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HELPING YOUR BUSINESS GROW TRAFFIC, BUILD ENGAGEMENT, AND BE EVERYWHERE

 * Helping Your Business Grow Traffic, Build Engagement, and Be Everywhere

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   [CASE STUDY] HOW I INCREASED MY SIGNUP CONVERSION RATE BY 600% IN LESS THAN
   10 DAYS
   
   CONTENT OPTIMIZATION, EMAIL MARKETING, LIST BUILDING


[CASE STUDY] HOW I INCREASED MY SIGNUP CONVERSION RATE BY 600% IN LESS THAN 10
DAYS

Want to know if popups still work? This case study—in part, a review of the free
optinopoli software—shows you how I took a website with some basic email signup
CTAs, and boosted conversions by 600%, all in less than 10 days.

Seems like a high increase? It is.

Part of the reason for doing the case study was to prove how you can quickly and
easily:

 * Take a website with basic lead capture
 * Dramatically and quickly improve results by adding something more dynamic and
   effective.

Why?

It’s tempting, when you look at a lot of marketing-related sites as I do, to
believe that all sites have well optimized lead capture in place.

Nothing could be further from the truth.

As I’ve found through some of the consulting I do, a lot of business owners,
through no fault of their own, struggle with lead capture. They aren’t sure what
to do or how to approach it, and their business suffers because of it.

It means they often have only very basic lead capture in place. Sometimes none.

So, if that’s you, you’re certainly not alone.

This case study shows you what’s possible when you apply a simple but highly
effective lead capture technique.

So if you’re frustrated by one or more of the following:

 * A lower number of leads from your website than you’d like.
 * Difficulties in effectively converting visitors into email subscribers.
 * The slow growth of your email list.

Then this one’s for you. Read on.

[…]


By Steve Shaw|2018-09-28T04:49:46+00:00July 30th, 2018|content optimization,
email marketing, list building|1 Comment
Read More
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   5 REASONS YOU NEED TO INCORPORATE VIDEO INTO YOUR CONTENT MARKETING STRATEGY
   
   CONTENT MARKETING, VIDEOS


5 REASONS YOU NEED TO INCORPORATE VIDEO INTO YOUR CONTENT MARKETING STRATEGY

As frequent readers of this blog will be aware, successful content marketing
involves publishing your content in front of your marketplace wherever they
are—not where you want them to be.

It also means the format of your content needs to match what they want to
consume—not what you want them to.

And that means video.

Video’s the most engaging type of content. With such high engagement, it’s not
too surprising that most marketing professionals believe it has the highest ROI
compared to other types of content.

Investment by businesses in video content is rising, and we should all be
creating more. Facebook for example is likely to be ‘all video‘ by the early
2020s.

In this post, I’m sharing:

 * 5 reasons you must be incorporating video into your content marketing
   strategy
 * A summary of some of the best video tools available that make it easy to do
   so …

[…]


By Steve Shaw|2017-09-29T14:08:47+00:00September 29th, 2017|content marketing,
videos|2 Comments
Read More
 * Permalink Gallery
   
   
   HOW TO GET TRAFFIC TO YOUR BRAND NEW BLOG
   
   BLOGGING, CONTENT MARKETING, INCREASE TRAFFIC, SOCIAL MEDIA


HOW TO GET TRAFFIC TO YOUR BRAND NEW BLOG

So you’re starting a blog for your business? Or perhaps have a fledgling one
with a few posts, but not much to show for it yet?

Firstly, congratulations. You’ve made a big step in the right direction.

Approached in the right way, your blog can end up becoming one of your
business’s biggest assets.

One day you can look back and feel pretty—dare I say it—smug.

You’ll have incoming traffic, highly targeted for your business, arriving on
auto-pilot and providing a constant supply of leads and new customers for your
business.

(Plus you’ll have ready content to use to keep in touch with existing customers,
build your relationship with them, and keep them coming back for more…)

That’s the good news.

But…

[…]


By Steve Shaw|2017-09-22T11:12:16+00:00September 22nd, 2017|blogging, content
marketing, increase traffic, social media|1 Comment
Read More
 * Permalink Gallery
   
   
   SOCIAL MEDIA BEST PRACTICES FOR CONTENT MARKETING
   
   CONTENT MARKETING, CONTENT MARKETING STRATEGY, SOCIAL MEDIA


SOCIAL MEDIA BEST PRACTICES FOR CONTENT MARKETING

Social media is, of course, an essential part of any content marketing strategy.

But what’s the best way to use it in your content marketing to get the optimal
results?

What exactly are the best practices you should be aiming to follow?

This post gives you five social media best practices to start using today,
starting with a key question …

[…]


By Steve Shaw|2017-09-15T17:22:13+00:00September 15th, 2017|content marketing,
content marketing strategy, social media|0 Comments
Read More
 * Permalink Gallery
   
   
   LINKEDIN CONTENT MARKETING: 5 KEY CONTENT STRATEGIES FOR LINKEDIN
   
   CONTENT MARKETING, LINKEDIN, SOCIAL MEDIA


LINKEDIN CONTENT MARKETING: 5 KEY CONTENT STRATEGIES FOR LINKEDIN

If you’re in B2B, are you using LinkedIn to its full potential?

The good news is that LinkedIn can form a valuable part of your content
marketing strategy.

There are some easy ways to use the platform to get more eyeballs on your
content and build your brand, along with your influence, authority and of course
traffic back to your site.

This post gives you 5 key content marketing strategies for LinkedIn that you can
start using today.

[…]


By Steve Shaw|2017-09-08T12:34:16+00:00September 8th, 2017|content marketing,
LinkedIn, social media|3 Comments
Read More
 * Permalink Gallery
   
   
   HOW TO CREATE INFOGRAPHICS | TOP RESOURCES AND HOW TO USE THEM
   
   CONTENT MARKETING


HOW TO CREATE INFOGRAPHICS | TOP RESOURCES AND HOW TO USE THEM

So you want to find out how to create infographics?

At first glance, they may look a little intimidating to the non-designer. But
the good news is there are lots of tools available that make the process of
creating great infographics easy, including professional templates you can
simply adapt for your own purposes.

This comprehensive guide on how to create infographics gives you the following:

 * What is an infographic?
 * Why should you start using infographics?
 * Different types of infographic – if you thought an infographic was just a
   static image showing a chart or two, think again. Here’s a list of fourteen
   different types of infographic with examples of each one in action.
 * Top tools and resources to use for creating infographics yourself.

[…]


By Steve Shaw|2018-06-25T09:25:57+00:00August 25th, 2017|content marketing|4
Comments
Read More
 * Permalink Gallery
   
   
   5 CONTENT MARKETING IDEAS FOR QUICKER CONTENT
   
   CONTENT MARKETING


5 CONTENT MARKETING IDEAS FOR QUICKER CONTENT

Content marketing is frequently rated as one of the top digital marketing
strategies available.

But that doesn’t mean it’s one of the easiest.

One of the biggest and most common challenges businesses have is the need to
continually create new content.

After all, it can be an intensive process, involving your content strategy,
content calendar, allocating appropriate resources to the actual content
creation, post-publication promotion, and so on.



So how can you make it easier, and create new content more quickly?

Here are 5 content marketing ideas that mean you can create content more easily
and within a shorter time frame.

[…]


By Steve Shaw|2017-10-02T16:20:39+00:00August 9th, 2017|content marketing|0
Comments
Read More
 * Permalink Gallery
   
   
   23 AWESOME TOOLS FOR VIDEO CONTENT MARKETING
   
   CONTENT MARKETING, VIDEOS


23 AWESOME TOOLS FOR VIDEO CONTENT MARKETING

Video content marketing shows no signs of slowing down, and for good reason.
Video just plain works.

Take the following few stats for starters:

 * Video on a landing page can increase conversions by 80%
 * Video on social media generates 1,200% more shares than images and text
   combined
 * Businesses using video grow 49% faster each year than those who don’t use
   video
 * Over half of marketing professionals worldwide state video has the best ROI
   compared to other content
 * On average, people spend 2.6x more time on pages with video than without.

Fortunately, there are numerous approaches to using video for content marketing.
You don’t have to sit in front of the video camera live streaming on Facebook if
that’s really not your thing.

Even better, there are just as many video tools out there that help you create
amazing videos that look super smart, professional and highly engaging—and often
take just a few minutes to create.

This post gives you the most rip-roaringly awesome tools out there.

[…]


By Steve Shaw|2018-08-22T13:24:08+00:00July 27th, 2017|content marketing,
videos|3 Comments
Read More
 * Permalink Gallery
   
   
   CONTENT MARKETING FOR LOCAL BUSINESS: KEY STRATEGIES
   
   CONTENT MARKETING


CONTENT MARKETING FOR LOCAL BUSINESS: KEY STRATEGIES

Is content marketing the right approach if you’re a local business?

After all, social media and other content platforms are international. What if
you’re trying to reach a purely local audience?

Of course, content marketing for local business can be very powerful. In fact,
as I’ll show you, it’s all but essential.

But you do need to approach it in the right way.

Unfortunately, many local businesses create very little, if any, content of
interest to the audience they want to attract. At most, they may simply blast
out self-serving promotional messages through social media. This tends to
alienate rather than attract their market.

A smaller number get it right. When they do, they can go on to achieve massive
success (see examples below).

So how do you approach it correctly?

This post shares with you:

 * Why you need content marketing for local business
 * The advantages of being a local business for content marketing
 * 3 big examples of local businesses using content marketing for massive
   success
 * 5 key strategies when content marketing for local business

[…]


By Steve Shaw|2018-03-26T13:30:37+00:00July 21st, 2017|content marketing|2
Comments
Read More
 * Permalink Gallery
   
   
   EASY CONTENT CALENDAR FOR CONTENT MARKETING: THE HOW-TO GUIDE, PLUS FREE
   TEMPLATES!
   
   CONTENT MARKETING, CONTENT MARKETING STRATEGY


EASY CONTENT CALENDAR FOR CONTENT MARKETING: THE HOW-TO GUIDE, PLUS FREE
TEMPLATES!

There are a couple things about a content calendar I believed before I actually
created and started using my own.

Firstly, I thought it sounded really complicated. Secondly, it sounded overly
‘corporate’. Weren’t content calendars just for large brands?

Both assumptions I found to be untrue.

In addition, I was unsure if one was really necessary.

How would it really benefit my business? Was it worth the effort to create one?

However, as I’ll show you, I not only found creating a content calendar far
easier than I thought, but it also has big benefits for content creation and
marketing as a whole.

This post gives you the following:

 * What a content calendar actually is (and is not).
 * 12 top benefits of using a content calendar for your business. I can
   practically guarantee this includes some benefits you won’t have thought of.
 * The easiest way to create and start using a basic content calendar, from
   today. Want to get more advanced? Sure, I also give you another couple steps
   for that too. You’ll find it’s far easier and less intimidating than you may
   have anticipated.
 * Templates you can use today: download two templates, a more basic Word
   template to get you started immediately; and a more advanced Excel template
   for later on
 * How to keep your content calendar maintained over time and in focus. There’s
   no point creating one, only to let it languish, unloved.

[…]


By Steve Shaw|2018-10-25T04:55:58+00:00July 13th, 2017|content marketing,
content marketing strategy|0 Comments
Read More
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POPULAR POSTS

 * [Case Study] How I Increased My Signup Conversion Rate by 600% in Less Than
   10 Days
 * 5 Reasons You Need to Incorporate Video into Your Content Marketing Strategy
 * How to Get Traffic to Your Brand New Blog
 * Social Media Best Practices for Content Marketing
 * LinkedIn Content Marketing: 5 Key Content Strategies for LinkedIn
 * How to Create Infographics | Top Resources and How to Use Them
 * 5 Content Marketing Ideas for Quicker Content
 * 23 Awesome Tools for Video Content Marketing
 * Content Marketing for Local Business: Key Strategies
 * Easy Content Calendar for Content Marketing: The How-To Guide, Plus Free
   Templates!


WHAT THEY SAY…

> This automates so much of content marketing, it's awesome.

Adam Short, Los Angeles, USA

> I tell everyone about how you've helped my business to attract new fans and
> many more sales than ever before ... I am an advocate :-)

Adam Price, Sydney, Australia

> I always feel treated as if I am very important to your company. I can't
> compliment you enough!

Kate Ford, Las Vegas, United States

> This has saved us so much time, I don't know how we managed without it. Thank
> you for creating such a great tool!

Luisa Drummond, New South Wales, Australia

> ... I will definitely be recommending your service in future.

Eddie Tyshkevich, California, United States

> Content marketing is the foundation of your business, this automates and
> speeds it up!

Neil Stafford, Wigan, England

> I've found using this easy—and that's from someone who's not technical and
> gives up on many processes when they're too difficult. Thank you!

Dr Jo Righetti, New South Wales, Australia

> This is truly a time and money saver, thank you for making it available.

Christine Fortin, Toronto, Canada

> This is a wonderful program...

Wendy Terry, Michigan, USA

> As a conversion specialist, I’m always looking out for what businesses can do
> without being so complex they would never use it—this is awesome. Love it!

Greg Newell, Dayton, Ohio, USA

> I look forward to each correspondance that shares new insights and sparks new
> ideas.

Virginia Castleman, Nevada, United States

> Steve Shaw is a breath of fresh air in the world of SEO.

Chris Cardell, London, England


ABOUT STEPHEN D SHAW

Stephen D Shaw has spent two decades helping thousands of businesses worldwide
unlock business growth and success via his info and software.

Recommended...
optinopoli™ provides next-generation lead capture and sales conversion
technology.
==> Click here for more info

 







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RECENT POSTS

 * [Case Study] How I Increased My Signup Conversion Rate by 600% in Less Than
   10 Days
 * 5 Reasons You Need to Incorporate Video into Your Content Marketing Strategy
 * How to Get Traffic to Your Brand New Blog
 * Social Media Best Practices for Content Marketing
 * LinkedIn Content Marketing: 5 Key Content Strategies for LinkedIn
 * How to Create Infographics | Top Resources and How to Use Them
 * 5 Content Marketing Ideas for Quicker Content
 * 23 Awesome Tools for Video Content Marketing
 * Content Marketing for Local Business: Key Strategies
 * Easy Content Calendar for Content Marketing: The How-To Guide, Plus Free
   Templates!
 * How to Create a Content Marketing Strategy (And Why You Need One!)
 * SEO and Content Marketing 2017: The Ultimate Guide
 * 5 Ways to Nail Your Visual Storytelling Strategy







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