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Submission: On December 04 via api from US — Scanned from CH
Submission: On December 04 via api from US — Scanned from CH
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</form>Text Content
* Capabilities
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SACOMBANK
Pioneering Personalization in Banking
* Home
* Credentials
* Sacombank
WE DELIVER MEASURABLE RESULTS
Load time
3 secs
Website traffic
2 x
Increase in leads acquired
2.5 x
GET TO KNOW SACOMBANK
Established in 1991, Sacombank is one of the pioneering commercial banks in Ho
Chi Minh City and the first commercial joint stock bank to be listed on the Ho
Chi Minh City Stock Exchange. Sacombank is among the first seven banks in
Vietnam authorized to issue domestic cards featuring EMV chip technology,
optimizing card information and enabling contactless payments.
STRATEGY
SUCCESS MENTALITY
“As a top global bank (Brand Finance), Sacombank sets high standards for its
partners. Choosing SmartOSC for this website revamp project, which incorporates
cutting-edge user behavior analysis technology, we are proud to be Vietnam’s
leading bank in personalizing the customer journey. The swift and efficient
deployment capabilities of SmartOSC played a crucial role in accelerating our
launch, providing both Sacombank’s internal team and our customers with a
seamless and convenient experience. Since the website’s transformation,
Sacombank has doubled its traffic, while the number of website leads has surged
by 2.5 times. User behavior data is continuously collected to optimize the
customer journey, ensuring quick response to our customers’ evolving financial
experience needs.”
Tran Thai BinhChief Digital Officer, Sacombank
CHALLENGES
THE PROJECT STARTED WITH
BEING OUTDATED IN A CUSTOMER-FIRST WORLD
Sacombank’s existing website is facing numerous issues stemming from its
outdated interface and ineffective information display. Additionally, while a
significant number of its user base rely heavily on smartphones, the UI/UX is
not optimized for mobile devices.
There is a pressing need for a responsive website featuring modern designs and
improved information presentation.
A QUEST FOR GREATER CUSTOMER PERSONALIZATION
Sacombank wanted a customer-centric approach for their individual customers. The
driving force behind the new website project is the capability to track customer
behavior, enabling the delivery of targeted and personalized experiences.
This strategic project is set to enrich user interactions and streamline
customer support for heightened efficiency.
SOLUTIONS
OUR TOOLS FOR SUCCESS
COMPREHENSIVE WEBSITE REVAMP
Sacombank chose to move to a more robust content management system, the Adobe
Experience Manager (AEM) platform. The focus of the website revamp revolves
around 3 key aspects: better compatibility across all browsers and devices,
improved organization of information to address customer inquiries with faster
load times, and an enhanced personalized experience.
The implementation of AEM has brought several improvements to user interaction
and website functionality, empowering the Marketing department to:
* Introduce advanced features through seamless social media integration
* Streamline customer registration processes via User-friendly online
registration forms with efficient management tools
* Create and modify forms, ensuring versatility in layout design via a WYSIWYG
interface employment
* Prevent spam and ensure the integrity of user interactions via a Captcha
verification
* Craft and promote microsites and landing pages through seamlessly integrated
primary website forms
* Create entertaining games like crosswords, puzzles, and word searches within
the CMS for added engagement
* Deploy survey forms and rating system to collect customer feedback on
services, products or articles
ENHANCED PERSONALIZATION FOR BANKING CUSTOMERS
With this project, Sacombank has become a pioneering bank in Vietnam to deliver
personalized content tailored to specific audience segments.
The website’s tracking mechanisms and the integration of an existing Chatbot
have allowed for customer interactions and usage behavior monitoring (such as
time on site, pages visited, information inquiry, etc.). Utilizing this data,
personalized content is showcased based on past engagements or
service user groups.
At the same time, CMS members’ roles and permissions are defined to streamline
content management. Now employees have been set up within Sacombank’s
multilayered authorization system based on their identity, role, and other
factors. Data and reports can only be shared within specified groups, protecting
the data, enhancing the personalization targeting while complying with banking
regulations.
SYSTEM CONNECTION AND INTEGRATION
Automatic updates have been seamlessly integrated to provide customers with the
latest financial data, including exchange rates, gold prices, interest rates,
currency transactions, bond prices, and foreign exchange rates.
The system also seamlessly incorporates online registration capabilities for
various financial transactions such as foreign exchange purchases, borrowing
limits, future deposit calculations, and support for salary payments.
Simultaneously, a branch & ATM locator featuring intelligent radius-based
suggestions is introduced for enhanced customer convenience.
TALK TO OUR EXPERTS
Contact us
MORE RELATED STORIES
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See more
SOLUTION
* Digital Commerce
* Digital Transformation
* Application Development
* Cloud
* Digital Banking
* Cyber Security
* Blockchain
SERVICES
* Strategy
* Experience
* Operation & Optimization
CONTENT HUB
* Whitepapers
* Events
* Blog
* Podcast
ABOUT US
* About Us
* News
* Contact Us
* Career
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