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DAM Knowledge


THE ROLE OF DAM IN PROTECTING DIGITAL ASSETS

January 22, 2024

NUALA CRONIN

Content Manager

7 min read



Protecting digital assets and modern brand management may seem like separate
priorities, but they are intrinsically connected.

Digital asset security has become a cornerstone of maintaining and enhancing a
brand's identity. Assets, like logos, images, videos, and carefully curated
branded content, are not mere digital files; they represent the heartbeat of a
brand's visual and interactive presence in the market.

In this context, Digital Asset Management (DAM) systems emerge as the champions
of digital asset protection and optimization. These systems don't just store and
organize assets; they enable brands to unlock the full potential of their
digital repertoire. From ensuring easy access and effective distribution to
maintaining version control and usage rights, DAM systems are the silent yet
powerful engines driving the efficiency and efficacy of digital asset
management.

This article delves into the critical role of DAM in not just protecting but
also enhancing the value of digital assets. We will navigate through:

 * Why protecting digital assets should be a priority,
 * The intricate functionalities of DAM systems in protecting brand assets, and
 * Why a MediaValet DAM is the #1 DAM on the market for security



Join us as we unravel the layers of Digital Asset Management and its pivotal
role in shaping the future of brand identity and success in the digital era.






WHY IS PROTECTING DIGITAL ASSETS A PRIORITY?

In today's digitally driven market, digital assets not only enhance brand
recognition but also foster consistency across platforms, ensuring a consistent
brand presence and credibility. Their strategic use can significantly influence
customer perception and loyalty, making their management and protection vital
for sustained success.

Moreover, in a world where brand consistency across various platforms is not
just preferred but expected, these digital assets become the guardians of
uniformity. This consistency is the linchpin in creating a seamless and engaging
customer experience, fostering a sense of familiarity and trust among the
audience.

But aside from digital brand safeguarding, there are several other factors that
have made protecting digital assets more of a priority:

 * Digital Transformation and Increased Online Presence:

Digital assets have become central to operations, marketing, and communication
strategies and to ensure sustainable growth across multiple online channels,
it’s imperative to safeguard these assets against unauthorized access, use, or
theft.

 * Intellectual Property Rights:

Digital assets are often proprietary and hold significant intellectual property
value. Protecting them ensures that these rights are not infringed upon,
maintaining the uniqueness and competitive edge of a brand.

 * Increase in Cybersecurity Threats:

The surge in cyber threats, such as hacking, data breaches, and unauthorized
distribution, poses a significant risk to digital assets. Sensitive information,
if compromised, can lead to financial losses and damage to a brand's reputation.

 * Remote Work and Decentralization:

Remote working models have dispersed the control over digital assets, making
centralized protection more challenging. Ensuring secure accessibility to
digital assets has become critical.

When it comes down to it, protecting digital assets doesn’t need to be
complicated. A DAM system should provide a central, secure repository for all a
brand’s assets and proves to be a comprehensive solution when it comes to
digital asset protection strategies.




HOW A DIGITAL ASSET MANAGEMENT SYSTEM PROTECTS DIGITAL ASSETS

A DAM system is a centralized system for managing, organizing, sharing and
distributing digital assets. It's preferred by organizations looking for a
secure, scalable, feature-rich asset management solution.

By using a DAM system, companies of all sizes experience increased productivity,
better online presence, improved brand reputation, higher ROI for content and
creative programs, and faster time-to-market.

A DAM can increase accessibility and discoverability of digital assets without
compromising on security. In fact, a DAM can increase protection of assets
through a couple of different security features.


WATERMARKING

Most DAM systems will offer the ability to watermark assets. A watermark is an
image, overlay, or text that's placed over a digital asset. Usually, the
watermark will be monochromatic and transparent, to enable others to still view
the asset. It ensures that asset ownership is clear.

Watermarking at work:

 * Protecting Marketing Materials:

Watermarking promotional and curated materials ensures that preliminary designs
shared with clients are protected against unauthorized use or distribution
before final approval.

 * Securing Photography and Artworks:

By utilizing watermarking for works shared works online, brands can safeguard
against theft while still showcasing their portfolio to potential clients and
the public.

MediaValet’s Forensic watermarking technology takes it one step further to deter
the improper or unauthorized use and distribution of digital assets like images
or videos. By embedding a unique, invisible, and unremovable identifier onto
your image, GIF, PDF, or video. Our watermarking technology can stamp every
single frame of a video and even works on screenshots taken from the DAM.






SINGLE SIGN-ON (SSO) CAPABILITIES

Single Sign-On (SSO) enables users to securely authenticate their identity using
their work account credentials, typically email addresses. It allows IT teams to
configure and manage permission levels for individuals and groups from a single
location.

When a DAM is integrated with SSO, users gain immediate and seamless access to
digital assets, while IT teams only need to manage one account per user. It
helps to manage user access in a simple, secure and scalable way and increases
accessibility to a brand’s entire digital asset library without compromising on
security.

Implementing SSO:

 * Streamlining Employee Access:

In a company with a large workforce, SSO allows employees to access DAM systems
using their existing company credentials, simplifying the login process and
reducing password fatigue.

 * Enhancing IT Security:

For IT departments, an SSO integration means a reduced number of access points
to monitor and secure, leading to enhanced overall security posture. It also
allows for quick deactivation of access for employees who leave the company,
protecting against potential theft of assets.

MediaValet offers single sign-on integrations with any identification provider
that supports SAML or OIDC/OpenID authentication protocols, including Azure
Active Directory, Okta and Google SSO.


PERMISSION CONTROLS

DAM Systems will enable administration users to set permission controls and user
access levels within their organization.

Permission controls in action:

 * Role-based Access in Large Enterprises:

In an enterprise sized corporation, different teams (marketing, sales, design)
require access to specific assets. With permission controls, each department can
access only what's relevant to their work, minimizing the risk of accidental or
unauthorized asset distribution, modifications, or accidental deletions.

 * Freelancer and External Partner Collaboration:

For projects involving external collaborators, like freelancers or partner
agencies, permissions can be set to grant temporary access to only the necessary
assets, ensuring other sensitive materials remain secure.

Remember, not all DAMs are created equal. MediaValet offers unlimited users and
user groups each with customizable permissions and access levels, including
their ability to access, share, and download specific sets of assets. This
offers additional layers of control to prevent unauthorized asset use, and
ensures that your organization’s access is manageable, even as it grows.






WHY MEDIAVALET IS #1 IN DAM SECURITY

MediaValet understands the importance of keeping our customers’ assets safe.
Security is a priority, so much so that SecurityScorecard ranked MediaValet as
the #1 DAM vendor for security on the market.

Built on Microsoft Azure, MediaValet is compliant and/or certified with more
than 90 regulatory standards. SOC 2 certified by PwC for security, availability
and confidentiality, MediaValet undergoes regular vulnerability and penetration
testing.

Apart from the certifications, how else does a MediaValet DAM help protect your
asset library? Let’s dive into some key features.


KEY MEDIAVALET FEATURES TO PROMOTE ASSET PROTECTION

MediaValet is jam-packed with security-focused features that can ensure safe
discoverability of your assets:

AuditTrails

MediaValet’s audit logs encompass operations on digital asset usage (i.e. view,
upload, download, edit, comment, etc.). They provide visibility into
unauthorized asset usage to help maintain a trail of any issues you may
encounter.

SecureSharing Options

MediaValet allows administration to set optional passwords, expiry dates and
watermarks to ensure that files are being shared securely but internally and
externally; from employees to customers and partners to vendors, sharing assets
and asset libraries is secure yet easy.

A Commitment to Privacy

MediaValet is GDPR, CCPA and PIPEDA compliant, and can assist customers with DPA
(Data Processing Agreement) requirements.

But don't just take our word for it, our customers think very highly of our DAM
security capabilities:

> As a massive organization, we have very strict procurement guidelines and
> security requirements for vendors... MediaValet stood out immediately as a
> front runner.

James Carter, Global Brand Manager

Experian

Read the full Experian and MediaValet story here!

Find out how a digital asset management system like MediaValet could both
protect your organization's digital assets and safeguard your brand - speak to a
rep today to learn how we can help!

--------------------------------------------------------------------------------


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