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Home Portfolio Services Storyboard Contact




Tribe Films

HomePortfolioServicesStoryboardContact

 


Original art by Magdiel Lopez

 
 
 


AGENCY COMMERCIAL / SOCIAL MEDIA


GREY ADVERTISING / GRAMERCY PARK STUDIOS / CANON


ROLE: ON-SITE PRODUCTION
CANON IMAGEPROGRAF PRO-300 PRINTER

Global media giant Grey Advertising was tasked with a 45-second commercial for
Canon’s release of the Canon imagePROGRAF Pro-300. Their in-house production
company, Gramercy Park Studios, set out to capture the story of Dallas-based
graphic designer and digital artist Magdiel Lopez, who uses Canon printers as an
integral part of his creative process.



The Challenge:

In the midst of the Covid-19 shutdowns, we were contacted as a result of our
work with Artist Uprising. As a result, Gramercy Park Studios entrusted Tribe
with this assignment and invited us to be an extension of their team, delivering
the quality and standard of service they have provided their clients for
decades.

Our Approach:

Tribe stepped in and provided a two-camera commercial setup with a dual
live-feed to the entire remote team in NYC. GPS directed the piece and handled
post-production while our team sourced the set and location, assembled a safe
and streamlined crew, and successfully coordinated the production under local
Covid-19 guidelines.

The Result:

Grey Advertising was able to provide their client with a high quality
deliverable without interruption to service, quality, or deadline.

 


SERVICES

Creative Direction

Gramercy Park Studios

Talent Representation

Artist Uprising

Pre-Production

Logistics & Scouting
Visual Treatment
Set Design & Art Department
Gear & Crew Buildout

Production

Remote Live Feed of A/B Cam
Technical Direction
Agency / Client Liaison
Streamlined Film / Audio Team
100% Covid-19 and Safe-Set Compliant

Post-Production

Gramercy Park Studios


TEAM

Michael Leiato
DP

Jordan Laessig
1st AC

Ryan Mitchell
Key Grip

Kait Ballinger
Art Director



ARTIST

Magdiel Lopez
Graphic Designer / Talent

--------------------------------------------------------------------------------


WORK INQUIRIES

For Inquiries about other projects like this, email Tribe below.

Learn more

> “Everyone, including Canon, is super happy so thanks again for pulling off
> such a successful remote shoot.”

— Lizzy Auwaerter - Integrated Producer, Townhouse
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Tribe Films
5830 Granite Parkway Suite 100-201,
Plano, TX, 75024,
United States
214-517-8966 info@tribe.film
Hours
Mon 8am - 6pm
Tue 8am - 6pm
Wed 8am - 6pm
Thu 8am - 6pm
Fri 8am - 6pm
Sat 9am - 4pm
 


TRIBE FILMS - DALLAS

5830 Granite Pkwy, Suite 100-201
Dallas, TX 75024
info@tribe.film | 214.517.8966


TRIBE FILMS - NEW YORK CITY

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New York, NY 10001
info@tribe.film | 914.646.0760



TRIBE FILMS - CHICAGO

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Chicago, IL 60611
info@tribe.film | 312.933.5529









 

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