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CREATE DEMAND GENERATION AT SCALE: ALL ON A PAY-PER-QUALIFIED MEETING BASIS


OUTREACH OUTCOMES

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We are a performance-based growth firm for B2B companies with product-market-fit
who want a consistent flow of clients from outbound sales.


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ABOUT US

With nearly half a decade of demand generation and outbound client acquisition
experience, we specialize in creating B2B cold outbound systems grounded in
timeless psychological principles, designed to deliver results regardless of the
economic climate, world events, or time of year. All on a complete
pay-per-qualified call basis. 

 

Want to learn more? Click the video below to see our story and our process.


800+


10M+


25+


100M+

Meetings Booked

Generated Revenue

Clients Partnered

Pipeline Revenue


OUR RESULTS


RESULTS WE'VE GENERATED


HOW WE DOUBLED CAPACITY BOOKKEEPINGS CLIENT ACQUISITION IN 3 MONTHS

From seeing no results with his previous agency after 3 months, we helped Eric
close 6 new clients for his remote bookkeeping service.

 

In just 3 months we were able to generate over 10 qualified appointments, with a
50% close rate, resulting in 6 new clients with many more to come.




HOW WE GENERATED $45,000 IN REVENUE IN 90 DAYS FOR A STARTUP SAAS

In just the first month of working with Lantern, we generated over $100,000 in
qualified pipeline, and more importantly, went on to close $45,000 of that in
our first 90 days.

 

After seeing rapid success, in order to keep up with the new demand we
generated, Lantern went on to double their sales team.


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Beginning the process, this phase is dedicated to formulating an initial
hypothesis regarding the target market and their needs. Subsequently, it
involves conducting market research to gain insights into their primary
concerns, business challenges, and objectives.
 

After thoroughly engaging with prospects, we can then strategically position
your services as the go to solution for their most significant issues.


CLIENT SEGMENTATION & ICP BUILDOUT


MESSAGING STRATEGY

Now that we have a clear understanding of our target audience, the focus shifts
to positioning your solution as the definitive answer to their most
difficult problems. 
 

At this stage, we develop core messaging to validate our initial hypothesis
against the market, and from there we begin testing with data, and bringing the
offer to your ideal prospects. 




OUR PROCESS





RAPID VALIDATION

Here we look to create tight feedback loops, that way we can gather tons of data
to ensure we're on the right track to get your pipeline filled as quickly as
possible.
 

We do this by obtaining leads that fit the ICP in any of the relevant
territories that have been established,  and then immediately training
commission-based SDR's to go out and start calling those prospects. This way we
can get immediate market feedback by having a direct line of communication with
potential customers.




SYSTEM'S & SCALING

Once we are satisfied with our initial hypothesis and have tested and validated
your messaging in the market, it's time to accelerate and scale our efforts.
 

We can take the successful messaging from our cold calling efforts, adapt it
into email campaigns, and then send personalized messaging to every individual
globally that matches your ICP.
 

Our SDRs will continue to employ an omnichannel approach by cold calling these
prospects and connecting with them on LinkedIn, ensuring multiple touchpoints
across various channels, reinforcing the fact that the prospect are interacting
with a real person.




OPTIMIZATION

Once we consistently meet our KPIs, we begin to refine the process to enhance
results and reduce acquisition costs by requiring fewer prospects for
conversion. We'll conduct a comprehensive sales process audit to pinpoint areas
for improvement and identify key characteristics of successful prospects.
 

With this knowledge, we can expand your targeting, allowing us to prioritize
engagement with potential buyers who exhibit these traits and optimize our
efforts on high-potential accounts.








OUTREACH OUTCOMES

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