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N Network After Work
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📲How to Maximize Social Media
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📩How to Maximize Email Marketing
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Search
Home
Member Center


🎯Getting Started
📆Upcoming Networking Events
Upcoming Virtual Events
Community


👋Introduce Yourself
📔Member Directory
💬Ask The Community
🏆Share Your Wins
🗣️Community Wall
⭐Member Spotlight
🗓️RSVP for Events ( Members Only)
Masterclass Library


📹How to Maximize LinkedIn
📲How to Maximize Social Media
📈How to Start and Grow a Business
📩How to Maximize Email Marketing
📚Resources
Small Business Owners Network


🎯Welcome | Start Here
👋Introduce Yourself
📕Member Directory
🆙Level Up With Experts
📆Upcoming Member Only Events
🤝Collaborate
📚Done-For-You Templates, Guides and Resources
📽️Masterclass Library
Women in Business Network


✨Welcome | Start Here
📔Member Directory
📹Masterclass Library
🆙Level Up With Experts
🗓️Upcoming Member Only Events
🤝Collaborate
📚Done-For-You Templates, Guides and Resources
Links

Upgrade Membership

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👋 WELCOME TO THE NETWORK AFTER WORK COMMUNITY!

Network After Work is a professional community consisting of Entrepreneurs,
Professionals, Executives and thought leaders who understand the importance of
building meaningful connections.

Inside the community, networkers like you come together to build relationships,
grow their businesses, help one another and learn from top tier industry leaders
in their fields. Whether you're just starting out or have been in business for
years, this group is a place for us to connect, share ideas, and support each
other.


Learn more and join the Network After Work Community HERE.


See you inside!
T
Tatiana
admin
12 days ago
Posted in Upcoming Virtual Events
Joe Apfelbaum, CEO of Ajax Union has been training professionals on how to
create LinkedIn strategies successfully for over a decade and he wants to
uncover his 9-step process for you so you understand exactly how to generate
revenue on LinkedIn. This class is engaging, entertaining, and very actionable.


Want to know how to book more conversations with LinkedIn?


Join us for a one-hour adventure on Zoom as we uncover the 9 steps to success to
go from a Lurker to an influencer even if you only have 15 minutes a day.If you
like fast-paced learning with lots of high-value information, you've got to meet
Joe Apfelbaum. He is a professional speaker, a single father of five, and an
amateur rapper, this is one class you do not want to miss. 


Join us on Tuesday, May 30, 2023 at 2:00 pm ET and learn how to generate real
revenue from LinkedIn with more qualified networking conversations!
See more
Tue, May 30 2023 07:00 PM - 08:00 PM UTC
The Strategy to Book 20 Quality Networking Conversations Weekly on LinkedIn
RSVP
Date and time
Tue, May 30 2023
07:00 PM - 08:00 PM UTC
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Tatiana
admin
12 days ago
Posted in Upcoming Virtual Events
In this webinar, you will learn the step-by-step process that Cielo used to
build a million-dollar website and how you can leverage a blog to organically
bring warm leads to your business while helping you generate a six-figure
passive income.


Sign up for the Free webinar now!
See more
Tue, May 9 2023 08:00 PM - 09:00 PM UTC
How to Create a Blog that Can Help You Generate a Six-Figure Passive Income
T
Tatiana
admin
12 days ago
Posted in Upcoming Virtual Events
In this exclusive LinkedIn Virtual Summit, 2 world-class speakers will be
sharing their winning strategies to success on LinkedIn as part of our monthly
series. From innovative tactics to step-by-step guides, this virtual summit is
designed to teach you how to get game-changing results. Plus, you won’t want to
miss the easy-to-use formulas that will help you Make LinkedIn a lead-generating
machine.


How To Maximize LinkedIn Summit will teach you:


 * How to effectively network on Linkedin
 * How to Engage with industry thought leaders
 * What type of content you should share on LinkedIn 
 * How To Get People to Engage with Your Content
 * How to Maximize Your Profile
 * How to close sales once someone books a call
 * 
   

We’ve handpicked the very best LinkedIn experts who are going to be sharing
what’s working for them in their careers—and what will work for you in yours.
How To Maximize LinkedIn Virtual Summits are free to watch from anywhere.


Agenda
Tuesday, May 16th


1-2 PM EDT- How To Increase Your Client Acquisitions On LinkedIn with Scott
Aaron
2-3 PM EDT - Making LinkedIn REALLY Work for YOU! with Janice Porter


Space is limited and will fill up quickly....Get Your FREE ticket now!
See more
Tue, May 16 2023 06:00 PM - 08:00 PM UTC
How to Maximize LinkedIn Virtual Summit
RSVP
Date and time
Tue, May 16 2023
06:00 PM - 08:00 PM UTC
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Tatiana
admin
12 days ago
Posted in Upcoming Virtual Events
In this webinar, you will learn the importance of AI and how it can help you
grow your business effectively and at a lower cost.We will cover the basics of
AI and how it works, and then dive into the 9 key things you need to learn in
order to use AI properly. These 9 areas include: Brainstorming, Research,
Strategy, Summarizing, Content, Scripts, Emails, Social Media, and Creativity.


Throughout the webinar, we will discuss how to use AI to solve common business
problems, gather and analyze data, and create effective marketing campaigns.You
will learn how you can use AI to craft compelling content, write effective
scripts, and use AI to automate your email and social media marketing efforts.By
the end of the webinar, you will have a clear understanding of how AI can help
you grow your business, and the steps you need to take to get started.


Whether you are a business owner, marketer, or entrepreneur, this webinar will
provide you with the knowledge and skills you need to successfully understand
how to implement AI in your business.So join us for this informative and
engaging webinar, and learn how to use AI to take your business to the next
level.


Key Takeaways from The AI Workshop
 * Understanding AI basics: Participants will gain a clear understanding of what
   AI is and how it works.
 * Key areas for AI implementation: Participants will learn about the 9 key
   areas that AI can be used to grow their business: brainstorming, research,
   strategy, summarization, content, scripts, emails, social media, and
   creativity.
 * Improved efficiency: Participants will learn how to use AI to automate tasks,
   freeing up time for more important activities and allowing them to operate
   more efficiently.
 * Better decision-making: Participants will learn how AI can analyze data and
   present insights and recommendations, helping business owners make more
   informed decisions.
 * Competitive edge: Participants will learn how to stay current and relevant in
   their field by using AI, giving their business a competitive edge in their
   industry.

About The Presenter: Joe Apfelbaum is the CEO Of Ajax Union and AI Expert and
Trainer and the creator of Evyrgreen AI, a course that teaches business
professionals how to use AI to grow their business. You can learn more about Joe
at www.joelinkedin.com
See more
Thu, May 18 2023 07:00 PM - 08:00 PM UTC
6 Ways to use AI For Sales And Marketing To Grow your Business
RSVP
Date and time
Thu, May 18 2023
07:00 PM - 08:00 PM UTC
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Tatiana
admin
12 days ago
Posted in Resources


HOW TO CREATE A PROFIT-DRIVEN LEAD MAGNET TO BOOST SALES

A lead magnet is a free offer that businesses use to attract potential customers
and collect their contact information. It’s a great way to build your email list
and generate leads that can eventually turn into paying customers. However, not
all lead magnets are created equal. To truly boost your sales, you need a
profit-driven lead magnet that is specifically designed to attract high-quality
leads who are more likely to convert into customers. In this blog post, we’ll go
over how to create a profit-driven lead magnet that can help you achieve your
business goals.
 1. Identify Your Ideal Customer- The first step in creating a profit-driven
    lead magnet is to identify your ideal customer. You need to understand who
    your target audience is, what their pain points are, and what they’re
    looking for in a solution. This will help you create a lead magnet that
    speaks directly to their needs and interests.
 2. Choose a Format- Once you’ve identified your ideal customer, it’s time to
    choose a format for your lead magnet. There are many different formats to
    choose from, including ebooks, checklists, webinars, video series, and more.
    The key is to choose a format that your target audience will find valuable
    and easy to consume.
 3. Create Valuable Content- Your lead magnet needs to provide real value to
    your target audience. It should solve a specific problem, answer a burning
    question, or provide actionable tips and strategies. Don’t be afraid to dig
    deep and provide in-depth information that your audience can’t find anywhere
    else.
 4. Make it Visually Appealing- Your lead magnet should be visually appealing
    and easy to read. Use high-quality images, graphics, and design elements to
    make it visually appealing and engaging. Make sure your lead magnet is easy
    to skim and read, with short paragraphs, bullet points, and headlines.
 5. Optimize Your Landing Page- Your landing page is where people will go to
    download your lead magnet. Make sure it’s optimized for conversions. Use a
    clear and compelling headline, highlight the benefits of your lead magnet,
    and include a call-to-action that encourages people to sign up.
 6. Promote Your Lead Magnet- Once your lead magnet is ready to go, it’s time to
    start promoting it. Use social media, email marketing, and other marketing
    channels to get the word out. You can also use paid advertising to drive
    traffic to your landing page and generate leads.

In conclusion, a profit-driven lead magnet is a powerful tool for boosting your
sales and growing your business. By identifying your ideal customer, choosing a
format, creating valuable content, making it visually appealing, optimizing your
landing page, and promoting it, you can create a lead magnet that attracts
high-quality leads and helps you achieve your business goals.
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James Miller
admin
21 days ago
Posted in Resources


10 TIPS TO BE A SUCCESSFUL NETWORKER

Networking is a crucial part of growing your business or career. It’s a way to
meet new people, make connections, and find new opportunities. However,
networking can be intimidating, especially if you’re not sure how to do it
effectively. In this blog post, we’ll share some tips on how to be successful at
networking.


 1.  Set a goal: Before attending any networking event, set a goal for what you
     want to achieve. Whether it’s to make five new contacts, connect with a
     specific person, or learn about a new industry, having a goal will help you
     stay focused and make the most out of the event.
 2.  Do your research: Before attending any networking event, research the
     attendees and speakers. Knowing who will be there and what they do will
     help you start conversations and make connections more easily.
 3.  Have a plan: Have a plan for how you will approach people and start
     conversations. You can use icebreakers like commenting on something they’re
     wearing or asking for their opinion on a topic related to the event.
 4.  Be genuine: When networking, be genuine and authentic. People can tell when
     you’re not being sincere, and it will hinder your ability to make
     meaningful connections.
 5.  Follow up: After meeting someone, be sure to follow up with them within a
     few days. This can be via email or LinkedIn. Follow up by thanking them for
     their time and reiterating any points you discussed during the event.
 6.  Attend different events: Attend a variety of networking events to expand
     your network and meet new people. Attend events that are relevant to your
     industry, but also attend events outside of your industry to broaden your
     horizons.
 7.  Bring business cards: Be sure to bring business cards with you to any
     networking event. This will make it easier for people to contact you after
     the event.
 8.  Listen more than you talk: When networking, it’s important to listen more
     than you talk. By listening, you can learn more about the person you’re
     speaking with and find ways to connect with them on a deeper level.
 9.  Be patient: Building meaningful connections takes time. Don’t expect to
     walk away from a networking event with a new business partner or job offer.
     Be patient and continue to build relationships over time.
 10. Follow up again: Don’t be afraid to follow up again after a few weeks or
     months. Keeping in touch with your network is essential for building
     long-lasting relationships.



By following these tips, you’ll be on your way to successful networking and
building a strong network of business contacts.
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James Miller
admin
24 days ago
Posted in Upcoming Virtual Events
On Wednesday, May 3rd come learn from published author, motivational speaker,
and serial entrepreneur Andy Audate on how to Build a Multi-Six Figure Business
through Social Media Marketing.


The training focuses on core systems and strategies to learn how to do the
following:
 * Create credibility on social media
 * Make people view you as an authority from podcasting, social media, and
   speaking engagements
 * Master the ins and outs of Andy’s marketing system
 * Utilize the hidden power in Virtual Assistants by delegating the right tasks
   and using VAs as a tool to grow your business

What do I need in order to attend?


The event will be hosted on a Zoom video conference call, so please prepare the
following tools and equipment:
 * Pen and paper
 * A computer with a stable internet connection
 * Working headset and/or microphone
 * Working webcam



Prior to the webinar, we encourage you to jot down a quick list of answers to
the following questions:
 * What are the current challenges you’re facing in your business?
 * What are a few short-term & long-term goals you have for your business?
 * What is the single biggest question you have when it comes to marketing?



We’ll be discussing these topics extensively during the training, so preparing
ahead of time will help you get the most out of the session.


Attendance is limited, so register today for FREE!
See more
Wed, May 3 2023 08:00 PM - 09:00 PM UTC
Building a Multi-Six Figure Business through Social Media Marketing
https://go.andyaudate.com/network1
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James Miller
admin
25 days ago
Posted in Resources


10 TIPS TO GROW AN ONLINE COMMUNITY

If you’ve ever thought about growing your online community and yet, every time
that you start, you end up feeling defeated and challenged, you’re not alone. If
you think that there’s nothing left you can do to grow your online community
that thrives and interacts online, there’s hope. Maybe you already have a solid
online community and need some help with giving it a substantial boost––if this
is true, then you’ve come to the right place. Below we’ve collected our top ten
tips to grow an engaged online community so that you have a loyal and
interactive community. 




Know Your Target Audience 


Whether you’ve already started building your community or are just starting one,
it’s important that you know your target audience and know them well. These are
your people, and you need to ensure that you treat them as such. When you start
a company, you usually have the idea of who the company is intended for in mind.
When you know the people you’re marketing to and creating content for, the
chances that you’ll connect with them are much higher. When you know who you’re
building an online community for, you’ll find it easier to build it. 


Encourage Real Feedback 


Too many companies are prideful and only want to hear the good things about
their company and community. In reality, you should ask your members what you’re
doing with your community that’s working and what their honest feedback is about
what can change. If you want an outgoing and thriving community, you have to be
willing to hear everything from your members, even the bad things. What you
might think is bad can be incredibly beneficial for your community if you
implement the changes they advise to improve your group. More than that,
creating a space where members feel safe and welcome and can share their honest
opinion will create a warm environment. 


Make New Members A Priority 


When you’re trying to grow your community, you must treat anyone new that joins
your community with value. Make them your priority and show them that you
appreciate them by welcoming them to the community and giving them the details
of the group. You want to ensure that new members know precisely what your group
is and get the full rundown of what you offer, the purpose of the group and how
to navigate their way around. Sometimes a welcome post is needed to let new
members know the basics and make current members aware of the new members in the
group. 


Be Real 


In a day and age where everyone seems to be faking it on the internet, you want
to be a breath of fresh air by being genuine. If you’re working on growing your
online community, one of the best things you can do is be honest with your
customers. If it’s not coming naturally to you to be genuine with your
customers, remember your reason for starting your online community. Remember why
you love your business and want to share it with people––being real will come
naturally once you remember your core values. 


Be Bold With Your Content 


These days, companies are nervous about posting their content and are wary of
sharing anything that could cross the line. Sometimes it can feel that the best
route is to continue publishing the same content when in reality, this is the
last thing you want to do. Sometimes experimenting with posting and trying new
types of content is what you need to push your brand to a new level and find new
ways to succeed with your online community. Try experimenting with content and
see if anything new works better to grow your community. For instance, switch up
your content to posts with long captions if you’ve been posting videos. You
never know what could work, and sometimes the most minor changes make the most
significant impact on your community. 


Set Goals 


Too many brands say they’ll set goals and then don’t get honest about them and
set them. Setting community goals is essential for growing your community and
knowing what goals you want to achieve with it. Start with outlining clear,
concise goals and setting your expectations for your community, and then write
down how you can achieve these goals. You don’t want to waste your time or the
time of those in your community by not being clear about the expectations of the
community and setting goals for how you can achieve those. 


Settle On A Social Media Platform 


The social media platform you choose to use for your online community will play
a massive part in its success and how your members thrive with it. That’s why
it’s so important to know your audience; the social media platform you choose
will be significantly influenced by your audience and what works best for them.
This forum will be where members of your community can connect and chat. You
want to ensure that it’s a social media platform they love and will enjoy using.
Knowing your audience will help you understand where they feel most comfortable
and which social media platform will work best for them. 


Don’t Be Too Strict With The Guidelines 


When listing your community guidelines, it can be easy to get caught up with
them and make them strict, but this is the opposite of what you want to do. Stay
cool with the community guidelines and instead stick to the basics that ask your
members to treat each other with mutual respect. You want to include guidelines
that will create a safe and trusting environment for community members where
they feel valued. However, you don’t want members to feel they’re restricted to
new degrees and can’t do anything without getting in trouble. So keep your
guidelines basic, and don’t be too strict to keep things as relaxed as
possible. 


Do A Personalized Spotlight For Members 


When attempting to build an online community, it is essential to make members
feel valued and appreciated. Start by focusing on the community aspect of the
online group, such as providing opportunities for members to interact and engage
with one another. This could include activities or events that bring members
together or provide members with exclusive content or discounts when they’ve
done something that stands out. Making members feel special and focusing on the
community aspect of the group will help foster a sense of belonging and loyalty
to the online community. When particular members stand out, maybe for their
level of participation in the group or how they contributed over time, make sure
you notice them.


Create Quality Content 


Typically when it comes to growing your engaged community, you’ll hear a lot
about creating content without focusing on the content you’re creating. Although
the amount of content you’re producing matters, what’s even more important is
the content you’re putting out. The more you research, the more you’ll find the
quality content that you need to be producing, and when you put out content, it
will do well and be worth the time and effort you put in. The more time that you
spend on researching, the higher quality content it will be when you produce it
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James Miller
admin
25 days ago
Posted in Resources


WHAT IS SOCIAL NETWORKING AND WHY IT’S IMPORTANT FOR BUSINESS

Social networking is something you’ll see used in all businesses and many
companies suffer without it included in their business strategy. If you want to
meet success with your business and you genuinely want to see a difference in
your marketing and sales level you need to include social networking in your
business strategy. Although there are many components to a successful business,
it goes without saying that you need to focus on networking to truly see a
difference in your company and increase your leads. Networking is the critical
component that can take your business from good to great with just some extra
attention and focus on this one area of your company. You might be wondering
exactly how you can use social networking for your business and how it can make
a difference. 


After all, for those that have limited experience in this area, it can be
confusing to know where to start and how you can be successful with your social
networking. If you’re wondering this then have no worries because this article
covers precisely what social networking is, why it’s essential for your business
and how it’s connected to networking in person. 


What Is Social Networking 


Social networking means you have connections for your business in the real and
digital world. Today we tend to think of social networking as maintaining our
online relationships through the internet. In our day and age, the internet has
made it easier to find people online and connect with them, continuing a
relationship you’ve made that you might not be able to foster if you didn’t have
the internet. Social networking mainly focuses on developing and maintaining
personal and business relationships using technology and the internet. 


Networking sites such as LinkedIn, Twitter, Facebook, and Instagram are all
social networking sites used to connect with people online. These sites connect
with people and corporations via the internet and maintain relationships by
sharing information back and forth, messaging each other, and sharing creative
ideas. With technology, the internet is more accessible to businesses than ever
before. Now you can connect with people and corporations faster than in the
past, whether with your smartphone, computer, or tablet. 


Why Is It Important For Your Business 


For entrepreneurs and businesses, social networking is the one essential
ingredient in your recipe for success that you can’t forget about. Social
networking is one of the most powerful components of your business strategy;
without it, many businesses fail. But exactly why is social networking so
crucial for your company? Well, social networking gives your business many
benefits that help you both long-term and short-term. 


 1. Opportunities. The first thing it does is create opportunities for your
    company, which is crucial since you can’t succeed on your own. Social
    networking allows you to connect with your peers and other businesses in the
    industry and therefore gives you connections. These connections help by
    offering you opportunities that you would not have had before. These
    opportunities include business ideas you may not have thought of before,
    marketing ideas, or advertisement advice. It’s important to remember that
    the more connections you have and larger your networking circle is, the more
    opportunities it’ll offer for your company. 
 2. Connections. Any entrepreneur already knows the importance of creating
    relationships in the business world and ensuring that you know the right
    people in the right places. Networking lets you meet the right people and
    stakeholders and let them know about your business. By meeting these people
    and making connections, they may refer your company to others or purchase
    from you. You never know how these connections will benefit you, but it’s
    inevitable that they will if you let them know about your company and are
    willing to connect with them. 
 3. Gain Knowledge. You’re always learning in the business world, and there’s no
    limit to the amount of knowledge that can help you succeed. Networking
    allows you to meet diverse people with different skill sets, knowledge, and
    experience. Once you’ve made connections with these people they are often
    more than happy to share their knowledge. In return, you share your
    knowledge and thoughts, and ideas with them. Ultimately, knowing these
    people and how they can help you will help you gain more knowledge and
    benefit your company. 

How Is It Connected To Networking In Person 


Social networking is not to be confused with in-person networking, which also
provides your company with various benefits. However, although these two might
be different in that social networking is online and in-person networking
involves meeting people at events and conferences, they are connected. If you
meet someone at an in-person event and it sparks a connection, social networking
makes it easy to maintain this connection. You can exchange contact information
and continue to maintain that relationship online. Through social networking,
you can foster relationships and strengthen connections by using the internet
after meeting someone at an in-person event. 
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James Miller
admin
25 days ago
Posted in Resources


IS INFLUENCER MARKETING RIGHT FOR YOUR BRAND?

Whether we like it or not, social media is here to stay.


U.S. residents spend an average of 2.4 hours a day on social media, according to
a report from the creative agency We Are Social.


Billions of people are using social media sites for entertainment, business, and
marketing.


According to the research group Statista, due to the usage of low-cost mobile
devices and increased wireless internet availability, almost half of the world’s
population uses some form of social media. This figure is much higher in the
United States, where almost 80% of the overall population has at least one
social media account.


Who uses which social media differs based on variables such as age and
geographic area, however the most popular social media sites in the United
States are Facebook and Instagram, with TikTok attracting the under-30 crowd.


The influencer marketing market has grown exponentially in the last several
years. The market grew from $1.7 billion in 2016 to $9.7 billion in 2020. It hit
$13.8 billion in 2021, demonstrating consistent growth. This year, the market is
expected to grow to a stunning $16.4 billion.


Keep reading to see if influencer marketing is right for your business or
products.


What Is Influencer Marketing?


Put simply, influencer marketing is an arrangement between a business and an
individual influencer, where the influencer agrees to promote the business’s
product or service on their social media sites.


This sort of marketing makes use of people’s confidence in the opinions of their
heroes and their desire to mimic them. When you combine influencer marketing and
social media, you have a more subtle approach for influencers to promote your
brand.


Most brands are making influencer marketing part of their marketing plan,
according to Oberlo. Some 93% of brands have used or are using influencers,
according to the business design site.


What Can Influencer Marketing Do for You?


Social media can be a strong inspiration to get someone to purchase something.
People use their family and friends’ opinions for recommendations on businesses
like plumbers and HVAC services. More than half of people research a product
before they buy it, according to Think with Google.


Using the right influencer can have astonishing effects on your business.
According to Apptamin, 3% of people generate 90% of the impact online. If you
can find an appropriate influencer for your product and your target market, you
may be zeroing in on a partnership that could benefit you both.


Working with an influencer on social media can help your brand reach new
audiences. It doesn’t have to be a big-name influencer like a Kardashian-Jenner
sister, either. According to Influencer Marketing Hub, audiences of
“micro-influencers” are more engaged and likely to convert.


Liesl Perez, a member of the Forbes Communication Council, said
micro-influencers are perceived as more authentic and transparent than highly
polished influencers with millions of followers.


“Micro-influencers offer brands a new way of engaging consumers with authentic
content and experiences,” said Michael O’Connell, another member of the council.
He believes partnerships between businesses and micro-influencers will reduce
advertising costs per action.


Types of Influencer Posts


Shoutouts: When you pay a user to promote your company or product on social
media, this is known as a shoutout. They may be used with or without an image
and with any type of call to action.


Giveaways: This is when you provide a product to an influencer and they hold a
contest for their followers to win that product. Contest requirements can be for
the entrants to follow the business and influencer, repost the post of the
influencer, or other lead generation tools.


Platform Takeovers: This is when a business grants influencer access to their
preferred social media outlet. The influencer may then select material for the
company and direct their own followers to the brand’s account so they don’t miss
out on “exclusive” content.


Affiliate Marketing: When an influencer promotes a brand’s product, the
influencer receives a commission based on sales made through the influencer’s
platform. Brands want to engage influencers for affiliate marketing since having
payment related to output makes influencers more enthusiastic about your
product.


Sponsored Content: Sponsored content is an influencer partnership that you may
use whether or not your business has a lot of ready-to-share material. You may
either develop material for influencers to share or collaborate with them to
create and share content for your company.


Product Seeding: Product seeding occurs when marketers give items to renowned
influencers in the hopes that the influencer will post something nice about it.
While this relationship can work for nano- and micro-influencers, influencers
with larger followings will undoubtedly expect marketers to try harder to lure
them.


Brand Ambassadorship: With these collaborations, influencers have most likely
been using your items for some time and are already enthusiastic about your
brand. Influencers will provide videos, blogs, pictures, and other content about
your company and products on a regular basis as brand ambassadors.


Pros & Cons


As with anything else, there are pros and cons to purchasing influencer
marketing.


Pros:


 * 61% of people trust influencer recommendations, compared to 38% who trust
   branded social media content.
 * Businesses make $5.20 for every dollar spent on influencer marketing, on
   average. The top 13% of such businesses see $20 in ROI for every dollar
   spent, according to The Social Shepherd.
 * More than half of marketers believe influencer marketing helps them get
   better customers.

Cons:


 * Influencer marketing can be expensive. Nano-influencers, or those with very
   small followings, may charge $10 to $100 per Instagram post, but even
   mid-tier influencers may charge up to $5,000 per Instagram post.
 * Rates fluctuate based on the type of post, whether you require exclusivity
   from your influencer, the time of year, and more.
 * If you have a particularly niche product, it may not perform well using
   influencer marketing.

Things to Consider


Engagement


If you have investigated your social media analytics and found that you are
lacking engagement with your posts, working with an influencer can bring much
more engagement. People prefer to interact with an actual person rather than a
brand. One thing to note: Small- to mid-range influencers do tend to earn more
engagement with their followers than mega-influencers.


Does Your Audience Care About Influencers?


Every audience is unique, and it’s possible that influencers will not transfer
well to your field. Before you spend money, make sure you have a thorough grasp
of your audience and their likes and dislikes.


Alternatives to Influencer Marketing


If you’re uncertain if working with an influencer could help your business,
there are some other options that can provide you with similar results.


Social Post Time Slots


“Renting” time slots from prominent social media accounts, similar to influencer
marketing, may help you reach more people and boost your own following. They are
affordable, starting at $10.


Social Media Ads


You can buy ad space on social media sites directly, instead of utilizing an
influencer. Instagram and Facebook, for example, have pretty extensive
advertising choices that allow you to stretch your cash further and target
particular demographics.


Conclusions


Careful consideration of your brand, and setting a budget before looking for an
influencer, can have very positive effects on your business.
See more
JM
T
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