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eNTRIES FOR THE 2022 AWARDS NOW OPEN!










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2022 ENTRY KIT


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KEY INFORMATION

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KEY DATES

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Standard Nomination Deadline: June 24, 2022



UPDATED Extended Nomination Deadline: July 8, 2022



Finalists Announced: August 27, 2022



Live Event Date: October 11, 2022




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KEY FEES

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Standard Entry Fee: $375.00


Late Entry Fee: $500.00




Live Event Fee: Stay Tuned for Details!


ABOUT THE PURPOSE AWARDS

The PRWeek Purpose Awards are back and the topic of purpose couldn’t be more
relevant.




Recent years have seen purposeful business rise to the top of the agenda for all
brands and corporations as stakeholders including employees and customers
express a desire to know what companies stand for before interacting with them.




At the same time, shareholders continue to want positive returns on their
investments. If conducted properly, true purpose results in good business also
being profitable business — the two are not mutually exclusive.




But the government has raised the prospect of share buyback restrictions because
it believes many corporations are still too focused on shareholders at the
expense of other stakeholders and investment in growth and innovation. And there
have been accusations of an increase in “purpose-washing” and inauthentic
activities aimed at box-ticking and short-term gain rather than truly purposeful
long-term strategies.




It is clear the playbook is still being written and the fourth annual PRWeek
Purpose Awards will recognize campaigns that use creative ideas to further
authentic purpose and acknowledge the organizations and individuals behind them.
Open to agencies, brands, public sector bodies, nonprofits and NGOs, the awards
will spotlight examples other PR pros and marketers can aspire to emulate.




As consumers and potential staffers insist on brands communicating what they
believe in and standing up publicly for those values, winning a Purpose Award is
the perfect way to demonstrate your organization’s authenticity in this crucial
area.


A LOOK BACK AT PURPOSE AWARDS 2019




WHY ENTER THE PURPOSE AWARDS?

- Motivate your team -

- Prove that you are the best in the industry -

- Win new business and impress your clients -

- Recruit shining new talent and retain your hidden gems -

- Showcase your work in front of top professionals in the industry -

- Get recognized for your outstanding work through exposure PRWeek gives your
projects -




OUR WINNERS MATTER




Winning a Purpose Award doesn't end when the day is over! Past winners are
invited back as judges, giving them further insight into the Awards. Winners
have also gone on to be featured in awards marketing, making sure everyone knows
of our esteemed winners. Outside of the Awards, winners have also been selected
to speak at several of our PRWeek events and have been featured in both online
and print as examples of best practices. We will publicize you to the PRWeek
world both online and offline, showcasing your organization and outstanding work
as the best in the sector.


INTERESTED IN JUDGING THE 2022 AWARDS?

Interested in taking part in the 2022 Purpose Awards Jury? Please complete the
form below to be considered! Jury will be selected and notified in May of 2022.

2022 JURY FORM


A GUIDE TO WHAT THE JUDGES WERE EXPECTING FROM THIS YEAR'S ENTRIES

The PRWeek Purpose Awards are back and the topic of purpose couldn’t be more
relevant.

The global COVID-19 pandemic has many searching for meaning. With so many either
out of work or working in new limited capacities, it’s not surprising that
individuals and companies have been reassessing their core values, which, during
times like these, comes to light instantly. Some scramble to change behavior to
match evolving consumer and stakeholder expectations. For others, the transition
to a more purposeful world may come a bit easier simply because they are
remaining true to themselves and how they engage their customers and employees.

Set against this backdrop, The Purpose Awards were launched to recognize the
ongoing journey of companies shifting to more purposeful values. Following
2019’s PRDecoded conference and inaugural awards, our jury chair published key
takeaways in Carol Cone’s 10 Purpose Principles, which also offers some best
practices based on her 30 years of experience shaping the field of social impact
and purpose.  Still, even if you’re already doing things right, that may not
always translate into an award-winning entry form. So, we’re here to tackle that
first (and only) question to the Purpose Awards’ Company and Personality
categories: the Statement of Purpose.




The winning company/person will have demonstrated a positive purpose and shown
that cause is crucial to everything it does/they do. The winning entrant will be
expected to provide data to support its claims, where appropriate.




It’s very easy to get lost with an open-ended question like this, so here’s a
roadmap for you to frame your answer and ensure you’re providing what the judges
will be expecting.

Situation Analysis
A statement of purpose would organically arise from an analysis of internal and
external environments and evaluating core or guiding principles. Judges will
evaluate how the nominee’s statement of purpose aligns with the company or
her/his own values.

Business Peformance / Originality
Business performance is often defined by bottom-line financial factors but has
recent work been indicative of the company’s efforts to demonstrate positive
purpose within the eligibility period. Has the brand or agency made significant
progress in either creating or sustaining a position of purpose? Has the
individual nominee made innovative or groundbreaking steps on behalf of
her/himself or the company, or simply joined a movement as the latest
participant?

Data
Consider the use of data and results both as indicative of performance and
impact. How effective was the company using data and analytics throughout its
initiative? Did it effectively show results indicative of success or provide key
insights to fold into its strategy for improvement or evolution?

Real results are not simply numbers to measure success but enact changes in the
behavior of either the work of the nominee or the audiences it targets.

Leadership
Leadership can be demonstrated within the PR industry, in terms of involvement
in professional organizations and thought leadership, or in the broader
community via charitable/community efforts the company is involved in or leads.
Noteworthy developments in company culture or innovative steps forward are
relevant here.

For individuals, positive purpose and social responsibility will be crucial in
everything she/he does and will have been imbued throughout his/her organization
as well as leadership within the industry at large or activities conducted
outside of work.

For CEOs at a corporation or multiple-brand-owning company, winners will have
shown leadership and the ability to convey effective messaging to internal and
external audiences.

For Most Purposeful Person Younger than 30, consider how the nominee truly
stands out from other entrants in terms of how much she or he has accomplished
in pursuit of purpose during a short career.

Authenticity
What steps is the company or agency taking to ensure it is genuinely adhering to
its purpose? Has it established a system of checks and internal auditing to
prevent “purpose-washing” and ensure its mission is embedded deeply within the
organization, brand, or agency?




Now knowing how you can effectively shine the best light on yourselves or your
nominated colleagues, you can look forward to due recognition and showing others
the best way forward.


CHECK OUT THE PURPOSE AWARDS 2021 WINNERS

CLICK HERE


THANK YOU TO OUR SPONSORS

Purpose Awards Partner



VENUE LOCATION

CONVENE - Chicago16 West Adams Street, Chicago, IL, USA



QUESTIONS?

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Jenny Abramczyk

Associate Events Manager

jenny.abramczyk@haymarketmedia.com

QUESTIONS ABOUT  SPONSORSHIP






Jen McLaughlin

jennifer.mclaughlin@haymarketmedia.com




Robin Broomer

robin.broomer@haymarketmedia.com

Copyright © 2022 Haymarket Media, Inc. All Rights Reserved - Haymarket Media's
Privacy Policy and Terms & Conditions.


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