www.davincimotel-in-mixedreality.com
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META X Hyundai Card Davinci Motel in MR & AR Client META Hyundai Card Year 2023 Production Quantum Universe 'Da Vinci Motel' hosted by Hyundai Card, is an event where celebrities and influencers from various fields such as society, culture, science, beauty, etc., communicate with the audience through talks, performances, and art as a new form of cultural convergence festival. This festival, which began in 2019, is based on the concept of the motor hotels in 1960s California, USA. In 2023, marking its third year, Hyundai Card collaboratd with the global IT company Meta to present MR (Mixed Reality) and AR (Augmented Reality) campaigns, allowing people to experience the mood of the 1960s Da Vinci Motel. At the Music Library Plaza in Itaewon, Da Vinci Motel in Mixed Reality provides an opportunity for participants wearing the Meta Quest Pro to encounter Da Vinci Motel in the middle of the California desert from the 1960s. Through various interactions, participants are offered a time of inspiration and a chance to engage with the Da Vinci Motel. In addition to the MR experience, there was one pre-event AR filter and two on-site AR filters available for the public. This allowed people to experience the Da Vinci Motel beforehand, enabling them to extend their experiences infinitely during the actual event, creating a uniquely planned special experience. In particular, the Instagram participation campaign utilizing AR effectively blended online and offline elements, providing participants with the opportunity to fully enjoy the strengths of both realms. Subtitle for MR In the middle of Itaewon street, a special expanded experience begins once you put on the Meta Quest. This space invites users to 1960s Da Vinci Motel located in the California desert, creating a sensation akin to slipping through time. Within this environment, users can engage with the proprietor, pump gas, pick up keys to their room, scribble on the LP, leaving their own ’trace' behind. Through this immersive experience, users experience a unique collaboration of reality and imagination at Da Vinci Motel, exploring a time of new inspiration in the virtual realm. After this extraordinary encounter, they return to the reality in Itaewon. The Da Vinci Motel establishes itself as a space that offers users a special moment where reality and virtuality merge, providing participants with memorable experiences that linger in their memories. Meet DaVinci MOTEL DaVinci MOTEL Portal Be the DaVinci Meet the Davinci Motel In AR The experience at Da Vinci Motel expanded into the virtual world not only through MR but also through three types of AR, providing a rich experience to a wider audience. Firstly, the teaser AR, 'Meet DaVinci MOTEL,' introduced Da Vinci Motel in advance, allowing miniaturized versions of the motel and speakers to surprise users by appearing in their actual space. Secondly, there was the 'DaVinci MOTEL Portal,' which served as a gateway to enter the 1960s Da Vinci Motel through a portal. Lastly, the selfie AR effect 'Be the Davinci' allowed users to place the Da Vinci Motel sign on their palm, creating unique photograph. Unlike MR, AR prompted user engagement and facilitated various mixed online-offline campaigns. Through sharing Da Vinci Motel AR content on Instagram, users were intrigued and encouraged to participate more, making it a successful campaign that sparked interest and fostered greater involvement. Project References Hyundai Card Brand Planning 1 Team Sapien mattis Design Lab lectus Meta Creative Shop odio eget odio eget Sound Design odio eget Client Partner odio eget Marketing odio eget Quantum Universe Project Director cursus iaculis tellus Tech Director cursus iaculis tellus Art Director cursus iaculis tellus Project Manager enim viverra ornare suspendisse Contents designer gravida massa MR Developer gravida massa gravida massa Quantum Universe Technical Artist cursus iaculis tellus 3D Designer cursus iaculis tellus UI Designer cursus iaculis tellus Motion graphic Designer enim viverra ornare suspendisse © Quantum Universe Inc.