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Text Content

 * ABOUT
 * GET STARTED
 * SERVICES
 * SCHEDULE A CALL



SOFTWARE ARCHITECT—KEY HOFFMAN


NEVER AGAIN BE BAFFLED BY YOUR SOFTWARE

I help dev teams create systems that’re easy to build, maintain & enhance

Fullstack Development with focus on:  Typescript ∙ React ∙ NextJS ∙ AWS + Node

SCHEDULE A CALL

Software architectures that make sense to humans
Solid code that makes writing more code-easier
Consulting to help improve existing systems


POORLY-WRITTEN CODE CREATES
BIG PROBLEMS, LIKE…

Too many “WTF’s” in programmers’ heads when reading code.Cost per feature keeps
eating up profits.Development
stalls with only a programmer or 2 understanding the code base. So then… poor
code, poor understanding, poor morale—means poor productivity.

Any fool can write code only a computer understands.
But that’s just not enough.

SCHEDULE A CALL

Ready to write code humans can understand?



GO FROM ‘ARG’ TO ‘AHH’


I MAKE SOFTWARE DEVELOPMENT SYSTEMS & PRACTICES—EASIER

Easier for developers to write clean code. Easier for managers to meet more
deadlines. Easier for owners to make more money.


SOLID FOOTING

An architecture that’s easy to build, maintain & extend


SOLID CODE

Clean code that’s easy for everyone to work on
& enhance


SOLID PATH

Save big bucks writing code right—the first time


QUICK KNOWLEDGE

Onboard new
programmers quickly & effortlessly


QUICK UNDERSTANDING

Less external documentation with
more code that’s self documenting


QUICK STUDIES

An expert to mentor junior developers so
they, too, can pass on
the baton

SCHEDULE A CALL

Ready for pro-grade code—while moving fast?

“Key is a top notch developer. He is patient and understanding in communicating
aspects of development that I’ve struggled to learn myself. I’ve been a .NET
developer for most of my career. Key helped me; 1) leverage what I know 2)
integrated well-known design patterns, while 3) teaching me how to produce
Enterprise quality apps. Need a great programmer? And a wealth of knowledge to
guide your team? Call on Key.”


~ Damola ‘D’ Omotosho ∙ Senior Software Engineer | Microsoft Corporation

“Key is a top notch developer. He is patient and understanding in communicating
aspects of development that I’ve struggled to learn myself. I’ve been a .NET
developer for most of my career. Key helped me; 1) leverage what I know 2)
integrated well-known design patterns, while 3) teaching me how to produce
Enterprise quality apps. Need a great programmer? And a wealth of knowledge to
guide your team? Call on Key.”

~ Damola ‘D’ Omotosho ∙ Senior Software Engineer | Microsoft Corporation

“Key is a top notch developer. He is patient and understanding in communicating
aspects of development that I’ve struggled to learn myself. I’ve been a .NET
developer for most of my career. Key helped me; 1) leverage what I know 2)
integrated well-known design patterns, while 3) teaching me how to produce
Enterprise quality apps. Need a great programmer? And a wealth of knowledge to
guide your team? Call on Key.”

~ Damola ‘D’ Omotosho ∙ Senior Software Engineer | Microsoft Corporation

Slide 2 of 3.



WHY WAIT ANY LONGER FOR…


DEVELOPERS SOLVING INTERESTING PROBLEMS VS. REWORKING BAD CODE

In other words, watch developers spend less time reading sloppy code—and more
time writing clean code. Isn’t that what every business leader & dev manager
wants?


SCHEDULE A CALL

Meet to learn more ∙ Identify your software pains ∙ Determine if we’re a match


BUILD SOFTWARE EASIER & FASTER

Get a solid infrastructure ∙ Write killa code ∙ Boost your team ∙ Improve your
practices


RUN DEV AS ALWAYS IMAGINED

More features delivered quickly ∙ More tech people diggin’ their jobs ∙ More
bosses happy with results

SCHEDULE A CALL

Ready to deliver more features than ever before?

ABOUT ME


SINCE THE EARLY DAYS…

I was always fascinated by software. The beauty of code construction. And the
power of its resulting instructions. At one point, I spent several months
writing mathematically pure, elegant, powerful & simple code—just because.

Then, started doing this for startups & other dev shops—worldwide.

Why such fascination with more than just code that works?


BECAUSE ANY FOOL CAN WRITE CODE A COMPUTER UNDERSTANDS.

Keep reading…

But, like I said above, that’s not enough.
Messy code & structure…

Makes it shitty for other developers to work on. Infuriating to know how the
software really works. Confusing to find the right code to change. Costly to
keep reorganizing code—constantly.

I create architectures, write solid code & bring intuitive practices to enhance
businesses & their dev teams.

Because the last thing your team & company needs… is software that limits the
growth of your business.


WANT THAT KIND OF THINKING ACROSS YOUR DEV TEAM?

SCHEDULE A CALL


KEY HOFFMAN

Founder of lucidcode.io

WHY ME


EXPECT A CODE BASE THAT’S A PLACE
OF ZEN—NOT CHAOS?

Been building software since 2011

My code is clean & intuitive

Everyone else says the same

Better code—better dev practices

I’ll work well with your team

See for yourself—I’ll send you samples



MY SERVICES


WRITE PRO-GRADE CODE…

Run your dev team as always imagined. Feel in control with solid releases. Watch
everyone in tech give you their best. That’s why I do what I do.


SOFTWARE ARCHITECTURE

I design software systems that work over the years. That are well understood by
everyone involved. And can be extended & enhanced as the business grows.


SOFTWARE DEVELOPMENT

I’ll roll up my sleeves to write code to that runs as intended. That’s easy for
other devs to fix, extend & emulate when writing their code. And intuitive for
everyone to test.


SOFTWARE CONSULTING

Got issues with your current software? I’ll analyze what’s going on. Make clear
recommendations for improvement. And mentor junior developers to become senior
ones.

SCHEDULE A CALL

Want an architecture where you can tweak parameters vs. write needless code?

WHATCHA THINK…


HIRE ME? OR NOT?

Grow the business with iterative software releases

Write code everyone understands

Fix less bugs that eat up time & profits

Be the dev shop others want to work for

Have a repeatable process to write intuitive code

Keep writing documents no one reads

Keep writing code that confuses—everyone

Keep missing deadlines with too few features

Keep frustrating developers with code no one wants to work on

Keep firefighting fires for every release


DON’T GAMBLE WITH YOUR SOFTWARE INSFRASTRUCTURE ANY LONGER?

“I’m tired our PM frustrated with dev. Tired of developers feeling the heat. And
tired of programmers struggling daily with spaghetti code. I want us to get past
(once & for all) this cycle of continuous ‘code confusion. I’m ready.’

Well said you—let’s make that happen.

Contact me. I’ll get back to you quickly to schedule a call or answer your
questions.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

KEY HOFFMAN |  Software Architect & Programmer  |  (210) 413-7929

Too many small dev teams struggle with a messy code base. I show up with skills,
knowledge & tools to improve entire dev teams. So they can create software
that’s easy to build, maintain & enhance.