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Submitted URL: https://sincroblog.com/
Effective URL: https://resources.sincrodigital.com/
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November 10, 2022


CHANGES COMING TO META’S FACEBOOK THAT DEALERS NEED TO KNOW

In the last few months, Meta has announced several changes on their Facebook
platform that directly impact the automotive industry. Two of these changes are
the deprecation of the Vehicles Tab and the removal of the ability to post to
Marketplace from a business page. To prepare for these changes, we’ve laid out
the details and available options for your dealership’s advertising needs.

Categories Automotive Industry Trends Comments: 0
October 12, 2022


FIRESIDE CHAT: LOSING YOUR COOKIES

Cookies are going away! Wait. Oreos? Chocolate chip? Not that kind of cookie.
Third-party identifiers, a.k.a. cookies, will be deprecated (no longer used) by
Google starting in 2024; a target date that was most recently pushed back from
2023. Join host DeJuan Mahome as he partners with Digital Guru and Vice
President Of Product Strategy, Josh Goodin, to walk you through what a
cookieless future entails.

Categories Cookieless Future Comments: 0
September 22, 2022


WRITING STRATEGIC SEO: HOW TO FOCUS ON WHAT MATTERS 

According to data compiled by Reputation 911, only 4.8% of searchers click
through to the second page, so the first page is where you will thrive. By
trying to move your website from SERPs page 2 to page 1, you will make your
goals attainable. So, now that we defined our goals, lets walk through how we
get there. 

Categories Dealership Marketing Strategies Comments: 0
August 18, 2022


GETTING BACK TO SEO BASICS

It has been a long and challenging couple of years: a worldwide pandemic,
inventory shortages, the worst inflation in 50 years, record-high prices for new
and used cars (and for a gallon of gas), and a war in Ukraine. 

All of these factors have dealers focusing on getting the most out of their
website. A main driver of website traffic is SEO content – and now is the
perfect time to get back to basics.

Categories Dealership Marketing Strategies Comments: 0
August 4, 2022


PLAYBOOK: ELECTRIC VEHICLES:  A PRACTICAL GUIDE

Electric vehicles continue to grow in popularity. But there are many factors
a customer must consider when buying an electric vehicle. Now is the time to
adjust your strategy so that you can answer their questions and capture their
business. 

Start implementing an EV website optimization strategy today by downloading our
step-by-step guide.

Categories EV/Playbook/Whitepaper and Playbook Comments: 0
July 14, 2022


YOU SHOULD BE OBSESSED WITH FUEL ECONOMY – HERE’S WHY 

Beginning in March 2022, gas prices SOARED. Now 4 months later, the average
price of a gallon of gas across the country is nearing $5 which is “…a new
all-time high not only on a national level but in all 50 states.” Consumers are
more price aware and price sensitive than ever which means we have an
opportunity to make the information they’re after easily accessible in your
digital storefront. 

Categories Automotive Industry Trends/Dealership Marketing Strategies Comments:
0
June 29, 2022


THE GOOGLE WHISPERER’S ROADMAP TO GOOGLE ANALYTICS 4: Q3 2022

Well friends, the time is here. We’ve been on this journey of Google Analytics 4
since its announcement in October 2020, and now the countdown starts. We all
have one year to get Google Analytics 4 set up, working on your website, and all
the data flowing. 

The good news: the Google Whisperer is here to help guide you through all of
this.

Categories Google Analytics/Google Whisperer/Uncategorized Comments: 0
May 4, 2022


EV AND THE CUSTOMER EXPERIENCE 

Purchasing an electric vehicle is more complicated than a traditional car
purchase. Consumers do their research in order to make sure an EV will work for
them. EV Box analyzed the obstacles to EV Adoption with consumers and found
there were 3 main areas of concern: 47% of consumers are concerned with charging
availability, 46% see electric vehicles as relatively expensive, and 37% believe
charging is too time consuming.

Categories EV Comments: 0
April 20, 2022


LEVERAGE GOOGLE VEHICLE ADS IN YOUR DIGITAL STRATEGY 

Zero-click search results for everyday shopping items drive traffic to the
products people want, and this year at NADA, Google announced a product that
helps dealers take advantage of this shopping behavior.

Categories Automotive Industry Trends/Dealership Marketing Strategies Comments:
0
April 13, 2022


GOOGLE WHISPERER’S GUIDE TO SEARCH CONSOLE GA4 INTEGRATION

If you remember my holiday wish list, I was really wanting Google to finally
release a connection of Google Search Console and GA4. Well, the Google Whisper
must have been on the “good list” because Google released the full integration!
Just like peanut butter and jelly, connecting Google Search Console with Google
Analytics opens up new opportunities for data exploration. This month’s guide is
a walkthrough of how to set it up, what you get, and where to find the data in
GA4.  

Categories Google Analytics/Google Whisperer/Whitepaper/Whitepaper and Playbook
Comments: 0


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