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Home News Leaked document allegedly reveals MrBeast’s secrets to YouTube
success: The key takeaways
Image courtesy: MrBeast
 * News


LEAKED DOCUMENT ALLEGEDLY REVEALS MRBEAST’S SECRETS TO YOUTUBE SUCCESS: THE KEY
TAKEAWAYS

By
Gen Salinas
-
September 18, 2024

In mid-August, a document surfaced that allegedly came from MrBeast’s production
team that discusses the creator’s strategies for viral success. The document,
reportedly leaked by content creator Rosanna Pansino. In it contained some
controversial information about how MrBeast may approach production. However, it
also offers some interesting approaches to content creation. While the document
hasn’t been confirmed as authentic, its contents still offer intriguing insights
into how MrBeast and his team (potentially) approach video production that’s
worth going over.

Although not a rigid rulebook, the document highlights key metrics MrBeast
focuses on and provides a glimpse into his content philosophy.


KEY METRICS TO MEASURE VIDEO SUCCESS

According to the leaked PDF, MrBeast emphasizes three key metrics that his team
must keep in mind while creating videos: Click-Through Rate (CTR), Average View
Duration (AVD) and Average View Percentage (AVP). These are central to
understanding how well a video performs on YouTube.


 * CTR measures how many people click on a video after seeing the thumbnail.
 * AVD tracks how long viewers stay engaged.
 * AVPmeasures what percentage of the video viewers watch on average.

MrBeast allegedly states in the document, “CTR is what dictates what we do for
videos. ‘I Spent 50 Hours In My Front Yard’ is lame, and you wouldn’t click it.
But you would click ‘I Spent 50 Hours In Ketchup.’”


TITLES AND THUMBNAILS: FIRST IMPRESSIONS MATTER

The document also stresses the importance of titles and thumbnails. It describes
how the initial impression made by a video’s title and thumbnail can make or
break its success.

For example, the document explains, “A simple way to up that CTR even more would
be to title it ‘I Survived’ instead of ‘I Spent.’ That would add more intrigue
and make it feel more extreme. In general, the more extreme, the better.”



It also explains how thumbnails must align with expectations set by the title.
If a thumbnail promises a specific scene or visual spectacle, the video must
deliver on that promise to keep viewers engaged.


AUDIENCE RETENTION: THE IMPORTANCE OF THE FIRST MINUTE

According to the document, a video’s opening minute is crucial to keeping
viewers interested. It claims that MrBeast analyzes how the first 60 seconds of
most YouTube videos are when most viewers leave.

“We lost 21 million viewers in the first minute of the video,” the document
states, using a specific example. It notes that although the figure may seem
alarming, the retention rate is actually higher than average for the platform.
The document goes on to cover strategies for making sure the video transitions
seamlessly following the opening hook.




NO DULL MOMENTS

The document offers additional guidelines to maintain viewer engagement
throughout the entire video. One important guideline is “no dull moments,” which
implies that the viewer must be captivated for the entirety of the video.

The “wow factor,” where the creator tries to do something in his videos that no
other YouTuber can, is a vital part of this. “Anytime we do something that no
other creator can do, that separates us in their mind and makes our videos more
special to them,” the doc explains.


HANDLING REJECTIONS AND VIDEO PLANNING

How MrBeast’s crew allegedly deals with outside interactions is covered in
another fascinating section of the document. The document discusses the concept
of “No Does Not Mean No,” which encourages team members to get through early
rejections from possible suppliers or locations.



This flexibility is combined with a methodical approach to conceptualization and
execution, including a rule like “Always Have a Backup Day” to prepare for
unforeseen setbacks.


VIRAL CONTENT FORMULA

The document claims to outline MrBeast’s strategy, which ultimately comes down
to innovation and constant improvement.

“I just want to do what makes me happy and ultimately the viewers happy,”
MrBeast seems to explain in the doc. He emphasizes that the main objective
should always be to entertain and innovate, even though making money is crucial.
He has been able to distinguish himself in the crowded YouTube market because of
his unwavering focus on producing viral content.



This document offers an intriguing look into MrBeast’s potential approach to
content creation, even though its validity is yet unknown.

Feature image courtesy: MrBeast

 * TAGS
 * controversial
 * youtube

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Next articleYouTube Live: How to make money streaming on YouTube
Gen Salinas
Gen Salinas is an academic research assistant and a professional freelance
writer.




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