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Menu
 * Courses
   * Google Analytics 4 (GA4) Intensive
   * Digital Marketing Intensive
   * Social Media Marketing Intensive
   * Digital Product Management Intensive
   * UX Design & Testing Intensive
   * LinkedIn Recruitment Intensive
 * Custom training
 * Testimonials
 * About
 * Contact


 * Intro
 * Course overview
 * Online courses format
 * Course program
 * Upcoming dates
 * Schedule & times
 * Trainer
 * FAQs
 * Book now


GET TO GRIP WITH DIGITAL MARKETING INTENSIVE.

ONLINE COURSE


DELIVERED LIVE!

Feb 22 - Mar 3Apr 12 - Apr 21


 * 4 x 2½ hour live sessions

 * 10 hours total learning time

 * 100% trainer-led

Save 15%Early bird price:
$1,595$1,875USD
USD
GBP

Book Now Request Syllabus



COURSE OVERVIEW

 * 4 x 2½ hour live sessions

 * 10 hours total learning time

 * 100% trainer-led

This four-part, live, and trainer-led online Digital Marketing Intensive course
is ideal for marketeers seeking an introduction into the world of digital
marketing campaigns. Quick and easy-to-follow, this course will give you all the
essential skills you need to successfully drive your online marketing
initiatives and update your marketing know-how.


KEY LEARNING BENEFITS

 * Develop an unbeatable digital strategy
   
   Well-established tactical frameworks

 * Create Google Ads and social media campaigns
   
   Achieve outstanding marketing and advertising results

 * Use content rate optimization techniques
   
   Ensure your content drives conversions


ONLINE COURSE FORMAT

100% LIVE & TRAINER-LED

This course is formed of a program of live online classes that closely match a
classroom experience. Interact in real-time with the expert trainer, and your
fellow class participants.

PARTICIPATIVE GROUP EXERCISES

Every live online session includes Q&A and group exercises with fellow course
participants to solidify your learning.

ONE-TO-ONE MENTORSHIP

Ask questions whenever they arise, as the course progresses, there’s no need to
hold onto them until the end. Make the most of one-to-one time with the expert
course trainer to tackle specific challenges related to your brand or client.


COURSE PROGRAM OVERVIEW

COURSE PROGRAM OVERVIEW

DELIVERED ONLINE THROUGH A SERIES OF FOUR CLASSES, THIS COMPREHENSIVE WEB-BASED
COURSE ENABLES YOU TO TAKE CONTROL OF YOUR DIGITAL MARKETING CAMPAIGNS, EVEN IF
YOU’RE RELATIVELY NEW TO THE FIELD. LEARN HOW TO BENEFIT FROM TRADITIONAL EMAIL
MARKETING TECHNIQUES, USE SEO TO BOOST YOUR BRAND’S POSITION IN ORGANIC SEARCH
RESULTS AND HARNESS SOCIAL MEDIA TO REINFORCE YOUR CAMPAIGN.

THIS COURSE WILL TEACH YOU EVERYTHING YOU NEED TO KNOW ABOUT OPTIMIZING YOUR
CONVERSION RATE AND HOW TO MAXIMIZE YOUR AD SPEND WITH GOOGLE ADS. BY THE END OF
THE COURSE YOU WILL KNOW HOW TO MANAGE YOUR ONLINE CAMPAIGNS AND, CRUCIALLY, HOW
TO MEASURE THEIR EFFECTIVENESS IN GOOGLE ANALYTICS. IF YOU’RE LOOKING FOR A
COMPLETE 101 COURSE TO DIGITAL MARKETING, THIS IS IT.

CLASS 1

CLASS 1

 * DIGITAL MARKETING PLANNING
   
   Digital marketing benefits: Learn how to build new opportunities for your
   business
   Build an effective framework: Support your digital marketing plan
   Identify clear goals and find out which KPIs you need to measure them
   Determine your target audience and examine the best ways to how to create
   audience personas
   Content and platforms: Recognize the best ones for your campaigns

 * CONTENT PLANNING
   
   Ensure your content is aligned with all aspects of your social media plan,
   including goals, resources and scheduling
   Types of content: Discover which sort is needed to funnel visitors through
   the conversion process and generate solid leads
   Types of media: Which works best in digital campaigns
   Be a thought leader: Learn why engaging with the community and keeping up
   with the latest news in your field can benefit your business

 * INTRODUCTION TO GOOGLE ANALYTICS
   
   Explore Google Analytics functions and get a detailed rundown of its features
   Initial set up: Find out how to create new accounts, management permissions
   and user-based options
   Track and filter: Learn how to track the information that’s important to you
   and how you filter the data to get greater insight
   Get on top of updates: Review recent changes to the tool’s interface
   Extra help: Discover where you can get instant help with list of useful
   online resources

 * CONTENT RESOURCES
   
   Create a calendar: Ensure that content is ready at the right time
   Schedule effectively: Examine the way in which post timing and frequency
   effects your audience’s response and the tools you can use to help you manage
   content delivery
   Corporate blogging: Take a look at the benefits of corporate blogging with
   practical pointers on where to go for more help

CLASS 2

CLASS 2

 * SEO
   
   Understanding Search Engine Optimization (SEO)
   Importance of SEO: Discover why SEO is crucial to delivering your marketing
   strategy
   SEO strategies: Gain an insight into different SEO strategies and how they
   should be used
   Page rankings: Explore how search engines rank pages
   Keyword choice: Find out how to choose the best keywords for your campaign
   and audience
   Preparing for search engines: Examine the key elements you need to optimize
   to make your site search-engine friendly
   What is link building? Understand what quality link building is and how it
   connects to SEO
   Be prepared: Discover how to future-proof your online real-estate against new
   Google algorithms

 * SOCIAL MEDIA PLANNING
   
   Social media tactics: Learn how to build a successful social media strategy
   Which platform? Choose the most suitable social platform for your brand or
   client
   Pay attention: Find out how you can become a good ‘social listener’ and why
   it’s important
   Community know-how: Examine how you can actively engage with your audience by
   building a community and why you shouldn’t be afraid of negative feedback
   Advertising on social media: Discover how to boost your community’s organic
   growth with paid ad solutions

 * MARKETING VIA EMAIL MARKETING
   
   Email marketing: Realize the unique advantages of internet mail shots
   Email marketing plans: Find out which approach best suits your audience
   Opt-in marketing: Examine best-practice methods
   Acquisitions: Understand the best way to gain new customers via email
   Automatic procedures: Explore how to automate certain aspects of your email
   marketing activity
   Better emails: Identify how you can improve the design and content of your
   emails

CLASS 3

CLASS 3

 * USING GOOGLE ADS
   
   Google Ads updates: Explore the latest developments to Google Ads’ products
   Boost ROI: Discover how to get maximum return on investment when creating
   Google Ads campaigns
   Search or display ads? Identify which type of Google Ad is better for your
   campaign
   Cost of Google Ads: Explore how Google Ads charges work
   Keyword bids: Ensure that your keyword-bidding tactics match your marketing
   needs
   Raise your Google Quality Score score: Understand what this metric is and how
   you can improve it
   Write ads that work: Create ad copy that drives traffic to your site

 * ADVERTISING ON SOCIAL MEDIA
   
   Facebook: Effectively target your chosen audience on the world’s biggest
   social platform
   Twitter: Explore the power of Promoted Tweets and Accounts on Twitter
   LinkedIn: Tap into to LinkedIn’s network of B2B and B2C users
   The best of the rest: Learn about advertising opportunities on Instagram,
   Pinterest, and YouTube

CLASS 4

CLASS 4

 * OPTIMIZING CONVERSION RATES
   
   Conversion rate optimization: How CRO can improve your return on investment
   The link between customer value propositions and CRO: Boost CVP to secure an
   increased conversion rate
   Keeping track: Find out how to monitor conversions
   Test different options: Examine how A/B split-testing can help uncover a
   winning formula

 * USING GOOGLE ANALYTICS TO MEASURE SUCCESS
   
   Getting started in Google Analytics: Learn how to set up user accounts and
   profiles in Google Analytics
   Identify your campaign’s goals: Plus choose the best metrics to track your
   progress towards them
   Key performance indicators: What KPIs are and how to create a suitable
   framework to monitor them
   Use GA in Facebook: Monitor campaigns on Facebook and other social media
   platforms from within Google Analytics
   Analysis options: Explore the choices for using each platform’s own
   monitoring tools and review the best free and paid-for third-party solutions

UPCOMING DATES


UPCOMING DATES

Display class times in

Select TimezoneCST - Central Standard TimeEST - Eastern Standard TimeGMT -
Greenwich Mean TimeMST - Mountain Standard TimePST - Pacific Standard Time
Select Timezone
 * Select Timezone
 * CST - Central Standard Time
 * EST - Eastern Standard Time
 * GMT - Greenwich Mean Time
 * MST - Mountain Standard Time
 * PST - Pacific Standard Time

Feb 22 – Mar 03
Wednesday - Friday
16:00 - 18:30
$1,595 $1,875
Apr 12 – Apr 21
Wednesday - Friday
16:00 - 18:30
$1,595 $1,875


CLASS SCHEDULE & TIMES

CLASS SCHEDULE & TIMES

Display class times in

Select Timezone CST - Central Standard Time EST - Eastern Standard Time GMT -
Greenwich Mean Time MST - Mountain Standard Time PST - Pacific Standard Time
Select Timezone
 * Select Timezone
 * CST - Central Standard Time
 * EST - Eastern Standard Time
 * GMT - Greenwich Mean Time
 * MST - Mountain Standard Time
 * PST - Pacific Standard Time

 
Mon
Tue
Wed
Thu
Fri
Week 1
 
 

Class 1


16:00 - 18:30


 

Class 2


16:00 - 18:30


Week 2
 
 

Class 3


16:00 - 18:30


 

Class 4


16:00 - 18:30


 
Mon
Tue
Wed
Thu
Fri
Week 1


Class 1


16:00 - 18:30


Class 2


16:00 - 18:30

Week 2


Class 3


16:00 - 18:30


Class 4


16:00 - 18:30


TRAINERS

PreviousPrevious
Course trainer

ALEX HOLDEN

Alex has been training businesses and marketers since 2011 for Constant Contact,
SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes
his drive for digital marketing to the classroom where he continues to help
businesses grow.

Lead Trainer

RUPERT HUGHES

Rupert is the managing consultant of his own digital marketing business. A keen
focus on the customer experience, he has built up a wide range of experience in
User Experience and Information Architecture, SEO, web analytics and email
marketing. Since 2015, Rupert has proven to deliver outstanding Lydian Stone’s
workshops across the UK and has worked with the team as content editor.

Course trainer

ALEX HOLDEN

Alex has been training businesses and marketers since 2011 for Constant Contact,
SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes
his drive for digital marketing to the classroom where he continues to help
businesses grow.

Course trainer

SONJA CRYSTAL WILLIAMS

Sonja is the Co-Founder and Director of Marketing of her own company. She works
as a Marketing and Social Media Consultant for Atlanta’s business community,
developing integrated marketing and social media campaign strategies and
marketing analysis.

Trainer

DIA WILSON

Dia has developed her Digital Marketing skills through formal education as well
as over 17 years of professional experience. She spent many years working in a
corporate environment before taking on entrepreneurship in the eCommerce space
and most recently becoming a Digital Marketing Consultant.  Dia has a keen focus
on analytics and believes that successful online businesses are driven by data!

Trainer

IRMA KARSTEN

A social media marketing specialist and a people’s person by nature, Irma
Karsten has over 20 years of work experience behind her. She is currently a
digital strategist and digital marketing and social media trainer. In this role,
she serves as an avid trainer and facilitator for all things digital and
marketing related. Irma is passionate about training individuals and
facilitating courses – from entry level right through to advanced level – on all
social media platforms and across all industries. She specialises in marketing
strategy, social media marketing, digital marketing foundation courses (e.g.
Google and email marketing) as well as CRM and sales training. Her courses are
informative and with her sense of humour added into the mix while she presents,
it is no wonder that entrepreneurs, marketing managers and executives have all
attended Irma’s training sessions.

Trainer

KEISHA MAYHEW-FERREIRA

Keisha is an accomplished digital marketing and CRM specialist with over 20
years’ experience gained from working on several well-loved brands across
multiple industries. Her specialties are consumer journey mapping, data led
digital marketing and CRM strategy and insight driven reporting.  She values the
power of relationships and results driven work. She knows her steak tarter from
her tartar sauce, as a bit of a foodie, and loves cats (who doesnt?) but isn't a
crazy cat lady (not yet anyway).

Trainer

URSULA STRAUSS

T-shaped trader with experience across a wide range of industries (eCommerce,
FMCG, Finance, B2B, Media, Logistics, Luxury Goods, Telecoms) with clients based
across the globe across platforms and channels. Markets/Clients/Platforms (Full
Google Stack/Xander/ Facebook for Business/ Linked In For Business) BNLX : Air
France, Tupperware, HP Printers, Red Cross Germany, Donald Duck Weekblad APAC:
INTI University, OCBC Bank, Camilla, Viewqwest COMESA: Checkers, Shoprite, GAME,
Direct Axis, Sanlam, Old Mutual, Coke, Adidas, Colgate, P&G, Volvo

Lead Trainer

RUPERT HUGHES

Rupert is the managing consultant of his own digital marketing business. A keen
focus on the customer experience, he has built up a wide range of experience in
User Experience and Information Architecture, SEO, web analytics and email
marketing. Since 2015, Rupert has proven to deliver outstanding Lydian Stone’s
workshops across the UK and has worked with the team as content editor.

Course trainer

ALEX HOLDEN

Alex has been training businesses and marketers since 2011 for Constant Contact,
SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes
his drive for digital marketing to the classroom where he continues to help
businesses grow.

Lead Trainer

RUPERT HUGHES

Rupert is the managing consultant of his own digital marketing business. A keen
focus on the customer experience, he has built up a wide range of experience in
User Experience and Information Architecture, SEO, web analytics and email
marketing. Since 2015, Rupert has proven to deliver outstanding Lydian Stone’s
workshops across the UK and has worked with the team as content editor.

NextNext


FAQ

FAQ


 * DO I NEED TO SHARE MY VIDEO DURING A CLASS?
   
   You will be able to see your trainer via a video stream, together with most
   other delegates joining you on the class. However, it is completely up to you
   as to whether you share your own video.


 * HOW CAN I PAY?
   
   We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.


 * HOW MANY OTHER ATTENDEES WILL THERE BE?
   
   Digiteers online training courses are designed to create an intimate learning
   environment to enable one-to-one time with the trainer and healthy discourse
   amongst all in attendance. The average number of attendees ranges from 3 - 14
   depending on the topic area.


 * WHAT COMMUNICATIONS WILL I RECEIVE BEFORE THE COURSE?
   
   As soon as you book via our website, the billing contact will receive a
   website order confirmation. Your order will be reviewed by our Finance team
   and within 24 hours (Monday - Friday), the billing contact will receive an
   invoice or credit card receipt, depending on the method of payment selected.
   Your order will also be reviewed by our Events team and within 24 hours
   (Monday - Friday), each attendee will receive an email confirming their seat
   on the upcoming course. Two weeks before the course start date, each attendee
   will receive 'joining instructions', along with a few reminder emails. These
   emails will confirm the login details, trainer and any other important
   information. All emails will come from events@digiteers.co, so please ensure
   you add this email address to your safe contacts.


 * WHAT EQUIPMENT DO I REQUIRE?
   
   A laptop with browsing capabilities; a webcam and microphone to participate
   in group exercises.


 * WHEN WILL I RECEIVE MY LOG-IN DETAILS?
   
   You will receive full log-in details and clear step-by-step instructions to
   join the Online Learning course seven days prior to the first class.


 * WILL I RECEIVE ANY CERTIFICATION AFTER COMPLETING THE COURSE?
   
   A certificate as proof of your attendance on the course is available on
   request.


 * WILL THE SAME TRAINER BE LEADING EACH MODULE?
   
   Yes, the same trainer will run each of the classes related to this online
   course.

YOU ARE BOOKING ON


BOOKING

Digital Marketing Intensive
on Feb 22 - Mar 3
1. Date:
Feb 22 - Mar 3Apr 12 - Apr 21

Wednesdays + Fridays / 16:00 GMT - 18:30 GMT

4 classes in total / 2 weeks of instructor-led learning

2. Add your delegates:


 * DIGITAL MARKETING INTENSIVE – FEBRUARY 2023
   
   Sale! $1,875.00 $1,595.00
   First Name
   Last Name
   Job Title
   UK +44 US +1 Cell Phone
   Email Address
   Company
   Add Another Person
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   Add to basket


Total $1,595USD

 * MONEY BACK GUARANTEE
   
   7 day money-back guarantee on all purchases

 * SECURE CHECKOUT
   
   SSL Encryption ensures your details are safe

 * TRUSTED & PROVEN
   
   Experience training over 15,000 customers to-date

We Accept:
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GET THE FULL COURSE SYLLABUS

 * Full Name
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 * Job Title
   
 * Cell Phone*
   
 * Phone
   



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Marketing Intensive" training workshop

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