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TECH COMPANIES PLUG INTO INDIA'S SMALLER CITIES FOR TALENT

By Sai Ishwarbharath B and Haripriya Suresh
April 25, 202411:24 AM GMT+2Updated 7 days ago
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Item 1 of 5 An employee arrives for work at an HCLTech office on the outskirts
of Lucknow, India, March 20, 2024. REUTERS/Pawan Kumar
[1/5]An employee arrives for work at an HCLTech office on the outskirts of
Lucknow, India, March 20, 2024. REUTERS/Pawan Kumar Purchase Licensing RightsNew
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 * Companies

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   Cognizant Technology Solutions Corp
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   Genpact Ltd
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   Happiest Minds Technologies Ltd
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MADURAI/BENGALURU, April 25 (Reuters) - Indian engineer B. Ramachandran now
prefers living in the smaller cities than the major tech hubs of Bengaluru and
Chennai.
After the pandemic, the 47-year-old moved to Madurai, a temple town in the
southern state of Tamil Nadu. He has no plans to leave his hometown, saying the
chance to live with his ageing mother while working for New York-based
technology services firm Genpact (G.N)New Tab, opens new tab is a "blessing".
Advertisement · Scroll to continue

IT companies are now expanding into smaller cities, in part to tap on workers
like Ramachandran, and to capitalise on cheaper land costs, rents and wages.
Some are already finding it easier to hire staff in tier 2 cities, in contrast
to before the pandemic when workers largely went from smaller cities into the
country's major IT hubs for jobs.
"The HR and I used to drive down to Bengaluru and Chennai to interview
experienced talent and convince them to move to Madurai," said Selvaganesh M.P,
founder of IT firm SMI that was bought by mid-cap IT company Happiest Minds
(HAPP.NS)New Tab, opens new tab in 2023. "This is no longer needed as the
equation has changed after COVID-19." U.S.-based Cognizant (CTSH.O)New Tab,
opens new tab and India's Tata Consultancy Services (TCS.NS)New Tab, opens new
tab, Infosys (INFY.NS)New Tab, opens new tab, HCLTech (HCLT.NS)New Tab, opens
new tab and Wipro (WIPR.NS)New Tab, opens new tab, are moving into smaller
cities due to cost efficiency, government incentives and availability of talent.
Advertisement · Scroll to continue


Reuters Graphics Reuters Graphics
HCLTech has two offices in Madurai with 6,700 employees. It had originally aimed
for 5,000 staff by 2025, which it exceeded, as a result of pandemic-induced
demand. It also expanded its workforce in tier 2 locations such as Nagpur in
Maharashtra state, Vijayawada in southern Andhra Pradesh state and Lucknow in
the northern state of Uttar Pradesh since the pandemic.
Industry watchers say the trend to smaller cities helps companies reduce
attrition and cut costs at a time when the $254 billion Indian IT sector is
grappling with weak sales growth amid global economic uncertainty.

Employee salaries are 25%-30% lower and real estate rentals are around 50%
cheaper than in established tech hubs, according to a report by Deloitte and
industry body Nasscom.


BEYOND METROPOLITAN CITIES

Cognizant is trying to exit a major Chennai facility as part of its plan to cut
real estate costs by $100 million by 2025, even as it opened an office in
Bhubaneswar, in eastern Odisha state.
Tech Mahindra (TEML.NS)New Tab, opens new tab is running an initiative called
"Nxt.Towns" to win talent in tier 2 cities, while Wipro is encouraging employees
to relocate to its offices in smaller cities through "Project Lavender".
Advertisement · Scroll to continue

Wipro is offering employees twice the usual referral bonus for directing people
to vacancies in Kochi in southwestern Kerala state, and Visakhapatnam city in
Andhra Pradesh, according to emails seen by Reuters. It declined comment
specifically on this development.
However, Wipro said it was making continuous investments in tier 2 and tier 3
cities and had set up offices in multiple emerging cities such as Ahmedabad,
Bhubaneshwar and Guwahati to tap into talent and scale operations.

Cognizant did not comment, citing a silent period ahead of its quarterly
results. Tata Consultancy and Infosys did not respond to emails seeking comment.
The trend by firms to decentralise has hurt demand for office space. The tech
sector's share in India's top seven markets fell to 20.9% in 2023, its lowest in
more than a decade, JLL data showed.
"The IT services sector has really struggled to get people back in offices,"
said Anshul Jain, India and Southeast Asia managing director at Cushman &
Wakefield.
The change also comes as state governments offer stamp duty concessions, land
benefits, subsidised power and other incentives to bring jobs to smaller cities.
And as jobs shift to these cities, so will consumption.
"What we're seeing is improving lifestyles in secondary cities, whether it's
retail, entertainment, F&B services," Jain said, adding that tech hiring
"certainly creates a spur in the economy".
"So, the IT industry's multiplier effects that we've seen in tier 1 could be
seen in tier 2, if the experiment is successful."

Coming soon: Get the latest news and expert analysis about the state of the
global economy with Reuters Econ World. Sign up here.

Reporting by Sai Ishwarbharath B and Haripriya Suresh; Additional reporting by
Praveen Paramasivam and Rishika Sadam; Editing by Dhanya Skariachan and
Jacqueline Wong

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Purchase Licensing Rights
Haripriya Suresh

Thomson Reuters

Haripriya reports on India’s $254-billion Indian information technology (IT)
industry, the country’s burgeoning GCCs, as well as new-age startups. With seven
years of experience, she has previously reported on politics, civic issues,
crime, and breaking news in south India, and tracked the country’s gig economy.
She has a degree in Media Studies with a specialisation in journalism from the
Symbiosis Centre for Media and Communication.

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