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MORE OPTIONSDISAGREEAGREE Skip to main content Events Video Special Issues Jobs VentureBeat Homepage Subscribe * Artificial Intelligence * View All * AI, ML and Deep Learning * Auto ML * Data Labelling * Synthetic Data * Conversational AI * NLP * Text-to-Speech * Security * View All * Data Security and Privacy * Network Security and Privacy * Software Security * Computer Hardware Security * Cloud and Data Storage Security * Data Infrastructure * View All * Data Science * Data Management * Data Storage and Cloud * Big Data and Analytics * Data Networks * Automation * View All * Industrial Automation * Business Process Automation * Development Automation * Robotic Process Automation * Test Automation * Enterprise Analytics * View All * Business Intelligence * Disaster Recovery Business Continuity * Statistical Analysis * Predictive Analysis * More * Data Decision Makers * Virtual Communication * Team Collaboration * UCaaS * Virtual Reality Collaboration * Virtual Employee Experience * Programming & Development * Product Development * Application Development * Test Management * Development Languages Subscribe Events Video Special Issues Jobs API PLUS AI HELPS SPEED UP LAST-MILE LOGISTICS Sean Michael Kerner@TechJournalist August 17, 2022 5:00 AM * Share on Facebook * Share on Twitter * Share on LinkedIn Image Credit: Suwin / Shutterstock Head over to our on-demand library to view sessions from VB Transform 2023. Register Here -------------------------------------------------------------------------------- Getting products and services from point A to point b is what logistics is all about. Being able to track, manage and plan logistics in a simple programmatic approach is not a trivial task. The holy grail of logistics is simplifying what is called “last-mile logistics,” which is how the end product or service actually gets to the end user. A pain point for many developers building on-demand applications and services is connecting the logistics piece together, especially the location and mapping capabilities. Billing itself as “the world’s largest community of logistics tech builders,” a startup called HyperTrack is aiming to provide the building-block APIs (application programming interfaces) for logistics, so developers can focus on what’s core to their business and not worry about the infrastructure layer. 1 / 10 How Computer Vision and Generative AI are Revolutionizing Customer Experience Read More 59.2K 4 Video Player is loading. Play Video Unmute Duration 0:00 / Current Time 0:00 Playback Speed Settings 1x Loaded: 0% 0:00 Remaining Time -0:00 FullscreenPlayUp Next This is a modal window. Beginning of dialog window. Escape will cancel and close the window. 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Share Playback Speed 0.25x 0.5x 1x Normal 1.5x 2x Replay the list TOP ARTICLES * Powered by AnyClip * Privacy Policy How Computer Vision and Generative AI are Revolutionizing Customer Experience How Computer Vision and Generative AI are Revolutionizing Customer Experience NOW PLAYING UP NEXT VB Transform Opening Remarks 2023 NOW PLAYING UP NEXT How Generative AI will accelerate personalization NOW PLAYING UP NEXT The Latest AI Strategies for IoT and Cloud Security NOW PLAYING UP NEXT How to Improve Efficiency & Spark Creativity in the Workplace with Generative AI NOW PLAYING UP NEXT Embracing Responsibility with Explainable AI NOW PLAYING UP NEXT VB Transform - GPT for Numbers NOW PLAYING UP NEXT Transform Events: Sizzle Reel NOW PLAYING UP NEXT Women in AI Breakfast Panel 2023 NOW PLAYING UP NEXT Killer app for enterprise generative AI - Creating content at scale NOW PLAYING UP NEXT HyperTrack’s platform provides logistics developers with a simple API to connect and access complex logistics workflows. The platform is also supported by a reinforced machine learning model for artificial intelligence (AI) that helps to optimize logistics. “HyperTrack is a logistics API. It’s like Twillio, but for logistics,” Kashyap Deorah, founder and CEO of HyperTrack, told VentureBeat. “The reason why the world needs a logistics API is the complexity of the last-mile logistics as the world is going on demand, with people pressing a button and things moving to bring products and services to them.” EVENT VB Transform 2023 On-Demand Did you miss a session from VB Transform 2023? Register to access the on-demand library for all of our featured sessions. Register Now In a bid to expand its technology and go-to-market efforts, HyperTrack announced today that it has raised $25 million in a series A round of funding led by WestBridge Capital and existing investor Nexus Venture Partners. The company fits into the supply chain management marketplace, which is estimated by MarketsandMarkets to generate $28.9 billion in 2022, growing to $45.2 billion by 2027. advertisement HYPERTRACK’S API TACKLES COMPLEXITY OF LAST-MILE LOGISTICS In the on-demand economy, last-mile logistics has typically involved developers stitching together multiple systems. Deorah explained that, for example, in a modern app for a delivery-based service, once an order has been accepted the business needs to do route planning, order assignment for the delivery, and tracking throughout the process. “One of the key components of any logistics stack is you have a brain in the system which figures out who does what and then the driver receives the dispatch,” Deorah said. advertisement Adding further complexity are the myriad data and location tracking systems an organization uses, as well as the different data access approaches that developers need to use for both Android and iOS mobile operating systems. “So for doing something as simple as determining how much distance a driver travels, ends up involving stitching up mobile cloud and map technologies,” Deorah said. “That’s the part where we’re saying it should be as simple as writing a SQL query or calling an API.” HOW REINFORCEMENT LEARNING IMPROVES LAST-MILE LOGISTICS AI is an important part of the HyperTrack platform, helping to improve accuracy and optimization for the logistics workflow. advertisement In any fulfillment in the last mile, Deorah said that key attributes include the actual customer fulfillment address, the amount of time it takes to get to the address, and what the most efficient route is to get to the location. That’s one of the places where HyperTrack is making use of AI, by using data from its platform for reinforcement learning. “With every order we are inferring the right customer address, the service time and the route and feeding that back into better planning and assignment,” Deorah said. “So every order makes the quality of the next order fulfillment better.” VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings. VB TRANSFORM ON-DEMAND LIBRARY Were you unable to attend our live event in SF? Check out all of the summit sessions in our on-demand library now! 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