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Farm Progress is part of the Informa Markets Division of Informa PLC Informa PLC|ABOUT US|INVESTOR RELATIONS|TALENT This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726. WeatherEducationFarmProgress365Podcasts Subscribe Subscribe Sign Up TodaySign in Crops RELATED TOPICS * Corn * Cotton * Cover Crops * Crop Disease * Crop Protection * Fruit * Grapes * Hemp * Insects * Orchard Crops * Peanut * Rice * Soil Health * Sorghum * Soybeans * Sugar Beets * Tree Nuts * Vegetables * Weeds * Wheat RECENT IN CROPS crop sprayer in field Crops State-specific dicamba rules remain same for MinnesotaState-specific dicamba rules remain same for Minnesota Jan 27, 2023 2 Min Read Basket of popcorn Crops Pop(corn) culture alive with Nebraska growersPop(corn) culture alive with Nebraska growers byCurt Arens Jan 27, 2023 3 Min Read See all in Crops Livestock RELATED TOPICS * Animal Health * Cattle * Dairy Cattle * Feed * Forage * Hog & Pork * Pasture * Poultry RECENT IN LIVESTOCK Cattle drive Livestock Extension to host Wyo. Farm and Ranch DaysExtension to host Wyo. Farm and Ranch Days Jan 24, 2023 2 Min Read Beef heifer standing in mud Livestock Don’t let cattle get stuck in mudDon’t let cattle get stuck in mud Jan 19, 2023 5 Min Read See All in Livestock Markets & Quotes RELATED TOPICS * Cash Grain Bids * Grain Prices * Livestock/Dairy Prices * Softs Prices * Energy Prices * Indices * Markets and Quotes Stories See All in Commodities Farm Business RELATED TOPICS * Business * Commentary * Conservation & Sustainability * Energies * Farm Business Planning * Farming Equipment * Farm Life * Farm Operations * Harvest * Management * Names in the News * Planting * Technology RECENT IN FARM BUSINESS house of representatives building Farm Business Scott announces Ag Committee DemocratsScott announces Ag Committee Democrats byJoshua Baethge Jan 27, 2023 2 Min Read thumbnail Farm Business WSU advances statewide broadband projectWSU advances statewide broadband project Jan 27, 2023 2 Min Read See All in Farm Business Marketing Max Armstrong RELATED TOPICS * This Week in Agribusiness * FFA Chapter Tribute * Farm Progress America * Midwest Digest RECENT IN MAX ARMSTRONG midwest digest Max Armstrong Midwest Digest, Jan. 27, 2023Midwest Digest, Jan. 27, 2023 Jan 27, 2023 farm equipment Max Armstrong Farm Progress America, January 27, 2023Farm Progress America, January 27, 2023 Jan 27, 2023 See All in Max Armstrong Events RELATED TOPICS * Farm Progress Show * Husker Harvest Days * Farm Futures Business Summit * New York Farm Show RECENT IN EVENTS thumbnail Farm Shows SCGA Annual Meeting February 23, 2023SCGA Annual Meeting February 23, 2023 Jan 26, 2023 2 Min Read Tennessee 4-Hers, Evelyn Terrell, David Terrell and Rachel Chandler contemplate their ingredients during the 2022 food challe Farm Shows Student events highlight Mid-South Farm and Gin ShowStudent events highlight Mid-South Farm and Gin Show Jan 17, 2023 2 Min Read See All in Farm Shows Grapes APPREHENSION ABOUNDS IN U.S. WINE INDUSTRYAPPREHENSION ABOUNDS IN U.S. WINE INDUSTRY Grape buyers, sellers wary amid ‘aggressive’ plantings, industry leader says. Tim Hearden January 26, 2023 3 Min Read Grape buyers, sellers wary amid ‘aggressive’ plantings, industry leader says.Tim Hearden As the waning pandemic has given way to a sense of normalcy throughout society, feelings of apprehension still abound in the U.S. wine industry as economic storm clouds loom, an industry leader observes. Rising interest rates, increasing cost, a budding recession and waning consumer confidence serve to continue what has been a roller-coaster ride for wine producers since 2020, said Jeff Bitter, president of the Fresno, Calif.-based Allied Grape Growers. At the same time, “weather and peril” has fueled fears among California growers that “maybe we can’t have a normal crop,” which in turn has led to new plantings that are “a little aggressive,” said Bitter, a fourth-generation grape producer. “As long as we have a limited supply, we’re in good shape,” he said. “But I don’t think we’re going to always have a limited supply going forward.” Bitter’s remarks capped a nearly three-hour “State of the Industry” presentation by wine market experts Jan. 25 at the 29th Unified Wine and Grape Symposium in Sacramento, Calif. The three-day conference at the SAFE Credit Union Convention Center concludes today, Jan. 26. Bitter joined Mike Veseth of the Wine Economist, Danny Brager of Brager Beverage Alcohol Consulting, Glenn Proctor of Ciatti Brokerage Co., and Sonoma State University’s Liz Thach in giving a comprehensive look at all aspects of the wine industry, from what’s being planted to what’s selling. Brager detailed the ongoing challenge of trying to market to younger consumers, who are drinking less as a whole and are attracted to hard seltzers and other competing drinks. The presentations follow a slew of media reports analyzing the troubles facing the industry, including one headline that declared wine’s “irrelevance” with younger people. Bitter – who has made headlines himself in recent years by warning about an oversupply of grapes – said Jan. 25 that he wished reports would tout how California’s wine industry made it through the pandemic with “level shipments and increased sales,” or that it maintains a low carbon footprint. “It does kind of lead to apprehension going forward,” Bitter said of the recent coverage. UNCERTAINTIES REMAIN Still, Bitter acknowledged the economic uncertainties facing California wine producers, including competition from other regions. “This is a very high-cost state to do business in,” he said. He also cited the “under-performance” of some of the largest wineries, contributing to a “common theme” of “demand pessimism.” He noted a rise in new plantings, particularly of Sauvignon Blanc, which has nudged into the top three varietals in California. He said plantings are outpacing pullouts. “We’re not in a position to add more acreage over time,” he cautioned, noting that recent short crops have obscured the fact that “we are still structurally into oversupply,” which shrinks margins. Much of the growth has been in grapes for wine costing $11 to $25 a bottle, and there are continuing opportunities to provide these lower-cost wines to wineries, he said. But simultaneous growth in supply and demand can create imbalances, making for unpredictable markets, he said. Vineyard expansion continues to be mostly tied to private investment money and wineries, but not independent growers, he said. About 12,000 West Coast wine industry professionals attended this year’s conference, nearly double last year’s attendance as COVID-19 precautions such as masking and proof of vaccination or a negative test have been eased. The symposium featured a trade show with a record 879 vendors, topping the 802 booths operated at the 2022 event. ABOUT THE AUTHOR(S) Tim Hearden Western Farm Press See more from Tim Hearden Subscribe to receive top agriculture news Be informed daily with these free e-newsletters SIGN ME UP You May Also Like -------------------------------------------------------------------------------- Grapes Napa and Sonoma gather grapes September 22, 2022 Grapes Wine grape harvests wrap up in Napa October 31, 2022 Grapes Studies tout grapes’ ‘remarkable’ health benefits September 09, 2022 Grapes Scientist presents grape smoke exposure research December 21, 2022 Editor's Choice * Ag-related tech from CES Jan 23, 2023 * Why future corn rows may be narrower Jan 26, 2023 * Questions save lives Jan 26, 2023 RECOMMENDED Rob Saik discusses value of agtech Technology AGRICULTURE NEEDS SUSTAINABLE INTENSIFICATION AGRICULTURE NEEDS SUSTAINABLE INTENSIFICATION Jan 27, 2023 midwest digest Max Armstrong MIDWEST DIGEST, JAN. 27, 2023 MIDWEST DIGEST, JAN. 27, 2023 Jan 27, 2023 farm equipment Max Armstrong FARM PROGRESS AMERICA, JANUARY 27, 2023 FARM PROGRESS AMERICA, JANUARY 27, 2023 Jan 27, 2023 Midwest Digest Max Armstrong MIDWEST DIGEST, JAN. 26, 2023 MIDWEST DIGEST, JAN. 26, 2023 Jan 26, 2023 soybean oil Max Armstrong FARM PROGRESS AMERICA, JANUARY 26, 2023 FARM PROGRESS AMERICA, JANUARY 26, 2023 Jan 26, 2023 Recent Headlines * This Week in Agribusiness, January 28, 2023 Jan 27, 2023 * Seth Ariens, Indiana FFA State President Jan 27, 2023 * Friday’s session leaves grain prices mixed Jan 18, 2023 * Scott announces Ag Committee Democrats Jan 27, 2023 Aug 29 - Aug 31, 2023 Aug 29 - Aug 31, 2023 Farm Progress Show annually hosts more than 600 exhibitors displaying new farm equipment, tractors, combines and farm implements; seed and crop protection products; and many additional farm supplies and services. 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