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How to best navigate today’s product marketing challenges
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The state of marketing maturity
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15 December 2021
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EXPLORING THE NEW FRONTIERS OF B2B MARKETING

With the current shift in B2B marketing focus in the post pandemic world, the
time is ripe for marketers to explore the new frontiers of B2B Marketing.

Our speakers have been chosen to help give you the competitive difference you
need to succeed. Featuring more than 60 big thinkers, award winning experts it
brings together a wealth of opinions, talents and best practice to move forward
to the new frontiers.

With five tracks over two days, we will cover all your B2B marketing needs:

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We are proud to deliver training that is case study rich, practical in outcomes
and focused on the genuine areas where we know you want to grow the most. We
have best in class B2B consultant trainers, who work within our ideology,
use our models and lean on our huge experience in the market. 

We only use the best, because we know the B2B market is the toughest, yet
most rewarding market in town and we have to reflect that, in all that we do.

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Developing compelling ABM value propositions
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AT B2B MARKETING, WE’RE PASSIONATE ABOUT B2B



Established in 2004, B2B Marketing is now the number one go-to resource for B2B
marketers across the globe.

Right from the start, we had a clear mission: to provide marketers at business
brands with the tools, insight, and inspiration they need to grow and succeed –
as both individuals and businesses.

We’re proud to serve as the focal point for the B2B marketing sector, enabling
marketers and leaders to transform their marketing.

Having access to best practice examples of theory in action and the opportunity
to network with peers is invaluable. B2B Marketing brings our profession's
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IBM

Our relationship with B2B Marketing has been really fruitful: great training;
brilliant B2B Leaders Forum...I'm looking forward to our longer-term
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ITV

B2B Marketing has helped us change the game. It's like being given a shot of
ideas and inspiration. And it's all real-life stuff we can take away and deploy.

Head of field marketing
Access group

Their really high calibre reports provide valuable and usable insights. I'd
recommend membership on the strengths of these resources alone.

Associate director
EY

It's refreshing to have content focused specifically on the B2B sector. I've
found the resources and events extremely beneficial in my current role.

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Really B2B

B2B Marketing membership is a time efficiency enabler. It's helped me keep
abreast of new marketing techniques and learn from real-life industry best
practices.

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Kaspersky Lab

B2B Marketing's research, reports, training, and events are essential parts of
our toolkit to drive marketing performance.

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