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NEWS ANNOUNCEMENTS


BUFFALO BILLS AND LEGENDS ANNOUNCE EXPANSIVE PARTNERSHIP FOR NEW BILLS STADIUM
PROJECT

Apr 19, 2022 at 06:59 AM
Buffalo Bills

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NEW YORK – April 19, 2022 – The Buffalo Bills and Legends announced today an
expansive partnership for the data-intelligence fueled global premium
experiences company to lead planning, project management, sales and partnerships
for the new Bills stadium project. The Bills recently secured a signed
Memorandum of Understanding with New York State and received NFL approval for
G-4 funding, significant steps towards final approval of the stadium.

Legends has been involved in the Bills new stadium project for the past year,
working closely with the team and Pegula Sports & Entertainment on the
feasibility study for the project and more recently, conducting valuable initial
focus groups and surveys to help inform stadium design and sales. In addition to
its work on the new stadium project, Legends currently handles e-commerce for
the Bills.

"As we continue toward our goal of constructing a new stadium for our team, our
fans and the Western New York community, having the right partners in place is
critical to our success," said Ron Raccuia, Bills executive vice president. "As
we have seen in recent years at SoFi Stadium and Allegiant Stadium, the team at
Legends brings an incredible level of expertise, success and understanding
around NFL stadium development as well as sales and partnerships. We are proud
to partner and get to work with them on our new stadium project."

"Legends is proud to partner with the Buffalo Bills and Pegula Sports &
Entertainment to apply our data-intelligence fueled 360-degree service solution
to bring their fans a new, modern stadium that will dramatically enhance the
game day experience," said Shervin Mirhashemi, CEO, Legends. "Our seasoned
execution team will apply their vast experience and institutional knowledge
working with NFL teams on project development, sales campaigns, PSL programs,
naming rights and founding partner engagements to deliver a stadium that is
unique to Buffalo."

Legends has provided its holistic solution powered by data and analytics to a
number of high-profile stadium and venue projects that have opened in the past
few years. Most recently, Legends provided planning, project management, sales
and partnerships, including naming rights, for the Los Angeles Rams' and
Chargers' SoFi Stadium, the Las Vegas Raiders' Allegiant Stadium, Hollywood
Park's YouTube Theater, Los Angeles Football Club's Banc of California Stadium
and the Columbus Crew's Lower.com Field.

# # #

About Legends



Founded in 2008, Legends is a premium experiences company with six divisions
operating worldwide – Global Planning, Global Sales, Global Partnerships,
Hospitality, Global Merchandise, and Global Technology Solutions – offering
clients and partners a 360-degree data and analytics fueled service solution
platform to elevate their brand and execute their vision. Currently, Legends
works with marquee clients across business verticals including professional
sports; collegiate; attractions; entertainment; and conventions and leisure. We
are the industry leaders in designing, planning and realizing exceptional
experiences in sports and entertainment. For more information, visit
www.Legends.net and follow us on Facebook, Twitter and Instagram @TheLegendsWay.

Media Contacts:

Stacey Escudero, Legends / sescudero@legends.net

Derek Boyko, Buffalo Bills / derek.boyko@bills.nfl.net




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