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Home > M2F Hub > M2F Posts > Boost your Agri-business with influencer marketing:
here’s how


BOOST YOUR AGRI-BUSINESS WITH INFLUENCER MARKETING: HERE’S HOW

30 May 2024·Shabawn
Influencer


In today’s digital age, social media is everywhere and consumers’ preferences
always change. To keep up, agri-businesses need to find new and innovative ways
to connect with their audiences; this is where influencers and content creators
come in. Influencer marketing is a powerful marketing tool that is being
increasingly used across industries, including agriculture. Let’s put it this
way; you cannot scroll down your newsfeed without seeing content creators or
influencer marketing being utilised. At Hillsgreen, we know how vital
agricultural influencers and content creators are to your marketing strategy and
how they can drive success for your brand.

So, why choose to include influencer marketing in your strategy?

Building trust within an organic, authentic community

Agricultural influencers are often farmers or industry experts themselves. Their
firsthand experiences and knowledge make their endorsements credible. By
aligning influencers who have built up trust within their community, you can
boost your brand’s reputation and gain consumer trust.

Ensures a targeted reach

Let’s face it, agricultural influencers have a deep understanding of their
audience, mainly because they are your audience! Partnering with influencers or
content creators who have a strong following within your target marketing means
that you’re reaching potential customers already interested in your product or
service. This targeted approach maximises your marketing impact and helps to
generate quality leads.

It’s educational

Agriculture is an industry that is constantly evolving with new technologies,
practices and challenges. Influencers can keep their audience updated with
valuable insights and advice. By collaborating with them to create educational
content, you can position your brand as a trusted authority in the ag community.

Social proof and influence

In today’s social media-driven world, social proof helps shape consumer
behaviour. When respected figures within the agricultural community endorse your
brand, it reinforces trust and confidence in your products. Leveraging
influencer credibility can increase brand awareness, drive engagement and
ultimately boost sales.

Authentic storytelling

One of the most powerful aspects of influencer marketing is its ability to
facilitate authentic storytelling. Agricultural influencers share unique stories
and experiences, from farming journeys to day-in-the-life content. By working
with influencers, you can tell your brand’s story in a genuine, relatable way,
building meaningful connections with your audience.

Transform your marketing strategy today

It’s safe to say that in 2024 influencer marketing is key to a successful
marketing strategy, offering benefits such as authenticity, targeted reach and
social proof. By partnering with ag-influencers that align well with your brand,
who connect with your audience and share your values, you can effectively engage
consumers, build your brand awareness and drive success for your agri-business.

Influencer marketing is not going away anytime soon – so what are you waiting
for? Get in touch with Shabawn to discuss how influencer marketing can fit into
your wider marketing strategy this year.


BYSHABAWN



As Head of Relationships, Shabawn is responsible for the agency’s client and
Influencer relations.

SHARETHIS



FURTHERREADING

Analytics

HOW YOUTUBE ADVERTISING AND INFLUENCER MARKETING ARE TRANSFORMING UK AGRICULTURE

Read more
Influencer

MAXIMISING THE IMPACT OF INFLUENCER MARKETING: KEY INSIGHTS & STRATEGIES

Read more

ACT NOW TO SAVE YOUR UNIVERSAL ANALYTICS DATA

Read more

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