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    * Audience management Target and segment customers
   
    * Marketing automation Deliver the right message at the right time
   
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EMAIL MARKETING PLATFORM


BOOST YOUR ROI WITH THE INDUSTRY-LEADING EMAIL MARKETING PLATFORM

Take your email marketing to the next level. Deliver your next big campaign and
drive sales in less time with Mailchimp.

Get started



FIND OUT WHY WE’RE BEST-IN-CLASS

The #1 email marketing and automations brand* that recommends ways to get more
opens, clicks, and sales.


 * UP TO 39X ROI
   
   seen by Mailchimp users*


 * 22 YEARS EXPERIENCE
   
   helping businesses sell more


 * 12M+ USERS
   
   of Mailchimp globally


 * $1.7K PER CAMPAIGN
   
   generated on average*


WE’RE THE #1 EMAIL MARKETING AND AUTOMATIONS BRAND* FOR A REASON


EASY FOR BEGINNERS, POWERFUL FOR SOPHISTICATED MARKETERS

Our email marketing platform makes it easy for marketers in any type of business
to send professional, engaging marketing emails.  From drag and drop editors to
powerful automations and developer APIs, Mailchimp is built to help you sell
more—no matter the complexity of your business.




BEING A LEADER IN DELIVERABILITY MEANS YOUR EMAILS GET SEEN

Other platforms send marketing emails, Mailchimp makes sure it gets delivered to
your audience’s inbox.  Our top ranking in email deliverability means more of
your emails will avoid the junk folder and get the attention of your customers.


ALL OF YOUR MARKETING DATA IN ONE PLACE

Make Mailchimp your single source of truth for marketing activities.  Manage
your marketing holistically with our omni-channel campaign manager. We also
offer 300+ integrations with the most widely used marketing and e-commerce
software providers, so you have everything you need in a single location.



Explore 300+ Integrations



LEVERAGE OUR POWERFUL AI AND DATA TOOLS TO MAKE YOUR MARKETING MORE IMPACTFUL


MAILCHIMP AI CAN BE THE NEXT EXPERT MARKETER ON YOUR TEAM

Mailchimp analyzes hundreds of millions of data points and then gives you
suggestions for crafting better-performing emails. Generate professionally
written, on-brand marketing emails with the press of a button.



Discover our AI tooling



TRACK, ANALYZE, AND OPTIMIZE YOUR IMPACT—SO YOU CAN SELL MORE

Advanced analytics and reporting tools help you make the most out of your
campaigns.  Mailchimp integrates with software you already use, like Shopify and
Google Analytics, to unlock powerful insights from your e-commerce and campaign
data.



Explore Reporting and Analytics


WE’RE HERE TO GUIDE YOU WITH EXPERT SUPPORT EVERY STEP OF THE WAY


GET UP AND RUNNING EASILY WITH PERSONALIZED ONBOARDING SERVICES

Get guided support from an onboarding specialist. It’s live, hands-on, and
already included with your subscription.



Discover our onboarding services


WE OFFER FRIENDLY 24/7 CUSTOMER SERVICE

Our customer service team is always available and ready to support you if you
ever need help.



See our support offerings


WORK WITH MAILCHIMP EXPERTS TO DELIVER YOUR NEXT BIG CAMPAIGN

Bring your questions to our community of experts and find the perfect advice for
your campaigns.  Dedicated Customer Success services are also available.



Find An Expert



START YOUR FREE TRIAL TODAY

Mailchimp Recommends


PREMIUM

Scale fast with dedicated onboarding, unlimited contacts, and priority support;
built for teams.

Starts at

$
350



/month based on 10,000 contacts*

Starts at $350 per month for 10,000 contacts

 * Phone & Priority Support
   
   
   PHONE & PRIORITY SUPPORT
   
   Priority email and chat support 24/7. Phone support available during business
   hours.
   
   
   PHONE & PRIORITY SUPPORT
   
   Priority email and chat support 24/7. Phone support available during business
   hours.

 * Custom-Coded and Pre-built Email Templates
   
   
   CUSTOM-CODED AND PRE-BUILT EMAIL TEMPLATES
   
   Custom-Coded Templates
   Take control of your email design by using your own custom-coded HTML
   templates.
   
   
   
   Pre-Built Email Templates
   Sell more with 100+ customizable email templates personalized to your
   industry and brand. Free plan access limited to certain pre-built templates.
   Paid plans have access to all pre-built templates.
   
   
   CUSTOM-CODED AND PRE-BUILT EMAIL TEMPLATES
   
   Custom-Coded Templates
   Take control of your email design by using your own custom-coded HTML
   templates.
   
   
   
   Pre-Built Email Templates
   Sell more with 100+ customizable email templates personalized to your
   industry and brand. Free plan access limited to certain pre-built templates.
   Paid plans have access to all pre-built templates.

 * Multivariate and A/B Testing
   
   
   MULTIVARIATE & A/B TESTING
   
   Multivariate Testing
   Test up to eight campaign variations to see what changes make the biggest
   impact on engagement and conversion.
   
   
   A/B Testing
   Test different subject lines, design, content, and send-times so you can
   learn what works best for your audience.
   
   
   MULTIVARIATE & A/B TESTING
   
   Multivariate Testing
   Test up to eight campaign variations to see what changes make the biggest
   impact on engagement and conversion.
   
   
   A/B Testing
   Test different subject lines, design, content, and send-times so you can
   learn what works best for your audience.

 * Enhanced Automated Customer Journeys
   
   
   ENHANCED AUTOMATED CUSTOMER JOURNEYS
   
   Essentials: Customer Journey Builder
   Build automated workflows to send relevant messages based on how your
   customers interact with your brand.
   
   
   Standard & Premium: Customer Journey Builder + Branching Points
   Create and automate personalized journeys for any customer scenario with full
   functionality of our Customer Journey Builder.
   
   
   ENHANCED AUTOMATED CUSTOMER JOURNEYS
   
   Essentials: Customer Journey Builder
   Build automated workflows to send relevant messages based on how your
   customers interact with your brand.
   
   
   Standard & Premium: Customer Journey Builder + Branching Points
   Create and automate personalized journeys for any customer scenario with full
   functionality of our Customer Journey Builder.

 * Dedicated Personalized Onboarding
   
   
   DEDICATED PERSONALIZED ONBOARDING
   
   Partner with a dedicated onboarding specialist with up to 4 weekly
   consultations to help develop a personalized action plan, provide in-depth
   product walkthroughs, and be your point of contact for anything you need.
   
   Note: this service is currently available in English, Spanish, and Portuguese
   only.
   
   
   DEDICATED PERSONALIZED ONBOARDING
   
   Partner with a dedicated onboarding specialist with up to 4 weekly
   consultations to help develop a personalized action plan, provide in-depth
   product walkthroughs, and be your point of contact for anything you need.
   
   Note: this service is currently available in English, Spanish, and Portuguese
   only.

 * Predictive Segmentation
   
   
   PREDICTIVE SEGMENTATION
   
   Target the right customers to win more repeat-business with our predictive
   analytics tools that can estimate future the buying behavior of your
   customers.
   
   
   PREDICTIVE SEGMENTATION
   
   Target the right customers to win more repeat-business with our predictive
   analytics tools that can estimate future the buying behavior of your
   customers.

 * Campaign Manager
   
   
   CAMPAIGN MANAGER
   
   Streamline your marketing planning and consolidate multichannel touchpoints
   into a single campaign view.
   
   
   CAMPAIGN MANAGER
   
   Streamline your marketing planning and consolidate multichannel touchpoints
   into a single campaign view.

Get started
Mailchimp Recommends


STANDARD

Sell even more with personalization, optimization tools, and enhanced
automations.

Starts at

Free for 1 month
Then, starts at
$
20


/month*

/month based on 500 contacts*

Starts at $20 per month for 500 contacts

 * 24/7 Email & Chat Support
   
   
   24/7 EMAIL & CHAT SUPPORT
   
   Email and chat support available 24/7.
   
   
   24/7 EMAIL & CHAT SUPPORT
   
   Email and chat support available 24/7.

 * Custom-Coded and Pre-built Email Templates
   
   
   CUSTOM-CODED AND PRE-BUILT EMAIL TEMPLATES
   
   Custom-Coded Templates
   Take control of your email design by using your own custom-coded HTML
   templates.
   
   
   Pre-Built Email Templates
   Sell more with 100+ customizable email templates personalized to your
   industry and brand. Free plan access limited to certain pre-built templates.
   Paid plans have access to all pre-built templates.
   
   
   CUSTOM-CODED AND PRE-BUILT EMAIL TEMPLATES
   
   Custom-Coded Templates
   Take control of your email design by using your own custom-coded HTML
   templates.
   
   
   Pre-Built Email Templates
   Sell more with 100+ customizable email templates personalized to your
   industry and brand. Free plan access limited to certain pre-built templates.
   Paid plans have access to all pre-built templates.

 * Multivariate and A/B Testing
   
   
   MULTIVARIATE & A/B TESTING
   
   Multivariate Testing
   Test up to eight campaign variations to see what changes make the biggest
   impact on engagement and conversion.
   
   
   A/B Testing
   Test different subject lines, design, content, and send-times so you can
   learn what works best for your audience.
   
   
   MULTIVARIATE & A/B TESTING
   
   Multivariate Testing
   Test up to eight campaign variations to see what changes make the biggest
   impact on engagement and conversion.
   
   
   A/B Testing
   Test different subject lines, design, content, and send-times so you can
   learn what works best for your audience.

 * Enhanced Automated Customer Journeys
   
   
   ENHANCED AUTOMATED CUSTOMER JOURNEYS
   
   Essentials: Customer Journey Builder
   Build automated workflows to send relevant messages based on how your
   customers interact with your brand.
   
   
   Standard & Premium: Customer Journey Builder + Branching Points
   Create and automate personalized journeys for any customer scenario with full
   functionality of our Customer Journey Builder.
   
   
   ENHANCED AUTOMATED CUSTOMER JOURNEYS
   
   Essentials: Customer Journey Builder
   Build automated workflows to send relevant messages based on how your
   customers interact with your brand.
   
   
   Standard & Premium: Customer Journey Builder + Branching Points
   Create and automate personalized journeys for any customer scenario with full
   functionality of our Customer Journey Builder.

 * Personalized Onboarding
   
   
   PERSONALIZED ONBOARDING
   
   Get 1 personalized consultation to help send your first email, segment
   audiences, set up automations, sync integrations, and more.
   
   Note: this service is currently available in English only.
   
   
   PERSONALIZED ONBOARDING
   
   Get 1 personalized consultation to help send your first email, segment
   audiences, set up automations, sync integrations, and more.
   
   Note: this service is currently available in English only.

 * Predictive Segmentation
   
   
   PREDICTIVE SEGMENTATION
   
   Target the right customers to win more repeat-business with our predictive
   analytics tools that can estimate future the buying behavior of your
   customers.
   
   
   PREDICTIVE SEGMENTATION
   
   Target the right customers to win more repeat-business with our predictive
   analytics tools that can estimate future the buying behavior of your
   customers.

 * Campaign Manager
   
   
   CAMPAIGN MANAGER
   
   Streamline your marketing planning and consolidate multichannel touchpoints
   into a single campaign view.
   
   
   CAMPAIGN MANAGER
   
   Streamline your marketing planning and consolidate multichannel touchpoints
   into a single campaign view.

Get started
Mailchimp Recommends


ESSENTIALS

Send the right content at the right time with testing and scheduling features.

Starts at

Free for 1 month
Then, starts at
$
13


/month*

/month based on 500 contacts*

Starts at $13 per month for 500 contacts

 * 24/7 Email & Chat Support
   
   
   24/7 EMAIL & CHAT SUPPORT
   
   Email and chat support available 24/7.
   
   
   24/7 EMAIL & CHAT SUPPORT
   
   Email and chat support available 24/7.

 * Pre-built Email Templates
   
   
   PRE-BUILT EMAIL TEMPLATES
   
   Sell more with 100+ customizable email templates personalized to your
   industry and brand. Free plan access limited to certain pre-built templates.
   Paid plans have access to all pre-built templates.
   
   
   PRE-BUILT EMAIL TEMPLATES
   
   Sell more with 100+ customizable email templates personalized to your
   industry and brand. Free plan access limited to certain pre-built templates.
   Paid plans have access to all pre-built templates.

 * A/B Testing
   
   
   A/B TESTING
   
   Test different subject lines, design, content, and send-times so you can
   learn what works best for your audience.
   
   
   A/B TESTING
   
   Test different subject lines, design, content, and send-times so you can
   learn what works best for your audience.

 * Basic Automated Customer Journeys
   
   
   BASIC AUTOMATED CUSTOMER JOURNEYS
   
   Essentials: Customer Journey Builder
   Build automated workflows to send relevant messages based on how your
   customers interact with your brand.
   
   
   Standard & Premium: Customer Journey Builder + Branching Points
   Create and automate personalized journeys for any customer scenario with full
   functionality of our Customer Journey Builder.
   
   
   BASIC AUTOMATED CUSTOMER JOURNEYS
   
   Essentials: Customer Journey Builder
   Build automated workflows to send relevant messages based on how your
   customers interact with your brand.
   
   
   Standard & Premium: Customer Journey Builder + Branching Points
   Create and automate personalized journeys for any customer scenario with full
   functionality of our Customer Journey Builder.

 * Personalized Onboarding

 * Predictive Segmentation

 * Campaign Manager

Get started
Mailchimp Recommends


FREE

Easily create email campaigns and learn more about your customers.

Starts at

$
0



/month based on 500 contacts*

Starts at $0 per month for 500 contacts

 * Email support for first 30 days
   
   
   EMAIL SUPPORT FOR FIRST 30 DAYS
   
   Email support for first 30 days.
   
   
   EMAIL SUPPORT FOR FIRST 30 DAYS
   
   Email support for first 30 days.

 * Pre-built Email Templates
   
   
   PRE-BUILT EMAIL TEMPLATES
   
   Sell more with 100+ customizable email templates personalized to your
   industry and brand. Free plan access limited to certain pre-built templates.
   Paid plans have access to all pre-built templates.
   
   
   PRE-BUILT EMAIL TEMPLATES
   
   Sell more with 100+ customizable email templates personalized to your
   industry and brand. Free plan access limited to certain pre-built templates.
   Paid plans have access to all pre-built templates.

 * A/B Testing

 * Basic Automated Customer Journeys

 * Onboarding

 * Predictive Segmentation

 * Campaign Manager

Get started
Mailchimp Recommends


FREE

Easily create email campaigns and learn more about your customers.

Starts at

$
0



/month based on 500 contacts*

Starts at $0 per month for 500 contacts

 * Email support for first 30 days
   
   
   EMAIL SUPPORT FOR FIRST 30 DAYS
   
   Email support for first 30 days.
   
   
   EMAIL SUPPORT FOR FIRST 30 DAYS
   
   Email support for first 30 days.

 * Pre-built Email Templates
   
   
   PRE-BUILT EMAIL TEMPLATES
   
   Sell more with 100+ customizable email templates personalized to your
   industry and brand. Free plan access limited to certain pre-built templates.
   Paid plans have access to all pre-built templates.
   
   
   PRE-BUILT EMAIL TEMPLATES
   
   Sell more with 100+ customizable email templates personalized to your
   industry and brand. Free plan access limited to certain pre-built templates.
   Paid plans have access to all pre-built templates.

 * A/B Testing

 * Basic Automated Customer Journeys

 * Onboarding

 * Predictive Segmentation

 * Campaign Manager

Get started
Mailchimp Recommends


ESSENTIALS

Send the right content at the right time with testing and scheduling features.

Starts at

Free for 1 month
Then, starts at
$
13


/month*

/month based on 500 contacts*

Starts at $13 per month for 500 contacts

 * 24/7 Email & Chat Support
   
   
   24/7 EMAIL & CHAT SUPPORT
   
   Email and chat support available 24/7.
   
   
   24/7 EMAIL & CHAT SUPPORT
   
   Email and chat support available 24/7.

 * Pre-built Email Templates
   
   
   PRE-BUILT EMAIL TEMPLATES
   
   Sell more with 100+ customizable email templates personalized to your
   industry and brand. Free plan access limited to certain pre-built templates.
   Paid plans have access to all pre-built templates.
   
   
   PRE-BUILT EMAIL TEMPLATES
   
   Sell more with 100+ customizable email templates personalized to your
   industry and brand. Free plan access limited to certain pre-built templates.
   Paid plans have access to all pre-built templates.

 * A/B Testing
   
   
   A/B TESTING
   
   Test different subject lines, design, content, and send-times so you can
   learn what works best for your audience.
   
   
   A/B TESTING
   
   Test different subject lines, design, content, and send-times so you can
   learn what works best for your audience.

 * Basic Automated Customer Journeys
   
   
   BASIC AUTOMATED CUSTOMER JOURNEYS
   
   Essentials: Customer Journey Builder
   Build automated workflows to send relevant messages based on how your
   customers interact with your brand.
   
   
   Standard & Premium: Customer Journey Builder + Branching Points
   Create and automate personalized journeys for any customer scenario with full
   functionality of our Customer Journey Builder.
   
   
   BASIC AUTOMATED CUSTOMER JOURNEYS
   
   Essentials: Customer Journey Builder
   Build automated workflows to send relevant messages based on how your
   customers interact with your brand.
   
   
   Standard & Premium: Customer Journey Builder + Branching Points
   Create and automate personalized journeys for any customer scenario with full
   functionality of our Customer Journey Builder.

 * Personalized Onboarding

 * Predictive Segmentation

 * Campaign Manager

Get started
Mailchimp Recommends


STANDARD

Sell even more with personalization, optimization tools, and enhanced
automations.

Starts at

Free for 1 month
Then, starts at
$
20


/month*

/month based on 500 contacts*

Starts at $20 per month for 500 contacts

 * 24/7 Email & Chat Support
   
   
   24/7 EMAIL & CHAT SUPPORT
   
   Email and chat support available 24/7.
   
   
   24/7 EMAIL & CHAT SUPPORT
   
   Email and chat support available 24/7.

 * Custom-Coded and Pre-built Email Templates
   
   
   CUSTOM-CODED AND PRE-BUILT EMAIL TEMPLATES
   
   Custom-Coded Templates
   Take control of your email design by using your own custom-coded HTML
   templates.
   
   
   Pre-Built Email Templates
   Sell more with 100+ customizable email templates personalized to your
   industry and brand. Free plan access limited to certain pre-built templates.
   Paid plans have access to all pre-built templates.
   
   
   CUSTOM-CODED AND PRE-BUILT EMAIL TEMPLATES
   
   Custom-Coded Templates
   Take control of your email design by using your own custom-coded HTML
   templates.
   
   
   Pre-Built Email Templates
   Sell more with 100+ customizable email templates personalized to your
   industry and brand. Free plan access limited to certain pre-built templates.
   Paid plans have access to all pre-built templates.

 * Multivariate and A/B Testing
   
   
   MULTIVARIATE & A/B TESTING
   
   Multivariate Testing
   Test up to eight campaign variations to see what changes make the biggest
   impact on engagement and conversion.
   
   
   A/B Testing
   Test different subject lines, design, content, and send-times so you can
   learn what works best for your audience.
   
   
   MULTIVARIATE & A/B TESTING
   
   Multivariate Testing
   Test up to eight campaign variations to see what changes make the biggest
   impact on engagement and conversion.
   
   
   A/B Testing
   Test different subject lines, design, content, and send-times so you can
   learn what works best for your audience.

 * Enhanced Automated Customer Journeys
   
   
   ENHANCED AUTOMATED CUSTOMER JOURNEYS
   
   Essentials: Customer Journey Builder
   Build automated workflows to send relevant messages based on how your
   customers interact with your brand.
   
   
   Standard & Premium: Customer Journey Builder + Branching Points
   Create and automate personalized journeys for any customer scenario with full
   functionality of our Customer Journey Builder.
   
   
   ENHANCED AUTOMATED CUSTOMER JOURNEYS
   
   Essentials: Customer Journey Builder
   Build automated workflows to send relevant messages based on how your
   customers interact with your brand.
   
   
   Standard & Premium: Customer Journey Builder + Branching Points
   Create and automate personalized journeys for any customer scenario with full
   functionality of our Customer Journey Builder.

 * Personalized Onboarding
   
   
   PERSONALIZED ONBOARDING
   
   Get 1 personalized consultation to help send your first email, segment
   audiences, set up automations, sync integrations, and more.
   
   Note: this service is currently available in English only.
   
   
   PERSONALIZED ONBOARDING
   
   Get 1 personalized consultation to help send your first email, segment
   audiences, set up automations, sync integrations, and more.
   
   Note: this service is currently available in English only.

 * Predictive Segmentation
   
   
   PREDICTIVE SEGMENTATION
   
   Target the right customers to win more repeat-business with our predictive
   analytics tools that can estimate future the buying behavior of your
   customers.
   
   
   PREDICTIVE SEGMENTATION
   
   Target the right customers to win more repeat-business with our predictive
   analytics tools that can estimate future the buying behavior of your
   customers.

 * Campaign Manager
   
   
   CAMPAIGN MANAGER
   
   Streamline your marketing planning and consolidate multichannel touchpoints
   into a single campaign view.
   
   
   CAMPAIGN MANAGER
   
   Streamline your marketing planning and consolidate multichannel touchpoints
   into a single campaign view.

Get started
Mailchimp Recommends


PREMIUM

Scale fast with dedicated onboarding, unlimited contacts, and priority support;
built for teams.

Starts at

$
350



/month based on 10,000 contacts*

Starts at $350 per month for 10,000 contacts

 * Phone & Priority Support
   
   
   PHONE & PRIORITY SUPPORT
   
   Priority email and chat support 24/7. Phone support available during business
   hours.
   
   
   PHONE & PRIORITY SUPPORT
   
   Priority email and chat support 24/7. Phone support available during business
   hours.

 * Custom-Coded and Pre-built Email Templates
   
   
   CUSTOM-CODED AND PRE-BUILT EMAIL TEMPLATES
   
   Custom-Coded Templates
   Take control of your email design by using your own custom-coded HTML
   templates.
   
   
   
   Pre-Built Email Templates
   Sell more with 100+ customizable email templates personalized to your
   industry and brand. Free plan access limited to certain pre-built templates.
   Paid plans have access to all pre-built templates.
   
   
   CUSTOM-CODED AND PRE-BUILT EMAIL TEMPLATES
   
   Custom-Coded Templates
   Take control of your email design by using your own custom-coded HTML
   templates.
   
   
   
   Pre-Built Email Templates
   Sell more with 100+ customizable email templates personalized to your
   industry and brand. Free plan access limited to certain pre-built templates.
   Paid plans have access to all pre-built templates.

 * Multivariate and A/B Testing
   
   
   MULTIVARIATE & A/B TESTING
   
   Multivariate Testing
   Test up to eight campaign variations to see what changes make the biggest
   impact on engagement and conversion.
   
   
   A/B Testing
   Test different subject lines, design, content, and send-times so you can
   learn what works best for your audience.
   
   
   MULTIVARIATE & A/B TESTING
   
   Multivariate Testing
   Test up to eight campaign variations to see what changes make the biggest
   impact on engagement and conversion.
   
   
   A/B Testing
   Test different subject lines, design, content, and send-times so you can
   learn what works best for your audience.

 * Enhanced Automated Customer Journeys
   
   
   ENHANCED AUTOMATED CUSTOMER JOURNEYS
   
   Essentials: Customer Journey Builder
   Build automated workflows to send relevant messages based on how your
   customers interact with your brand.
   
   
   Standard & Premium: Customer Journey Builder + Branching Points
   Create and automate personalized journeys for any customer scenario with full
   functionality of our Customer Journey Builder.
   
   
   ENHANCED AUTOMATED CUSTOMER JOURNEYS
   
   Essentials: Customer Journey Builder
   Build automated workflows to send relevant messages based on how your
   customers interact with your brand.
   
   
   Standard & Premium: Customer Journey Builder + Branching Points
   Create and automate personalized journeys for any customer scenario with full
   functionality of our Customer Journey Builder.

 * Dedicated Personalized Onboarding
   
   
   DEDICATED PERSONALIZED ONBOARDING
   
   Partner with a dedicated onboarding specialist with up to 4 weekly
   consultations to help develop a personalized action plan, provide in-depth
   product walkthroughs, and be your point of contact for anything you need.
   
   Note: this service is currently available in English, Spanish, and Portuguese
   only.
   
   
   DEDICATED PERSONALIZED ONBOARDING
   
   Partner with a dedicated onboarding specialist with up to 4 weekly
   consultations to help develop a personalized action plan, provide in-depth
   product walkthroughs, and be your point of contact for anything you need.
   
   Note: this service is currently available in English, Spanish, and Portuguese
   only.

 * Predictive Segmentation
   
   
   PREDICTIVE SEGMENTATION
   
   Target the right customers to win more repeat-business with our predictive
   analytics tools that can estimate future the buying behavior of your
   customers.
   
   
   PREDICTIVE SEGMENTATION
   
   Target the right customers to win more repeat-business with our predictive
   analytics tools that can estimate future the buying behavior of your
   customers.

 * Campaign Manager
   
   
   CAMPAIGN MANAGER
   
   Streamline your marketing planning and consolidate multichannel touchpoints
   into a single campaign view.
   
   
   CAMPAIGN MANAGER
   
   Streamline your marketing planning and consolidate multichannel touchpoints
   into a single campaign view.

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Free Trial Terms

1 month free trial: *First month of subscription to Mailchimp Standard or
Essentials (as applicable) (each, a “monthly plan”), starting from the date of
enrollment, is free. Valid payment information must be provided at the time of
enrollment. You will be notified via e-mail of the approaching expiration of
your trial period prior to the expiration date. To continue using the selected
monthly plan after your 1 month trial, you’ll be charged on a monthly basis at
the then-current fee for the service(s) you’ve selected until you cancel or
change to a free marketing plan. Sales tax may be applied where applicable. To
be eligible for this offer you must be a new Mailchimp customer and sign up for
the monthly plan using the “Free for 1 Month” option (or other like wording).
This offer cannot be combined with any other Mailchimp offer(s). Offer available
for a limited time only. You can pause your subscription or delete your
Mailchimp account at any time via the Settings section in the Account & Billing
area. Pausing your monthly plan or deleting your Mailchimp account will become
effective immediately. You can downgrade your monthly plan in the Monthly Plans
or Credits page in the Billing Section. Downgrading your monthly plan will
become effective at the end of the monthly billing period. You will not receive
a refund for previously billed charges. Terms, conditions, pricing, special
features, and service and support options subject to change without notice.

1 month free trial: *First month of subscription to Mailchimp Standard or
Essentials (as applicable) (each, a “monthly plan”), starting from the date of
enrollment, is free. Valid payment information must be provided at the time of
enrollment. You will be notified via e-mail of the approaching expiration of
your trial period prior to the expiration date. To continue using the selected
monthly plan after your 1 month trial, you’ll be charged on a monthly basis at
the then-current fee for the service(s) you’ve selected until you cancel or
change to a free marketing plan. Sales tax may be applied where applicable. To
be eligible for this offer you must be a new Mailchimp customer and sign up for
the monthly plan using the “Free for 1 Month” option (or other like wording).
This offer cannot be combined with any other Mailchimp offer(s). Offer available
for a limited time only. You can pause your subscription or delete your
Mailchimp account at any time via the Settings section in the Account & Billing
area. Pausing your monthly plan or deleting your Mailchimp account will become
effective immediately. You can downgrade your monthly plan in the Monthly Plans
or Credits page in the Billing Section. Downgrading your monthly plan will
become effective at the end of the monthly billing period. You will not receive
a refund for previously billed charges. Terms, conditions, pricing, special
features, and service and support options subject to change without notice.

*Overages apply if contact or email send limit is exceeded. Free plan sending
will be paused if contact or email send limit is exceeded.

Learn more

To see the monthly email send limit included with each specific plan, click to
see all plan details. If your plan's contact or email send limit is exceeded,
you will be charged for overages. (except for Free plans, where sending will be
paused until the next monthly plan cycle).

SMS is available as an add-on to US paid plans only and SMS credits are added to
your account after purchase. Application and agreement to terms is required
before purchasing credits. Credits are issued monthly and unused credits expire
and do not roll over. Pricing varies. MMS is available on Premium and Standard
plans only. Availability of features and functionality varies by plan type. For
details, please view Mailchimp's various plans and pricing. See terms for
details.


Pricing displayed based on the following:



Premium Plan includes 10,000 contacts. The monthly email send limit for Premium
plans is 15 times your maximum contact count.

Standard Plan includes 500 contacts.The monthly email send limit for Standard
plans is 12 times your maximum contact count.

Essentials Plan includes 500 contacts. The monthly email send limit for
Essentials plans is 10 times your maximum contact count.

Free Plan includes up to 500 contacts. Select your audience size to calculate
your price. The monthly email send limit for the Free plan is 1,000 sends (daily
limit of 500).



NON-USD Pricing: Actual price may vary. Prices displayed are estimates based on
current exchange rates. Exact amount charged will vary and depends on the
exchange rate at the time of payment processing. Prices displayed exclude any
applicable taxes and fees, which will be added to the cost of all services
purchased. For exact base pricing please refer to prices listed in USD.

To see the monthly email send limit included with each specific plan, click to
see all plan details. If your plan's contact or email send limit is exceeded,
you will be charged for overages. (except for Free plans, where sending will be
paused until the next monthly plan cycle).

SMS is available as an add-on to US paid plans only and SMS credits are added to
your account after purchase. Application and agreement to terms is required
before purchasing credits. Credits are issued monthly and unused credits expire
and do not roll over. Pricing varies. MMS is available on Premium and Standard
plans only. Availability of features and functionality varies by plan type. For
details, please view Mailchimp's various plans and pricing. See terms for
details.


Pricing displayed based on the following:



Premium Plan includes 10,000 contacts. The monthly email send limit for Premium
plans is 15 times your maximum contact count.

Standard Plan includes 500 contacts.The monthly email send limit for Standard
plans is 12 times your maximum contact count.

Essentials Plan includes 500 contacts. The monthly email send limit for
Essentials plans is 10 times your maximum contact count.

Free Plan includes up to 500 contacts. Select your audience size to calculate
your price. The monthly email send limit for the Free plan is 1,000 sends (daily
limit of 500).



NON-USD Pricing: Actual price may vary. Prices displayed are estimates based on
current exchange rates. Exact amount charged will vary and depends on the
exchange rate at the time of payment processing. Prices displayed exclude any
applicable taxes and fees, which will be added to the cost of all services
purchased. For exact base pricing please refer to prices listed in USD.

Get started


FAQS


 * WHAT IS EMAIL MARKETING SOFTWARE?
   
   
   
   Email marketing software is a marketing tool that companies use to
   communicate commercial information to customers on their email list.
   Companies may use an email marketing service to inform customers of new
   products, advertise upcoming sales, share content, or do any number of other
   things, with the goal of promoting your brand and engaging with customers.


 * WHAT DOES AN EMAIL MARKETING PLATFORM DO?
   
   
   
   An email marketing platform like Mailchimp streamlines the process of
   creating and sending out email marketing campaigns. Using an email marketing
   tool can help you create and manage an audience, configure email marketing
   campaigns, and monitor their performance, all on one platform.


 * HOW EFFECTIVE IS EMAIL MARKETING?
   
   
   
   Email marketing can be a powerful part of any company’s marketing strategy.
   By taking advantage of effective email marketing tools, you can engage with
   your audience by crafting personalized messages that appeal to their
   interests. And, with free email marketing tools, this can be an extremely
   cost-effective way of marketing your business.


 * WHAT ARE THE FOUR TYPES OF EMAIL MARKETING CAMPAIGNS?
   
   
   
   There are many types of email marketing campaigns. However, there are four
   principal types of marketing emails, which include:
   
   Promotional emails: Promotional emails advertise a company’s products or
   services, often by promoting sales, discounts, seasonal events, company
   events, and so on.
   
   Product update emails: These emails inform customers about new or updated
   products.
   
   Digital newsletters: Digital newsletters are regularly sent to a company’s
   email list to inform customers of company or industry updates by providing
   interesting articles or relevant news.
   
   Transactional emails: These emails are typically triggered by a customer
   action. For example, if a customer buys a product, they may receive a
   confirmation email or a follow-up email that asks for their feedback.


 * HOW CAN I OPTIMIZE EMAIL MARKETING CAMPAIGNS?
   
   
   
   There are a handful of best practices to follow when executing a successful
   email marketing strategy.
   
   Create short, attention-grabbing subject lines: A subject line is the first
   copy your reader will see, so make sure it's enticing and meaningful. Improve
   click through rates by spending time optimizing your subject line.
   
   Keep it brief: When it comes to writing the body of the email, it's important
   to keep the content short. You may only have your reader's attention for a
   short period, so it's crucial to craft a message that is clear, concise, and
   to the point.
   
   Make it easy to read: Utilizing headings, subheadings, bold text, font, and
   short paragraphs can make your email skimmable and easy to digest.
   
   Fast loading visuals and images: Including images and visuals make email
   content more interesting and help break up the text. However, it's important
   all elements load properly.
   
   Include a CTA: Every piece of email marketing content should include a call
   to action, whether you want the reader to shop the sale on your website or
   read your latest blog post.
   
   Mailchimp's Content Optimizer can help you optimize your email content by
   analyzing skimmability, visuals, links, and typography. Receive data-driven
   suggestions to improve your results!


 * HOW CAN I START EMAIL MARKETING?
   
   
   
   Email marketing can serve as a cornerstone of any company’s digital marketing
   strategy. If you don’t already have an email marketing strategy in place or
   you’re interested in improving your company’s email marketing campaigns,
   check out Mailchimp.
   
   Gain access to free email marketing tools when you create an account with
   Mailchimp. With our email marketing services, you can quickly and easily
   organize your audience, segment customers, write and design emails, set
   timing preferences and triggers, and evaluate your performance.


MILLIONS OF USERS TRUST US WITH THEIR EMAIL MARKETING. YOU CAN TOO.

Get started

Disclaimers:

 1. All e-comm revenue attributable to paid plan users' Mailchimp campaigns for
    Aug '21 - July '22 period.
 2. Based on e-commerce users subscribed to a paid plan, with campaigns for
    connected stores that generated revenue between January and November 2022.
 3. Based on competitor brands' publicly available data on worldwide numbers of
    customers in 2021/2022.

 * RELATED LINKS:

 * Win customers with the #1 email marketing and automations brand*
 * How to Succeed at Digital Marketing for Nonprofits
 * 5 Ideas for Better Marketing Productivity and Engagement

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