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BUSINESS HELP CENTER


 1. Campaign Performance
 2. Snap Pixel

Expand Tree BranchGetting Started
Expand Tree BranchAccount Management
Expand Tree BranchAd Creation
Expand Tree BranchCampaign Setup
Collapse Tree BranchCampaign Performance
Expand Tree BranchAbout SnapchatAdsBot
Collapse Tree BranchSnap Pixel
Expand Tree BranchAbout Snap Pixel
Expand Tree BranchSnap Pixel FAQs
Expand Tree BranchHow to Use Snapchat Pixel with Google Tag Manager
Expand Tree BranchHow To Install Snap Pixel
Expand Tree BranchTesting Your Pixel Implementation
Expand Tree BranchUsing Snap Pixel Helper
Expand Tree BranchSharing Snap Pixel
Expand Tree BranchPixel Event Examples
Expand Tree BranchPixel Set Up Tool
Expand Tree BranchPartner Specific Tracking Instructions
Expand Tree BranchConversions API
Expand Tree BranchEvents Manager
Expand Tree BranchSKAdNetwork
Expand Tree BranchThird-Party Tracking
Expand Tree BranchMetrics & Metrics Glossaries
Expand Tree BranchManage Campaign Delivery & Reporting
Expand Tree BranchMulti-Format Delivery
Expand Tree BranchSnap App ID
Expand Tree BranchBrand Lift Survey
Expand Tree BranchTroubleshooting
Expand Tree BranchPrivacy and Security

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12.05.2023•KNOWLEDGE

URL Name
snap-pixel-about

Title
About Snap Pixel

Article


ABOUT SNAP PIXEL

The Snap Pixel is a piece of JavaScript code that helps Advertisers measure the
cross-device impact of Campaigns. Advertisers will be able to see how many
Snapchatters take action on their website(s) after seeing their Ad. 

The Snap Pixel is best suited for your direct response goals, such as driving
leads, Subscriptions, or product sales. You can measure these goals beyond what
happens during a single session, or on a single device. Learn how to manage your
privacy settings.






RELATED ARTICLES

 * Third Party Tracking Overview (Tag-Based Solutions)
 * Bidding Strategies Overview
 * Create a Snap Select Campaign
 * Approved Vendors and Supported Products
 * Third Party Tracking FAQs

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