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Skip to main content Exclusive news, data and analytics for financial market professionalsLearn more aboutRefinitiv Reuters home * WorldChevron Browse World * Africa * Americas * Asia Pacific * China * Europe * India * Israel and Hamas at War * Japan * Middle East * Ukraine and Russia at War * United Kingdom * United States * US Elections * Reuters Next Latest in World * Road collapse in southern China kills 36, reports state media A collapse of an expressway section in China's Guangdong province caused vehicles to plunge and killed 36 people while injuring another 30, state media reported on Thursday, as millions in the country travel for the May Day holiday break. 3 min ago * Solomon Islands picks China-friendly Manele as new prime minister 44 min ago * Taiwan says may be hard to attend WHO assembly, Blinken offers support an hour ago * Kenya flood toll rises to 181 as homes and roads are destroyed 4:04 AM GMT+2 article with video * BusinessChevron Browse Business * Aerospace & Defense * Autos & Transportation * Davos * Energy * Environment * Finance * Healthcare & Pharmaceuticals * Media & Telecom * Retail & Consumer * Future of Health * Future of Money * Take Five * World at Work Latest in Business * Asia stocks rise as Fed tamps down hike fears; 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REUTERS/Pawan Kumar [1/5]An employee arrives for work at an HCLTech office on the outskirts of Lucknow, India, March 20, 2024. REUTERS/Pawan Kumar Purchase Licensing RightsNew Tab, opens new tab ChevronChevron * Companies * Company Cognizant Technology Solutions Corp Follow * Company Genpact Ltd Follow * Company Happiest Minds Technologies Ltd Follow Show more companies Chevron MADURAI/BENGALURU, April 25 (Reuters) - Indian engineer B. Ramachandran now prefers living in the smaller cities than the major tech hubs of Bengaluru and Chennai. After the pandemic, the 47-year-old moved to Madurai, a temple town in the southern state of Tamil Nadu. He has no plans to leave his hometown, saying the chance to live with his ageing mother while working for New York-based technology services firm Genpact (G.N)New Tab, opens new tab is a "blessing". Advertisement · Scroll to continue IT companies are now expanding into smaller cities, in part to tap on workers like Ramachandran, and to capitalise on cheaper land costs, rents and wages. Some are already finding it easier to hire staff in tier 2 cities, in contrast to before the pandemic when workers largely went from smaller cities into the country's major IT hubs for jobs. "The HR and I used to drive down to Bengaluru and Chennai to interview experienced talent and convince them to move to Madurai," said Selvaganesh M.P, founder of IT firm SMI that was bought by mid-cap IT company Happiest Minds (HAPP.NS)New Tab, opens new tab in 2023. "This is no longer needed as the equation has changed after COVID-19." U.S.-based Cognizant (CTSH.O)New Tab, opens new tab and India's Tata Consultancy Services (TCS.NS)New Tab, opens new tab, Infosys (INFY.NS)New Tab, opens new tab, HCLTech (HCLT.NS)New Tab, opens new tab and Wipro (WIPR.NS)New Tab, opens new tab, are moving into smaller cities due to cost efficiency, government incentives and availability of talent. Advertisement · Scroll to continue Reuters Graphics Reuters Graphics HCLTech has two offices in Madurai with 6,700 employees. It had originally aimed for 5,000 staff by 2025, which it exceeded, as a result of pandemic-induced demand. It also expanded its workforce in tier 2 locations such as Nagpur in Maharashtra state, Vijayawada in southern Andhra Pradesh state and Lucknow in the northern state of Uttar Pradesh since the pandemic. Industry watchers say the trend to smaller cities helps companies reduce attrition and cut costs at a time when the $254 billion Indian IT sector is grappling with weak sales growth amid global economic uncertainty. Employee salaries are 25%-30% lower and real estate rentals are around 50% cheaper than in established tech hubs, according to a report by Deloitte and industry body Nasscom. BEYOND METROPOLITAN CITIES Cognizant is trying to exit a major Chennai facility as part of its plan to cut real estate costs by $100 million by 2025, even as it opened an office in Bhubaneswar, in eastern Odisha state. Tech Mahindra (TEML.NS)New Tab, opens new tab is running an initiative called "Nxt.Towns" to win talent in tier 2 cities, while Wipro is encouraging employees to relocate to its offices in smaller cities through "Project Lavender". Advertisement · Scroll to continue Wipro is offering employees twice the usual referral bonus for directing people to vacancies in Kochi in southwestern Kerala state, and Visakhapatnam city in Andhra Pradesh, according to emails seen by Reuters. It declined comment specifically on this development. However, Wipro said it was making continuous investments in tier 2 and tier 3 cities and had set up offices in multiple emerging cities such as Ahmedabad, Bhubaneshwar and Guwahati to tap into talent and scale operations. Cognizant did not comment, citing a silent period ahead of its quarterly results. Tata Consultancy and Infosys did not respond to emails seeking comment. The trend by firms to decentralise has hurt demand for office space. The tech sector's share in India's top seven markets fell to 20.9% in 2023, its lowest in more than a decade, JLL data showed. "The IT services sector has really struggled to get people back in offices," said Anshul Jain, India and Southeast Asia managing director at Cushman & Wakefield. The change also comes as state governments offer stamp duty concessions, land benefits, subsidised power and other incentives to bring jobs to smaller cities. And as jobs shift to these cities, so will consumption. "What we're seeing is improving lifestyles in secondary cities, whether it's retail, entertainment, F&B services," Jain said, adding that tech hiring "certainly creates a spur in the economy". "So, the IT industry's multiplier effects that we've seen in tier 1 could be seen in tier 2, if the experiment is successful." Coming soon: Get the latest news and expert analysis about the state of the global economy with Reuters Econ World. Sign up here. Reporting by Sai Ishwarbharath B and Haripriya Suresh; Additional reporting by Praveen Paramasivam and Rishika Sadam; Editing by Dhanya Skariachan and Jacqueline Wong Our Standards: The Thomson Reuters Trust Principles.New Tab, opens new tab Save Share * Twitter * Facebook * Linkedin * Email * Link Purchase Licensing Rights Haripriya Suresh Thomson Reuters Haripriya reports on India’s $254-billion Indian information technology (IT) industry, the country’s burgeoning GCCs, as well as new-age startups. With seven years of experience, she has previously reported on politics, civic issues, crime, and breaking news in south India, and tracked the country’s gig economy. She has a degree in Media Studies with a specialisation in journalism from the Symbiosis Centre for Media and Communication. * Email * Twitter * Linkedin READ NEXT ChevronChevron * article with gallery BusinesscategoryDoorDash disappoints Wall Street with downbeat quarterly core profit Shares of DoorDash sank more than 14% in extended trading on Wednesday after it projected second-quarter core profit below estimates, signaling that higher costs were offseting some gains from rising groceries and food orders. * BusinesscategoryUS LNG developer Tellurian sends production workers home amid sale talks U.S. liquefied natural gas (LNG) developer Tellurian Inc. has sent home more than a dozen workers from its upstream gas production business, according to three people familiar with the matter. * article with gallery BusinesscategoryAdvisory Glass Lewis recommends Shell investors oppose shareholder climate resolution at AGM Investor proxy advisory Glass Lewis recommended Shell shareholders vote against a resolution filed by a group of 27 investors urging the energy company to set tighter climate targets. * Securities EnforcementcategoryNew York City pension leader opposes election of Aramco's chief as BlackRock director A pension fund for New York City employees urged BlackRock's shareholders to vote against the election of Saudi Aramco's chief executive as director, citing potential conflicts of interest around the asset manager's decarbonizing strategy as well as human rights concerns. * Sustainable Finance & ReportingcategoryCanadian railway workers at CN, CPKC vote to strike, says union Thousands of railway workers in Canada at Canadian National Railway (CN) and Canadian Pacific Kansas City (CPKC) have voted overwhelmingly to strike as early as May 22, the union said on Wednesday. * article with gallery MarketscategoryLME plans for aluminium producers to submit carbon emission data by 2025 London Metals Exchange(LME) on Wednesday launched a consultation requiring producers of aluminium brands deliverable against its contracts to submit carbon emissions data by March 2025. WORLDCHEVRON * SOLOMON ISLANDS PICKS CHINA-FRIENDLY MANELE AS NEW PRIME MINISTER Asia Pacificcategory · May 2, 2024 · 4:38 AM GMT+2 · 44 min ago Solomon Islands lawmakers selected a new prime minister on Thursday, choosing foreign minister Jeremiah Manele, who has pledged to continue the Pacific Island nation's foreign policy that drew it closer to China. * Asia PacificcategoryTaiwan says may be hard to attend WHO assembly, Blinken offers support4:32 AM GMT+2 · Updated an hour ago * article with video EnvironmentcategoryKenya flood toll rises to 181 as homes and roads are destroyed4:04 AM GMT+2 * article with video United StatescategoryViolence flares at UCLA as police end protests at New York's Columbia4:03 AM GMT+2 * Asia PacificcategorySolomon Islands lawmakers select Manele as new prime minister Solomon Islands lawmakers selected a new prime minister in a secret ballot on Thursday, choosing foreign minister Jeremiah Manele, who has pledged to continue the Pacific Island nation's foreign policy that saw it grow close to China. 3:22 AM GMT+2 SITE INDEX LATEST * Home * Authors * Topic sitemap BROWSE * World * Business * Markets * Sustainability * Legal * Breakingviews * Technology * InvestigationsNew Tab, opens new tab * Sports * Science * Lifestyle MEDIA * VideosNew Tab, opens new tab * Pictures * GraphicsNew Tab, opens new tab ABOUT REUTERS * About ReutersNew Tab, opens new tab * CareersNew Tab, opens new tab * Reuters News AgencyNew Tab, opens new tab * Brand Attribution GuidelinesNew Tab, opens new tab * Reuters LeadershipNew Tab, opens new tab * Reuters Fact CheckNew Tab, opens new tab * Reuters Diversity ReportNew Tab, opens new tab STAY INFORMED * Download the App (iOS)New Tab, opens new tab * Download the App (Android)New Tab, opens new tab * NewslettersNew Tab, opens new tab INFORMATION YOU CAN TRUST Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. 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