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10 BEST STREET ART ADS

Top Lists


March 18, 2014

Maximilian Braun

Street art reached the status of being commercially acceptable and even useful
long time ago. Many big and small businesses have acquired the talents of street
artists for legal, but also illegal murals and pieces. Apart from the big
players like Nike, Converse, Play Station and AXE, non profit organizations like
Amnesty International or parkinson.dk have utilized the alluring nature of
creative street art to draw attention to their products or causes. It seemed
absurd that street art, the counterpart of advertisement, should be used for
exactly the same purpose. However, these projects, murals and pieces prove that
street art and advertisement are no longer contradicting.


ADIDAS - STREET ART ASSOCIATE

The streetwear label Adidas obviously has close ties to street art and urban
culture. The commissioning of murals for advertisement was a logical step in the
companies marketing efforts. They collaborated with NeochaEDGE to promote the
release of the ZX750 sneaker in 2013. They did something similar with the green
sneaker that shows a shoe covered in green leaves. The Run DMC mural is an
Adidas original commission. The Hip-Hop crew has always been closely associated
with the three stripes. Since Adidas is the fashion supply of choice for those
interested in urban culture, they are obviously an ideal example of successful
and cool advertisement with street art.


AMNESTY INTERNATIONAL - ADVERTISING JUSTICE

The human rights organization Amnesty International is forced to think creative
when it comes to being heard or seen. Making aware of human-injustice is one of
the hardest jobs there is. Many classical forms of advertising are for many
reasons often unavailable for organizations like Amnesty. It comes down to
working the street and speaking with people directly to get them to join the
cause. Amnesty International decided to assist the public awareness campaigns by
commissioning street art pieces. Street art pieces make you stop, stare, laugh,
wonder, dream and also think a little harder. We sincerely believe that these
creative street art pieces influence people to consider supporting Amnesty
International more than the usual marketing channels.


AXE - MAKE LOVE NOT WAR

AXE is known for their funny commercials and advertisements. The most recent
example is AXE Peace Make Love Not War campaign. Their new advertisements show
dictators on the brink of war until they use AXE Peace. From their on out the
dictators' world revolves only around their women. Now this
imagery decorates the building of Magnet Bar in Berlin at Schlessisches Tor
(you’ll get the best view by riding the U1 from Warschauer). This mural is a
photorealistic painting of a Korean dictator that no longer thinks about nuclear
missiles but dreamily looks over to his wife. Make Love Not War in between the
two is finished in classic graffiti lettering. They placed a billboard instead
of the dictators knee to raise awareness to their brand and #liegenbleiben, a
marketing project with German hip-hoper Cro.


CONVERSE - PERFECT MATCH BETWEEN STREET WEAR AND STREET ART

The American sneaker brand is another example of a perfect match between street
wear and street art. The classic Converse Chuck Taylor is one of the most sold
sneakers in the history. A large majority of artists are proud owners of this
shoe. If Converse asks you if you can paint a mural for them, you don’t really
hesitate. The offer to reinterpret your favorite (child, adolescent and adult)
shoe artistically is something not many people will reject. The street artists
who have collaborated with Converse on their Wall to Wall project with Juxatpoz
are: Andrew Schoultz, Buff Monster, Mike Shine, IDT Crew, Charles Munka, Alex
Hornest, 123 Klan and David Ellis.


DUREX - CLEVER WAY TO USE A PAVEMENT

Durex did not outdo itself in terms of artistic complexity, but the humor is
what makes their street art ads so outstanding. Humor, wit and cleverness are
trademarks of stencil pieces everywhere. The incorporation of the urban
environment into their piece is another characteristic. The white condom is
painted on structured parts of the street with knobs and ribs promoting that
exact quality of the condom.


MILWAUKEE RIVERKEEPER - ONLY A CLEAN RIVER IS A FUN RIVER

The non-profit organization’s mission is to protect water quality and wildlife
habitat in the river corridors and to advocate for sound land use in the
Milwaukee, Menomonee, and Kinnickinnic River Watersheds. To achieve their goal
they thought of a very entertaining and clever way. They commissioned a mural on
the wall along the Milwaukee River. The mural shows water slides that end in the
sprouts at the bottom of the wall. The mural reads that ‘only a clean river is a
fun river’.


THE NEW ZEALAND POLICE - YOU CAN DO SOMETHING EXTRAORDINARY

Not really well known for their humor these kiwi policemen and women have proven
otherwise. The stenciled street art pieces show New Zealand’s police force
chasing burglars, comforting crying women and protecting little children. The
writing beside the mural reads “You can do something extraordinary. Become a
cop. New Zealand Police.” Not the worst way to make yourself more likable. 


NIKE - AIR MAX CAN BE STREET ART

Nike has a long history of brandalism in street art. The Swoosh and Just Do It
have been popular images for street artist to criticize either the sportswear
giant or advertising in general. Not necessarily to counteract, but to say ‘we
can do street art too’ Nike commissioned the French street artists Drops to
paint a mural that would include the Air Max 90 shoe, but apart from that, it
could look as the artists pleased. The result is a sophisticated post-graffiti
piece that clearly has its roots in graffiti, but encompasses different art
styles.


PARKINSON.DK - CLIMBING A MOUNTAIN OF DIFFICULTIES

The Danish non-profit organization parkinson.dk has created stair stickers that
should raise awareness of the hardship that persons suffering from Parkinson's
endure. The piece indicates that for a person with Parkinson's disease climbing
a flight of stairs is like climbing a mountain. This is a very creative way to
draw attention to this disease.


PLAYSTATION - THE ARTIST'S THANKS

When Playstation launched the PSP in Germany they commissioned the Berlin based
street artists Superblast to create a mural. Superblast's job was to create one
of his characteristic iconography pieces that incorporates the theme of gaming.
Superblast didn't hesitate long to start painting at Torstrasse 86 in Berlin.
The standout characteristic of the Superblast - Playstation mural is that it
uses abstract imagery to promote the product. Viewers will not initially connect
the mural to the PSP, but when they take a closer look they will find the
artist's gratitude in form of “Thank you Playstation”.

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