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      * For MarketingEnd hunch-based marketing
      * For SalesUnify account intel & spot opportunities
      * For Post-SalesAvoid churn & find upselling opportunities
    * By Industry
      * For EnterpriseScalable go-to-market for large enterprises
      * For Financial ServicesSmarter go-to-market orchestration
    * By Use Case
      * Build a B2B GTM FoundationComplete GTM suite that breaks silos
      * Find In-Market AccountsAI-powered insight to spot hidden intent
      * Engage Target AccountsConnected ABX, advertising, & sales intelligence
      * Close Opportunities EfficientlyInsight & action join forces
      * Expand & Retain CustomersPredictive models that reveal customer needs
    * Featured Content
      * The Clear & Complete Guide to Smarter GTM™Account-based experience
        remakes ABM around how B2B buying teams want to buy.Get the guide

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      * Account IntelligenceFirst-party, third-party & behavioral data
      * IntegrationsPlug-and-play with leading technologies
      * SecurityEnterprise-grade security & compliance
    * Products
      * ABX CloudABM reinvented around customer experience
      * Advertising CloudDigital air cover
      * Data CloudIntelligence everywhere
      * Sales Intelligence CloudYour inside advantage
    * Demandbase One
      * On-Demand DemoSee how Demandbase activates the richest and most reliable
        insight to maximize your opportunities.Watch now
    * TOTAL ECONOMIC IMPACT™ STUDY
      * 367% ROI Over Three Years?!That's right! Check out the 2022 commissioned
        Forrester Consulting Total Economic Impact™ study.
        Get the study

 * Why Demandbase?Toggle nav dropdown
   Why Demandbase? Overview
    * What Differentiates Us
      * Smarter IntelligenceThe richest data & intel on B2B buyers
      * Only B2B DSPDemand side platform for B2B accounts
      * Enterprise ClassScalable enterprise-class GTM platform
    * Reviews & Rankings
      * Reviews & RankingsFind out how Demandbase stacks up against the
        competition and read reviews from your peers.See for yourself
    * Customer Success
      * Success StoriesInsight-filled case studies
      * Services & SupportOngoing support & professional services
      * Service PartnersVetted implementation partners
      * CommunityPeer support & customer networking
      * SMART AwardsCelebrating our customers' success
    * How We Compare
      * Demandbase vs. 6SenseMore precise data and targeting
      * Demandbase vs. TerminusBetter account insight
      * Demandbase vs. ZoomInfoThe smarter choice for GTM

 * ResourcesToggle nav dropdown
   Visit DB Central
    * Read
      * Blog
      * eBooks
      * Reports
      * The Smarter GTM™ Guide
    * Watch & Listen
      * DBTV
      * Sunny Side Up Podcast
      * Events & Webinars
    * Interact
      * ROI Calculator
      * Tech Stack Evaluator
      * Target Account List Calculator
      * Advertising Planning Calculator
    * Learn
      * What is ABX?
      * What is ABM?
      * ABM Certification

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      * Job OpeningsJoin a growing company transforming B2B GTM
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      * Discover Our Partner ProgramGet resources & support to drive growth
      * Become an ABX PartnerJoin a go-to-market leader
      * Become a Data API PartnerISVs, flow Demandbase data into your
        applications
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      * Press Contacts
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      * Office Locations

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PRIVACY NOTICE

Effective Date: January 1, 2020



Demandbase, Inc. and its subsidiary, Demandbase Ltd. (collectively,
“Demandbase”, “we” or “us”) provides real-time B2B marketing, advertising, and
personalization services through its technology (the “Demandbase Technology”) in
addition to a software as a service platform for customers (the “ABM Platform”)
and information collected through its partner portal. Demandbase provides its
customers with insights and data on companies and information about business
clients and prospects in addition to various services that use that data.
This privacy policy describes how we handle the information that you supply to
us directly and through the Demandbase Technology; the Demandbase ABM Platform;
the www.demandbase.com website and our affiliated website,
www.abmleadershipalliance.com (“Demandbase Sites”); Demandbase’s collection and
use of data obtained through third-party websites that utilize Demandbase
Technology, such as beacons or cookies (“Partner Sites”), including the data
received through third-party publisher sites through our advertising services.
This privacy policy does not apply to data collection and use by Partner Sites,
including customers of Demandbase, or any third parties, such as publishers that
display ads served by Demandbase. For details on a particular Partner Site or
third-party site and its data collection, please visit such website’s privacy
policy.

 


1. DATA COLLECTION BY DEMANDBASE

A. AUTOMATIC DATA COLLECTION

 * Demandbase Sites. Demandbase collects data from you automatically when you
   visit Demandbase Sites through the use of web beacons and cookies. We
   automatically receive data from your browser, including the Tag Data
   (described below) in addition to other data we use to manage and optimize our
   website. For more details on the cookies we use, visit our Cookie Policy. For
   customers with access to the Demandbase ABM Platform, we collect
   transactional information about usage, such as authentication, analytics, and
   other information to provide the ABM Platform. Demandbase also deploys its
   own technology on Demandbase Sites, which may enable it to provide you with a
   more personalized experience when you visit Demandbase Sites.
 * Demandbase Technology and Partner Sites. When Demandbase technology is
   deployed on a Partner Site, the Demandbase ABM Platform automatically
   receives data from the Partner Site through the use of web beacons, and in
   certain configurations, through the use of tracking pixels and cookies (“Tag
   Data”). For Partner Sites, we automatically collect Tag Data from your
   browser. Some of the Tag Data collected may be considered personal data in
   your jurisdiction, such as IP address and online identifiers (cookies) and
   some may be considered non-personal information, such as browser version,
   operating system, pages viewed from a site where Demandbase Technology is
   deployed, and timestamps.
 * Demandbase Advertising Solutions. For its advertising solutions, Demandbase
   automatically receives data from its publisher and supply partners when it
   decides on whether to provide an ad to an end-user. Some of the information
   Demandbase receives may be considered personal information in your
   jurisdiction, such as online identifiers, location, and IP address and some
   may be considered non-personal information, such as browser version,
   operating system, pages viewed, and timestamps.

In some cases or in specific jurisdictions, the Demandbase Sites, Partner Sites,
or other third-party sites on which we display ads may only permit the
Demandbase Technology to receive data from you after you provide consent to
cookies or the use of Demandbase Technology.

B. INFORMATION YOU SUPPLY TO US

Through the Demandbase Site, including Demandbase sponsored marketing and
promotions, you may be able to provide contact information, billing information,
ask questions, register, or provide other information, some of which may be
considered personal data that directly or indirectly identifies you, such as
your name, email address, and contact details. We may also offer interactive
functionality, such as forms or chat, that enable us or a third party service
provider to collect data or interact with you.
Through the Demandbase ABM Platform, in certain configurations, customers may be
able to provide additional data, including their authorized users’ and clients’
contact information. Demandbase uses this information only to provide customers
with services and as otherwise agreed to in their respective agreements.
Demandbase may derive insights from usage of these features and types of insight
typically derived from customer usage and customer-provided data, but does not
use any customer-provided data except to provide its services. Demandbase’s use
of information received and transferred via Google APIs adheres to Google API
Services User Data Policy, including the Limited Use requirements documented
at: https://developers.google.com/terms/api-services-user-data-policy#additional_requirements_for_specific_api_scopes.
If your account on the Demandbase ABM Platform is managed by an administrator,
that account administrator may have control with regards to how your account
information is retained and deleted. Administrators are able to request the
deactivation of an account made for you through your company.
Through the Demandbase partner portal (available to select Demandbase partners),
partners may provide their own and their authorized users’ and clients’ contact
information. These partners may also provide demographic information and use the
partner portal to conduct outreach.
The provision of information is sometimes required by law and at other times is
a result of a contractual requirement. You may be required to provide
information, for example in a case where we sign a contract with you, and the
non-provision of information could, in certain circumstances, prevent a
transaction from concluding.

C. DATA COLLECTED FROM OTHER SOURCES

We may receive data about you from sources other than from Demandbase Sites,
such as third-party partners, email campaigns, public sources, and marketing
partners. Such third-party data may include demographic information, company
information, and personal data such as contact details. We may also generate or
receive predicted data about business users such as characteristics, interests,
or business buying behavior.

D. TECHNOLOGY WE USE

For automatic data collection, Demandbase uses tracking pixels, web beacons, and
cookies to collect information. Demandbase may use these technologies either
alone or in conjunction with each other.

 * Tracking pixels are small javascript graphic images utilized to track a user,
   typically for advertising or analytics purposes, including third-party pixels
   for tracking the effectiveness of email campaigns.
 * Web beacons, often used synonymously with tracking pixels, include javascript
   (or other programming languages) that allow data to be exchanged between
   systems, typically through the use of APIs (Application Programming
   Interfaces).
 * Cookies are small text files that your browser stores on your computer hard
   drive that enable a site to remember you or your preferences; cookies cannot
   access, read, or modify any other data on a computer. Through your browser
   settings, you may be able to manage your cookie settings. Demandbase uses
   cookies for advertising and analytics purposes, such as to identify returning
   business visitors and show them customized content, for more details, refer
   to the Demandbase Cookie Policy.


2. DATA USE BY DEMANDBASE AND LEGAL BASES FOR PROCESSING DATA FOR THE EEA

A. DATA USE BY DEMANDBASE

Demandbase uses data in the following ways:

 * For providing and improving its services. Demandbase uses data, including the
   Tag Data in most situations, to operate, improve, and personalize its
   business and services, including the Demandbase ABM Platform and the
   Demandbase Sites. This use includes deriving insights, trends, use, and
   analytics, whether actual or predicted, from the data collected. Demandbase
   may also work with third parties to receive data or insights and combine that
   information with the data and insights provided by Demandbase. When providing
   our services, Demandbase often uses the data it collects with other data in
   our possession (such as actual or predicted demographic, location, or
   publicly available information) or customer-provided data as part of our
   services. For example, Demandbase may use information to provide customers
   with support or improve accuracy and develop new features based on historical
   use and trends.
 * Advertising and Marketing for itself and customers. Demandbase also uses the
   data it collects for advertising and marketing, such as analyzing and
   predicting business buying behavior or business interests and delivering
   interest-based advertising and content to your device, such as ads, widgets,
   or website content tailored to you on behalf of advertisers, across websites,
   devices, and over time. When collecting contact details like email address,
   such as through marketing offers, Demandbase uses the data to communicate
   with you about offers, events, services, or products by us and partners.
   Demandbase may also use the Tag Data for such purposes. Demandbase may
   combine the information it has with third-party data, including data that may
   directly or indirectly identify you, for improving the personalization of
   ads.
 * As required by applicable law, legal process, or regulation. Demandbase may
   use all data it collects or receives as required under law, legal or
   financial processes like audits, or regulations.
 * To Provide Reporting. Using the Tag Data combined with additional data in its
   possession, Demandbase may create reports (such as performance analytics,
   statistics, metrics, and other details) for Demandbase customers on the
   companies that visit their websites as well as actual or predicted interests
   for those visitors. Demandbase may also use the Tag Data collected to carry
   out actions requested by our customers, such as combining data with
   additional data in our possession or provided by customers or using data to
   retarget specific companies’ users with personalized advertising.
 * For running its business. Demandbase uses the information it collects for
   billing, account management, invoicing, investigating security and privacy
   incidents, as well as other legitimate business interests.

Where we intend to process your personal data for a purpose other than the
purpose for which it was collected, we will provide you with information
regarding the purpose for the processing, as well as other relevant information,
prior to processing your personal data for the new purpose.

B. EU LEGAL BASES FOR PROCESSING DATA

Depending on the circumstances, Demandbase will use different legal bases to
process personal data. For example, in some jurisdictions, when a user
explicitly consents, then Demandbase may place cookies on the user’s machine. In
other circumstances, Demandbase processes personal data to fulfill a contract
(such as managing its customers), when required to do so by law, or if necessary
to protect your interests or the interests of a third party. Demandbase may also
process data when it’s in Demandbase’s legitimate interests. Demandbase will
only use the legitimate interests basis to process data in the event that such
interests are not overridden by the fundamental rights and freedoms of
individuals. A few examples of these legitimate interests may be to provide its
services, process data, conduct direct marketing, and maintain security.

C. RETENTION

Demandbase may retain data collected through its services for customers as
follows:

 * In logs used for troubleshooting, reporting, and for providing its services,
   for up to 13 months;
 * For CRM data synched within the Demandbase ABM Platform, Demandbase stores
   the data for 30 days after the contract period end unless a customer requests
   an earlier deletion;
 * For other business purposes (like technical developments) for a period
   necessary to achieve the purpose of the storage and as permitted by law.

After this, Demandbase may either aggregate, anonymize or pseudonymize data it
collects, such as the Tag Data, so that it is no longer reasonably associated
with an identified or identifiable natural person and use it for any business
purpose. However, Demandbase may retain this information in a form where it is
reasonably associated with an identified or identifiable natural person for
longer periods of time when required under law.


3. DATA SHARING BY DEMANDBASE

A. DEMANDBASE SHARES INFORMATION WITH THIRD PARTIES FOR THE FOLLOWING PURPOSES:

 * With customers and partners. For example, Demandbase shares information to
   provide the Demandbase ABM Platform, its services, or technology. Demandbase
   also shares information, including information derived from the Tag Data, for
   marketing, advertising, and engagement with their customers, such as market
   research, providing interest-based advertising (including retargeting or
   remarketing), analytics, and advertising and marketing optimization. A
   customer may choose to link the Tag Data from their own website with
   additional personal data in their possession. Customers may also take actions
   within the Demandbase ABM Platform and elect to have insights and data shared
   with third party integrations.
 * Improving Ad Personalization. Demandbase may share Tag Data (specific to a
   customer when requested by that customer) or data collected from third party
   sources and use that data to create targeting segments to enable companies to
   better personalize advertising. If Demandbase shares such data, then except
   for online identifiers and IP address, it will only share any personal data
   collected in hashed form with authorized third parties.
 * Business Activities. Demandbase shares information for its legitimate
   business needs, for example, in connection with, or during negotiations of,
   any merger, sale of assets, financing or acquisition of all or a portion of
   our business to another company or any other similar business, audit, or
   legal disclosure need. Demandbase may also share information with third party
   vendors (such as marketing, billing, or security service providers),
   consultants, and other service providers who work on our behalf and need
   access to your information to carry out their work for us and may use your
   information in connection with the provision of such services.
 * Security. Demandbase may share information for security, fraud prevention,
   law and policy enforcement purposes, such as responding to legal matters or
   law enforcement requests or enforcing our policies and terms, protecting
   rights, property, and safety of individuals or other third parties.
 * Marketing. Any information you volunteer for marketing purposes or otherwise,
   may be shared with the other third party or partner mentioned when you
   provide such information.
 * With your consent. Additional ways that you may consent to have your data
   shared.

Customers and other third parties may combine the data we share (including
personal and demographic data) with additional data they have for their
marketing and sales purposes. Demandbase offers a real-time technology, so data
provided by the Demandbase Technology and the Demandbase ABM Platform, its
services, any other technology, and other related data collected and derived
insights may be shared with third parties in real-time.


4. DATA SECURITY

Demandbase takes reasonable steps to safeguard the information we collect
through the Demandbase Site and Partner Sites, such as employing measures like
encryption or hashing, where appropriate. Demandbase takes reasonable and
appropriate measures to prevent against loss, misuse and unauthorized access,
disclosure, alteration and destruction. For example, Demandbase has undergone an
independent third-party examination through a System and Organization Controls
(SOC) Report for its services. Demandbase makes available a copy of its SOC 2
Report to current customers upon request.
In the event you suspect a vulnerability, please share such details
confidentially with Demandbase at security@demandbase.com. You should provide
exact details of the suspected vulnerability so that Demandbase can verify and
reproduce your results. Please do not publish or share any details of the
suspected vulnerability with third parties or online except with Demandbase’s
permission once resolved.
Demandbase encourages you to choose a secure and secret password for your
account. You should not disclose your Demandbase password to anyone. If you
suspect that your password has been compromised, you must immediately notify
Demandbase and change your password.
Demandbase encourages you to learn about phishing and social engineering. You
should never provide any personal information in response to any email you
suspect comes from Demandbase. If you need to change or update your account
information, we encourage you to log directly into the Demandbase Site to
change, update or modify your personal information. If you believe that you
received a request for personal information in an email potentially sent by
Demandbase, please contact us immediately at security@demandbase.com.


5. CROSS BORDER TRANSFER

Demandbase may transfer information that it processes to a jurisdiction with
different privacy protections than yours. Demandbase processes and stores
information in the United States and other countries.

 * EU-US Privacy Shield and Swiss-US Privacy Shield. Demandbase, Inc. has
   certified under the EU-US Privacy Shield and the Swiss-US Privacy Shield and
   we employ standard contractual clauses. These frameworks help enable
   companies to legally transfer personal data from the European Union and
   Switzerland to the United States. For more information, including the type of
   information covered, see Demandbase, Inc.’s Privacy Shield Notice. To view
   our certification, please visit https://www.privacyshield.gov/list.


6. CONSUMER INFORMATION CHOICES AND OPTING-OUT OF PERSONALIZED ADS

A. MARKETING EMAILS OPT-OUT

In the event we send direct marketing emails to you, we will rely on the
legitimate interests basis of processing and include an “unsubscribe” link at
the bottom of all of our emails to allow you to object to Demandbase’s use of
your personal information for this purpose. Click the link to unsubscribe and
Demandbase will remove you from future emails within a reasonable amount of
time.

B. INTEREST-BASED ADVERTISING OPT-OUT AND GLOBAL OPT-OUT

Demandbase services are designed to make B2B advertising more relevant to its
customers’ business needs. Opting-out of interest-based advertising won’t affect
the number of ads that you see or allow you to opt-out of advertising; however,
opting-out will make ads less relevant to you and your interests and allow you
to opt-out of advertising from Demandbase. If you choose to opt-out, then you
will no longer receive ads from Demandbase as long as the opt-out cookie is
installed on your machine.
When serving interest-based advertising to you, Demandbase includes the Digital
Advertising Alliance’s (“DAA”) AdChoices icon within such ads. This icon
generally appears as  in one of the corners of the ad and may be accompanied by
text such as “AdChoices.” You can click on the icon to learn more about the ad
and to opt-out of receiving ads from Demandbase in the future. Demandbase
adheres to the DAA’s Self-Regulatory Principles for Online Behavioral
Advertising. To learn more about the DAA and the AdChoices Icon, and to opt-out
of interest-based advertising delivered by other participating companies, please
visit:

 * DAA: www.aboutads.info/choices

The DAA opt-out requires the ability to set an opt-out cookie in your browser.
Your opt-out choices only apply to the particular browser and device from which
you have opted-out (ex. work computer vs. personal computer) and only to the
applicable advertising channel (you may still receive interest-based advertising
in-app or email marketing if you opt-out via web browser cookies) or otherwise
not via cookies. Please note that if you delete, block, or otherwise restrict
cookies or change your cookie preferences, or if you use a different computer or
Internet browser, you may need to renew your opt-out choice. Cookie-based
opt-out preferences do not apply to the Demandbase Technology used to
personalize web content to companies.

C. BROWSER BASED “DO NOT TRACK”

Some browsers have incorporated “Do Not Track” (DNT) features, Demandbase does
not respond to DNT signals.

D. COOKIE MANAGEMENT

For more details, refer to the Demandbase Cookie Policy.

E. CHOICES FOR EUROPEAN ECONOMIC AREA (“EEA”) VISITORS

Individuals located in some jurisdictions, including the EEA, have specific
legal rights in relation to their personal data. Subject to the exemptions under
law, you may have the right to request access to information, update, delete or
correct the information. Under certain circumstances, you have the right to
receive personal data that we store about you and transmit that information to
another without hindrance from us, including requesting that we provide your
information directly to another, i.e. a right to data portability. You may also
request that we restrict or block the processing of your information. Where we
previously obtained your consent, you have the right to withdraw your consent to
the processing of your information.
If you would like to exercise any of your rights, please email
privacy@demandbase.com for further steps to do so. Demandbase will validate
these requests and carry out the requests, if valid. If the request is not
deemed valid, then Demandbase will share the reasons why it is not valid and
your options for seeking resolution through a supervisory authority and through
judicial remedy. These requests are typically free-of-charge; however,
Demandbase may charge you an administrative fee in the event that the request is
manifestly unfounded or excessive, such as multiple repetitive requests or
additional copies. You have the right to lodge a complaint against us. To do so,
contact the supervisory authority in your country of residence.

F. YOUR CALIFORNIA PRIVACY RIGHTS

Individuals located in California may contact Demandbase at
privacy@demandbase.com with valid information sharing-disclosure requests. Once
per calendar year, you may request a complete list of all personal information
outlined under CA Civil Code section 1798.83 that is disclosed to third parties
and the nature of that information. Demandbase will validate any requests
received and for valid requests, share the categories information disclosed and
the companies to which they were disclosed in the last year.

This section provides additional details about the personal information we
collect about California residents and the rights afforded to them under the
California Consumer Privacy Act or “CCPA.” For more details about the personal
information we collect, please see section 1 (“Data Collection by Demandbase”)
above. We collect this information for the business and commercial purposes
described in section 2 (“Data Use by Demandbase and Legal Bases for Processing
Data for the EEA”) above. We share this information in accordance with section 3
(“Data Sharing by Demandbase”) above. Demandbase does not sell (as such term is
defined in the CCPA) the personal information we collect (and will not sell it
without providing a right to opt out). Please note that we use cookies for
advertising purposes as further described in our Cookie Policy.

Subject to certain limitations, the CCPA provides California residents the right
to request to know more details about the categories or specific pieces of
personal information we collect (including how we use and disclose this
information), to delete their personal information, to opt out of any “sales”
that may be occurring, and to not be discriminated against for exercising these
rights. California residents may make a request pursuant to their rights under
the CCPA by contacting us at CCPA Request. We will verify your request using the
information associated with your account, including email address. Government
identification may be required. California residents can also designate an
authorized agent to exercise these rights on their behalf.


7. NOT DIRECTED TO UNDER 16

Demandbase does not direct Demandbase Sites or services to children under 16 and
does not knowingly collect information from children under 16.


8. CONTACT US AND HOW WE COMMUNICATE WITH YOU

A. CONTACT US

If you have any questions about our privacy practices or this policy, please
contact us at privacy@demandbase.com, or write us at:
Demandbase, Inc.
Attn: Privacy
680 Folsom Street #400
San Francisco, CA 94107
If you raise a concern regarding your data, we will take reasonable steps to
investigate and attempt to resolve any complaints or disputes.
To contact our Data Protection Officer, please email dpo@demandbase.com.
Demandbase has also appointed an EU Representative to act on our behalf and
serve as a direct contact for supervisory authorities and data subjects. To
contact our EU Representative, please email: GDPRrepresentative@demandbase.com.

B. HOW WE WILL COMMUNICATE WITH YOU

If you have a business account with Demandbase, we will communicate with you
through the business account contact details. For all others, if you provide us
with contact information, we will reach out to you in accordance with provided
details.


9. CHANGES

We may amend this Privacy Policy from time to time by posting the amended terms
on this privacy page of the Demandbase Sites, which will be effective as of the
effective date stated on the top of this page. Demandbase will notify registered
users of the Demandbase ABM Platform of material changes to this privacy policy.
Past versions of the policy will be archived and available here.

We have updated our Privacy Notice. Please click here for details.

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