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USC Media & Environmental Lab
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USC MEML

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ABOUT MEML

The USC Mobile & Environmental Media Lab is known for its pioneering research
efforts in the area of ‘Ambient Storytelling’ through the application of
Virtual, Augmented, and Mixed Reality technologies to develop unique interactive
location-based experiences. Housed within USC’s School of Cinematic Arts, the
lab’s design methodology straddles the cultures of visual storytelling, games,
and interaction design. This approach combines conceptual tools of storytelling
(dramatic arc, character motivation, conflict, obstacles, and resolution) with
the core concerns of game design (systems, procedures, constraints, objectives,
resources, core mechanics). The lab's research has explored context- and
location-specific mobile storytelling, interactive architecture, vehicular and
environmental lifelogging, and automotive experience design in collaborations
with a wide range of industry partners including Intel, BMW, Steelcase,
Microsoft, Google, and Niantic.



RESEARCH BACKGROUND:


Our current research concepts came out of early research about new models for
mobile advertising in which the goal was to create compelling experiences in
contrast to the current state of mobile advertising, which relies on banner ads
or text messages. The idea of backstory, location and context-specific
information about products and objects became a recurrent theme when thinking
about new forms of advertising. This became the groundwork for our current
research into ambient and mobile storytelling. In addition, the practice of
lifelogging, or documenting and broadcasting oneʼs daily activities with
wearable computing devices, has been another important focus of our research.
However, instead of people documenting their activities, we focus on designing
lifelogs for the built environment. These lifelogs for physical spaces combine
various building, environmental and human sensor data, as well as
collaboratively-authored character development. These elements, when combined,
create the groundwork for ambient, mobile storytelling.