      _climate_watch_sessionPending
      Maximum Storage Duration: SessionType: HTTP Cookie
      _passenger_routePending
      Maximum Storage Duration: SessionType: HTTP Cookie
      ONE_SIGNAL_SDK_DB#SentUniqueOutcomePending
      Maximum Storage Duration: PersistentType: IndexedDB

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Opinion
Health and Healthcare Systems


IMPROVING HEALTHCARE IN THE INTELLIGENT AGE REQUIRES CULTURAL CHANGE AND
COLLABORATION

Dec 20, 2024

Collaborative models can pave the way for a regenerative healthcare ecosystem

Image: Shutterstock / Pressmaster

KATHY BLOOMGARDEN

Chief Executive Officer, Ruder Finn

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ARTIFICIAL INTELLIGENCE

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This article is part of: World Economic Forum Annual Meeting
 * Embracing the potential of artificial intelligence (AI) in healthcare demands
   a mindset shift, prioritizing collaboration, openness and a willingness to
   transform outdated workflows.
 * AI-powered tools deliver tailored treatments but patient engagement and data
   consent are essential to unlock their full impact.
 * Collaborative models such as federated learning and open datasets foster
   innovation while addressing privacy concerns, paving the way for a
   regenerative healthcare ecosystem.

It’s no secret that we are living in an age of unprecedented disruption.
Innovation is moving at an astounding pace, impacting how we connect and
communicate across industries globally.

Artificial Intelligence (AI) innovation is advancing far faster than other
technological breakthroughs, with collaboration between pharma companies,
biotech, academia and startups bringing new game-changing tools to the
healthcare market.

From developing scientific progress to patient touchpoints, AI can optimize and
elevate at all levels. Leadership is key to encouraging teams to restructure and
adopt an open mindset regarding AI in their field.

BCG proposed the 10-20-70 rule for successful generative AI (GenAI)
transformation, which involves focusing 10% on building new algorithms, 20% on
infrastructure and 70% on people and processes.

Leaders must recognize that we can only harness AI innovation’s full capacity if
we initiate cultural transformation, creating an openness to change among
people.

HAVE YOU READ?

 * 4 WAYS AI IS TRANSFORMING HEALTHCARE

 * DIGITAL HEALTH INCLUSION CAN PROVIDE HEALTHCARE FOR ALL - THIS IS HOW


AI AS A TRANSFORMATIONAL DISCOVERY TOOL

AI tools can advance research and development by validating drug targets more
quickly, optimizing clinical trial design structures and speeding up the new
drug screening process by up to 50%.

Iambic Therapeutics, for example, recently announced a new AI drug discovery
model called Enchant that streamlines research processes by predicting how a
given drug will perform, even at the earliest stages of development, cutting
years off time-consuming and expensive preclinical development processes.

Adopting AI means letting go of old ways of working. The technology will point
to the most promising projects for investment and those less likely to succeed.
Resources will be shifted, and some projects will be eliminated, requiring a
culture and mindset shift that is not easy to achieve.

Leaders at all levels of the organization must encourage teams to expand their
creative capacity and focus on the best areas of opportunity.


REVOLUTIONIZING CLINICAL TRIAL RECRUITMENT

Recruitment proves continuously challenging, costing nearly $2 billion annually
and resulting in 85% of clinical trials failing to recruit or retain a large
enough sample size.

Leaders can utilize AI tools to streamline this challenging process by
efficiently identifying individuals who are qualified matches to participate in
trials. Companies such as Johnson & Johnson apply machine learning and AI
algorithms to bring trials directly to patients.

Sanofi, Open AI, and Formation Bio recently collaborated to produce Muse, the
first AI-powered tool to speed up clinical trial recruitment. Sanofi plans to
implement Muse in its Phase 3 multiple sclerosis studies.

Utilizing these AI tools will address the common challenge of timely patient
recruitment and improve accessibility factors and overall experience,
encouraging patients to participate in clinical trial activities.

“

In today’s age, the shift to engagement will be critical to ensuring
stakeholders’ buy-in.

—Kathy Bloomgarden, Chief Executive Officer, Ruder Finn”
— Kathy Bloomgarden, Chief Executive Officer, Ruder Finn


PERSONALIZED MEDICINE AND TREATMENT PLANNING

People expect and deserve the personalized solutions AI is already helping
healthcare professionals develop, including individual treatment plans. These
relationship mapping between drugs and factors can determine predicted patient
outcomes and identify best-fit treatments.

Research from Genomics and Stanford University indicates that new genetic
screening tests can identify those at risk for common premature diseases,
including hypertension, breast cancer and diabetes.

These tools would identify genetic warning signs for these conditions, allowing
health professionals to offer vulnerable groups earlier intervention and
treatment, with the possibility of preventing premature deaths by 24.5%.

AI-powered technologies and treatments can help patients make more informed and
active healthcare decisions. However, communications efforts must reach out to
patients to build trust in medical advice and encourage them to proactively seek
knowledge of their risk factors and stick to treatment plans.


DOING GOOD WITH DATA

It’s important to remember that generative models are only as good as the data
they are fed. Patient outreach is needed to encourage clients to consent to
their data being used to develop further research, as this helps to supplement
data sets with actual use cases and expand the pools that researchers can pull
from.

For example, Genentech has started using “lab in the loop” training for its AI
based on data that it generated itself.

With the increased capabilities of pooled data, concerns about privacy are
rising. To combat these hesitations, Owkin and others have utilized federated
learning to ensure that stored data builds an atlas of data where key findings
are analyzed to come out with gated solutions but the data remains protected at
the academic centre.

There is also the potential to share innovations among healthcare organizations.
Sanofi has adopted an “all boats rise” mentality by opening up its data sets for
small AI initiatives to benefit from.

By shifting our perception and hope for the healthcare industry to a
regenerative, circular model rather than a direct pipeline from singular company
to consumer, we can expand our capacity to do good.




TRANSFORMING PERSPECTIVES

As with any new technology, change will receive resistance. Early adopters and
leaders must translate how these tools can be used in real, tangible ways. At
the heart of this is a need for a cultural shift to a learning mentality that
rewards experimentation and innovation.

Satya Nadella stated that we have to move from an educational organization to a
learning organization. Healthcare has traditionally been focused on providing
education and advice. In today’s age, the shift to engagement will be critical
to ensuring stakeholders’ buy-in.

Healthcare leaders need to recognize that innovations are not implemented on
their own, no matter how great they are. Scientific breakthroughs need the
support of a comprehensive communications strategy to build trust, enhance
adoption and ultimately, realize the amazing breakthroughs that can impact every
patient’s life.

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License and Republishing

World Economic Forum articles may be republished in accordance with the Creative
Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public
License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the
World Economic Forum.

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